“Our most important job here at Sena is to listen to our customers and work to meet their needs,” said Tae Kim, President and CEO of Sena Technologies, Inc. “Our users have seen a similar technology application from a motorcycle manufacturer. Customers let us know they would be interested in a unit that lets both the rider and the passenger on a motorcycle have the same audio experience and we’re happy to say the SM10 provides this unique and amazing option.”

While the SM10 pairs best with Sena’s SMH10 or SMH5 Bluetooth headset/intercom, the SM10 may actually be paired with nearly any Bluetooth headset available. Sena’s SMH10 headset/intercom allows up to four riders or passenger to communicate on the road via intercom at the same time, and connects to one’s mobile phone, GPS, mp3 player all wirelessly. The SMH5 allows two riders or one rider and one passenger to communicate via intercom and does everything the SMH10 does, though provides a slightly shorter battery charge and talk time and has a shorter intercom talk distance.

As technology updates for the SM10 become available, users may download and install these firmware upgrades at no cost by using manager software based on Windows or Mac platforms.

The SM10 supports a two-year warranty for peace of mind for all customers. The SM10 retails for $149 and is now at www.SenaBluetooth.com or through any of Sena’s retailers. For more information on the SM10, log onto www.SenaBluetooth.com and click on the “product” tab.

The Warrior Foundation is the non-profit organization based in Southern California that aids in the rehabilitation of seriously injured or wounded military personnel. The “Warrior Chopper” build was inspired and supervised by 1stSgt. Nick Hamm, USMC while at the Balboa military hospital in San Diego, California as a way to get wounded Marines out of the hospital and doing something that would inspire and motivate them. With support of the Warrior Foundation and a proud group of sponsors the brave Marines whose wounds include amputations, set out to build a one of a kind custom motorcycle from the ground up. The “Warrior Chopper” as well as the wounded Marines who are building it will be at the Warrior Foundation display at the CrossRoads at the Buffalo Chip® from August 4 to 11, 2012. Please visit these brave Marines and celebrate their accomplishment with us. The Warrior Foundation joins many other military themed activities and displays at the Buffalo Chip including the Field of Flags, Vietnam Wall Memorial and the Patriot Guard Riders.

“Building this chopper has given us the opportunity to do something we never thought possible even before we got wounded in combat,” says chopper build member 1stSgt. Nick Hamm. “It’s been truly a blessing to be given this chance to build a chopper and work with so many great people in the bike community.”

“ The Buffalo Chip has been giving special thanks to the military with our Military Tribute Day for over 30 years,” say Buffalo Chip owner Rod Woodruff. “It is truly an honor to have the Warrior Foundation and their Warrior Chopper at the Chip. I hope all rally goers make it a point to come meet these fine Marines and celebrate with us the contributions of our military.”

The Warrior Foundation “Warrior Chopper” build was made possible by volunteers and sponsors such as The Navy League, La Mesa RV, U.S. Bank, Big Bear Choppers, Butch Lynch-The Imagineering Shop, Cycle Visions, Danny Gray custom Seats, Quaid Harley-Davidson, Orange Coast H.O.G. Chapter, Loma Linda H.O.G Chapter, Joe Magliato – bigironart.com, Orange County Harley-Davidson, myartistonline.com, Dunham Metal Processing, Rudeminer Designs, Orange County Plating Co., Alberto – oneextreme.com, Standing Tall Together, Decorative Metal Coatings, Jimmy Todorovitch, Allan Chadwick, Jason Hamm, Jose Garcia MCRD auto hobby shop, guerrillacables.com, Trinity Worldwide Reprographics -Trinity3in1.net, Snap-On and hopefully many more. Learn more about and donate to the Warrior Foundation at warriorfoundation.com

100% riders contributions for the Legends Ride – The Ride that Rocks™ – will benefit Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. The event has raised more than $240,000for local charities since its inception four years ago.

