For a new business that’s just getting off the ground, there are thousands of issues that will crop up and present themselves everyday. Even though marketing, accounting and other departments will all have difficult problems to deal with, the most difficult ones often stem from IT. That’s because, as a matter of averages, most people aren’t well-versed in how IT works and what challenges it brings. Here are a few IT pointers that any business can apply to help ensure that their IT integrates well with the rest of the company and is as stress-free as possible.

One of the first aspects of IT that new businesses need to consider is whether they are going to use the cloud, and to what extent. If a new businesses plans to use the cloud, there are a few things to be aware of. There are several advantages to relying on cloud computing. There’s no need to keep a dedicated staff for application and OS updates, and there are fewer risks for security breaches on the client end. Another benefit of the cloud is its speed, and the fact that data can be backed up so that it is stored in multiple locations in order to minimize the ill effects of data loss.

However, cloud computing also comes with security risks. A trusted vendor needs to be employed. A company such as RackSpace Cloud Computing can be trusted to secure a new company’s data. Picking a cloud provider that can be trusted to handle data safely and securely is possibly the most important part of the process.

Another IT tip for a new business is to educate anyone using the computer system about proper security and usage, as well as to audit the entire system periodically. Teaching employees about security will help the company in the long run by keeping employees from making what might be seen as foolish mistakes. It will also reduce stress levels in the company that might otherwise come from making employees interact with technology they aren’t familiar with. Running periodic audits will have a similar impact, as it will ensure that the IT department is doing its job and that there are no security gaps ready to be exploited.

Opening a new business is exciting, but the IT side of things can sometimes be a headache. By exercising common sense and having the right people in place, the difficulties of IT can be minimized. This way, the business can quit worrying about solving issues within the company and focus instead on generating more revenue.

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If you are a beginning blogger, you are probably wondering how starting blogs works. You see all sorts of people and organizations blogging, and you want in on the action.

Starting blogs can be simple, if you do it right. There are many ways a beginning blogger could go about
getting started; there are many blogging platforms and variable that could affect how your particular
blog should get its start.

The following tips aren’t a step by step guide. They also won’t work for everyone. However, if you are
passionate about something and want to start blogging as soon as possible, the following tips and hints
should be a big help for any blogger who is just getting started.

Write about something you are passionate about

As you set out starting blogs, your first blog needs to be something you are passionate about. If you start a Book Review blog but hate reading, you won’t stick with it. If you do stick it out, your lack of passion will show and your new blog will never get off of the ground.

Write about something you are knowledgeable about

You might like baseball well enough, but if you don’t know what a triple play is or who the Mets are, your blog won’t be too well received. If you happen to know a lot about organic gardening, starting blogs about that topic may make much more sense.

Don’t overdo the design

A beginning blogger can sometimes go overboard with the widgets, ads and accessories on their blog. There are a lot of things that seem like good ideas that could maybe even be helpful to the reader, but if you toss them all on your template, you could easily end up chasing your readers away.

Names are big deals

Even though you are eager to get blogging, take some time to think about names. You want to give your blog a memorable name that won’t let it be mistaken for another site, particularly one in another niche. If a related keyword could find its way into the name, that could help, but it isn’t necessary. What is necessary is to make sure there are no other blogs or sites, particularly nasty ones, which share the same moniker that you want to give your blog.

Get content ready

Knowing what to write about in order to make regular posts is a problem for many folks starting blogs. Before you launch officially, you may want to really get writing. If you have some posts ready for a day when you may be otherwise involved or afflicted with writer’s block, you will have one of these handy pre-written posts ready to go.

Spend some money

Sure, you are a beginning blogger, but if you aspire to be a professional blogger, you should start walking the walk right away. You don’t have to shell out the dough for a dedicated web server, but you should invest in your own domain name at minimum. You might also think about paying for a custom layout or at least a logo.

Get on social sites

Before you begin starting blogs, get on social media sites and set up accounts for you blog. Facebook Fan Pages and Twitter feeds for you and your sites are necessities. As a beginning blogger, you will want to get eyes on your content, and by posting links and updates via social sites, you will let people know you are there and you have fresh new content.

GO!

The biggest hurdle to a beginning blogger is often their own procrastination and apprehension. If
you want to be a blogger, get started.

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This article is written by Kevin Moor who writes for online-virus-scan.org, a site reviewing and testing various online virus scan issues.

