Flynn Wright

Des Moines Pinterest Stats

Stephanie Grangaard — Thu, 31 Jan 2013 09:27:45 GMT

Today, we are providing you the most recent stats on active Pinterest users in the Greater Des Moines area. Pinterest is a great way to reach younger demographics and females. Approximately 15 percent of area residents are actively using Pinterest. You can download the full report in PDF form here.

Additional Demographic Information

Approximately 46 percent of Pinterest users live in a household with kids under the age of 18
Approximately 71 percent are married
Approximately 35 percent live in a cell phone only household
Approximately 62 percent own a smartphone

Des Moines Twitter Stats

Stephanie Grangaard — Mon, 28 Jan 2013 17:54:14 GMT

If you are just tuning in, this is post number two in a series of posts where we give you tidbits of information to help build your social media strategy. Today's topic is Twitter. Consider integrating Twitter into your social media efforts if you are targeting males or higher income households, but not if you are going after individuals over the age of 55. Be sure to do additional research about your audience's online presence as only nine percent of Greater Des Moines residents are actively tweeting. You can download the full report in PDF form here.

Approximately nine percent of Greater Des Moines residents consider themselves active Twitter users. The majority of these individuals were male (63%. The 35 to 54 age group made up the strongest percentage of users (41%) and Twitter users tended to be from households with incomes greater than $75k.

Additional Demographic Information

Approximately 51 percent of Twitter users live in a household with kids under the age of 18
Approximately 30 percent are single
Approximately 44 percent live in a cell phone only household
Approximately 81 percent own a smartphone

Come back tomorrow for information about Pinterest.

Des Moines Facebook Stats

Stephanie Grangaard — Mon, 28 Jan 2013 11:53:37 GMT

Alright folks, here it goes. According to our fourth quarter MarketWatch study approximately 46 percent considered themselves active users of Facebook. You can download the full report in PDF form here.

Additional Demographic Information

Approximately 44 percent of Facebook users live in a household with kids under the age of 18
Approximately 71 percent are married
One out of three lives in a cell phone only household

Was that what you expected for active Facebook users in our area, was it higher or lower? Feel free to discuss below and check back tomorrow for Twitter stats.

View Report

Des Moines Social Media Stats

Stephanie Grangaard — Mon, 28 Jan 2013 11:07:17 GMT

With our most recent MarketWatch results, we aim to give you insight that will help plan an effective social media strategy. Each day this week, look forward to a blog post detailing our findings from one of the four social media questions we asked Greater Des Moines residents:

Do you consider yourself an active user of Facebook?
Do you consider yourself an active user of Twitter?
Do you consider yourself an active user of LinkedIn?
Do you consider yourself an active user of Pinterest?

We chose to frame these questions so that we could understand how many people were actively engaged in each social media channel. Think about how many accounts you may have for different social sites (Tumblr, Instagram, Google+, YouTube, Foursquare, new Myspace, etc.) and then consider which sites you actually use. I have a feeling those numbers vary wildly. I have an account for every social media site I know of (it's part of my job) but that isn't what marketers necessarily care about. Marketers want to know where their clients' target audiences reside on a regular basis. They want to use their time building a client's reputation on a social media site where the target audience is actively engaged. Be sure to check back tomorrow for the first post about Facebook users and their demographic make-up.

In the meantime, what percentage of Greater Des Moines residents do you think consider themselves active users of Facebook, Twitter, LinkedIn or Pinterest? Stay tuned, the results may surprise you.

We have a number of clients who participate in MarketWatch each quarter to evaluate Top of Mind Awareness and other metrics like ad recall. Every so often we include extra questions in the study so that we can share them with you. Three-hundred random Greater Des Moines residents participate in MarketWatch via cell phone and land line telephone each quarter. The demographics of the participants are representative of the most recent census findings for Des Moines, IA.

No Mo’ Movember

Bridgette Braswell — Wed, 05 Dec 2012 17:54:56 GMT

Thick to thin, cool to creepy, as this picture shows, if it can grow out of a man’s face – someone at Flynn Wright was sporting it this Movemeber.

“That hair is so impressive,” you’re probably thinking. “Look at that mega collection of manly, muscular, macho men. And Kragie…How’d he sneak in there?”

You’re swooning at their impeccably decorated upper lips, their crossed arms, their “do I look as cool as Fabio?” stances…And it’s fine, I get that. It’s a good-looking group. Some of Flynn Wright’s finest faces, all smiling and covered in fab facial-fringe.

