Internet Marketing Blog New Zealand - First Rate

First Rate Consultant of the Year Award

Oakley — Mon, 30 Jan 2012 23:54:14 +0000

At First Rate we recognise excellence, and by that we mean each year, we choose the consultant that demonstrates the most innovative use of analytics or delivers the most impressive project to be sent to California for the Google Analytics Partner conference. Nice one. So if you fancy a trip to the sunny side of the [...]

Google+ Search Personalisation

Andrey — Thu, 26 Jan 2012 19:28:40 +0000

The internet, and search in particular, has been moving through a new social phase in recent history. Google’s most recent initiative Search, plus Your World is taking this trend even further. Google have made attempts to personalise search before, but this time it will deeply integrate Google+ Social Network with Google Search making it essential for [...]

The similarities between SEM and Electronic Direct Marketing (eDM)

George — Tue, 17 Jan 2012 23:53:39 +0000

When thinking about the relationship between Search Engine Marketing (SEM) and Electronic Direct Marketing (eDM), the first thing that comes to my mind is a scene from Austin Powers where, (bear with me for a moment!), Doctor Evil throws to Austin that very quotable line: “We’re not so different you and I” This is true between SEM [...]

Making Sweet Music with WordPress 3.3

Daniel — Tue, 10 Jan 2012 23:14:44 +0000

With the launch of WordPress 3.3 end of last year we wanted to provide an overview of the updates in the new version and some general tips on blog optimisation that apply. First Rate recommends WordPress due to its ease of use and the availability of intuitive SEO-friendly plugins. According to the WordPress site there has [...]

Five Tips How to Increase Google AdWords CTR Quickly

Premek — Fri, 09 Dec 2011 03:23:56 +0000

Christmas is fast approaching and there is very little time left for improving your Google AdWords campaigns! So, let’s have a look at what you can do right now to increase your click through rates (CTR) without necessarily paying any more money. 1) Ensure Your Ad Matches the Search Query Putting the keyword into your ad’s headline is [...]