5 ways that dedicated real estate advertising agencies can help realtors stand out

Looking for an advertising agency to help your real estate business grow? As a realtor, you know just how competitive the real estate market is, and you recognize the need to set your business apart from the crowd.  There are a lot of advertising agencies that take a “one size fits all,” approach to online marketing, claiming that marketing a real estate firm is essentially the same as marketing any other business. Nothing could be farther from the truth! Advertising agencies specializing in real estate understand the unique challenges of the realty market and can set your business apart in five key ways: 

Establish a memorable brand with a distinctive real estate website

One factor that sets the top realtors apart from the crowd is that they all have a strong, easily recognizable real estate brand. Dedicated real estate advertising agencies know how to identify and define a distinctive real estate brand for individual agents as well as your entire realty group. Once your personal brand is established, your real estate advertising agency can create a responsive real estate website that features your personal logo, color scheme, and branding design to set your company apart.

Deliver engaging real estate content and blogs to establish you as a local real estate authority

As a real estate agent, you are not just competing with other realtors for online attention, you also face the challenge of Zillow, Homes.com, and the other giant real estate directories that have outsized online presences. The best real estate marketing companies know how to use hyperlocal real estate marketing strategies to circumvent the large agencies’ hold on search results. They can create engaging blogs and social posts about local real estate issues, and apply hyperlocal SEO strategies to establish you as the local real estate authority. This plays to your strengths, shifting the competition for clicks into an area where your expertise gives you an edge over the larger national companies.  

Create a vibrant social presence that keeps prospects engaged

Real estate has one of the longest lead times of any industry, taking anywhere from eight weeks to years before prospective homebuyers take the plunge. Advertising agencies specializing in real estate understand what real estate clients are interested in, and they can deliver the right combination of video clips, hashtags, and informative posts on real estate topics to establish an ongoing rapport between you and prospective customers. This enables the agency to establish a vibrant, memorable social presence for you that stands out from the sea of promotional social posts.

Leverage PPC and social ads to gain notice

Recent changes to Facebook and other social networks have made gaining an audience in social media a lot harder for realtors. An experienced real estate digital marketing agency knows how to use PPC search and social ads to raise your profile and bring you to the attention of home buyers and sellers at the exact time when they need you the most. Your PPC ads will be paired with specially designed landing pages and dynamic lead generation forms to create a notably pleasant overall experience that leaves new contacts engaged and interested in your services.

Email newsletters that are eagerly anticipated

Adults in the United States receive hundreds of emails in a single week. An experienced real estate digital marketing company knows how to craft email newsletters that are eagerly anticipated and shared. With the ideal combination of attention-getting headlines, appealing topics related to real estate, and clickable content, your real estate email newsletters will stand out in even the most crowded in-box.

Now that you know how advertising agencies specializing in real estate can set your business apart, it’s time to see what a dedicated real estate marketing agency can do for you! As a leading real estate digital marketing agency, For Sale Marketing can provide you with everything you need to set your real estate business apart from the crowd, including dynamic real estate branding packages, expert content creation services, monthly real estate social marketing packages, and more.

Contact us at For Sale Marketing today at 954-779-2801 to experience the benefits of having a dedicated real estate digital marketing agency set your business apart from the crowd!

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Are you finding it difficult to keep your real estate clients engaged? Many realtors are struggling with this problem, because the real estate industry has become so highly competitive in recent years that marketing fatigue has set in. Even experienced real estate professionals find they are having a hard time establishing and maintaining relationships with prospective clients. If you are having similar difficulties, trying to come up with entirely new marketing approaches may not be the answer. Finding unique, creative ways to reinvent the marketing tools you already use every day may be a far more effective way to engage with clients. To help you on your way, here are five creative, effective real estate marketing ideas for you to try.

#1: Create dazzling infographics, charts, guides, and maps

Visual marketing tools are a great way to increase engagement with clients and attract new leads. Graphics that demonstrate local statistics and information pack a powerful marketing punch when you use them to spice up your website, real estate blogs, and social posts.

If you have a skilled graphic designer on staff, you can tap their talents or hire an outside firm to design unique infographics, charts, maps, and more using local community information. You don’t need to do a lot of work finding info – you can create these graphics with the information you have already used in your blogs, videos, and other real estate marketing strategies. Best of all, because these graphics are original, you may find others sharing them and extending your marketing reach for free!

#2: Highlight local eateries and attractions through a blog or video series

Home buyers want to feel that they are doing more than moving into a great home, they are gaining a welcoming neighborhood. Create a series of blogs or videos that highlight neighborhood establishments, attractions, and get-togethers. You can develop a “hidden gems” series that focuses on the out-of-the-way places that only locals know, or shine a light on the popular “rising stars” that are attracting big notice. Extend the reach of this real estate marketing strategy by passing on local tips through emails.