*Photo by jakeandlindsay

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Sometimes the hardest thing about being a blogger is coming up with blog post ideas. Blog ideas can sometimes be easy to think of, but other times a blogger can come down with a tough case of writer’s block and even a single post can be impossible to write.

Blog post ideas and prompts can help bloggers get back into the game after being sidelined by a lack of ideas. These 10 blog ideas should be able to help you come up with killer content the next time you get stuck.

1.) Top 10 Best Blogs – This blog idea is to write about other blogs that are related somewhat to your blog niche. Create a list of the top 10 best blogs, and give a sentence or three about what makes them so spiffy.

2.) How To – People love to learn how to do new things. A quick “how to” turns you into an expert and a resource by giving your readers a bit of useful instruction.

3.) A Review – If you are out of blog ideas, write a review. Folks love to get other’s opinions before they do or buy something, so speak up. Try to keep your review on point, but you could review anything from a local restaurant to another blog.

4.) A Worst of List – This blog post idea works best if you can keep it a little light and pertinent to the other things you post. You could make a list of the worst outfits you wore on first dates or which companies have the worst music when you are on hold with customer service.

5.) Steals and Deals – This blog idea is sure to be a winner. People love to get a discount, and they will love you if you can tell them where to find it.

6.) Free Stuff – One thing that folks like even more than a discount is something for nothing. For this blog idea, create a list of free resources or where to get free things. Just be sure that you don’t stray too far from your niche.

7.) 101 Places – People like to read lists, and these long lists are great blog post ideas if you make each point on the list short. A list of 101 places to get pizza in New York or a list of 101 places you want to visit before you die are just a couple of examples of how to make this work.

8.) Why? – You probably got into blogging because you have passion and knowledge in one particular area. You probably know why something does what it does, and you could explain that to your readers. You post could be about why the sky is blue or why your neighbor wears short shorts when he mows the lawn. These blog post ideas can be both helpful and popular if done right.

9.) Strategies – People want to be better and more effective, and this is why these blog ideas are often such big winners. If you can tell people something that will get them ahead and make their lives easier, not only have you succeeded in creating a post, you make a winner that will bring readers back again and again.

10.) Shortcuts – One of the top blog post ideas you could do is a list of shortcuts. These could be shortcuts for video games, for navigating an operating system or for getting through airport security faster. No matter what the shortcut is, if it is niche related, your readers should be in love! Shortcuts make people’s lives easier, and these blog ideas will make you a valuable resource to your visitors.

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This article is written by Kevin Moor who writes for online-virus-scan.org, a site reviewing and testing various online virus scan issues.

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Marketing for Dummies the book should actually be called marketing to dummies.

Keeping Marketing Simple

I was making pizza for my children a while back. I’ve made pizza many times before – but this time I actually studied the instructions on the back. The biggest thing that struck me was how SIMPLE the instructions were. Lots of visuals – big letters – and only three steps.

ANYONE – even if they can’t read – could bake this pizza. And it struck me… the problem with almost all marketing is how complicated it is.

Today I got an email from a friend advertising a coming event he was hosting. I visited the website but couldn’t find the date of the event anywhere. I got frustrated and clicked away.

Dummy Proof Your Marketing

Complicating your marketing is stupid. You will lose customers just by making their life difficult for them. Instead – dumb things down. Assume your audience needs every step explained to them in detail.

The goal of your marketing is to remove ANY possible confusion or friction that could cause someone NOT to buy from you.

How To Do Marketing For Dummies

Go overboard in marketing

Be prepared to go all the way to your customers or potential prospects. You are asking them to subscribe to your email list or buy something from you. You need to take the initiative and meet them on their terms. Remember – they are constantly asking the question “What’s in it for me?” Be prepared with a well crafted answer.

Over-explain

One of the best ways to reach out to your market is to overexplain. Don’t assume that they know the technical jargon your company uses. Don’t assume that they know who to call or what to ask when they do.

One of the best pieces of advice that the late Gary Halbert suggested was to get VERY specific with what a customer can expect when calling your phone. He recommended letting them know the name of your receptionist – what color sweater she wears – and how her voice will sound. It’s these details that put customers at ease and allow them to feel like you’ve got the details handled.

Use simple language

Most people have about a 5th grade reading level. Write your marketing materials with this in mind.

Duplicate instructions

Repeat important instructions or any calls to action. If you have a sales letter and you are asking prospects to do something – be certain to ask multiple times during the letter. Repetition is important.

