Internet Marketing Blog New Zealand - First Rate

SEO Pros Maximise the Google QDF Algorithm: Quality Deserves Freshness

Rendy — Wed, 10 Mar 2010 00:24:42 +0000

So what is the Google QDF Factor? Quality Deserves Freshness, or QDF, is a concept that has been around for a while and one that Google is using more and more aggressively. To summarise this concept in plain English, Google basically switches to “QDF-mode” when it detects a surge in searches for certain keywords (amongst other factors). The [...]

How to Gain an Unfair Advantage in Search Engine Advertising

Samuel — Tue, 09 Mar 2010 22:46:31 +0000

Tom Skotidas, Head of Marketing for First Rate, is writing for Australia’s Marketing Magazine: We all know how hard it is to consistently beat competitors at SEM. The low barrier to entry doesn’t help. It is an uncomfortable feeling knowing that just about anyone with a credit card can become a search engine marketer. The low barrier to [...]

The #1 Search Engine Optimisation Keyword Research Mistake

Samuel — Tue, 09 Mar 2010 22:38:38 +0000

Tom Skotidas, Head of Marketing for First Rate, is writing for Australia’s Marketing Magazine: When it comes to Search Engine Optimisation (SEO), I have to tell you – marketing managers make a lot of mistakes. I can easily count 20 of them. Of these, there is one mistake that I see over and over again. When this [...]

Things I learnt at Webstock 2010

Dave — Thu, 04 Mar 2010 22:18:59 +0000

Source: Kiwi Flickr This year was the third time I’ve been to Webstock. I go for a few reasons: to visit Wellington!, to get perspectives on web design & web development that I wouldn’t normally, to let my brain think about things other than digital marketing and to catch up with people. Of course, it isn’t easy [...]

Local Search Optimisation

Mike — Thu, 04 Mar 2010 01:33:18 +0000

According to various reports, approximately 20 to 35% of all web searches have local intent, meaning that the location of the search results is an important factor to the searcher. Sometimes this is explicit (i.e. a search for “north shore dentist”), but even if you omit the location from the search phrase, the search engines are [...]