It’s nearly impossible to hate on something aimed at changing the face of men’s health – but personally, I’ve never been one to shy away from a challenge. No sir.

Don’t get me wrong, I don’t dislike facial hair…eyebrows are totally fine. And a mustache seems fitting on my grandpa. But, perhaps not surprisingly, none of these men are my grandpa. And on most anyone else, I find them generally hilarious and distracting . As if it’s a puppy or some stranger’s child, I’m immediately compelled to inquire about its history and pedigree, whether has a name or any special skills.

“Hi, Bob. Nice to meet you. Tell me about your flavor saver.”

In fact, as the hair started to sprout at the beginning of the month, it took all I had to converse normally with these colleagues (who were in fact, not creatures built solely for my amusement) and keep my eyes moving instead of staring awkwardly at their now-hysterical, wooly mouths. Mission mostly accomplished.

The point of this is, of course, not to make fun of my shortcomings but rather to point out Kragie’s. And to hopefully, warm your hearts with the knowledge that not only does Flynn Wright care about men’s health and have the ability to grow prodigious whiskers, but that I, Bridgette, am getting much more done now that the faces I know are no longer covered in hilarious globs of mutant facial hair.

Happy December!

P.S. You just read my very first Flynn Wright blog post – BOOM.

Des Moines Arts Festival

Andy Ireland — Thu, 21 Jun 2012 17:01:50 GMT

The Des Moines Arts Festival is one of the premier events in central Iowa and the Midwest every year. So when we moved into our new building and realized it was going to be right outside our front door, we were more than happy to accept DMAF's offer to be involved! We designed this year’s color splash theme and couldn’t be happier with how it turned out. After six months, dozens of design variations, more than 20 print ads and numerous on-site signs, posters, t-shirts and programs, we finally get to see our work in action (which is always the best part). So hit it up this Friday, Saturday and Sunday at the Pappajohn Sculpture Park downtown. Grab a drink, watch a film, buy some art and make some of your own!>

Better believe it, the date is already set for 2013!

Just your average Thursday

Stephanie Grangaard — Thu, 03 May 2012 14:47:40 GMT

Sometimes the research department gets stir-crazy. Mike needed to have some fun - he may have dove too deep into that last spreadsheet.

Here's to Mom

Derek Pine — Tue, 01 May 2012 11:21:58 GMT

Jason and Liz just wrapped up this new tv spot for Josephs. These two cool cats know how to create drama for mama.

When Big Ideas Happen

Stephanie Grangaard — Fri, 30 Mar 2012 17:40:55 GMT

Here at Flynn Wright we have a lot of BIG ideas. We pride ourselves on being collaborative, sharing concepts and thinking up campaigns to blow our clients' minds. Sometimes, our ideas are so BIG they refuse to fit on paper. Which is why, as you'll see below, new employee Andy Ireland decided his AIB plan deserved an office wall. Maybe that is precisely why our office walls are glass. It sure is perfect for those brainstorming sessions that need some space.

Check out the website re-design we did last year for AIB: www.AIB.edu

Mo-tacular

Derek Pine — Fri, 30 Mar 2012 10:05:42 GMT

Thanks to the wonderful people at Americana for the food, service and their overall awesomeness.

Flynn Wright Prepares to Host Rotary Club of Des Moines

Stephanie Grangaard — Thu, 29 Mar 2012 17:24:10 GMT

a few weeks ago, Flynn Wright was graciously given the privilege to host the Rotary Club of Des Moines.
So we dug right in and started planning the event -- and now the day has arrived. Around 11:00am this morning plans were confirmed. It started with re-arranging the furniture and a light cleaning. At approximately 3:30pm, the sound system was in place and signs of a bar appeared. By 4:00pm, Americana's catering stations were ready for food and the mustache booth was in working order. Now at 4:30pm, I'm pleased to give you a sneak peek of all that we've got in store for this evening's festivities.

Cocktail Tables & Mingling Area

Andy Flynn

Flynn Wright's Recent Work

Mustache Station

...as we promised, the mustache station is up and running

A big thanks to the Rotary Club of Des Moines!

Mediacom Video Shoot

Stephanie Grangaard — Tue, 13 Mar 2012 16:16:17 GMT

Inside the Agency: Video Shoot at Flynn Wright's Downtown Offices
The new spokeswoman for Mediacom is here at Flynn Wright preparing for a video shoot. The video crew is here, the lighting is up and the teleprompter is running. Today we thought we would do something different and show all our readers a sneak peek of what goes on behind the scenes during a video shoot.

