Watch this space. Currently investigating global remittance payment service unlike anything we have seen before.

Watch this space. Currently investigating global remittance payment service unlike anything we have seen before. http://fiveonline.com.au receive payments instantly, SMS or email funds, multi currency. posterous.com Thu, 26 Jan 2012 23:42:00 -0800 Simplify your payments while earning money http://feedproxy.google.com/~r/Fiveonline-Seo/~3/OsVrmOJuR0E/simplify-your-payments-while-earning-money http://fiveonline.com.au/simplify-your-payments-while-earning-money <p> <p>It is only when something truly innovative and daring comes along that you realise how behind or how exploited you were by the previous providers.  I am talking about the global monetary system of making simple payments to anyone, anywhere, anytime or receiving in the same fashion; from anyone, anywhere, anytime, with very low fees, in real time (or close to it), in the currency of your choice.  </p> <p>Example, my wife called me the other day and needed some money straight away.  I sent an SMS to her account from my phone while walking to a meeting and she had it instantly.   Oh, and she happened to be on the other side of the world.  The other comfort I had is knowing A. that I was charged only a nominal fee - $ 1.50, B. I was given a very competitive exchange rate and C. I had the comfort knowing that a portion of my fee went to my designated charity.</p> <p>Pretty Cool.  Send me an email if you are a merchant who want to provide this value to your customers/members/donors and want to earn money at the same time you provide them value and make them very happy.</p> </p> <p><a href="http://fiveonline.com.au/simplify-your-payments-while-earning-money">Permalink</a> | <a href="http://fiveonline.com.au/simplify-your-payments-while-earning-money#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/OsVrmOJuR0E" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/simplify-your-payments-while-earning-money Tue, 13 Dec 2011 19:04:00 -0800 Good bye Fredhopper and best of luck to online retail in Australia http://feedproxy.google.com/~r/Fiveonline-Seo/~3/Eo6BN9gQQGg/i-no-longer-represent-fredhopper http://fiveonline.com.au/i-no-longer-represent-fredhopper <p> <p>After an exciting year representing one of the best 'searchandising' technologies out there a combination of events have made representation here unviable.  The biggest challenge is simply the small size of the market.  The second is the tremendous competition Australian online retailers face from overseas online offerings who have much more product, a much better and more mature online shopping experience and much lower prices due to a high valued Australian dollar and economies of scale.  The Australian retail sector have been enjoying high margins for a comparatively long time and I believe much of their situation could have been avoided with more forethought and planning.  I believe those that will survive will be those offering a genuinely unique offering or are able to find a way to compete with their off shore counterparts on price, range of product and shopping experience.</p> <p>Key to this success is a necessary open mindedness required to innovation and technology.  Look at your competitors and the ones who are successful and find out what they are doing.  Carefully consider your buy vs build decisions as time will slip away from you.</p> <p>regards,</p> <p>Andrew Olsen</p> </p> <p><a href="http://fiveonline.com.au/i-no-longer-represent-fredhopper">Permalink</a> | <a href="http://fiveonline.com.au/i-no-longer-represent-fredhopper#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/Eo6BN9gQQGg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/i-no-longer-represent-fredhopper Thu, 04 Aug 2011 14:11:00 -0700 Fredhopper signs new pure play fashion retailer in Australia! http://feedproxy.google.com/~r/Fiveonline-Seo/~3/M_nDpo9tc0Y/63922338 http://fiveonline.com.au/63922338 <p> <p><span style="font-size: 12.0pt; font-family: Trebuchet MS,sans-serif; color: #17365d;">Yay.  Signed up a new client in Australia on Fredhopper.   They are a major pure-play fashion retailer in the Women's fashion industry.  Will announce who they are once they go live in November.   They were previously using SLI Systems for search and Baynote for recomendations.</span></p> <p><span style="font-size: small;">They were seeking a more advanced overall capability in site search, and merchandising optimisation control.  With that they will get the highly tailorable suggest search function and the Fredhopper Recomendation Engine.</span></p> </p> <p><a href="http://fiveonline.com.au/63922338">Permalink</a> | <a href="http://fiveonline.com.au/63922338#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/M_nDpo9tc0Y" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/63922338 Tue, 14 Jun 2011 14:21:44 -0700 eCommerce update on Australia http://feedproxy.google.com/~r/Fiveonline-Seo/~3/PLSWVLkf0dI/ecommerce-update-on-australia http://fiveonline.com.au/ecommerce-update-on-australia <p> <p>Hi All,  sorry long time between posts.   I have been flat out speaking to eCommerce managers from around the country.  