Pictures are worth 1000 words

Have you ever tried to assemble a product without a diagram and only written instructions? Next time you order from Ikea – try it. It’s hard to do. Add in a few pictures and people can SEE what you mean by the written instructions.

Imagine Simplicity For Dummies

Imagine how powerful your marketing would be if your customers could access your information, products and services without any friction.

Today’s 10 Minute Action Step

Spend the next ten minutes going through your website. Watch to see where it might be difficult for people to find your phone number – email addresses – contact information – or even what it is that you are selling. Remember to ask yourself as you look … “What’s in it for my prospect/customer?”

Now go take action.

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Joel Mark Witt is the Publisher of Folk Media. He is a producer, author, speaker and social media marketing coach who consults with businesses on how to use social media in marketing and communications. Get more from Joel on Twitter.

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This post was written by guest author Joshua Lyons.

Blogs! These are the culprits that make the newspaper editors tremble with fear at their desks.
Why should your business think about using a blog? What is the importance of having a company blog?

There are many reasons why a blog is valuable for business. Three of the top reasons are as follows:

1. Blogs are extremely valuable for advertising purposes.
2. Blogs are excellent resources for attaining feedback from customers and clients.
3. Blogs are valuable for showing the world that you care about people and not just about money.

Blogs are extremely valuable for advertising purposes.

Let’s say you own a health store. A new healthy jam (jelly) just came to the shelves. Your company blog can talk about the new product and explain why it is popular, healthy, and affordable. You’re not saying “come buy this jam” but you are embedding the product into the minds of the readers. This is valuable advertising. A blog is a great way to talk about your products and services.

Use blogs to inadvertently let people know what it is that you do and why it is important for them.

Blogs are excellent resources for attaining feedback from customers and clients.
This is very important. If someone likes your product they are able to share that with all your other readers. Those comments are like free testimonials. Who wouldn’t want feedback like that?

You may occasionally have someone say something negative. That’s good too. This allows you to respond to that comment and, in doing so, people will see that you care about making your customers happy.

How many times have you heard of a comment card being filled out and then being thrown away by management? Many managers don’t care about being critiqued. If a concern is brought up in a blog, the business can show the world that they don’t take negative opinions lightly and the customers’ concerns will be addressed properly. What better way to show the world that you care about the opinions of others. This will inspire people to give you feedback… most of which should be positive.

Feedback also allows you to know what is working well and what needs to be improved upon. Many businesses pay thousands of researching dollars to find out information like this. A blog will provide the information for free!

Blogs are valuable for showing the world that you care about people and not just about money.
By creating and maintaining a blog you can show people that you are a business that’s interested in two-way communication.

Your focus isn’t just about pushing products and getting money. No, rather, your interest is in developing a relationship with your clients and developing a relationship that will encourage customer retention.

When people talk to you, you talk back. You have a voice just like every other person. Also, that voice doesn’t always say “buy this, buy that, buy these.” Rather it’s a voice that says, “We would love some feedback.” and “What do you think of this new product/service?” Let the world know that your business cares.

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Joshua Lyons began working in the field of social media through an internship at the University of West Florida in the summer of 2009. He graduated from UWF with a BA in Public Relations in December 2009 and since that time he has been a social media consultant for a Chicago profit consultant, a Chick-fil-A restaurant and a sign shop in Pensacola, Florida. You can check out Joshua’s blog and find out more about him on Twitter or Facebook.

*Photo by chigmaroff

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Guest Post Written By Sarah Wehrle

When I first became unemployed and discovered finding employment wasn’t as easy as I had previously thought, I had no idea what I was doing wrong. I had two interviews at the very beginning and then absolutely nothing for a couple months. Finally I read in a magazine that one reader had scored a position by following advice from a book on Guerilla Marketing.

I decided to try it out and bought, “Guerrilla Marketing for Job Hunters.”

I was introduced into the world of unconventional tactics for finding a job. Through it, I discovered I wasn’t utilizing a very important tool in career networking – Linkedin.com.

I got my free account and found all the people I could think of to connect to. I joined a group of “open networkers” (people to will connect to anyone), and I resumed searching for employment.

After being a member for about a month, I came across a position I was really excited about. I sent my resume and information via the company website as well as by fax and email. I didn’t hear anything for a couple days. As usual, I wondered what to make of it.

