We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index.

The post Google’s mobile-first index has set sail. Are you on board? 5 SEO…

Please visit Search Engine Land for the full article.


Source: SEO

The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how well an ad’s landing page serves potential customers. It describes whether Google believes the landing page is likely to meet user expectations

The post Upgrading an AdWords Landing Page Experience appeared first on Practical Ecommerce.

Source: E-Commerce

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.

Read more at PPCHero.com
Source: PPC

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs appeared first on Marketing Land.

Please visit Marketing Land for the full article.


Source: Social Media2

KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain.

The post Are your ads pointing to the right domain? Here’s a script to find out. appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Source: SEO

Among social networks, Instagram continues to set itself apart. For ecommerce merchants, Instagram is a place to share inspiring product images and engage with curious users. Here is a list of tools for ecommerce marketing on Instagram. It includes tools to create and edit content, promote posts, track analytics, and generate sales. Most of these tools are free or have free plans

The post 20 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce.

Source: E-Commerce