Every since representing Fredhopper,  I have done a lot of ground work running around educating people on what “searchandising” is all about.   Many are now starting to realise the value of buy vs build,  of business user control vs programmers, of tactical ability to quickly change and tweak your on-site search, navigation, and merchandising; triggers, filters, and ranking rules, anywhere on the site, anytime, to traffic sources from anywhere!</p> </p> <p><a href="http://fiveonline.com.au/ecommerce-update-on-australia">Permalink</a> | <a href="http://fiveonline.com.au/ecommerce-update-on-australia#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/PLSWVLkf0dI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/ecommerce-update-on-australia Thu, 27 Jan 2011 14:16:14 -0800 Great article on online retail situation in Australia http://feedproxy.google.com/~r/Fiveonline-Seo/~3/CDYY1gx-hnI/great-article-on-online-retail-situation-in-a http://fiveonline.com.au/great-article-on-online-retail-situation-in-a <p> <p>Here is a good description of the situation in online retail in Australia: <a href="http://www.powerretail.com.au/insights/the-sorry-state-of-online-retail-in-australia/comment-page-1/#comment-2296">http://www.powerretail.com.au/insights/the-sorry-state-of-online-retail-in-australia/comment-page-1/#comment-2296</a></p><p></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif; color: #1F497D;"></span></p><p><b><span style="font-size: 10.0pt; font-family: Arial,sans-serif; color: #365F91;">Fredhoppe<span style="letter-spacing: 1.0pt;">r</span><sup>®</sup></span></b><b><span style="font-size: 10.0pt; font-family: Arial,sans-serif; color: red;"> </span></b><b><span style="font-size: 10.0pt; font-family: Arial,sans-serif; color: #FF6600;">The Ultimate Marketing Machine</span></b><span style="color: #1F497D;"></span></p><p style="margin-top: 3.0pt;"><span style="font-size: 9.0pt; font-family: Arial,sans-serif; color: #595959;">Andrew Olsen | Director Asia Pacific | P + 61 2 8208 3363 M +61  407 265 736</span></p><p style="margin-top: 3.0pt;"><span style="font-size: 3.0pt; font-family: Arial,sans-serif; color: #595959;">                                                                                                                                                                                                                                                                                                                                            ________________________________________________________________________</span><span style="color: #1F497D;"></span></p><p style="margin-top: 6.0pt;"><b><span style="font-size: 9.0pt; font-family: Arial,sans-serif; color: #595959;">Fredhopper ranked #1 Search & Merchandising product</span></b><span style="font-size: 9.0pt; font-family: Arial,sans-serif; color: #595959;"> by Patricia Seybold Group. <a href="http://www.psgroup.com/research_896.aspx" title="http://www.psgroup.com/research_896.aspx"><span style="color: #595959;">http://www.psgroup.com/research_896.aspx</span></a></span><i><span style="font-size: 9.0pt; color: #1F497D;">.</span></i><span style="color: #1F497D;"></span></p> </p> <p><a href="http://fiveonline.com.au/great-article-on-online-retail-situation-in-a">Permalink</a> | <a href="http://fiveonline.com.au/great-article-on-online-retail-situation-in-a#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/CDYY1gx-hnI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/great-article-on-online-retail-situation-in-a Wed, 05 Jan 2011 00:08:41 -0800 the year of online retail,... http://feedproxy.google.com/~r/Fiveonline-Seo/~3/FbkdtaBdVNQ/the-year-of-online-retail http://fiveonline.com.au/the-year-of-online-retail <p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Well, make that the next few years.  As you can see I have shifted from providing search services to a focus in online retail.  I can still facilitate and direct you in best practice SEO as it relates to online retail sites but my focus now is on raising awareness and delivering best practice site, search and merchandising capabilities to serious online retailers.  I stumbled onto Fredhopper by accident.  My friend Mandy, (watch out for her new site <a href="http://www.clubqt.com.au">www.clubqt.com.au</a>) asked me to meet them when they were in town.  They were here to work with their new client Woolworths who are rolling out Fredhopper across their respective brands; Dick Smiths, Dan Murphys, and BigW.  I had no idea what to expect.  There was a lot of information to absorb in the hour or so I had with Frederique but then over time and a little research and further discussions I came to the realization that this technology was the right product, in the right industry, at the absolute right time.  Online retail is expecting double digit growth in Australia over the next 5 years.  With the NBN rolling out and people getting use to shopping on line it will only continue.  Heck, who wants to get into the car anyway.  It is such a hassle!!</span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">So, here I am representing Fredhopper in Asia Pacific.  