Tickets for the ride are $150. The charitable contribution entitles contributors to pre- and post-ride events in Deadwood and at the Sturgis Buffalo Chip, free parking in Deadwood and at The Chip, complimentary food and drinks prior to the concert, meet-and-greet opportunities with master builders and celebrities, a special souvenir gift pack and an exclusive reception, entrance to the Motorcycles as Art exhibition, live auction, and concerts by legendary rockers Loverboy , Saving Abel and Journey. Tickets can be purchased at www.LegendsRide.com or by calling (605) 347-9000. With tickets in short supply, those interested are encouraged to act quickly.

“In just four short years the Legends Ride has found a place on the bucket list of Rally riders. Not only is it a great ride with industry leaders and celebrities, it’s also for a great cause,” said George Milos, executive director of the Deadwood Chamber of Commerce. “There’s no better way to kick off the Sturgis Motorcycle Rally.”

The Legends Ride begins on Deadwood’s famed Main Street as the Silverado-Franklin and the Deadwood Tobacco Company roll out the red carpet for motorcyclists from around the world. Riders will revel in the unique atmosphere of this Wild West town as they celebrate a day with celebrities, builders, artists and cigar aficionados and be immortalized in a special group photo by renowned motorcycle photographer Michael Lichter. The 500-plus riders and passengers will then head on a 55-mile route through some of the Black Hills’ most beautiful landscapes via pristine stretches of asphalt.

“Bikers are a generous lot, the Legends Ride being proof positive,” said Rod Woodruff, owner of the Sturgis Buffalo Chip. “The Ride assembles industry leaders, generous sponsors and civic-minded riders; a perfect formula for a highly successful event.”

Sena Technologies, Inc., a Bluetooth^® innovator in the motorcycle and outdoor activities market, today announced some big changes to the package inclusions for its acclaimedSMH10 Bluetooth headset and intercom for motorcycles. The changes allow riders the option to purchase a standard package with a fixed boom microphone or a universal kit that comes with attachable boom and wired flat microphones. It also reduces e-waste by eliminating the wall charger “brick” from the package inclusions, which in turn, has allowed Sena to lower the overall price of the SMH10 to $209 for the standard package and $219 for the universal microphone kit package.

“Our team of product developers constantly seeks out new ways to integrate optimal riding solutions and choices for consumers into existing products,” said Tae Kim, President and CEO of Sena Technologies, Inc. “We want riders to love using Sena Bluetooth headsets and one of the attributes our users like so much is that they have the freedom to configure their headset/intercom units that best suit their riding needs. Plus the new package contents help our environment and that’s always a plus.”

What the new version of Sena’s SMH10 does not have, users may not miss at all. Sena opted to not include the USB wall charger unit with SMH10’s new contents as the system may be charged using the included USB cable from any certified USB compatible “bricks” or by using virtually any personal computers users may already have on hand. This accomplishes two things for the SMH10 owner and for Sena; it reduces the original cost from $219 for a single kit or $399 for a dual kit, to $209 (single) and $379 (dual) for the standard package. It also reduces the number of electronic accessories that often end up as e-waste as a result of consumers acquiring multiple devices.

Sena also introduces new universal microphone kit packages in addition to the standard fixed boom microphone kit package. The universal microphone kit package comes with the SMH10 main unit, together with the universal microphone clamp kit with attachable boom attachable boom microphone and wired flat microphone. The price of the SMH10 with the universal microphone kit package is $219 for a single kit or $399 for a dual kit. Existing Sena SMH10 users also now have the option to purchase a universal microphone kit as an accessory to give themselves the freedom to switch between a boom mic and a wired mic.

Warbird components are designed to work together for a unified look or can be used individually to convert a stock Dyna-Glide into a rolling work of art. Together the components capture the essence of classic Warbirds like the Corsair, Mustang and Thunderbolts for an aggressive stance and smooth aerodynamic line. The Dyna-Glide Kit is comprised of Warbird Fairing, Chin Spoiler, Tail Section and Custom Saddle.

Warbird Fairing takes its lines from the tank and carries them through the front of the machine. Frame mounted design installs independently of the forks and sculpts to the shape of the OEM tank. Warbird fairing stays straight regardless of the handlebar direction so it always looks tight and aggressive. Corbin fairing hides frame tubes and wiring around the triple trees giving a very clean appearance. All mounting hardware and instructions are included.