#3: Develop your own light-hearted, humorous video show

Clients are going to come to your site for information that will help them buy or sell property, but let’s face it, nobody wants to feel like they are back in school. Instead of using dry, boring blogs or videos to pass along information, create a storyline and shoot a series of humorous videos that cover real estate topics in an engaging way. Video is one of the most versatile real estate marketing tools around – you can maximize the benefit from this strategy by featuring short clips from your shows in your Tweets and Facebook posts; and send out stills on your emails and Pinterest account. 

#4: Add a personal flair to your marketing

Real estate marketing is all about forging personal connections and building a recognizable brand. One of the best ways to stand out from the competition is by injecting your personal flair into some of your marketing messages. There are a lot of ways to do this; it’s just a question of finding the one that feels natural and fits the personality of your real estate agency.  Perform a parody video featuring a top song and your office staff, feature funny quizzes, or create social media posts capitalizing on the latest memes (just be careful not to push the boundaries too far). Humanizing your real estate brand this way is a great way to increase engagement with clients.

#5: Shoot “behind-the-scenes” videos at your office

People love to get a look behind the curtain to see what the companies they do business with are really like. Shooting “behind-the-scenes” videos that give prospective clients a look at how your real estate agency works and interacts together will go a long way towards helping clients feel that they know you personally. And when it comes time for their next property purchase or listing, clients will remember that deeper connection and make you their first call.

If you would like help using these real estate marketing ideas to build engagement with your brand, turn to For Sale Marketing. As a dedicated Boca Raton real estate marketing agency, we can supply you with everything you need to create dynamic real estate marketing strategies including responsive realtor website designs, dynamic branding packages, video development and marketing services, Open House handouts and packages, and more.

Contact us at For Sale Marketing today at 954-779-2801 for more real estate marketing ideas along with expert support services to help your real estate marketing strategies succeed!

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Are your social media marketing campaigns falling short? Realtors are often surprised when their social media marketing campaigns don’t generate the results they were hoping to achieve. It seems like such a natural fit, after all – we all use social media daily in our personal lives, so using it to generate leads from homebuyers and sellers should be easy. Unfortunately, using social media to market your real estate business is a bit more complex than social sharing on a personal level. If you are looking for ways to improve your real estate social marketing campaigns so they generate more leads, we have nine social media tips for realtors that will help.

Make the most of your Facebook page

Are you maximizing your Facebook page’s promotional potential? Facebook offers several options that can help boost your social media marketing efforts. Make sure you are using all the features that could help you generate more leads:

• Enable Reviews – client testimonials and positive reviews are like having tiny client advocates promoting your real estate skills 24/7
• Include Services – show clients what your real estate agency has to offer
• Link your Pages – connect to your Twitter, Instagram, and Pinterest pages
• Encourage Contact – connect Contact Us to an easy to use form

Encourage social sharing

When members of your social circle share posts with your latest property offerings or helpful tips with other, it brings your message to a wider audience and generates more leads. To help your real estate social media campaigns achieve the widest reach possible, you should include social share and follow buttons on all your posts. The follow buttons build your social circle while the sharing buttons make it easy for your fans to pass your posts on to others.

• Be social (promote other content) – Some realtors make the mistake of thinking that sharing real estate-related content from other sources dilutes their brand. The exact opposite is true, in fact – curating useful content from reputable sources in the real estate industry will help your followers to see you as an industry thought leader. Some recommend the 4-1-1 rule, which calls for a sharing mix of 4 posts of original, useful content, 1 promotional post, and 1 re-share of someone else’s post.
• Create a coordinated social media presence – Some real estate professionals make the mistake of concentrating their social marketing efforts solely on Facebook, or just on Facebook and Twitter. While that may be a winning strategy for other businesses, real estate is a little different.

Many realtors are finding the greatest success with a four-pronged real estate social marketing strategy that includes Facebook, Twitter, Pinterest, and Instagram. Establishing a solid presence on these four social networks will help you to reach home buyers in each demographic in their favorite social space.

Liven it up with video

Using video content is social media tips for realtors. There are several ways that you can use videos in your real estate social media marketing campaigns to ramp up interest and stand out from the crowd

• Include short clips in your Tweets and posts
• Add 360 videos
• Use video with your paid social media marketing ads

Use social PPC ads to get noticed

Facebook has enacted new guidelines that make it harder than ever for realtors to achieve organic reach through social marketing campaigns, and the other social networks are expected to follow suit. Social pay per click ads, also known as PPC ads, are an effective way to connect with clients and get your posts noticed. Try using Facebook dynamic real estate ads and other social PPC ads on different social networks, running multiple real estate social media campaigns to see which generate the best response. 

• Create dedicated landing pages that convert – When followers click on your social posts, they don’t want to wade through your website to find the listing or page that intrigued them. Instead of linking your social posts and ads to a generic page, create several dedicated landing pages that are directly related to the posts. Complete the pages with lead generating forms that are specific to the social posts and ads for powerful real estate marketing campaigns that will produce actionable leads.
• Be consistent – The trick to running effective real estate social media campaigns is to be consistent. Posting 3 to 4 times a day, every day, will help you stay in touch with clients and build a social following. Make sure your posts offer value to your clients, however; simply posting for the sake of sending something will have you “unfollowed” in a hurry.
• Hire some help – Social media can be a powerful marketing tool for realtors, but it does require a considerable time investment. Many realtors prefer to concentrate on serving their real estate clients, so they hire real estate social media marketing companies to handle their social marketing chores.