My focus now is on Australia and New Zealand but I am sure there will be opportunities in Asia.  Have a look at the website and the sort of clients using the platform.  Actually, I will say this is more of an enhancement plugin for an ecommerce platform.  And we have yet to come across an ecommerce platform we cannot plug into.   Clients are experiencing increases in conversion from 25% to 50% .  More to come.  Watch this space and check out <a href="http://www.fredhopper.com">www.fredhopper.com</a> !!</span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Cheers,</span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Andrew</span></p><p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif; color: #1F497D;"></span></p><p><b><span style="font-size: 10.0pt; font-family: Arial,sans-serif; color: #365F91;">Fredhoppe<span style="letter-spacing: 1.0pt;">r</span><sup>®</sup></span></b><b><span style="font-size: 10.0pt; font-family: Arial,sans-serif; color: red;"> </span></b><b><span style="font-size: 10.0pt; font-family: Arial,sans-serif; color: #FF6600;">The Ultimate Marketing Machine</span></b><span style="color: #1F497D;"></span></p><p style="margin-top: 3.0pt;"><span style="font-size: 9.0pt; font-family: Arial,sans-serif; color: #595959;">Andrew Olsen | Director Asia Pacific | M +61  407 265 736</span></p><p style="margin-top: 3.0pt;"><span style="font-size: 3.0pt; font-family: Arial,sans-serif; color: #595959;">                                                                                                                                                                                                                                                                                                                                            ________________________________________________________________________</span><span style="color: #1F497D;"></span></p><p style="margin-top: 6.0pt;"><b><span style="font-size: 9.0pt; font-family: Arial,sans-serif; color: #595959;">Fredhopper ranked #1 Search & Merchandising product</span></b><span style="font-size: 9.0pt; font-family: Arial,sans-serif; color: #595959;"> by Patricia Seybold Group. <a href="http://www.psgroup.com/research_896.aspx" title="http://www.psgroup.com/research_896.aspx"><span style="color: #595959;">http://www.psgroup.com/research_896.aspx</span></a></span><i><span style="font-size: 9.0pt; color: #1F497D;">.</span></i><span style="color: #1F497D;"></span></p> </p> <p><a href="http://fiveonline.com.au/the-year-of-online-retail">Permalink</a> | <a href="http://fiveonline.com.au/the-year-of-online-retail#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/FbkdtaBdVNQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/the-year-of-online-retail Tue, 17 Aug 2010 21:31:58 -0700 10 Essential Tips on Writing for the Web http://feedproxy.google.com/~r/Fiveonline-Seo/~3/iPJ3JoiaFCw/10-essential-tips-on-writing-for-the-web http://fiveonline.com.au/10-essential-tips-on-writing-for-the-web <p> <p style="margin-left: .5in;"><a name="OLE_LINK1"></a><a name="OLE_LINK2"><b><span style="font-size: 14.0pt;">10 Essential Tips on Writing for the Web                             </span></b></a></p> <p style="margin-left: .5in;"><span style="font-size: 12.0pt;">Gone are the days of just writing compelling content and then publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on<b><i> </i></b>“SEO copywriting“ and <b><i>you will find </i></b> plenty of tips, but many don’t cover all the basics. </span></p> <p><b><i><span style="font-size: 12.0pt; font-family: Trebuchet MS,sans-serif;"></span></i></b></p> <p style="margin-right: 0in; margin-bottom: 12.0pt; margin-left: .5in;"><b><i><span style="font-size: 12.0pt;">If your business relies on online leads, sales and contacts, </span></i></b><span style="font-size: 12.0pt;">it could not be more vital to get this right, ALL the time. <p /> Read our 10 tips on </span><a href="http://www.bruceclay.com.au/training/copywriting-course.htm"><span style="font-size: 12.0pt;">SEO copywriting</span></a><span style="font-size: 12.0pt;"> and content structures:</span><span style="font-size: 12.0pt;"></span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">1.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Consider your topic, your target audience, and how you would describe this topic using words or phrases only<b><i>. Write these down</i></b>.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">2.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Check the search volumes of your keywords using a keyword tool.  Make sure there are people searching on your keywords and related words.  Don’t be precious.   Change or extend your keywords if necessary.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">3.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Where ever possible use supporting words <b><i>as well as your keywords </i></b>regularly throughout your text, keeping the user’s needs in mind at all times.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">4.