I consulted my book and found my answer. Through the linked in “Company” and “People” search bar, I searched the company name and found several employees that worked at the location I had applied for.

My position was in marketing, and I decided to contact another employee who was in the marketing department, although she worked in a different specialty.

Using the “Send a message” option, I sent her the following message:

“Hello. I’m going to apply for a marketing position with Aon in Columbia, MD and was wondering if I could get feedback from you regarding how you feel about being employed there. (Confidentially, I promise) I’m trying to do my research and found you on linkedin as an employee. “

I wasn’t fully expecting a response, but I got one. She described how she felt about the company and how closely she worked with the person whom I would be replacing. I also got a very important bit of information from her:

“One last thing, earlier today our corporate office in Chicago announced that Aon purchased Hewitt, a major competitor. At this time, it is unknown how this will affect our office as Hewitt has an office in Hunt Valley. The deal is expected to close in November. We expect that major changes will not happen for at least another year but no one really knows.”

She also encouraged me to contact her again if I had any further questions. She told me to send her my resume and she would be sure to pass it along once her boss came back from vacation. (You never know where your online applications really go-I’m sure many are overlooked or set aside only to be forgotten) I sent her my resume and waited two full days after the date she had given me. Nothing. I contacted her again.

She had forwarded my resume, but she had bad news:

“We just found out there is a hiring freeze with the impending merger. We have no idea how long it will last. It obviously isn’t good news for us since we were really hoping to fill this position. At this time there is nothing my boss can do – we’re keeping our fingers crossed that the freeze is lifted sooner than later.”

Contacting her did several positive things for me:

• I learned of the merger from a direct source. Having just suffered a layoff due to a merger, this was valuable information for me. It ensured my resume was received by the correct person and I learned approximately when they would have it. This gave me a window of when to expect to hear back.
• I connected with a useful employee. Had I been hired, she’d get a bonus for referring me, and I would have had an easier time working my way in thanks to her information and help.
• If the situation changes, I’ll be relatively fresh in the minds of at least two people directly involved with the position. This very well may work to my advantage if I am still unemployed.

Overall, I’m glad I took the step to make contact, even though the position didn’t pan out.

It certainly didn’t hurt. I have a feeling I would have never known why I didn’t hear back. Thanks to linkedin, I know what happened.

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Sarah Wehrle is a lifelong Maryland resident who specializes in marketing, communications and graphic design. Her interests range from animal health to art and music. She writes on the subjects of mass communication and gardening in her blogs and updates the newsletter for the Montgomery County Foster Parent Association as a volunteer. She enjoys reading, hiking and spending time with her family and pets.

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Guest Post By Kaushal R. Gandhi

Many people across the globe adore the social media; some are practically hooked onto it, as it offers tremendous scope for being social. People everywhere, have begun to extensively use it, to promote their brands to an unlimited audience.

And yet, there are many people who dare not enter this spectrum, in fear of the new and all powerful medium.

Why are people afraid to introduce their brands in social media?

They worry much about how social media would treat the brand; they have worked so strenuously to build up over the years. There is a great level of uncertainty and fear that social media might bring an adverse effect on their brand image. Considering the time and energy spent on building a brand, it would only be right to think twice before embracing this new medium. But it is definitely worth a chance and has worked miraculously for brands over the world.

How to make use of social media to promote your brand?

Do not use old marketing styles in social media

Most brands follow the erstwhile strategies of marketing. These will however, not succeed in social media. Many people might have tried this but failed, not knowing why.

Bring in creative new ideas

The world of social media calls for creative and completely new outlook to marketing. And every brand that enters this circle must be equipped with ideas and strategies suited, for this type of a medium.

Help your brand to evolve

Moreover, it is important to remember that when using social media, you must work on evolving your brand in this new space. The communication, metrics, patterns and opportunities should be well researched and understood.

Here are some questions we should ask ourselves

Is using social media in today’s world- a need or a luxury? Am I ready to venture into this new space and squeeze out the many opportunities it provides? Am I ready to take that step towards helping my brand grow further? Do I understand the growing change? Am I ready to be social?

To Conclude

The world is changing and fast. Social media is one of its new faces and has much to offer to every person and great opportunities for the growth of brands. Why not look at it as a new venue, to get our products known? It could be just another easy way to call in new customers. Question is, are we ready to do away with our skepticism? Moreover, are we ready to handle it?

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Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management and Social Media.

