Internet Marketing Blog New Zealand - First Rate

Know your Best Converting Periods for Increased ROI

Francois — Mon, 07 May 2012 20:53:45 +0000

What is the best time to reach your audience through advertising? You may say “Well, I want my products to be seen anytime, anywhere!” However, that may not be the smartest use of your limited marketing budget, and in many cases too much exposure (through commercials or product placements) may actually generate a negative impact on [...]

Travel Insurance – Digital Marketing Insights 2012

admin — Mon, 23 Apr 2012 02:15:34 +0000

Online Travel Insurance is a fiercely competitive industry, one with an audience that is ready and willing to buy online. Detailed in two parts, the report first summarizes the results of a survey commissioned through Great Sites NZ to probe consumer attitudes towards travel insurance. Secondly, it compares many of the online marketing tactics of New [...]

Align the 3 P’s for Better Marketing Results

Greg — Wed, 18 Apr 2012 02:16:52 +0000

Why do a lot of online marketing initiatives fall flat on their face? In most if not all cases it is because at least one these three crucial factors is incompatible or out of alignment with the others, resulting in an ineffective marketing situation. In order to launch a successful marketing campaign, your mission (should you [...]

Common SEO Issues: Canonicalization

Oakley — Tue, 17 Apr 2012 21:31:51 +0000

Canonicalization has always been an issue for SEOs. Years ago Google was notoriously bad at working out some pretty basic issues, but these days it’s not too bad with the simple issues, and provides easy tools to help sort them. Gone at the days when site.com, www.site.com, www.site.com/index.php etc were the biggest canonicalization problems. They [...]

First Rate drives a 330% increase in revenue from Search for Go Rentals – SEO Case Study

admin — Sun, 15 Apr 2012 23:10:25 +0000

Go Rentals operate a fleet of over 1000 vehicles across both the North & South Islands of New Zealand, providing a huge range of brand new and late model rental cars, people carriers, vans and four wheel drives. Thanks to over 15 years experience, exceptional customer service and smart marketing, they remain one of New [...]