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Explore the use of bold<b><i> </i></b>and highlighting for keywords and phrases<b><i> </i></b>to attract the eye and highlight these points. </span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">5.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Use lists and bullet points to support scanning.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">6.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Always insert relevant headings on the page.  Use the heading tags to help structure the content and make the content and theme of a page clear.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">7.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Write Meta data for the page, ensuring they include the relevant keywords and clearly describe what the page is about.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">8.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Where appropriate insert hyperlinks into the content using relevant anchor text of no more than 5 words for each.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">9.<span style="font: 7.0pt Times New Roman;">      </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">The content must read well, have correct grammar, good structure, and of course, spelling.</span></p> <p class="MsoListParagraph" style=""><span style="font-size: 12.0pt; line-height: 115%;"><span style="">10.<span style="font: 7.0pt Times New Roman;">  </span></span></span><span style="font-size: 12.0pt; line-height: 115%;">Be mindful of the usage of keywords. Do not keyword stuff anything, anywhere.</span></p> <p class="MsoListParagraph"><b><span style="font-size: 12.0pt; line-height: 115%;">Andrew Olsen – Bruce Clay Australia</span></b></p> <p><span style="font-size: 12.0pt;"></span></p> <p><span style="font-size: 12.0pt;">These Copywriting tips have been provided by Bruce Clay, one of Australia’s leading <a href="http://www.bruceclay.com.au/web_rank.htm">Search Engine Optimisation</a> companies.</span></p> <p><span style="font-size: 12.0pt;"></span></p> <p><span style="font-size: 12.0pt;">Bruce Clay Australia will be delivering their <a href="http://www.bruceclay.com.au/training/copywriting-course.htm">Copywriting for the Web and SEO</a> half day course on August 25<sup>th</sup>,  in Sydney.  Contact Andrew Olsen for more information at <a href="mailto:aolsen@bruceclay.com.au">aolsen@bruceclay.com.au</a> </span></p> </p> <p><a href="http://fiveonline.com.au/10-essential-tips-on-writing-for-the-web">Permalink</a> | <a href="http://fiveonline.com.au/10-essential-tips-on-writing-for-the-web#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/iPJ3JoiaFCw" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/10-essential-tips-on-writing-for-the-web Thu, 03 Jun 2010 19:54:00 -0700 Selecting an SEO Provider http://feedproxy.google.com/~r/Fiveonline-Seo/~3/OmCIdnPH1dA/selecting-an-seo-provider http://fiveonline.com.au/selecting-an-seo-provider <p> HI Everyone, sorry been busy lately. Had some recent exposure to an internationally renown SEO provider. They have a pedigree of clients and have delivered them great results. However, their Australian website does not rank well at all for the terms “SEO” and “search engine optimisation” . Upon further discussions with them they have very good reasons for that but they have optmised their site for other terms which rank highly. <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"> </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Hence as I have said before, do not judge an SEO provider by their personal ranking alone. You could be missing out on a great service. Look at the results of their clients and testimonials.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"> </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Regards,</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Andrew</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"> </span></p> <p> </p> <p> </p> </p> <p><a href="http://fiveonline.com.au/selecting-an-seo-provider">Permalink</a> | <a href="http://fiveonline.com.au/selecting-an-seo-provider#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/OmCIdnPH1dA" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/selecting-an-seo-provider Thu, 20 May 2010 19:57:32 -0700 The Value of Backlinks for your website and SEO ranking http://feedproxy.google.com/~r/Fiveonline-Seo/~3/uaWNWUMHmSE/the-value-of-backlinks-for-your-website-and-s http://fiveonline.com.au/the-value-of-backlinks-for-your-website-and-s <p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Hi Everyone,</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Quick lesson on back linking.   Basically they are references on other sites to your site and business.  They are part of any SEO strategy, or should be, in helping your website improve its online visibility and ranking.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">It is not just a case of having dozens and dozens of sites talking about you but rather a good number of sites that are high ranking.  There is a Google ranking tool you can use to check how hi they rank.   So, quality vs quantity.  Good SEO providers should be constantly working on back links on your behalf.