Smartphone Use in Des Moines

Stephanie Grangaard — Wed, 22 Feb 2012 10:52:37 GMT

In 2011, Flynn Wright’s MarketWatch omnibus asked a few questions to help us learn more about the digital landscape of Des Moines metro residents. In August, we asked a set of questions which helped us determine the percentage of Des Moines metro residents who consider themselves regular Facebook or Twitter users (see blog post). In December, we asked a second set of questions which helped us determine smartphone ownership and use in households that were not cell-only. Then, we asked those who owned and used smartphones if they had downloaded an application in the past six months. Here is what we found.

Do you personally own and use a smartphone?

In the past six months have you downloaded an application, or app, to use on your smartphone?

Approximately 20 percent of households, who are not cell-only, own and use a smartphone. This finding was strongest among the 35 to 54 age group and it was also stronger among males than females. According to a study published by the Pew Internet & American Life Project in July of 2011, 83 percent of U.S. adults own some type of cell phone and 35 percent of all adults own smartphones. Des Moines metro residents are not far behind the national numbers when it comes to smartphone adoption and usage.

Leveraging Smartphone Usage
Twenty percent of the Des Moines metro population is walking around with smartphones. They are checking email, surfing the Internet, playing games and searching for directions. Here are some easy ways for businesses to stay on top of the smartphone trend:

Use Google Analytics to monitor the percentage of mobile visitors on your website and see what they're accessing
Utilize Google AdWords click-to-call feature and make it more convenient for smartphone users to call your business
Test how your website displays on different cell phone platforms, especially if Google Analytics shows a high volume of mobile visits from that cell phone operating system
Connect your business with local customers and keep your places page updated

Volkswagen Strikes Again

Mike Irwin — Tue, 14 Feb 2012 16:09:22 GMT

For a second year running, Volkswagen's Big Game ad resonated among viewers across the country. Among the auto maker's ads, Volkswagen's "Dog Strikes Back" ad quickly engaged audiences, garnered favorability and generated strong cognitive and emotional reactions among viewers.

What does this all mean?
It means that Volkswagen's ad, again, carried a strong potential ad impact. Check out our 2012 Vibetrak Big Game Case Study recap video and see how audiences reacted to five of the most buzz-worthy auto ads performed, using Vibetrak, Flynn Wright's innovative, online perceptual analysis tool.

Our Singing Valentine

Stephanie Grangaard — Tue, 14 Feb 2012 14:20:25 GMT

Happy Valentines Day

Flynn Wright had the pleasure of receiving a singing valentine from the talented vocalists at Des Moines Christian School. We enjoyed it so much, we thought we'd share it with you. Enjoy!

See Us at The AMA Agency Crawl

Derek Pine — Wed, 21 Sep 2011 13:05:25 GMT

We're one of three agencies opening our doors to AMA Iowa Chapter members and students for this years Agency Crawl. Be sure to register for the crawl and come see us along with Catchfire Media and Lava Row. This is the last time you'll see us in our current pad before we move here!

Facebook and Twitter Stats for Des Moines

Stephanie Grangaard — Wed, 24 Aug 2011 10:29:01 GMT

In 2011, Flynn Wright’s MarketWatch omnibus asked a few questions to help discover the use of social media among Des Moines metro residents. The first question we asked helped us determine the percentage of Des Moines metro residents who consider themselves regular Facebook or Twitter users. The second question asked those regular Facebook and Twitter users if they had "liked" or "followed" a local Iowa business in the past six months.

Do you regularly use social media sites such as Facebook or Twitter?

In the past six months have you liked, become a fan of, or followed a local business in Iowa on one of these social media sites?

Approximately 35% or 197,017* of Des Moines metro area residents reported regularly using Facebook. In addition, 10% or 56,290* reported regularly using Twitter. Among these Facebook and Twitter users, approximately two out of every five or roughly 109,000* have started a social relationship with a local Iowa business in the past six months.
*Numbers are based of the 2010 Census Bureau statistics for the Des Moines Metropolitan area.

Facebook, Twitter and Your Business
Understanding the Des Moines metro social media usage statistics, we ask local Iowa business', what are you doing to grow your social audience? I often see commercials that encourage viewers to like a company's Facebook page. Other companies use print ads, outdoor and radio spots that ask their audiences to become a fan of their business in exchange for a chance to win concert tickets or have their kitchen remodeled. Has your business run any similar promotions? And if so, which type of call to action has worked the best for you in the past; contests, challenges, giveaways, sweepstakes?

