The Customizable Style Guide for Coaches Who Write was reviewed in the December 2008 issue of Choice magazine, the magazine of professional coaching. The review appears in the Coaching Tools column, a regular contribution from Marcy Nelson-Garrison of Coaching Toys.

Please click on the magazine cover below to read the review.

Do you have a blog or are you thinking about starting one? Are you curious about the difference between a blog post and an article? Would you like to get better results from each and every blog post? Are you interested in other social media tools and how they can work together with your blog?

The Customizable Style Guide for Coaches Who Write is here to help!

Introducing Chapter 27, Writing Blog Posts. It's fresh out of my head (editing suggestions welcome!) and ready for download from the For Readers Only website at http://lindadessau.typepad.com/readersonly.

Don't have your copy yet? Pick it up now at www.forcoacheswhowrite.com.

On Saturday, October 4, I had the pleasure of attending the Fall Community Conference of the ICF-GTA, which is the International Coach Federation's Toronto Chapter.

Building your coaching business? Expert speakers say: "Be a good writer, or hire a good writer"

The focus of the conference was Business Building for Coaches, and several of the speakers reinforced that good writing is an essential marketing skill.

Nicki Weiss and Susan Jacobson talked about Building Strategic Partnerships and Alliances, and Nicki identified her newsletter as the key to her success, helping her to:

1. Demonstrate her expertise and value to potential alliance partners
2. Nurture her relationships with those prospective partners over time
3. Market consistently and effectively to the members of her alliance organizations
4. Continue to build her visibility and credibility when she places her newsletter articles in trade publications and websites
5. Develop the curriculum for her teleforums and workbooks by expanding on her articles

From all of the questions Nicki got, it was clear that the coaches in the room knew about the importance of newsletters and article marketing but were missing some crucial pieces to actually put them to use.

Another speaker, Liz Walker of Marketing Masters, presented the elegantly simple Duct Tape Marketing system. She talked about how important it is for prospective clients to know, like and trust you.

Good writing is essential for every stage of the Duct Tape system, so much so that Liz said very clearly, "You have to either be a good writer or hire a good writer."

The Style Guide was in good company

I also participated in the conference as a door prize sponsor. To help conference delegates with their writing efforts, I donated two copies of the Style Guide as well as a Talk-Write Article package.

As it turned out, I was in good company as a sponsor. My client and colleague Sandra De Freitas, the Tech Coach for Coaches, also donated copies of her book, Does This Blogsite Make My Wallet Look Fat?

I've got great news about how you can win your own copy of The Customizable Style Guide for Coaches Who Write.

Please visit the Idea Generator blog for all of the details:
http://lindadessau.typepad.com/ideagenerator/2008/09/win-style-guide.html

Happy writing,
Linda

Please tune into my appearance on Katherine Reschke's Passion Project radio show on Friday, September 5 at 12:00 noon Eastern, where I'll discuss my latest Passion Project, The Customizable Style Guide for Coaches Who Write.

To listen, just visit www.blogtalkradio.com/stations/flylady/thePassionProject. From that page you can also access a chat room where you can send questions. Or, call in during the show at (347) 215-8725 to chat with Katherine and I live.

This is a continuation of the conversation Katherine and I started during my book tour (read our interview).

I've been blessed with two wonderful careers that have been passion projects (you can read Interview with Music Therapist Linda Dessau on the Creativity Portal to learn more about my other one), so I'm incredibly excited about this interview. I'm also a big fan of The Fly Lady so it's nice to be part of something she created.

The Customizable Style Guide for Coaches Who Write book tour continues ...

Thanks to Laura West for yesterday's post on her Cafe Entrepreneur blog.

Today, our whirlwind book tour wraps up with Tina Forsyth on the Online Business Manager blog.

Thank you so much again to all of our hosts on this book tour: Chris Dunmire, Biana Babinsky, Teresa Morrow, Andrea Lee, Katherine Reschke, Sandra De Freitas, Laura West and Tina Forsyth.

If you'd like to put together your own virtual blog tour to promote a book, event or program, visit www.keybusinesspartners.com/virtual-blog-tours for more information from Teresa Morrow.

Please visit www.forcoacheswhowrite.com/styleguide.html to pick up your copy of the book.