http://www.fish-marketing.com Articles from Fish Marketing - Portland OR CGFeedMaker 1.0.17 on CMS Made Simple john@fish-marketing.com ( ) http://www.fish-marketing.com/blogs/50/Take-a-Trip-With-Fish Our video department has grown! As the new video editor for Fish, I couldn’t be more excited. We are diligently expanding and building our department to best serve our community with quality, inspired content that represents our clients in a... Tue, 08 Dec 2015 16:32:00 -0600 http://www.fish-marketing.com/blogs/50/Take-a-Trip-With-Fish http://www.fish-marketing.com/blogs/49/5-Things-You-Should-Know-About-HTML5-Ads In the world of rich media digital advertising, HTML5 is the new kid on the block. HTML5 (or simply H5) will supplant Flash as the web continues to abandon support for Flash. Like a... Mon, 26 Oct 2015 13:44:00 -0500 http://www.fish-marketing.com/blogs/49/5-Things-You-Should-Know-About-HTML5-Ads http://www.fish-marketing.com/blogs/48/We-ve-been-growing-fast-because-our-clients-have-been-growing-fast The Portland Business Journal Lighthouse Award is given to businesses that have been on the Journal’s 100 Fastest-Growing Companies list for five consecutive years. The Lighthouse Award recognizes companies that not only experience continual growth, but are also able... Tue, 23 Jun 2015 18:34:00 -0500 http://www.fish-marketing.com/blogs/48/We-ve-been-growing-fast-because-our-clients-have-been-growing-fast http://www.fish-marketing.com/blogs/47/5-Digital-Marketing-Lessons-for-Spring-2015 Spring 2015 has been digital conference season at Fish Marketing! We’ve attended several, traveling across the country & across town to keep our skills sharp and bring you these 5 key takeaways: Mobile Makes PPC a Winner-Takes-All Game ... Wed, 20 May 2015 12:03:00 -0500 http://www.fish-marketing.com/blogs/47/5-Digital-Marketing-Lessons-for-Spring-2015 http://www.fish-marketing.com/blogs/46/The-Mobile-Taxman-Cometh Most of us are aware that Tax Day is April 15th, but website owners should know about another very important deadline that’s coming in April. Instead of requesting 1040s and Schedule Cs, Google is asking you to make your website... Tue, 07 Apr 2015 16:07:00 -0500 http://www.fish-marketing.com/blogs/46/The-Mobile-Taxman-Cometh http://www.fish-marketing.com/blogs/45/Diagnosis-Ad-Fatigue There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly... Mon, 23 Feb 2015 10:19:00 -0600 http://www.fish-marketing.com/blogs/45/Diagnosis-Ad-Fatigue http://www.fish-marketing.com/blogs/44/Targeting-or-exclusion Advertising could be considered the sociology of business. We closely measure and tally audiences, and craft messages that specifically target specific groups, or brand across mass media to reach people on a large scale. Recently, some newer forms of media... Wed, 17 Dec 2014 13:15:00 -0600 http://www.fish-marketing.com/blogs/44/Targeting-or-exclusion http://www.fish-marketing.com/blogs/43/Campaign-Kickoff-Joe-Buck-for-Lake-Oswego Joe Buck is a nearly life-long resident, third generation Oswegan, business owner, and community volunteer running for Lake Oswego City Council. His firm commitment to issues like community health, fiscal responsibility and rich heritage make him an ideal candidate. A... Tue, 02 Sep 2014 16:07:00 -0500 http://www.fish-marketing.com/blogs/43/Campaign-Kickoff-Joe-Buck-for-Lake-Oswego http://www.fish-marketing.com/blogs/42/Facebook-Clicks-for-Our-Clients What if an advertisement for your business could run on the most visited website in the world. Sounds expensive right? Wrong! Purchasing and managing Facebook Ads is easy, effective and best of all, it’s affordable for businesses of all sizes.... Thu, 28 Aug 2014 17:27:00 -0500 http://www.fish-marketing.com/blogs/42/Facebook-Clicks-for-Our-Clients http://www.fish-marketing.com/blogs/41/Red-Star-Tavern With cool cocktails, an impressive whiskey selection, and a fresh new menu, Red Star Tavern had a great story to tell. As part of Kimpton, they also had access to a corporate marketing department, but asked Fish to help get... Wed, 11 Jun 2014 11:29:00 -0500 http://www.fish-marketing.com/blogs/41/Red-Star-Tavern http://www.fish-marketing.com/blogs/40/Oregon-Insurance-Division Have a question or complaint about your insurance? The consumer insurance advocates at the Oregon Insurance Division can help. The OID expertly handles more than 15,000 consumer issues a year, but ironically, they had a perplexing problem of their own:... Wed, 11 Jun 2014 10:38:00 -0500 http://www.fish-marketing.com/blogs/40/Oregon-Insurance-Division http://www.fish-marketing.com/blogs/39/Lights-New-Camera-Action The tools we use to produce great work for our clients are constantly evolving, and we always strive to stay ahead of the curve. Fish Marketing recently took a big step forward in upgrading our in-house video capabilities with the... Thu, 05 Jun 2014 17:27:00 -0500 http://www.fish-marketing.com/blogs/39/Lights-New-Camera-Action http://www.fish-marketing.com/blogs/38/Your-business-needs-a-mobile-friendly-website-but-which-solution-do-you-choose We remember a simpler time when we’d design an awesome website, test it in a couple web browsers and launch it on the interwebs. The website looked consistent on every 17-21” desktop monitor, and we high-fived. It was pretty... Thu, 10 Apr 2014 18:45:00 -0500 