Blog Comments from Fonts In Use – Type at work in the real world.

Comment by J. M. K. on The Typographic Monotony of American Retail

Wed, 22 May 2013 02:15:41 +0000

Wow, I can't believe I arrived here so late. But since I'm here...

I think the whole issue as mentioned by several has to do with "familiarity" vs "uniqueness" or "safety" vs "identity."

I think it's a case-by-case situation and we can't really generalize about font usage but it does make me miss spotting a single letter and being able to recognize it.

Today, if we were to greyscale the letters and make something like this with the similar arial/helvetica typefaces, we probably wouldn't be able to tell which brand the letters came from.

I think it's just kinda saddening from an emotional point of view.

Comment by Garrison on The Great Gatsby (2013) Film Promotion

Fri, 17 May 2013 23:35:30 +0000

Luca Ionescu recently posted a bunch of cool pictures and information that document his involvment in the The Great Gatsby promotional project over at Behance.

Sketches and unused drafts of the Gatsby identity are also featured.

A sample of his Deco Pinstripe typeface can be found in his post.

He also mentions that Deva Studios is responsible for the 3D rendering of the identity.

Comment by Christy on The Great Gatsby (2013) Film Promotion

Mon, 13 May 2013 20:38:07 +0000

Does anyone know what typeface is used for the movie credits at the end of the movie?

Comment by Ed Benguiat on True Type of the Bauhaus

Wed, 08 May 2013 16:43:03 +0000

HERE ARE THE FACTS ON HOW ITC BAUHAUS CAME TO BE.

I was given the assignment to create two weights of a Bauhaus font for Metrical (A weight loss product.) It was all done under the strict supervision of Helmet Krone, Art director at Doyle, Dane, Bernbach, NYC. We based it on Herbert Bayer's original design. This was all done (BC) before computers. All the copy for the Metrical advertising was set photo composition in Bauhaus at Photo-Lettering, Incorporated. After the Metrical product was discontinued. I was asked by Aaron Burns to create a complete family of ITC Bauhaus. I made many additional drawings and I was working on so many projects that the assignment was given to Victor Caruso to complete.

Ed Benguiat

Comment by Joemigo on The Great Gatsby (2013) Film Promotion

Fri, 03 May 2013 12:43:11 +0000

Don't like the Avant Garde (or is it Century Gothic) on the star-posters. Maybe Futura, Nobel, etc. would have been a better choice…

Just my 2¢

Comment by Garrison on The Great Gatsby (2013) Film Promotion

Fri, 03 May 2013 12:39:33 +0000

Yeah, Florian, I think you're right about the mix of Atlases. The movie was originally scheduled to be released in 2012 and the promo material for that release used Deco Pinstripe pretty heavily. When this newest release date came closer, the look of the promo material changed slightly. Now I'm curious which typeface will be used for the title sequence. Thanks Stephen and Florian for hearing me out (even though I possessed out-of-date info)!

Comment by Florian Hardwig on The Great Gatsby (2013) Film Promotion

Thu, 02 May 2013 20:07:52 +0000

By the way, Atlas Solid is not an original addition by Harold Lohner. It hearkens back to Capitol, which was designed by Schaefer in 1931 and hence predates its striped sister style Fatima by two years. In France, Capitol was known as Titan.

Comment by Florian Hardwig on The Great Gatsby (2013) Film Promotion

Wed, 01 May 2013 06:38:07 +0000

Yes, thank you, Garrison, much appreciated. Sometimes it’s hard to track down designer credits.

Right, I noticed that the lettershapes had been modified. As I wrote in the article, it’s Atlas with less stripes and, for some glyphs, normalized widths. The names on the posters seem to be set in standard Atlas Solid, though.

Comment by Stephen Coles on The Great Gatsby (2013) Film Promotion

Tue, 30 Apr 2013 19:33:45 +0000

The identity credits as posted to Facebook by Like Minded Studio:

CREATIVE DIRECTION:
BAZMARK
Baz Luhrman & Catherine Martin
BACKGROUND ILLUSTRATION:
Silvana Azi Herras & Catherine Martin
LOGO DESIGN & TYPE TREATMENT:
Luca Ionescu / Like Minded Studio

I assume Concept Arts was responsible for the posters and advertising.

Comment by Stephen Coles on The Great Gatsby (2013) Film Promotion

Tue, 30 Apr 2013 19:23:01 +0000

Thanks, Garrison. I’ve added Like Minded to the designer credits and we'll include a sample of Deco Pinstripe if we can get a hold of one.

Comment by Garrison on The Great Gatsby (2013) Film Promotion

Tue, 30 Apr 2013 14:12:35 +0000

The font used in the poster and promo stuff is called "Deco Pinstripe." It's based on Atlas but only loosely. The typeface was made by Like Minded Studio, based out of Syndey.

Comment by Stephen Coles on Barbara Kruger & Kim Kardashian on W

Wed, 27 Mar 2013 04:58:26 +0000

A brief comparison of the many digital versions of Futura available:

Read Quote of Stephen Coles's answer to Typefaces: Which foundry's version of Futura should I buy? on Quora

Comment by Geert van de Wetering on Atlas of the Conflict

Sun, 24 Mar 2013 14:23:15 +0000

I made this short doc with Karel Martens and we discusses small margins, as I recall. It didn't make it in the final edit, but I can have look in the footage if you are interested in his motivations...

Comment by Florian Hardwig on The Other Times Modern

Fri, 22 Mar 2013 11:18:24 +0000

Look what I found! This Modern Times Black is from the “Letter-Fan”, a type specimen by Lettergraphics International, Photo Process Lettering Service, ©1969. My copy was distributed by Typographica GmbH [sic], Gesellschaft für Typographie und Reproduktion – Typo-Service · Photosatz · Akzidenzsatz in Kornwestheim, Germany. Price: 25.— DM

I think it is very likely that something like this was the source for Fleckhaus.

Here’s a sample of the neo-Times Roman that was mentioned before by Mark. I found it in the 1978 Headliners catalog:

While we’re at it: I also stumbled upon yet another Times Modern. This namesake has nothing to do with the Times Modern in question. It is actually some version of Trooper Roman:

Comment by Indra Kupferschmid on The Other Times Modern

Thu, 21 Mar 2013 18:00:17 +0000

Fleckhaus used the typeface as early as July 1970 in Twen magazine (first use I found but I did not look very intensively).