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Local Online to Grow 12% in 2009; Will Slow Next Year

Fri, 06 Nov 2009 17:45:19 -0600

Local Online to Grow 12% in 2009; Will Slow Next Year:

Though 2009 has been dismal for advertising overall, local online advertising is expected to hit $14.2 billion by year’s end, a 12% increase over 2008, according to a report and five-year forecast…

Online Seniors Rival Younger Generations in Web Use

Fri, 06 Nov 2009 17:45:18 -0600

Online Seniors Rival Younger Generations in Web Use:

More than three-fourths (77%) of online Americans ages 65+ say they shop online, the highest percentage among any generational group, according to a study by the Cable & Telecommunications…

Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art

Fri, 06 Nov 2009 17:45:18 -0600

Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art:

As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental. From the economy’s influence on the…

Yes, That Is an Ad on Google's Homepage

Fri, 06 Nov 2009 17:45:17 -0600

Yes, That Is an Ad on Google's Homepage:

How invested is Google in the success of Droid, the most hyped device yet to be built using its Android operating system? So much so that it’s willing to sully that holy of holies — its…

Insights for CMOs: Writing Column For Forbes

Fri, 06 Nov 2009 17:45:17 -0600

Insights for CMOs: Writing Column For Forbes:

I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy.

CMOs are hungry for information. Marketing…

How Teenagers – and Adults – Consume Media

Fri, 06 Nov 2009 17:45:17 -0600

How Teenagers – and Adults – Consume Media:

This is the unabridged, non-edited version of an article published at bnet.co.uk
The Morgan Stanley report entitled “media and the Internet, how teenagers consume media” is one of the most…

Rumors of the Death of Blogs are Greatly Exaggerated

Fri, 06 Nov 2009 16:27:13 -0600

Rumors of the Death of Blogs are Greatly Exaggerated:

Source: feministing

Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are…

4 Ways to Build Relationships with Web Content

Fri, 06 Nov 2009 16:27:13 -0600

4 Ways to Build Relationships with Web Content:

This is a guest post by Shannon Paul (find her on Twitter, too). A prolific online personality, in her “day job” Shannon is the communications manager for PEAK6 Online.

On the…

Ad:tech Panel Urges Deliberate Approach to Social Media

Fri, 06 Nov 2009 16:27:12 -0600

Ad:tech Panel Urges Deliberate Approach to Social Media:

Participating in social media can help a brand in many ways, but to be successful, the brand’s strategy needs to tie social media into business objectives.

Broadcast Radio Reaches 77% of U.S. Adults

Fri, 06 Nov 2009 16:27:12 -0600

Broadcast Radio Reaches 77% of U.S. Adults:

Though total radio revenues are expected to sink 15% in 2009, a recent analysis from The Nielsen Company found that more than three-fourths (77%) of US adults are reached by broadcast radio on a…

New average ages of social media users: Twitter 31, Facebook 33, LinkedIn 39, MySpace 26

Fri, 06 Nov 2009 16:27:12 -0600

New average ages of social media users: Twitter 31, Facebook 33, LinkedIn 39, MySpace 26:

Some stat and graph updates for you data lovers. According to a review of the newest Pew Internet report, average ages of the top social media sites are shifting and converging. Social media, it…

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