Internet Marketing Blog New Zealand - First Rate

Shooting Fun with .22 Bolt Action Rifles

NZ Editor — Thu, 29 Jul 2010 21:53:23 +0000

When we’re not working hard on SEO projects, we also like to have a bit of fun. And there is no better fun to be had than a bit of indoor target shooting! A great place to do that is the Auckland Indoor Pistol Range. Lining up for the shot. Wow the target looked MUCH bigger when [...]

Understanding Google’s Keyword Research and Search Trend Tools

Simon — Thu, 22 Jul 2010 01:28:28 +0000

One of the most important aspects of setting up a SEO or SEM campaign is identifying which keywords you are going to target. This is always a juggling act trying to find the phrases that are the most searched for, the most relevant and most likely to convert. There are several tools that Google provides that [...]

Friday Arvo Fun Times in the Q Auckland Office

NZ Editor — Fri, 16 Jul 2010 04:59:49 +0000

Yo Q NZ – Let’s Kick It! 3di baby TPN baby All right stop your computers and listen 3di is back with a brand new session Internet grabs a hold of me tightly Flow like a harpoon daily and nightly Will it ever stop yo I don’t know Give us your money we’ll make your campaigns flow To the extreme we rock the net [...]

Increasing the Performance of your Digital Media Spend with Cross-Channel Conversion Attribution

Samuel — Fri, 16 Jul 2010 02:33:33 +0000

First Rate uses SearchIgnite to drive client ROI for search engine marketing campaigns, as well as deliver increased performance from the total digital media spend using conversion attribution across all digital media channels. First Rate has partnered with SearchIgnite, a company that works with a variety of marketers across all online channels including email, display, social [...]

Campervans & Motor Homes – New Zealand Tourism Market Share Research (Q2 2010)

Forsyth — Thu, 15 Jul 2010 04:14:06 +0000

With the Rugby World Cup approaching, we thought it would be interesting to see the effect this has on local search volumes, or whether visitors will search overseas before arriving in NZ. As always, the real opportunities lie in non-branded searches. For example there are 3,600 monthly searches in NZ for the “Britz” brand name, yet [...]