fitnessROI.blogspot.com

Go Big - It's 2009 (wisdom from the Rich Dad)

noreply@blogger.com (Andy) — Wed, 07 Jan 2009 17:05:00 +0000

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.

By Robert Kiyosaki

A few days ago, I spoke at a luncheon with approximately 500 local business leaders. I began with these words: “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of those out of business.”

I then showed them my local newspaper, pointing to the headline “Businesses Are Struggling.” I opened the newspaper and said, “I can tell you who will be in business.” I pointed to a full-page ad for a local appliance store. “I’ll bet money that this business will be here next year. Why? Because this business is advertising more aggressively than its competition.”

In previous issues of Entrepreneur, I’ve written about the importance of advertising and promotion. I’ve shared my rich dad’s lesson that when business drops off, many entrepreneurs listen to their accountant’s advice and cut back on advertising and promotion. That’s the worst thing you can do. When times get tough, your job is to promote more, not less.

Promotion is a six-week cycle. That means if I promote today, business increases six weeks later. Many businesses violate the six-week cycle. They promote for, say, four weeks, and because nothing happens, they stop. Two weeks later, there’s a sudden increase in business. For four weeks, business remains strong. Then, just as suddenly, business drops off, because six weeks earlier, the entrepreneur had stopped promoting.

My rich dad’s lesson was to never stop promoting: Promote whether the economy is strong or weak; promote even when you may not have the money. If you have no money, stand on a street corner at lunchtime with a sign hanging around your neck promoting your product or service. Not only will you meet new customers, but you might also save money on lunch, lose some weight and get a suntan.

Obviously, it takes more than just promotion to do well. To be successful, a business also requires strong fundamentals and a desirable product or service. During tough economic times, though, even some good businesses fail; some businesses shrink and others grow. When a business closes, its customers migrate to the business that fights hard and stays open. Businesses that promote while others cut their ad budgets have a better chance of getting bigger . . . even if the economy is shrinking.

Robert Kiyosaki, author of the Rich Dad series of books, is an investor, entrepreneur and educator whose perspectives have changed the way people think about money and investing.

InnovativeTrainer.com Account Setup

noreply@blogger.com (Andy) — Mon, 15 Dec 2008 02:29:00 +0000

Experimenting with a new (to me) resource at slideshare.com.

InnovativeTrainer.com Account Setup

View SlideShare presentation or Upload your own. (tags: fitness trainer)

ExperienceBootcamp.com limited offer - read now

noreply@blogger.com (Andy) — Wed, 26 Nov 2008 03:27:00 +0000

While the paint is still drying on our new offering, ExperienceBootcamp.com, we are ready for our first round of listings. Our service has been functionally tested and is now at Beta status -ready for the public...

Here's a deal you cannot pass up!

We have established a discount code of BETA and we are giving away 50 FREE bootcamp marketing listings or it will expire on December 3rd, 2008.

Don't delay, these will likely go fast. Visit ExperienceBootcamp.com now and create your bootcamp listing using the BETA discount code.

ExperienceBootcamp.com goes public with Beta Release

noreply@blogger.com (Andy) — Tue, 25 Nov 2008 03:31:00 +0000

We're live! Our first release (beta) is open.

New fitness bootcamp marketing tool

noreply@blogger.com (Andy) — Mon, 24 Nov 2008 19:49:00 +0000

Hey Friends,

I am in the process of designing two new personal trainer, group fitness instructor, or bootcamp instructor tools. These tools create a new and intriguing method of marketing your fitness business.

First - ExperienceBootcamp.com

I am a bootcamp instructor and a HUGE fan of fitness bootcamp workouts. I am sold on the idea and want to help others experience a fitness bootcamp. ExperienceBootcamp.com is a handy search directory to for people to find & connect to bootcamps in your market.

The true power behind the architecture of this site is a rate & review feature available to site visitors. Here's what this means - your bootcampers can rate & review your service. That's a great opportunity for us to collect testimonies in a simple format, but puts pressure on us to deliver results.

We are currently in Beta Release of this site - it means that we are still tweaking some small stuff but ready for our first release to the public.

Millionaire Workout + Inspiration

noreply@blogger.com (Andy) — Thu, 20 Nov 2008 02:29:00 +0000

The other goodie I just got in the mail is the Millionaire Workout, by Ryan Lee.

Maybe I am late to the game, but he just limited the access to the Millionaire Workout book. Since I started reading his book, he has changed his website (new & improved) and added the Recurring Revenue Report at (www.recurringrevenuereport.com).

Stop, whatever you are doing, and download this stuff. It is great.

Here's my inspiration thus far: 2 membership sites, 3 ebooks, 2 new training programs.

Thanks Ryan!

If you want to really push your career to the next level, check out the videos from YouTube on the Ryan Lee Bootcamp.

NPE - In the House

noreply@blogger.com (Andy) — Thu, 20 Nov 2008 01:53:00 +0000

I recently heard about Eric Ruth & Sean Greeley at NPE (Net Profit Explosion) from a friend of mine and had a chance to check them out. They have a sweet program called the Gold Rush program that they discuss on their website at http://net-profit-explosion.com/grush.html.

Here's the goods.

They sent me a great newsletter and an incredible audio cd after hitting their site. Their programs are solid and the i already picked up some HUGE nuggets from their audio cd.

Closing a PT Sale

noreply@blogger.com (Andy) — Mon, 17 Nov 2008 06:19:00 +0000

Let's start with the end in mind. We need to be equipped to present and acquire a new training client. So I started in my rss reader with Chris McCombs at www.KickBackLife.com. He tells a story (and a sweet video at MarketAnnihilator.com) about Bedros Keuilian.

Bedros is a trainer that sold $89K of PT in 43 days? What? So I bounced over to Bedros' site at CloseClients.com and to my surprise, I found fellow Anytime Fitness training legend Mike Gelfgot in this video:

UPDATE - BTW Check out another site from Bedros called Fit Pro Newsletter.

Web Tools

noreply@blogger.com (Andy) — Mon, 17 Nov 2008 04:33:00 +0000

I am going to reference some web tools that I use a lot in building my fitness business:

Blogger - a simple way to communicate with your clients
icontact - a simple newsletter management tool
PersonalTrainerU - share ideas with some of the most successful leaders in our industry
Traineo - a super tool to connect with client progress
Gimme20 - another great tool to record and manage workouts
Facebook - a great way to reconnect with past and current relationships
Wordpress.org - a great resource for starting and managing your private label blog

Professional Personal Trainer Certification Programs

noreply@blogger.com (Andy) — Mon, 17 Nov 2008 03:52:00 +0000

So after much deliberation, here is the short list of professional certifications that I reviewed:

ACE
NESTA
NASM
CSCS
ISSA

With all things considered, I went the route of the National Exercise and Sports Trainers Association Personal Fitness Trainer affiliation. The NESTA certification course was designed by John Spencer Ellis, a fitness industry leader based in So Cal. As you may know, my wife is from So Cal and we have seen him online and through several television specials.

John Spencer Ellis clearly has leveraged his career in the fitness industry very well and we found their material to be very strong in both categories of fitness education & business fundamentals.

Likewise, we found that NESTA was growing in their influence within the fitness industry while others seem to be more static.