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">The way to check if you have any back links is by going to a search engine and typing in link:www.yoursite…..  I would suggest you do this in Yahoo rather than Google as for some reason it provides much great transparency on the links. </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Here is an interview with Matt Cutts of Google talking about back links – it is a bit dated so may not be there policy today but he is basically saying to see the backlinks that Google recognizes you need to do that within Google webmaster tools.  FYI – when in doubt look for your answers in youtube.  Never know what will come up.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Feel free to email me or call me if you want more information about this.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"><iframe allowfullscreen src="http://www.youtube.com/embed/TjQ2QVQpaK0?wmode=transparent" frameborder="0" height="417" width="500"></iframe> </span></p> </p> <p><a href="http://fiveonline.com.au/the-value-of-backlinks-for-your-website-and-s">Permalink</a> | <a href="http://fiveonline.com.au/the-value-of-backlinks-for-your-website-and-s#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/uaWNWUMHmSE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/the-value-of-backlinks-for-your-website-and-s Wed, 19 May 2010 00:49:23 -0700 Big growth expected for Search and Online Advertising http://feedproxy.google.com/~r/Fiveonline-Seo/~3/MhGM4m03D34/big-growth-expected-for-search-and-online-adv http://fiveonline.com.au/big-growth-expected-for-search-and-online-adv <p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Hi, just a quick word about expected growth.  Search Engine Land posted a brief articling quoting some research from eMarketer.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">The word is they are expecting double digit growth at about 16 % to just over $ 12 billion.  Of course, most of that business is going to Google.  </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Note some of that on-line advertising growth – in fact most of it, will come from on-line video advertising. </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">Also, a lot of that new revenue are existing ad budgets coming over from traditional advertising.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">See <a href="http://searchengineland.com/forecast-big-growth-ahead-for-search-online-advertising-42270">http://searchengineland.com/forecast-big-growth-ahead-for-search-online-advertising-42270</a> </span></p> </p> <p><a href="http://fiveonline.com.au/big-growth-expected-for-search-and-online-adv">Permalink</a> | <a href="http://fiveonline.com.au/big-growth-expected-for-search-and-online-adv#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/MhGM4m03D34" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/big-growth-expected-for-search-and-online-adv Mon, 17 May 2010 15:24:00 -0700 Small businesses can get high visibility too http://feedproxy.google.com/~r/Fiveonline-Seo/~3/0MSJryObX28/small-business-can-get-high-visibility-too http://fiveonline.com.au/small-business-can-get-high-visibility-too <p> Check this out. <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"> </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">A plumber in San Diego has been able to dominate the on-line visibility in that city through a very focused investment in time and money on SEO, PPC advertising and social media and video marketing and are listed in the Google 7 pack (the familiar local map listings). </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">This owner has taken out almost all possible options to improve his online visibility; facebook fan page, youtube account with video content, local on-line directories, etc.</span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;">This is a brief article so worth a quick read. The key point is that for small businesses there are some simple low cost things they can do to improve overall on-line visibility and in turn get more business. Click here to see more: <a href="http://searchengineland.com/small-businesses-with-low-online-visibility-can-easily-improve-40837">http://searchengineland.com/small-businesses-with-low-online-visibility-can-easily-improve-40837</a> </span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"> </span></p> <p> </p> </p> <p><a href="http://fiveonline.com.au/small-business-can-get-high-visibility-too">Permalink</a> | <a href="http://fiveonline.com.au/small-business-can-get-high-visibility-too#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/0MSJryObX28" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/small-business-can-get-high-visibility-too Wed, 12 May 2010 18:47:00 -0700 Duplicate content and SEO rankings http://feedproxy.google.com/~r/Fiveonline-Seo/~3/VfoOeyTkEfI/duplicate-content-and-seo-rankings http://fiveonline.com.au/duplicate-content-and-seo-rankings <p> <p>You need to be aware of duplicate content and how it may negatively impact your SEO rankings. I was told a story the other day of an orgnisation who were applying a significant amount of resources to improving their organic rankings but were not making any progress.