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	<title type="text">Firetail</title>
	<subtitle type="text">Non profit strategy, Web &amp; Tech, Environmental issues, Participation and Firetail News</subtitle>

	<updated>2011-06-29T13:34:37Z</updated>

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			<name>AliceW</name>
					</author>
		<title type="html"><![CDATA[Making NASA cool]]></title>
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		<id>http://www.firetail.co.uk/blog/?p=1170</id>
		<updated>2011-06-29T12:21:43Z</updated>
		<published>2011-06-24T12:19:57Z</published>
		<category scheme="http://www.firetail.co.uk/blog" term="Marketing" />		<summary type="html"><![CDATA[By law, US agencies (with the exception of the military) aren&#8217;t allowed to spend money on advertising. This is one reason why NASA, which could be a popular brand, has such a low-profile and limited public support. This article shows how one fan has built a new following for the organisation through a series of [...]]]></summary>
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