Flooring The Consumer

When Customers Face Sensory Overload...

noreply@blogger.com (Christine B. Whittemore) — Tue, 14 May 2013 14:00:00 +0000

I see sensory overload becoming more of an issue for all of us. Imagine what it's like for our customers. How might we help them?

Here are some thoughts on the matter triggered by a visit to Las Vegas.

Recharge, Renew. Overcoming Customer Experience Overload in Las Vegas

Let me know what you think!

Thanks for reading.

Best,

C.B.

Online or In-Store? Reinventing the Customer Experience

noreply@blogger.com (Christine B. Whittemore) — Mon, 22 Apr 2013 14:00:00 +0000

There's so much to be admired about the physical in-store retail experience! At the same time, there's so much painless efficiency in the online experience... Here are my thoughts about possibly reinventing the customer experience:

Reinventing, Re-Imagining the Customer Experience

What are your thoughts? Let me know in the comments here or on the original article.

Thank you for reading!

Best,

C.B.

How to Lose Customers: Verizon Customer Experience

noreply@blogger.com (Christine B. Whittemore) — Mon, 25 Mar 2013 14:00:00 +0000

Here's a story a friend shared. Yes, it's preposterous and it's a true story.

How to Lose IBM Customers: Preposterous Verizon Customer Experience

Have you encountered a similar situation?

Thanks for reading!

Best,

C.B.

John Cleese Talks Creativity and Business Innovation

noreply@blogger.com (Christine B. Whittemore) — Mon, 18 Mar 2013 13:30:00 +0000

If you haven't heard or watched John Cleese discuss creativity, you should. It will inspire you to think differently about the possibilities you face in your business.

Here are my notes and a link to a 36 minute video:

Business Innovation and Creativity Via John Cleese

Thanks for reading and watching!

Best,

C.B.

SAP Radio Highlights Retail Experience Game-Changers

noreply@blogger.com (Christine B. Whittemore) — Mon, 04 Mar 2013 14:30:00 +0000

SAP Radio has a fascinating program whereby it invites 'game-changers' to participate in conversation about what's happening in the marketplace. In this article, I recap my experience when the topic was about retail experience:

SAP Radio: Coffee Break with Retail Experience Game-Changers

I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.

Back to Basics in Business and at Retail

noreply@blogger.com (Christine B. Whittemore) — Wed, 20 Feb 2013 14:30:00 +0000

You might consider this a rant of sorts about the need for simplicity in life and business based on recent retail examples:

Simple Marketing at Retail and Getting Back to Basics

I'd love to hear your thoughts!

Thanks for reading.

Best,

C.B.

IKEA's Apple-Like Retail Experience

noreply@blogger.com (Christine B. Whittemore) — Tue, 29 Jan 2013 13:30:00 +0000

After visiting IKEA, I was struck by how Apple-like the retail experience was in an IKEA way. My observations appear in:

How IKEA Creates an Apple-Like Retail Experience

Do you agree?

Let me know.

Thanks for reading!

Best,

C.B.

Customer Satisfaction: Assumption vs. Validation

noreply@blogger.com (Christine B. Whittemore) — Fri, 25 Jan 2013 13:30:00 +0000

Would you agree that customers matter to your business? Do you know how satisfied they are with what you do? In this article, I explore assumptions vs. validation when it comes to customer satisfaction.

Customer Satisfaction: Do You Assume or Have You Asked?

I'd love to hear your reactions.

What surprises have you encountered when you challenged your assumptions?

Thanks for reading.

Best,

C.B.

Customer Loyalty Blogs To Follow

noreply@blogger.com (Christine B. Whittemore) — Tue, 15 Jan 2013 13:30:00 +0000

Here are 5 marketing blogs with focus on customer loyalty that you'll enjoy!

Customer Loyalty: 5 Marketing Blogs to Follow

Thanks for reading!

Best,

C.B.

Curious About the Future of Retail?

noreply@blogger.com (Christine B. Whittemore) — Fri, 11 Jan 2013 12:30:00 +0000

I'm always intrigued by reports exploring what's ahead for retail. PSFK does a terrific job which leads me to believe that you will get pleasure and insights from...

PSFK's Future of Retail 2012: Intense Business Innovation

Let me know what you think!

Thanks for reading!

Best,

C.B.

Showrooming Makes For Retail Innovation!

noreply@blogger.com (Christine B. Whittemore) — Wed, 17 Oct 2012 14:00:00 +0000

Given all of the talk about Showrooming and how it spells the end of the brick-and-mortar retail experience, I think you'll enjoy reading...

Showrooming Precipitates Retail Business Innovation

Let me know what you think!

Best,

C.B.

11 Ideas for Connecting With Customers....

noreply@blogger.com (Christine B. Whittemore) — Wed, 26 Sep 2012 14:00:00 +0000

How do you connect with customers?

Here are ideas I came across...

11 Ideas for Connecting With Customers - Not All Based on Technology!

I'd love to hear what you think!

Best,

C.B.

