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Fleishman-Hillard Team Leads Panel Discussion on Sustainable Business Practices

Members of Fleishman-Hillard’s sustainability team recently hosted an engaging panel discussion about the needs and challenges facing organizations when it comes to sustainable business practices. Join the agency’s experts, along with executives from Exelon, McDonald’s and Motorola, as they discuss employee engagement, securing “a seat at the table” and the key to success in the sustainability arena.

Listen: Green, Red and Black: Sustainable Business Practices in Tough Times and Beyond

Read: The World Economic Forum: Is It Worth It?

While at HHS, Pearson led successful communications strategies on diverse health care issues, such as the Medicare prescription drug benefit, health information technology, import safety, pandemic and emergency preparedness and chronic disease prevention.

“Christina has a sterling reputation as one of the most experienced health care communicators inside the beltway,” said Bill Pendergast, general manager of Fleishman-Hillard’s Washington, D.C., office. “Having served as a top communications strategist on health care in the executive branch, on Capitol Hill and in the private sector, she will be a tremendous asset to Fleishman-Hillard as we meet our clients’ growing needs in this core practice area.”

Pearson served as chief HHS spokesperson and communications strategist, overseeing all activities related to media, marketing and Web operations within the department’s 11 agencies, including the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the National Institutes of Health and the Food & Drug Administration. She was instrumental in the multi-faceted campaigns to bring greater awareness to pandemic influenza and enroll millions of seniors in the new Medicare prescription drug benefit.

Under her leadership, HHS led federal agencies in their expansion into new media with the establishment of the first cabinet-level blog, outreach to bloggers and increased use of webcasts, text messaging, virtual worlds and social networking Web sites. Prior to her confirmation in 2007, Pearson served in a variety of communications roles at HHS, including leadership of regional media outreach and coordination of the department’s public service advertising campaigns.

“I’m thrilled to join a marquee firm that serves major health care clients in both government and the private sector,” Pearson said.

Pearson began her career at the U.S. Senate Committee on Finance in 1995. As deputy communications director, she worked on a range of issues that included the creation of the Roth IRA and SCHIP, welfare reform and HIPAA. After leaving the Hill, she joined a start-up strategic communications firm and later became a spokesperson for the American Hospital Association. She is a graduate of Hamilton College in Clinton, N.Y.

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to more than 5,000 clients in more than 100 countries.