Football Shirt Culture Blog

Norway 12/13 Umbro Home & Away Football shirts

info@footballshirtculture.com (fsc) — Fri, 25 May 2012 16:20:34 +0000

These are the new Norway 12/13 home and away football kits made by Umbro, which will be available here.

The home and away kits have the same basic design: Solid respectively red and white with a dark blue strip running vertically down the chest on the left - behind the familiar round emblem with the Norwegian flag.

Sunderland announce Adidas Kit Deal

info@footballshirtculture.com (fsc) — Thu, 24 May 2012 22:49:38 +0000

Sunderland has confirmed that it has entered into a partnership with global sportswear giant adidas.

Adidas, whose existing portfolio of football clubs includes European heavyweights Real Madrid, AC Milan and Bayern Munich along with fellow Barclays Premier League sides Chelsea, West Bromwich Albion, Stoke City and Swansea City, will become SAFC's official partner for all technical and performance kit and training wear from the start of June 2012.

The new partnership has been formed in collaboration with SAFC's new retail partner, Kitbag, and will see Sunderland sport the famous three stripes for the first time in the club's 133 year history.

Motherwell 12/13 Puma Third Football Shirt

info@footballshirtculture.com (fsc) — Thu, 24 May 2012 14:37:10 +0000

Motherwell Football Club are delighted to showcase the new Puma third kit for the 2012/2013 season. It is Motherwell’s third year with manufacturing giants and the second with principle sponsors Cash Converters.

The kit is a celebration of the 100th anniversary (1913) of Motherwell changing from our original blue colour to the now traditional Claret and Amber, so widely recognised in British football.

Puma evoSPEED 1 Football Boots

info@footballshirtculture.com (fsc) — Wed, 23 May 2012 17:09:31 +0000

Inspired by the Usain Bolt – the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf, cricket and indoor sports. According to PUMA, evoSPEED will be available here from 1 June 2012.

Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in PUMA’s history, the classic Formstripe has been changed and a new lightening version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection.

WATCH THE PUMA EVOSPEED COMMERCIAL HERE

Barcelona 12/13 Nike Away Football Shirt

info@footballshirtculture.com (fsc) — Tue, 22 May 2012 12:19:24 +0000

Barcelona's new home and away kits fuse together club tradition with a modern and creative expression to give the team an exciting new look for the 2012 – 13 season. Combining performance innovation with low environmental impact each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles, and available here.

The new away kit is an explosion of bright colour to celebrate the club’s effervescent style of play.

The new shirt fuses orange into yellow on the body paying homage to the city’s mixture of culture, art, style and architecture. The shirt has a classic orange crew neck ribbed collar with the famous Blaugrana detail on the back of the neck and orange sleeves.

Barcelona 12/13 Nike Home Football Shirt

info@footballshirtculture.com (fsc) — Tue, 22 May 2012 11:51:43 +0000

Barcelona's new home and away kits fuse together club tradition with a modern and creative expression to give the team an exciting new look for the 2012 – 13 season. Combining performance innovation with low environmental impact each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles, and available here.

Barcelona’s new home kit sees the famous blue and red stripes fused together to give the shirt a bold new look.

For years the club has taken the best of its homegrown talent (the cantera) and fused those young stars with the world’s finest players, giving the team a mixture of youthfulness, tradition and creativity - all qualities that inspire the new kit.

Panathinaikos 12/13 Adidas Home Football Shirt

info@footballshirtculture.com (fsc) — Tue, 22 May 2012 11:02:59 +0000

This is the new Panathinaikos 12/13 home football shirt shirt made by adidas.

The colours that were first used by the club in 1908 were red and white. Later changed to green and white. In 1918, player and later General Secretary of the Club, Michalis Papazoglou proposed that the club adopt the shamrock as its emblem. He used to have it sewn on his shirt since he was competing for a club in his native Chalcedon, Constantinople.

Papazoglou was possibly inspired by William Sherring, an Irish Canadian athlete who had won the Athens 1906 Olympic Marathon wearing a white shirt with a big green shamrock on it.

Bolton Wanderers announce Adidas Kit Deal

info@footballshirtculture.com (fsc) — Tue, 22 May 2012 09:18:58 +0000

Bolton Wanderers Football Club can today announce that from the 2012/13 season, Wanderers' kit will be supplied by adidas, the world's leading football brand.

The choice of adidas, with their unsurpassed heritage in football, was one the club saw as beneficial to both players and supporters alike.

This brings to an end Reebok's record 22-year partnership as the club's technical kit sponsor, the longest kit partnership in UK football history.

Reebok's partnership as stadium naming rights sponsor will continue, reflecting Reebok's heritage as a Bolton-born brand.

Allan Duckworth, chief executive of Bolton Wanderers, said: "I would like to thank Reebok for their outstanding support in their capacity as technical kit sponsor over the past 22 years. We are delighted to welcome adidas whose football performance credentials are second to none.

Queens Park Rangers 12/13 Lotto Home & Away Football Shirts

info@footballshirtculture.com (fsc) — Sat, 19 May 2012 12:42:39 +0000

Queens Park Rangers Football Club is delighted to announce that AirAsia have signed a new contract as the Official Playing Kit Sponsor and Main Club Partner.

The airline's logo will now appear on the R's home, away and third shirts for the 2012/13 Barclays Premier League season, which will be available here.

AirAsia initially announced that the airline will be the Official away and third kit sponsor of QPR for the 2011/12 season. The relationship has developed and grown over the past season in the Premier League, and it was a natural progression to become the full kit sponsor.

Oldham Athletic 12/14 Fila Home Football Shirt

info@footballshirtculture.com (fsc) — Sat, 19 May 2012 11:56:43 +0000

This is the new Oldham Athletic 12/13 home football shirt made by Fila.

This home shirt for the 2012/13 NPower league from Fila comes in blue and features carbrini branding printed on the front in white, a fine ribbed crew neck plus with an Oldham Athletic team crest on the chest alongside Fila branding to finish.