Florist SEO Blog

A Look Ahead – Directory Rankings on Caffeine

RKF — Tue, 25 Aug 2009 16:40:54 +0000

It’s no secret by now that Google has announced a preview of their next infrastructure update. Given the popularity of our recent report on Florist Directory Rankings (and IYP performance for florists), I thought it might be fun to see how our contenders fared in the “new Google” results. This time out we threw everything into the [...]

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A Look Ahead – Directory Rankings on Caffeine

IYP and Local Florist Directory Rankings in Smaller Markets 2009

RKF — Fri, 14 Aug 2009 21:53:31 +0000

Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report. Cities Oklahoma City Tucson Atlanta Fresno Mesa Tulsa Colorado Springs New Orleans Pittsburgh Anchorage Modesto Peoria Fullerton Columbia Concord Clearwater Cambridge West Jordon Fairfield Lowell Directory Rankings Locate A [...]

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IYP and Local Florist Directory Rankings in Smaller Markets 2009

Top Florist Directory Rankings 2009

RKF — Fri, 14 Aug 2009 20:00:27 +0000

Inspired by Andrew Shotland’s recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew’s methodology, so I’ll give a quick outline of my approach before giving you the [...]

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Top Florist Directory Rankings 2009

Top Internet Yellow Pages Sites for Rankings

RKF — Fri, 14 Aug 2009 18:44:39 +0000

Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won’t repeat it here. In summary, he took the top 20 IYP Business Categories and searched the top 20 US cities by [...]

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Top Internet Yellow Pages Sites for Rankings

Review: Real-Florists.com Directory

RKF — Tue, 28 Apr 2009 19:04:00 +0000

The Real-Florists.com directory was created with good intentions – intentions that I wholeheartedly applaud. Listing real florist businesses in their local areas makes it easy for consumers to find a local shop and not have to rely on order brokers like FTD, Teleflora, 1800-Flowers – or any of their tens of thousands of affiliates. This [...]

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Review: Real-Florists.com Directory

Webinar On Demand: Google AdWords New Interface

RKF — Tue, 28 Apr 2009 16:18:03 +0000

Just a quick note to mention that ROI Revolution has posted a video of their webinar on Google’s new AdWords interface. From their announcement: We covered the following top new features: Ever been burned by the content network? This critical new tool will clear away the content network fog and allow you to target specific websites down [...]

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Webinar On Demand: Google AdWords New Interface

Understanding Google’s Ad Auction

RKF — Fri, 17 Apr 2009 19:06:51 +0000

With Mother’s Day coming up and every florist facing the prospect of the long wait between the May and December holidays, it’s become more important than ever for florists to capitalize on every effective marketing channel available to them. Pay Per Click marketing can make or break a holiday, and it’s recently become just a [...]

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Understanding Google’s Ad Auction

Valentine’s Day SEO Project

RKF — Sat, 31 Jan 2009 02:18:56 +0000

Valentine’s Day is fast approaching and internet-savvy florists already have their V-Day products online. Many of you have already begun email marketing campaigns as early as mid-January! Today, I want to talk about an effective way to generate some extra search traffic and funnel it into your ecommerce site. We’re going to go through a quick [...]

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Valentine’s Day SEO Project

Article: Email Marketing Tips

RKF — Fri, 30 Jan 2009 19:03:35 +0000

Florists' Review magazine, the leading publication in the floral industry IIRC, was kind enough to publish an article I wrote on email marketing. Now, let's continue the discussion.

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Article: Email Marketing Tips

More on tracking URLs

RKF — Thu, 11 Dec 2008 18:43:19 +0000

A few days after I posted on the dangers associated with tracking URLs, Nathan Buggia did it bigger and better. Check out his post on Jane & Robot on URL Referrer Tracking for more detail and better explanation than I gave. But, that’s why Nathan and Vanessa are stars & I am not Post from: [...]

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More on tracking URLs