Chin Spoiler is designed to integrate the lines of the Dyna into the bottom end for a more visually streamlined look. Our spoiler flows over the frame downtubes with a large duct built into the design for proper engine cooling. We offer the spoiler in ABS ready for your painter to scuff and primer or for a little extra pre-painted in gloss black and ready for installation right out of the box. Mounting is simple and we include all needed hardware and detailed instructions.

Warbird Tail Section is designed to replace the fender and inner fender as a single unit. It gives the bike a fast and clean line at the back that really puts the Warbird look over the top. Includes an integrated license plate frame that is frenched in to keep that clean line. Inside the Warbird Tail is a small hideaway for items like cell phones, summer gloves, GDO remotes and keys. We’ve even lined the inside to keep these items safe and secure.

Warbird Saddle is designed specifically for use on the above tail section. Using high density Comfort Cell foam to provide firm support with a very low profile, the Corbin saddle is the perfect finish. Wide, dished seating provides excellent weight distribution so you’ll be happy to spend time on your bike. Topped off with genuine leather seating in your choice of colors and styles…Also includes custom stitch pattern and Warbird logo embroidery.

Warbird System Includes:

• Warbird Fairing for Harley-Davidson Dyna-Glide -$593.00
• Corbin Chin Spoiler-$292.00
• Warbird Tail Section-$493.00
• Warbird Custom Saddle-$292.00

• Complete Warbird Kit for Harley-Davidson Dyna-Glide-$1499.00

All Warbird products are ready for your painter to scuff and primer or can be ordered pre-painted in gloss black and ready for installation right out of the box. Mounting is simple and Corbin includes all needed hardware and detailed instructions.

If you’re photogenic, enthusiastic and a genuine biker, Hot Leathers may be looking for you! The industry leader in motorcycle apparel and accessories is searching for men and women bikers to model the latest and hottest Hot Leathers apparel at this year’s Sturgis® Motorcycle Rally.

Winners will star in a photo shoot with a professional photographer on Wednesday, August 8, 2012 at 6 pm which will be featured in a variety of Hot Leathers media including their catalog, website and Facebook page. Winners will also receive a $50 gift card to purchase the bold and original designs that has become synonymous with Hot Leathers.

Hot Leathers is looking for fun and energetic men and women bikers that are comfortable in front of a camera. Winners must be in attendance at this year’s Sturgis® Motorcycle Rally and available at 6 pm on Wednesday, August 8 to participate in the photo shoot. Must be 18 or older to win and having your motorcycle at the rally is helpful but not required.

To apply please send several photos including headshots and full body shots (you do not have to be wearing Hot Leathers apparel) to photos@hotleathers.com. In the subject line, please type “Model Search”. Also include your name, address, cell phone number, email as well as some information about yourself.  Applicants needn’t be professional models; Hot Leathers is searching for camera-friendly individuals who are passionate about biking. If selected, you will be contacted by Hot Leathers via email.

Skid Row formed in Toms River, New Jersey in 1986 and got their start playing small clubs on the eastern seaboard. In 1989 Skid Row released their self-titled first album “Skid Row.” After that came, “Slave to The Grind” and “Subhuman Race.” All three albums went multi-platinum and topped the music charts. Now with 7 albums to their credit, along with several chart-topping hits, Skid Row has sold more than 20 million albums worldwide. Skid Row, known for their heavy rock sound, tight musical arrangements and explosive lyrics has toured the world playing to capacity crowds from the US to the UK to Russia. Buffalo Chip campers and Sturgis rally goers can look forward to hearing Skid Row blast hits such as “I Remember You,” “18 to Life,” ‘Sweet Little Sister,” and “Youth Gone Wild” on Aug 10, 2012 in the Buffalo Chip’s famous natural amphitheater.

“Skid Row joins a long list of amazing bands that have chosen to rock the Buffalo Chip,” says Rod Woodruff, owner of the Sturgis Buffalo Chip. “Skid Row will absolutely bring the house down.”