</p> <p>They were perplexed to say the least. Finally it occurred to them to do a check to see if there were any duplications of their website content in other locations. Why? Because Google may view the duplication as an attempt to manipulate rankings and deceive users and will therefore adjust the ranking and indexing of the sites involved. So, the organization in question had an employee that was cutting and pasting articles and press releases into his blog that was also on the website. Through a facility at <a href="http://www.copyscape.com">www.copyscape.com</a> they were able to find that content and have the blog removed and presto – improvement in rankings. You cannot say for sure if that was the exact cause but you should be mindful of it.</p> <p>You can find out more about this at Google webmaster tools at <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359">http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359</a> .You will learn about this wonderful term known as canocilization.</p> <p>Here is Matt Cutts again of Google talking about it:</p> <p><iframe src="http://www.youtube.com/embed/niINTKXT-zs?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> </p> <p><a href="http://fiveonline.com.au/duplicate-content-and-seo-rankings">Permalink</a> | <a href="http://fiveonline.com.au/duplicate-content-and-seo-rankings#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/VfoOeyTkEfI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/duplicate-content-and-seo-rankings Sun, 09 May 2010 18:47:00 -0700 Blogging and SEO http://feedproxy.google.com/~r/Fiveonline-Seo/~3/ETU6hKEPLIM/blogging-and-seo http://fiveonline.com.au/blogging-and-seo <p> <p>Hi. I have been looking for some additional evidence to support the value that blogging has on SEO rankings.</p> <p>There is no question that content that relates to your business and area of value can influence your rankings but I came across this interview with Matt Cutts, the key man responsible for designing their search algorithm. Have a listen to what he has to say.</p> <p>I discovered this interview on youtube while washing the dishes at night. Someone has to do them and Mummy won't have a bar of it after managing three young children all day.</p> <p>Our computer is positioned in such a way that I can watch while undertaking my domestic obligations and its one of those rare times where I can browse and see what information is out there get up to speed or at least keep learning. You should try it.</p> <p>Anyhoodle, you may also be interested to know that a survey run in January of this year by Lee Odden showed that when a selection of marketers were asked to what degree they are using blogs to support their SEO initatives 95% indicated it was very much part of their SEO efforts. 87.4% of respondents "successfully increased measurable SEO objectives as a direct result of blogging".</p> <p>See <a href="http://www.toprankblog.com/2010/01/survey-seo-blogging/">http://www.toprankblog.com/2010/01/survey-seo-blogging/</a></p> <p><iframe src="http://www.youtube.com/embed/5GK0aQrCDEo?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> </p> <p><a href="http://fiveonline.com.au/blogging-and-seo">Permalink</a> | <a href="http://fiveonline.com.au/blogging-and-seo#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/ETU6hKEPLIM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/blogging-and-seo Wed, 05 May 2010 18:42:00 -0700 Choosing an SEO provider - the basic truth http://feedproxy.google.com/~r/Fiveonline-Seo/~3/fsqIk9AMfJs/choosing-an-seo-provider-the-basic-truth http://fiveonline.com.au/choosing-an-seo-provider-the-basic-truth <p> <p>Hi, I am making a habit of looking at one or two newsletters I receive every day regarding SEO and related topics to stay up to date.</p> <p>As you may know there is a lot of information out there about SEO and online marketing. A lot. And it is easy to get distracted and drown in information. But there are two fundamentals points you should consider for all SEO providers – check the results they are getting for their clients, and make sure they are doing things legally according to SEO rules e.g. google SEO terms and conditions .</p> <p>So, look for testimonials, get a list of their clients and check their rankings, and look at the provider's SEO process and sample reports that you would receive from them. Make sure they are transparent about their activity they perform on your behalf. (e.g. establishing back links) . You need to be clear on what they are doing and how well you are progressing against the original benchmarks that were taken when the SEO process commenced.</p> </p> <p><a href="http://fiveonline.com.au/choosing-an-seo-provider-the-basic-truth">Permalink</a> | <a href="http://fiveonline.com.au/choosing-an-seo-provider-the-basic-truth#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/fsqIk9AMfJs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/choosing-an-seo-provider-the-basic-truth Mon, 03 May 2010 21:28:00 -0700 Comments from Google on choosing an SEO provider http://feedproxy.google.com/~r/Fiveonline-Seo/~3/qPsE7MAjCuE/comments-from-google-on-choosing-an-seo-provi http://fiveonline.com.au/comments-from-google-on-choosing-an-seo-provi <p> Some quick comments from Google software engineer Matt Cutts on selecting an SEO provider <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"><iframe src="http://www.youtube.com/embed/rUf0o6-KUVw?