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Maintaining an active online and social-networking presence is beneficial to your business in many ways, helping to promote your brand and build positive relationships with customers. However, it also has the potential to open you up to negative reviews or online criticism. Responding to these negative comments in crucial in an online forum, where they become visible to many more people and are often published in perpetuity. How you respond to them is very important to managing your brand.

When to Respond

Not every negative comment warrants a response. But many do. Here are a few cases when you should respond to negative reviews:

To Correct Mistakes.

Sometimes, you genuinely make a mistake. Maybe you sent out a defective
product, or maybe you failed to live up to guarantees you made in your service. If that is the case,
respond quickly and sincerely. Work with the customer to correct the situation. Don’t make excuses for your mistake. Apologize and make the situation better.

To Correct Factual Errors.

Misunderstandings happen. Someone may have bought a bad computer at Joe’s PC World down the street, but confuses your store for his and starts trashing you online. When this happens, gently point out the mistake and show empathy.

To Stop the Situation from Gaining Traction.

Even if the complaint seems small at first, it has the
potential to pick up traction if it gets the right notice or if enough other people chime in to say that
they’ve had the same problem. Don’t let a small issue snowball. Address concerns early and quickly.

When Not to Respond

Usually, responding to negative reviews is always recommended. However, there are a few occasions when you’d be better not to do so:

When You Can’t Help.

Sometimes, angry people are just angry. It may have nothing to do with you or your company. Some people just wake up angry, and they look for reasons to stir the pot. Just be sure that you are right if you think this is the case. Don’t ignore genuine problems by passing it off as the rants of “some angry guy.”

When You’ll Only Add to the Problem.

If a complaint is especially emotionally charged, sometimes
responding to it will only add fuel to the fire.

How to Respond

When you do respond to negative reviews or comments, here are a few tips to keep in mind:

Listen carefully.

When customers are angry, it may not be clear at first what the real source of their
frustration is. Be sure to listen (or read) carefully to get an accurate understanding of the problem.

Stay calm.

Never respond in anger or frustration. Always think carefully about your message before you
hit the send button.

Be honest.

Customers will only grow frustrated or more angry if they suspect that you are being
insincere or are trying to spin the situation. Be honest, and you will win your customers’ trust and
respect.

Promise to do better.

And then do better. Criticism is often an opportunity. It allows you to prove to
your clients that you really care about their business and want to provide a superior product or service.

If you haven’t done so, take the time to learn how you can do better, and then improve from there.

Online branding has just as much to do with how you promote your business as with how you handle customer dissatisfaction. Take these opportunities to improve your online reputation by responding in a professional and sincere manner.

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Maria Rainier is a freelance writer and blogger for First in Education where she’s recently written about web design degree programs along with a piece looking at online microbiology programs. In her spare time, she enjoys yoga, playing piano, and working with origami.

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Article Marketing Works

One of the most effective ways to disperse content on the web is through article marketing. You’re an expert in your field and you want to share your knowledge with the world. But the idea of writing loads of content each week totally stresses you out.

Hiring a freelance writer is an option. However, with writers you get what you pay for. So if you want top-notch content, you are going to pay a pretty penny for it.

Another option is PLR, or private label rights. This is content that you buy and reproduce as your own. This can be a good return on your investment, but you never know what you are going to get until you actually pay for it.

As a web content developer, I know all too well the importance publishing quality content that drives traffic to your site. So, I’ve come up with a foolproof plan to get your name on the web and visitors flocking to your site in no time.

Soon you will go from publishing a handful of articles each month to pumping out hundreds of incredible articles a year on the web.

Keyword phrases

Before you set off to write great content, you need to know what you are writing about. It’s important to research keyword phrases to find out what people look for when searching for your products or services.

Check out your competitors and see what they use. Think about the content you already have and comb through to find the most relevant terms. Once you have a good list (close to 100 or more), then start to narrow it down to your top 20.

After you find your top 20 keyword phrases, check them out on Google keywords tool to see how they rank. Once you find the best of the bunch, it’s time to build content around those keyword phrases.

Your anchor site

The main site that you plan to drive traffic to should have the most up-to-date and well-written content. That’s not to say that the rest of your writing can be garbage. You want quality over quantity all the time.

But if you are driving traffic to these pages, you want the most juicy and irresistible writing possible. So, the first step is to write articles for your main site. Develop your initial content for your main site and have a place where you host articles.