Multitasking & Getting More Customers

noreply@blogger.com (Christine B. Whittemore) — Mon, 27 Aug 2012 12:30:00 +0000

I think you will enjoy this article about the critical art of juggling, and how to connect with customers:

3 Steps For Getting More Customers While Juggling

I'd love to hear your reactions.

Best,

C.B.

World Class Great Customer Experience at Pike Place Fish Market

noreply@blogger.com (Christine B. Whittemore) — Mon, 13 Aug 2012 14:30:00 +0000

Knowing now what I've learned about creating remarkable customer experiences, I wish I could go back to the Pike Place Market to observe world class great in action! In the meantime, you may enjoy this article:

The Pike Place Fish Market Customer Experience: World Class Great!

Thanks for reading!

Best,

C.B.

Redefining the Retail Experience: 3 Examples

noreply@blogger.com (Christine B. Whittemore) — Mon, 23 Jul 2012 14:30:00 +0000

I found these three examples of retailers redefining the retail experience fascinating:

3 Retailers Redefine Retail Experience: NRF 'This Is Retail' Contest

I'd love to hear your reactions.

Thanks for reading.

Best,

C.B.

Avoid "Paradox of Choice" to Connect With Customers

noreply@blogger.com (Christine B. Whittemore) — Tue, 10 Jul 2012 12:30:00 +0000

Tips for Getting More Customers, Inspired by Crocs

noreply@blogger.com (Christine B. Whittemore) — Wed, 27 Jun 2012 14:00:00 +0000

Are you customers of Crocs? I am and I love receiving their emails. They stop me in my tracks whether I'm in the market to buy shoes or not. They exude a strong personal touch that makes me want to stay connected with them.

Read my post to learn more:

Customers Are People: Tips For Getting More Customers!

Then, let me know what you think.

Best,

C.B.

Ecommerce Best Practices and the Online Retail Experience

noreply@blogger.com (Christine B. Whittemore) — Mon, 11 Jun 2012 15:00:00 +0000

I recently researched eCommerce best practices and detail them in the following blog article:

The Online Retail Experience: Ecommerce Best Practices

Have you come across best practices not covered here? Do let me know!

Thanks for reading.

Best,

C.B.

Happy Customers = Loyal Customers

noreply@blogger.com (Christine B. Whittemore) — Tue, 29 May 2012 14:00:00 +0000

For inspiration about customers, the customer experience and building loyalty, I recommend learning about 'Happy Customers Everywhere', the latest book by Columbia Business School's Bernd Schmitt, by visiting the following blog article interview:

Happiness and Customer Experience: Interview with Bernd Schmitt

How do you bring happiness to your customers?

Thanks for reading.

Best,

C.B.

JetBlue Airline and the Customer Experience

noreply@blogger.com (Christine B. Whittemore) — Mon, 21 May 2012 14:00:00 +0000

I had my first JetBlue experience traveling to/from Coverings 2012 in Orlando, Florida. It was memorable! In a good way!

Here is my summary:

JetBlue Reinvents Airline Customer Experience

Have you flown JetBlue? What did you think? Have you come across other examples of airlines reinventing the customer experience?

Thanks for reading!

Best,

C.B.

Tips for Connecting With Customers

noreply@blogger.com (Christine B. Whittemore) — Mon, 14 May 2012 14:00:00 +0000

Do you have time-tested tips for connecting with customers? I'd love to hear about them.

Here are some I gathered while at Surfaces:

Connecting With Customers: 4 Tips Based on Surfaces Highlights

Thanks for reading!

Best,

C.B.

The Shoe Lovers' Retail Experience: DSW

noreply@blogger.com (Christine B. Whittemore) — Mon, 07 May 2012 13:00:00 +0000

Are you familiar with DSW, also known as Designer Show Warehouse? It is 100% focused on shoe lovers. In the following article, I explore the DSW shoe lover retail experience:

DSW: a Retail Experience for Shoe Lovers

I'd love to hear your thoughts on DSW and the article.

Thanks for reading!

Best,

C.B.

Schmitt on Happiness and the Customer Experience

noreply@blogger.com (Christine B. Whittemore) — Mon, 30 Apr 2012 14:19:00 +0000

If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt:

Happiness and Customer Experience: Interview with Bernd Schmitt

[If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.]

Best,

C.B.

Zappos Online: Powered by Customers!

noreply@blogger.com (Christine B. Whittemore) — Mon, 02 Apr 2012 19:36:00 +0000

My latest blog article explores Zappos Online. There, too, customers are at the forefront!

I invite you to read and share your comments.

Zappos' Online Retail Experience: Powered By Customers

Thanks!

Best,

C.B.

How To Articulate Customer Expectations: Sandy Smith

noreply@blogger.com (Christine B. Whittemore) — Mon, 19 Mar 2012 13:00:00 +0000

If you feel strongly about delivering a Starbucks-like experience, you will enjoy Sandy Smith's breakdown of seven customer expectations. They will get you thinking and anticipating how to delight customers.

Simple click on the link to read the article:

Getting More Customers By Articulating Expectations: Sandy Smith

Thanks for reading!

Best,

C.B.