http://www.fish-marketing.com/blogs/38/Your-business-needs-a-mobile-friendly-website-but-which-solution-do-you-choose http://www.fish-marketing.com/blogs/37/Case-Study-Kevin-Robertson-for-Lake-Oswego-School-Board Fish Marketing’s first foray into politics centered on candidate Kevin Robertson’s run for the Lake Oswego School Board. A late entry into the race, Kevin needed full campaign marketing materials in a relatively short amount of time. We quickly got... Fri, 21 Mar 2014 10:25:00 -0500 http://www.fish-marketing.com/blogs/37/Case-Study-Kevin-Robertson-for-Lake-Oswego-School-Board http://www.fish-marketing.com/blogs/36/Case-Study-Renew-Our-School-Levy-for-a-Strong-Lake-Oswego Fish Marketing worked with the Renew Our School Levy committee to design an eye-catching website that was simple and easy to navigate so that Lake Oswego citizens could find all the information they needed to inform their vote. ... Tue, 03 Dec 2013 13:29:00 -0600 http://www.fish-marketing.com/blogs/36/Case-Study-Renew-Our-School-Levy-for-a-Strong-Lake-Oswego http://www.fish-marketing.com/blogs/35/L-O-School-Levy-Website The city of Lake Oswego is known for their stellar schools, so when their School Levy was up for renewal, a committee of concerned citizens came to Fish Marketing. They needed help educating the citizens of Lake Oswego and getting... Thu, 29 Aug 2013 10:30:00 -0500 http://www.fish-marketing.com/blogs/35/L-O-School-Levy-Website http://www.fish-marketing.com/blogs/34/Brave-New-Media Media options have changed dramatically over the last decade. It used to be that TV, radio, and print dominated the media mix; and while the big three can still carry the majority, Fish Marketing is utilizing New Media for more... Tue, 12 Feb 2013 10:29:00 -0600 http://www.fish-marketing.com/blogs/34/Brave-New-Media http://www.fish-marketing.com/blogs/33/Google-AdWords-and-Analytics-Certified Even though I've managed AdWords accounts for several years and attended Google's Seminars for Success, I'd never taken Google's certification exams - until now. Industry contacts warned that passing the exams took a lot of tedious studying and I always... Thu, 06 Dec 2012 11:19:00 -0600 http://www.fish-marketing.com/blogs/33/Google-AdWords-and-Analytics-Certified http://www.fish-marketing.com/blogs/32/Be-an-Angel  Give back to the Portland community this holiday season with Fish Marketing and the Salvation Army’s annual Angel Giving Tree Campaign. Just stop by our offices between November 15 th and December 18 th  to pick up a tag from... Mon, 05 Nov 2012 14:14:00 -0600 http://www.fish-marketing.com/blogs/32/Be-an-Angel http://www.fish-marketing.com/blogs/31/Five-Key-Characteristics-of-Effective-Page-Titles-and-Descriptions Two of the most effective (and often underutilized) SEO tools are your page's title and description. Writing titles and descriptions isn't magic or a high tech skill. Like all communication, effective titles and descriptions come from an understanding of your... Tue, 31 Jul 2012 17:12:00 -0500 http://www.fish-marketing.com/blogs/31/Five-Key-Characteristics-of-Effective-Page-Titles-and-Descriptions http://www.fish-marketing.com/blogs/30/The-Value-of-Google-Business-Pages Want to enhance your presence in the search engines? Establishing a Google+ Business Page, and creating your own personal Google+ account, has become a necessity. In early November, Google launched Google+ Pages, which effectively allowed businesses to participate in... Mon, 30 Jan 2012 19:19:00 -0600 http://www.fish-marketing.com/blogs/30/The-Value-of-Google-Business-Pages http://www.fish-marketing.com/blogs/29/Avamere-Public-Relations Photo by VERN UYETAKE / LAKE OSWEGO REVIEW Lisa Sienkiewicz shows off the result of a remodel that expanded The Pearl at Kruse Way rehab health center. Fish Marketing recently coordinated a PR project for Avamere Family of Companies.... Wed, 25 Jan 2012 17:48:00 -0600 http://www.fish-marketing.com/blogs/29/Avamere-Public-Relations http://www.fish-marketing.com/blogs/28/Fish-Marketing-and-MBT-Marketing-Communications-form-Collaborative Two established Portland-based marketing firms, Fish Marketing, and MBT Marketing Communications, today announced the formation of a collaborative. Both firms remain separate companies with their own slate of accounts, and will occupy suites 620 and 635 in the Olympic Mills... Thu, 22 Sep 2011 14:55:00 -0500 http://www.fish-marketing.com/blogs/28/Fish-Marketing-and-MBT-Marketing-Communications-form-Collaborative http://www.fish-marketing.com/blogs/5/LaRog-Brothers-Digital-Marketing-Campaign LaRog Brothers of Portland came to Fish Marketing to bolster their digital marketing presence. We created a comprehensive solution that included a new website, designer gallery, blogging, social media integration and Club LaRog —an email marketing program. Their new digital... Wed, 25 May 2011 13:04:00 -0500 http://www.fish-marketing.com/blogs/5/LaRog-Brothers-Digital-Marketing-Campaign http://www.fish-marketing.com/blogs/1/New-Facebook-Changes As you may have noticed, Facebook has made some significant changes to the layout and functionality of facebook pages. Some of these changes have been long overdue, while others are a bit surprising and may change the way Fan pages... Thu, 10 Mar 2011 12:35:00 -0600 http://www.fish-marketing.com/blogs/1/New-Facebook-Changes