You can have a static page as the home page, but always have a content-rich site that is constantly updated. Try to publish at least 2 articles a week on your main site. Generate ideas from social media sites, emails, conversations you have with colleagues and clients, and anything else interesting that comes up in your industry.

It’s a good idea to keep a journal of great topics for articles in your niche. Once you get a good list going, you will be amazed at easy it is to produce amazing content in no time flat.

Publish on Ezine

The next step after you build rich content for your site is to start expanding. The first place you want to publish articles on the web is Ezine Articles. Take the articles that you publish on your main site and rewrite them for Ezine.

It’s important that the rewrites are 100% unique. Do not spin these articles. Ezine Articles is very strict when it comes to original content. Get flagged once for plagiarism and you can kiss Ezine Articles good-bye for good.

When you first start publishing on Ezine Articles it takes up to a week to get your articles approved. This will happen for your initial 10 articles. Once those are approved for the web, the process takes a lot less time.

Rewrite the article again

This may feel redundant, but it’s worth the effort. After you publish on Ezine Articles, it’s time to rewrite the article again. Add a little different flavor to it, change up the tone a bit, and you are good to go.

Once you get your 2nd rewrite, it’s time to submit it to other article directories. Most article directories aren’t as strict as Ezine Articles, so you can submit the same article to several different ones all at once.

Here is a list of my favorite ones:

Article Directories:

No Follow (cannot back link)
Buzzle.com
Articlebase.com
Articlefactory.com

Do Follow (can back link)
GoArticles.com
Articledashboard.com

Helium.com
Articlecity.com

Social Media

Once you start publishing content online, it’s time to spread the word through social media and bookmarking sites. Open accounts for your business with Twitter, Facebook, Digg, StumbleUpon, and other bookmarking sites.

Spread the message, but do in an engaging manner. In other words, don’t just post links to your content and expect a mass following. Ask questions, post polls, and build a community that invites participation.

Deciding to republish your first article You never want to republish the original content on your site, but once your Ezine article is approved, you can republish it on the other sites listed above. This is totally to your discretion.

Some Internet marketers feel it’s in the grey area, while others think it’s completely okay. It all depends on how much duplicate content you want on the web. Regardless what you choose, you’ve just turned a single original idea into a ton of online content.

Final thoughts

It’s easy to get caught up in the fear of becoming a slave to your content. But if you want to become an expert in your field, one of the best things you can do is turn your ideas into dozens of useful articles to publish on the web. Follow these steps and you will have hundreds of articles on the web within 12 months.

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Kellie Davis holds a B.A. in English and owns Mindful Media, a freelance web content development business. She also assists with project development at Inquire Within Media, and is the head writer and marketing coordinator for Ignite Naturals. In her free time, Davis heads MotherFitness.com, a fitness blog for women, and contributes to other online sites devoted to health and fitness.

*Photo By hawkexpress

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Facebook made some changes to fan pages last week and I thought I’d let you know how this might impact your business.

The changes go into effect for all Facebook Pages on March 10, which gives you four weeks to preview the new format and switch over at any time before then. It’s important to learn how they work in order to make the most of this exciting new look and feel.

These changes bring Facebook pages closer to individual user profiles in look and functionality.

The changes impact the user experience visually, giving a more compelling look and feel to pages; functionally, allowing brands and companies to operate more the way individual users do.

Here is a quick list of changes

• Pages can Like other Pages, not just favorite them
• Photo strip above the Wall (with most recent photos you posted or tagged)
• Tabs move over to the left panel, in the form of a list (maximum of 6 above the fold)
• Profile picture reduced from 200 x 600 pixels to 180 x 540
• Blurb box that was below the Page picture moved to info tab
• Ability to interact on Facebook as your Page
• Ability for admins to post and comment around the site under their Page’s alias
• News feed of updates from Liked Pages
• Pages can now feature iFrame tab applications
• Featured Pages and Admins
• Page category
• Choice for Wall posts between “Everyone” and Page posts only
• Mutual Friends and Interests section
• Email notifications when users post or comment

Note: You can preview the new layout but once you upgrade, there is no way to revert back to the old design.

Leave your questions and comments about the Facebook changes below.

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Joel Mark Witt is the Publisher of Folk Media. He is a producer, author, speaker and social media marketing coach who consults with businesses on how to use social media in marketing and communications. Get more from Joel on Twitter.

*Photo by m-c

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