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></span></p> </p> <p><a href="http://fiveonline.com.au/comments-from-google-on-choosing-an-seo-provi">Permalink</a> | <a href="http://fiveonline.com.au/comments-from-google-on-choosing-an-seo-provi#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/qPsE7MAjCuE" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/comments-from-google-on-choosing-an-seo-provi Mon, 03 May 2010 19:33:00 -0700 White-label: key features and value. http://feedproxy.google.com/~r/Fiveonline-Seo/~3/AQTMOPWFML0/the-white-label-seo-service-what-is-it http://fiveonline.com.au/the-white-label-seo-service-what-is-it <p> <p>Key features of the white label service to agencies, web designers, etc:</p> <p><strong>Overview</strong></p> <p>The white-label package is designed to allow digital media agencies and web designers, graphic artists and those involved with web development to add the value of a comprehensive search solution to their clients. The training and support is packaged such that you can learn the essentials to sell the value of these services, within 24 hours. Furthermore, you will be supported in every step if necessary. Most importantly you will receive your margin on the service and maintain ownership of your relationship with your client.</p> <p><strong>Key Points:</strong></p> <ul> <li> <strong>Ownership:</strong> this will allow you to deliver these services entirely under your own name and allow you to expand the value you are offering to your clients, increase satisfaction and retention;</li> <li> <strong>Earn additional revenue:</strong> one SEO client per month could produce an annuity revenue by the end of 12 months of up to $ 14,400 per year or more depending on the margin you add; </li> <li> <strong>Training and Support:</strong> You will be taken through a step by step process of what your client will receive and receive a “cheat sheet” to help you with every engagement. Alternatively, you can use me to help you impart the value to your clients, as your representative;</li> <li> <strong>Corporate Backing:</strong> you will be using the services of Advantate who are backed by Fairfax and Melbourne IT. Advantate are one of 8 fully accredited Google Adword resellers.</li> <li> <strong>Experienced Team:</strong> Hundreds of clients, fully accredited Google Adword reseller so all SEM Account Managers take the Google Adword Examination;</li> <li> <strong>Totally White Label:</strong> Everything will be branded in your company name, including emails, phone support and reporting; </li> <li> <strong>Direct or Middleman Contact Options:</strong> We can either deal directly with your clients on your behalf, or we can send all correspondence through to your company so that you can maintain your relationship directly with your clients; </li> <li> <strong>Fast Set Up:</strong> You can be set up and ready to sell our service in less than 24 hours. Dedicated Business Development Executive will even assist in the sale if available, but will always provide training.</li> <li> <strong>Return on Investment and assurance of best practice:</strong> Advantate was told last year by Google that we have the highest retention level and renewal rate in the country. Plenty of testimonials and a long list of clients we have taken to page one. Advantate are one of 8 fully accredited Google Adword resellers in the country.</li> <li> <strong>Sales and Account Manager Resources</strong> – each client would receive a dedicated account manager that would be operating on your behalf. Thus you would have both an additional sales resource within your company and account managers whose responsibility is to get results for your client.</li> </ul> </p> <p><a href="http://fiveonline.com.au/the-white-label-seo-service-what-is-it">Permalink</a> | <a href="http://fiveonline.com.au/the-white-label-seo-service-what-is-it#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/AQTMOPWFML0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/the-white-label-seo-service-what-is-it Sun, 02 May 2010 21:13:00 -0700 here is another one http://feedproxy.google.com/~r/Fiveonline-Seo/~3/hSRkYV6o8g8/here-is-another-one-5 http://fiveonline.com.au/here-is-another-one-5 <p> Here is a link I found regarding social media – a good quick summation of its value and how to use it. <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"><iframe src="http://www.youtube.com/embed/gza8dvN8Hkc?