So now you can save yourself the delivery fee on all of our range and still order online!

You can order online and collect in the following locations for Valentines Day

1. Flowers Made Easy Super Store – 10 St Kierans Enterprise Centre, Furze Road, Sanyford Industrial Estate Dublin 18
2. Flowers Made Easy Foxrock Village – 4 Brighton Road, Foxrock, Dublin 18
3. Central Park, Leopardstown – Block G. – More info here on the Central Park website

So you literally have no excuses left. Get online and order now! Perfect for Flowers Delivery Dublin

We wrote an article about 5 years ago detailing the economics of Valentines Day which caused a big stir in Holland at the time with wholesalers and growers alike, but sometimes there needs to be a little bit of clarity.

So with that in mind and with nobody specific as the focus of this we thought we outline some clear facts for you the consumer about red roses and Valentine’s Day.

Fact 1: Florists stick the price of red roses up 300% on Valentine’s Day and make a fortune.

This is not true for the most part but let me explain in a bit more detail. The price of flowers is determined by supply and demand. There is only so many roses that are red that can be produced for one day in the year on the planet. That’s a simple fact that hasn’t changed in modern history.

Because of that growers put their price up – so would you. Then the Dutch auction prices go up and so does the price of roses from local wholesalers & distributors. All of that means that the local florist pays way more than normal running up to Valentine’s Day for red roses. This is the simple reality of it. So florists do charge more for 12 Red Roses in some cases on Valentine’s Day but they have to.

Fact 2: I can get the same 12 Red Roses in “A German Retailer” for €9.99.

Not true. You can’t get like for like flowers in a German Retailer. You will get about 2 buckets of half decent quality red roses at 60cm roses in your local retailer if you are up early enough, but you will still pay €30-€50 for them. You will of course get roses at €9.99 but they will not be like for like. A 40cm Kenyan small headed rose grown on the side of mount Kenya in an outdoors environment is not like for like with a Dutch grown 70 or 80cm Red Naomi or Gran Prix rose bought from a florist or quality flower retailer. So the problem here lies in how businesses, especially large retailers & particularly of the German variety are advertising products which are misleading to the consumer. “12 Red Roses €9.99″ would be like tonal advertising a Red Ferrari for 19.99” and you finding out it’s actually a miniature one.

Fact 3: Florists massively discounted prices

Was €69.99 now €39.99 save €30.

We are very disappointed to see this in the market this year. It’s beyond silly and will damage a businesses brand an reputation long term which is why we have never done it. The Groupon type deals used to be where this sort of thing used to sit but now some are doing this directly themselves.

So how are they doing it? Simply put they aren’t, they are selling a cheap variety of roses and claiming it to be a high quality high value rose. The photo attached to these sorts of deals also tend to be misleading. You can’t buy high end good quality red roses and sell them at €39.99. It’s an economic impossibility. So don’t get ripped off. So what do you do? How do you ensure you won’t get ripped off?

If you want the top shelf roses be sure to check varieties. at least €60-€80 for this sort of red in a well designed bouquet.

Which Red Roses are top quality?

There are several varieties but the 2 most common top end are:

1. Red Naomi – Dutch Grown, top shelf roses variety available from 60-80cm generally.

2. Gran Prix – the old reliable – velvet feel red rose with a touch of dark red texture through its petals.

What about other flowers for Valentine’s Day?

If you step away from red and step away for roses you can get serious value. If you want to stick with red out look for tulips. They are in season now and are getting to the best part of the year to buy them. You will still pay a red premium but nothing like roses.

We have them for as little as €39.00 which includes Free delivery. For that price you get a super bouquet of 25 tulips presented in our beautifully designed floral branded packaged bag which comes with a handle

To make it easy to manage.

If you want something cheaper again you have a few solid options

1. Order one of our bouquets online for delivery or for Click and Collect

2. Visit our massive flower fridge in Sandyford

3. Visit our flagship florist shop in Foxrock Village

Ordering Flowers for delivery anywhere in Ireland or Dublin is open right up until Valentines Day or until we run out.

Either way we have you covered for Valentines Day Red Roses.

Going For Growth is designed to support women who are serious about growing their businesses and are the owner manager of a business which has been trading for at least two years. At Going for Growth, we believe that entrepreneurs learn best from each other. Accordingly, the initiative is based on interactive roundtable sessions that are facilitated, not by consultants, academics or professional trainers, but by successful entrepreneurs.

The amazing women involved are incredible. Can’t wait to get going.

To find out more here: http://www.goingforgrowth.com/

You can read the article here: https://www.thejournal.ie/flowers-made-easy-anna-grant-2-3751626-Dec2017/

We are looking for a Florist Manager to run our brand new store in Foxrock Village. Sound like fun? Well then get in touch and lets have a chat.

Visit Our Florist Jobs Page here

To give you a little more info on the position  here is the basics of what do we look for in a candidate:

Experience, passion, design knowledge and innovative style are key requirements.

You would need to demonstrate proficiency with creative arrangements for weddings, hotel and event flowers.

