First Rate News & Research : Australia Blog

The Integration of Search Marketing and Display Advertising

oakley — Mon, 30 Aug 2010 04:54:38 +0000

We have below republished a recent post from MarketingMag.com.au, written by Tom Skotidas, First Rate’s Head of Marketing and Business Development: We have always felt that search marketing and performance display were fraternal twins; that is, not identical, but definitely sharing the same DNA. Think about it: both are built on cost per click (CPC) and cost per [...]

What Website Investment Can Generate 100% ROI Within 12 Months?

oakley — Mon, 23 Aug 2010 04:53:00 +0000

Answer: Conversion Rate Optimisation (CRO) The process of Conversion Rate Optimisation for e-commerce websites focuses on converting a greater proportion of your visitors into customers. In other words, it is the process of improving your website’s ability to sell for a given marketing budget. Getting Started with Conversion Rate Optimisation The optimisation is performed by finding your website’s [...]

Q Group’s Digital Agency Market United Launches in New Zealand

oakley — Wed, 18 Aug 2010 04:34:21 +0000

Press Release (Scoop | StopPress) In New Zealand, Australian digital marketing group Q Limited has been represented since 2001 by search optimisation and search marketing specialists First Rate and interactive sales network 3dinteractive. Now these successful operations are joined by full service digital marketing agency Market United. Market United (MU) already has offices in Sydney and Perth [...]

Understanding Google’s Keyword Research and Search Trend Tools

oakley — Thu, 22 Jul 2010 04:29:55 +0000

One of the most important aspects of setting up a SEO or SEM campaign is identifying which keywords you are going to target. This is always a juggling act trying to find the phrases that are the most searched for, the most relevant and most likely to convert. There are several tools that Google provides that [...]

Increasing the Performance of your Digital Media Spend with Cross-Channel Conversion Attribution

oakley — Fri, 16 Jul 2010 04:25:08 +0000

First Rate uses SearchIgnite to drive client ROI for search engine marketing campaigns, as well as deliver increased performance from the total digital media spend using conversion attribution across all digital media channels. First Rate has partnered with SearchIgnite, a company that works with a variety of marketers across all online channels including email, display, social [...]

First Rate is a Yahoo Search Marketing Ambassador

oakley — Fri, 09 Jul 2010 04:31:02 +0000

The First Rate team has completed the requirements for the Yahoo Search Marketing Ambassdor Programme. Below a selection of the necessary training to gain YSM Ambassador status: Network Overview Understanding the Search Market YSM Network Overview YSM Network Metrics YSM Product Overview Sponsored Search Content Match Rich Ads in Search Premium Homepage Text Links Yahoo! Messenger Text Links The Integrated Approach YSM Platform Achieving Operating Efficiency YSM Desktop Editorial Guidelines [...]

Google Caffeine is Live – What Does It Mean For Your Website SEO…?

oakley — Tue, 06 Jul 2010 04:19:05 +0000

Last month Google officially announced that their latest search engine architecture is fully up and running in all of their data centres. The code name for this update is “Caffeine” and Google first mentioned it publically back in August 2009. We also know that one of the data centres went live with Caffeine back in [...]

Three Google Analytics Tips That Can Increase Your Online Marketing ROI

oakley — Mon, 28 Jun 2010 04:08:11 +0000

The beauty of online marketing lies in the ability to measure almost every activity and result. Google Analytics provides abundant measurement capabilities and intelligence that may be useful for your marketing strategy. But as with paint brushes and chisels, it is not the tool itself but rather how you use the tool that enables you to [...]

AdWords PPC Case Study – Accommodation (SKYCITY)

oakley — Mon, 24 May 2010 07:37:07 +0000

First Rate, a Google AdWords certified partner, took over the search engine marketing programme for SKYCITY Hotels in late 2007 and has managed the Google AdWords account throughout 2008-2009. Since taking over the programme, First Rate has been engaged in ongoing optimisation of the AdWords account. As a result, hotel bookings from AdWords increased by 1,747% with [...]

First Rate is a Google AdWords and Google Analytics Certified Partner

oakley — Thu, 20 May 2010 03:59:41 +0000

Google has retired the Google Advertising Professionals (GAP) programme and replaced it with a new AdWords Certification programme. Penry Price, Vice President, Global Agency Development for Google, writes: We’ve had a lot of great feedback from agencies and today we’re announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to [...]