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></span></p> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif;"> <p> </p> </span></p> </p> <p><a href="http://fiveonline.com.au/here-is-another-one-5">Permalink</a> | <a href="http://fiveonline.com.au/here-is-another-one-5#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/hSRkYV6o8g8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/here-is-another-one-5 Sun, 02 May 2010 18:17:00 -0700 posterous http://feedproxy.google.com/~r/Fiveonline-Seo/~3/EcJXNe4FuPY/posterous-17319 http://fiveonline.com.au/posterous-17319 <p> <p>Hi All, experimenting with blogs. This one seems easy and it allows updates. Also check out this link if you haven’t seen it:</p> <p><iframe src="http://www.youtube.com/embed/6ILQrUrEWe8?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe></p> </p> <p><a href="http://fiveonline.com.au/posterous-17319">Permalink</a> | <a href="http://fiveonline.com.au/posterous-17319#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/EcJXNe4FuPY" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/posterous-17319 Wed, 28 Apr 2010 05:53:00 -0700 Hello readers. thanks to Ian Lowe for suggesting Posterous. http://feedproxy.google.com/~r/Fiveonline-Seo/~3/4W3xn1fG86o/this-is-a-test-1341 http://fiveonline.com.au/this-is-a-test-1341 <p> This is my initial go and setting up a blog in Posterous. It comes highly recommended.<br /> <p><span style="font-size: 10.0pt; font-family: Trebuchet MS,sans-serif; color: #1f497d;"> <p> </p> </span></p> </p> <p><a href="http://fiveonline.com.au/this-is-a-test-1341">Permalink</a> | <a href="http://fiveonline.com.au/this-is-a-test-1341#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/4W3xn1fG86o" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/this-is-a-test-1341 Wed, 21 Apr 2010 02:03:00 -0700 Hello All! Who is FiveO and what am I about? http://feedproxy.google.com/~r/Fiveonline-Seo/~3/KaSa073pldM/hello-all-who-is-fiveo-and-what-am-i-about http://fiveonline.com.au/hello-all-who-is-fiveo-and-what-am-i-about <p> <p><br /><span style="color: #000000;"><strong>FiveO - thoughts on online search solutions</strong></span></p> <p><br /><span style="color: #000000;"> Firstly, FiveO equates to the five Olsens that make up my family and my reason for existence. </span></p> <p><span style="color: #000000;">They also to extend to my cat, dog, and five fish (coincidence). They are part of the family too. When deciding on a name I wanted something that best represented me and my motivations. I get up in the morning for my family, work hard for my family, get stressed for my family. </span></p> <p><span style="color: #000000;">So, his is a quick post to start the ball rolling. Last year I sort of fell into the world of on-line marketing and search solutions. Since then I have plunged into a range of different business but all requiring the same thing - improvement in the use of their website and the Internet to help grow their business and grow their brand. </span></p> <p><span style="color: #000000;"> It is remarkable how much misinformation there is out there. It is remarkable how many people have an opinion about who uses the Internet and what it might contribute. I have learned that SEO and SEM is decidedly quantitative in performance measurement so we know where people are coming from, when, and what they did on your website! It is also clear to me that the growth of the Internet and search engines as the primary source for ANYTHING will not falter. Need an SEO provider? Need a plumber? Use the net. Family history? Use the net? Grandfather's regiment in the military? </span></p> <p><span style="color: #000000;">It goes on. Nothing new. </span></p> <p><span style="color: #000000;"> I am now, through the help of a national provider, offering search engine optimisation solutions that are making businesses more visible and improving their brand and their credibility. I love to see the effects on business when that happens. I am also helping agencies deliver the service under their own name allowing them to add that value on professionally without little extra effort. Enough for now. regards, Andrew. </span></p> <p><span style="color: #000000;">PS: thank you Katie Chatfield </span></p> <p><span style="color: #000000;">PSS: One of the Five enjoying the harbour Just relaxes me looking at it.</span></p> <p><span style="color: #000000;"> </span><a href="http://fiveolsens.files.wordpress.com/2010/04/poppy-and-sydney1.jpg"><span style="color: #000000;"><div class='p_embed p_image_embed'> <a href="http://getfile1.posterous.com/getfile/files.posterous.com/import-angd/tcpHbqkhBfAcamowvJtgupauqzrermqosjHuCboaezuCutqyoqhzvjjlzkCG/media_httpfiveolsensf_kEFaq.jpg.scaled1000.jpg"><img alt="Media_httpfiveolsensf_kefaq" height="464" src="http://getfile5.posterous.com/getfile/files.posterous.com/import-angd/tcpHbqkhBfAcamowvJtgupauqzrermqosjHuCboaezuCutqyoqhzvjjlzkCG/media_httpfiveolsensf_kEFaq.jpg.scaled696.jpg" width="696" /></a> </div> </span></a><br /><strong> </strong></p> </p> <p><a href="http://fiveonline.com.au/hello-all-who-is-fiveo-and-what-am-i-about">Permalink</a> | <a href="http://fiveonline.com.au/hello-all-who-is-fiveo-and-what-am-i-about#comment">Leave a comment  »</a> </p><img src="http://feeds.feedburner.com/~r/Fiveonline-Seo/~4/KaSa073pldM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1740269/Andrew__-_linkedin.png http://posterous.com/users/5AAXfRRK779f Andrew Olsen fiveonline Andrew Olsen http://fiveonline.com.au/hello-all-who-is-fiveo-and-what-am-i-about