What is our MarketWatch omnibus study?
This research tool employs an established sample size and demographic model which allows results of Flynn Wright’s MarketWatch study to be reliably projected on the market as a whole.

Since 2001, Flynn Wright’s MarketWatch omnibus study has provided evaluation of brand awareness and ratings for the business-to-consumer market within the Greater Des Moines area. Gender, age and income breakouts for the second quarter reflect the most recent available U.S. census data. A sample of approximately 300 individuals has been surveyed throughout Polk County and the immediately surrounding ZIP codes. Surveys were conducted through computer-aided phone interviews (CATI) during June of 2011.

It's Art Festival Time

Derek Pine — Fri, 24 Jun 2011 08:15:53 GMT

Good morning Des Moines! Could we ask for any better weather to enjoy the arts this weekend? By the looks of it right now, I would say definitely not.

Besides checking out the artwork from all the local and national artists, here's what I recommend seeing at the Des Moines Arts Festival this weekend:

Live music – there are some seriously awesome music acts this year:
ScarsOn45 play at 7pm Friday, The Smithereens follow at 8pm. On Saturday check out Silent Agency at 1:30pm, Modoc at 6pm and The Envy Corps at 8pm.
Performance Art:
Get blown away Friday night at 5pm with the stunt show by Project Dynamite and then again Saturday at 5:45. Sunday's Des Moines Poetry slam at 11:30am could be awesome or disastrous, so that makes for some fun.
Interactive Arts:
Join Bank of America and the Des Moines Art Center to create a 30' by 25' inverted ice cream cone using brightly colored recycled plastic bags. Also, share your creative side by painting a picket fence assembled around the Blitz Build house. If you have kiddos get them entered in the coloring contest for a chance to win a $25 gift card to spend on the art supplies.
Interrobang Film Festival:
Check out the Interrobang Film Festival, to view 52 independent films on-site in the south wing of the Des Moines Central Library.

Most of all have fun this weekend! Enjoy the weather and enjoy the arts in one of the most beautiful settings in all of Des Moines.

We're Moving!

Derek Pine — Fri, 13 May 2011 11:51:36 GMT

The word is out that we're moving to a new state of the art facility in downtown by the end of the year. You can read more about the building located across from the John and Mary Pappajohn Sculpture Garden in the Des Moines Register or Business Record.

But here is what we're most excited about with the new space:

Downtown. Can't say it enough. While we're on the outskirts of it right now, to be in the heart of it will be awesome.
The view. We will have the privilege of looking out at this every day.
New workspace. While we're at the beginning of space design we're pretty excited about creating opportunities for our talented people to work closer with spaces designed for teamwork.
Pride. We're sure this space is going to give all of us a real sense of pride for where we work and what we do.
Wow factor. We work with the best clients and we want these clients and future clients to feel wowed when they step in our doors. We're the real deal and we want them to know they deserve it.
Hub-bub. I had a chance to eat at the Jimmy John's over there last week and realized we're going to be right in the hub-bub of activity. Within walking distance we'll have restaurants, the library, the sculpture garden, coffee shops, shopping and much more.
Parking. We have it now, but to have easy parking at the new spot is more icing on the cake.

The Royal Wedding is over...

Stephanie Grangaard — Thu, 05 May 2011 14:36:37 GMT

...but our poll results are in!
Among individuals who took the Royal Wedding poll, it appears that about half (53%) were following the wedding and 35% at least planned on watching. However, 59% of poll respondents had no particular plans for the event, and 58% did not intend to watch the wedding. While respondents showed a slight interest in the Royal Wedding, the majority was not as captivated by the event as the media made it sound.

Question One

When it came to watching the Royal Wedding, respondents were just as likely to be ecstatic about it as they were to have no interest in it. At the far end of the spectrum, 29% of poll respondents said "no way" to watching the wedding. At the other end of the spectrum, 29% of respondents couldn't wait to watch Prince William get hitched. When combining the "no way" and "most likely not" responses, it appears that overall, 58% of people did not plan to watch the Royal Wedding, while 35% of respondents were "most likely" or "definitely" planning to watch.

Question Two

Approximately 59% of individuals had no special plans for the wedding. Among those who did have plans, an enthusiastic 12% hosted a very late, or early, party last Friday.

Question Three

In the days preceding the event, approximately 24% of respondents were following the Royal Wedding relatively closely, 29% were at least following it, and 48% of respondents really were not following it.