A professional telephone manner in as absolute must.

Previous florist experience is essential (2+ years minimum)

You need to have a great work ethic and a willingness to learn and share knowledge with the rest of the team.

It goes without saying, but you need to be flexible and willing to work hard. Floristry is a tough business, which you know already.

Get in touch and lets have a coffee.

The new site gives us everything we need to ensure your orders are delivered safely and securely.

It also gives you everything you need to order quickly, securely and efficiently on any device you want whenever you want.

We have been running it now for a week with all of those little niggles now cleaned up so its ready to go.

What it includes:

All the bells and whistles

Without boring you, its safe to say the site has all the bells and whistles, its fully responsive etc.

Flowers Made Easy Blog:

We now how our blog built and structured the way we always wanted it to be. Stay tuned to see what do here. Expect to see the team posting loads of interesting articles about weddings, flower school & seasonal floristry.

Balloons, Chocolates Wine & Champagne

We never did this before but now we can. If you want to just send a bottle of Champagne or a bunch of balloons. That’s absolutely no problem you can order from our collection. You no longer have to order flowers as well.

Gift Vouchers and Gift Cards

We have an actual gift card now available with an e version as well. So if you are looking for a last minute present and want to give it to someone now you can, and we can post the gift card out to the recipient.

Special Offers, Free Delivery Flowers and Discounts

Our old site wasn’t the easiest thing to give a discount to our loyal customers. That’s changed as of today. We will have constant offers and discounts available for you based on the seasonal prices of flowers. This means there will always be value to be had on the Flowers Made Easy site. There will also always now be bouquets on the site which have the option of Free Standard Delivery.

Guaranteed AM/PM Delivery (Dublin Only)

Our customers have always asked for AM/PM delivery. Some people need flowers delivered before lunch or after lunch, so today we have introduced AM/ PM delivery. It comes at an extra cost as it costs extra to provide but its an option now if you want to choose it. Lots of people have tried it already when we launched in beta a week ago.

Extended Delivery times

You might not see this at first but our delivery cut of times have extended. You can now order until 2pm for Same Day and 4pm at our cheaper rate which is Courier Delivered. We have also extended courier delivery to Saturday and increased our cut off time for Monday courier delivery to 4pm on Saturday. This means Cheaper delivery, shorter lead times and extended options for Free Delivery even for Mondays.

Order for Collection

You can now order for Collection at Foxrock and Sandyford. This is a big one for our neighbours who might want a bouquet on their way home. They can order in advance and collect. We will be also adding more collection points in 2018.

New Flowers Website

To listen to the Podcast – Click Here

Newstalk Podcast – Industry Review: Flowers

Thanks for having us Bobby.

Here is the article:  https://www.dublinlive.ie/news/dublin-news/foxrock-florist-makes-very-unqiue-13714737

Looking for a job in Floristry?

If you are on the lookout for a job in floristry, look no further.

We are looking for a part time florist to join our amazing floristry team in Sandyford, Dublin.We have the most innovative and forward thinking flower business in the country, working in all aspects of the flower business, from weddings, events, corporate work, bouquet creation through to our flower school and wholesale division. If floristry is your thing, you won’t find anywhere quite like Flowers Made Easy

We are looking for experience, passion, design knowledge and innovative style are key requirements.

About You:
You must have at least 2 years experience as a professional florist is essential
You will need to demonstrate proficiency with creative arrangements for weddings, hotel and event flowers.
A professional telephone manner is essential.
Have a great work ethic and a willingness to learn and share knowledge with the rest of the team.
Also if possible have a full clean drivers license but not essential

Role:                              Part Time Florist

Location:                     Furze Road, Sandyford.

Payment:                    TBA

Contact:                       Mary Grant, 01 217 6100

Email:                         jobs@flowersmadeeasy.ie 

So the ideas we had so far:

1. Paint it white
Simple, but boring and pointless. It’s a no descript pale cream/magnolia at the moment so painting it white will brighten up the place a little but nothing overly significant or memorable.

2. Pallet Vintage Warehouse Chic
It’s all the rage, Avoca, Munchies, Fallon & Byrne and many other business who we respect and rub shoulders with have a touch of vintage warehouse chic. So we thought we might attach pallets to the wall and paint them with a brushed whitewash finish. If we were to do this it would certainly have a really cool effect on any customers coming through the door.

3. Massive Logo
We are all about massive logos at flowers made easy. When we had our first Van’s signed, the brief simple said,

our logo, as big as you can make it

So how cool would it be to have a massive Flowers Made Easy logo running the length of the wall?

4. Graffiti Wall
We have always thought it would be pretty cool to have a graffiti wall and open it up to graffiti artists, students or a youth centre to come and define the wall for us in any way they see fit.
Our only problem here is how do we make this happen? If you know anyone who can make this happen, let us know.

5. Floral Mural
Probably the most apt for Mothers Day. We had plans early on of painting a massive flower wall.

So we want your thought and ideas and to what we should do.

We also want ideas as who might be interested in getting involved.

Drop a comment below and help us out.