If you would like some more social media tips for realtors, or help developing effective real estate marketing campaigns, you can always turn to For Sale Marketing. We are one of the leading real estate social media marketing companies in South Florida, offering complete support services for your social marketing strategies including video marketing services, monthly social media marketing packages, social PPC ad development, and more.

Contact us at For Sale Marketing today at 954-866-1115 for more social media tips for realtors plus complete support to help ensure your social marketing strategies are a success!

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Trying to figure out what exactly is real estate SEO can be surprisingly difficult. If you’ve been researching the role SEO plays in real estate, you’ve already discovered this fact. There are tons of articles about search engine optimization that explain the basics of SEO and how it helps websites get found online, but articles that specifically address what SEO means for real estate professionals are harder to find. Since understanding what SEO means in real estate is the key to reaching more homebuyers, we’ve created a quick guide to explain the basics facts of real estate SEO.

Understanding real estate SEO keywords

For most businesses, search engine optimization calls for choosing the keywords and verbal search phrases most commonly used by customers in your industry and incorporating them into your website. Real estate professionals need to approach SEO a bit differently. Zillow, Trulia, and the other giant real estate directories already rank so strongly for the most common real estate-related keywords that it is pointless to try to compete for those terms.

Real estate agents will find greater success embracing a local and hyperlocal SEO keyword strategy instead. Hyper-local real estate SEO keywords that target specific neighborhoods and communities are not as densely covered by the large country-wide directories. These centrally-based organizations lack the specific regional knowledge that you can bring to a hyper-local SEO strategy. Using real estate keywords that target specific small community and neighborhood areas will help raise the visibility of your website with homebuyers who are interested in the properties you represent.

How to develop a hyper-local real estate SEO strategy

Developing an effective hyper-local real estate SEO strategy involves several key components:

• Choose hyper-local keywords and keyword phrases that are used in verbal property searches. Google AdWords Keyword Planner and Moz Keyword Explorer are two tools that will help you find the bet keywords to use for your local neighborhoods
• Create “local neighborhood” pages on your website, using IDX integration to display local properties. Make these pages into mini-websites specifically about each individual neighborhood or community, with in-depth information about the area, including schools, parks, local businesses, and area attractions. Incorporate hyperlocal real estate SEO keywords throughout your website, using them in the title, Alt tags, etc.
• Develop fresh, new content that incorporates your local real estate SEO strategy. SEO-friendly content is an important part of real estate SEO, because Google gives a higher search rank to websites that consistently feature new, interesting, and relevant content. Writing a weekly or bi-weekly real estate blog is the best way to incorporate new content into your website, but you should also generate interest with other real estate content optimized for local search. Prime examples include real estate “How to” checklists, infographics, e-books, etc.
• Enact a local link strategy, partnering with local businesses that are related to real estate. Local links play an important role in real estate SEO, because they demonstrate to Google that your website has industry authority, meaning it is trusted by others in the area.
• Distribute local content and drive traffic to your website. Simply publishing SEO-friendly content with the right keywords isn’t going to raise the profile of your real estate website. You need to get your blogs and other content in front of homebuyers to get them interested in visiting your real estate website. Social marketing and email marketing strategies are highly effective ways to put your content in front of interested real estate clients and drive traffic to get your website noticed!

Now that you have a better understanding of real estate SEO is, it’s time to start using what you know to build your real estate business. Because realtors have so many demands on their time, many choose to hire a real estate SEO expert to develop a local real estate SEO strategy to build their business.

If you are considering hiring a real estate SEO expert, For Sale Marketing may be the right choice for you. As a dedicated Ft. Lauderdale real estate SEO agency, we are experienced in local search techniques to drive South Florida real estate traffic. We can provide you with a full range of SEO strategies for real estate including responsive, SEO-friendly website design, expertly optimized content creation services, monthly SEO maintenance packages, and more.

Contact us at For Sale Marketing today at 954-866-1115 for expert local and hyperlocal real estate SEO strategies that will gain the high search visibility your agency needs to succeed!

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Whether you are a new real estate agent or simply interested in generating more leads, learning about the top digital real estate marketing strategies is the first step to real estate success. 95% of home buyers turn to an online website during their property search (according to the latest research from NAR). That means that learning how to use digital real estate marketing strategies is not just important for real estate agents, it is essential. At For Sale Marketing, we’ve put together a fast digital real estate marketing primer to get you caught up on all the information you need to know in a hurry.

Responsive design

Responsive website design provides the ideal base for all of your digital real estate marketing campaigns. Almost all home buyers now use their smartphone, tablet, or other mobile device at some time during the home search process. Real estate websites that feature responsive design automatically adjust to provide flawless performance on every screen, with easy navigation elements and sizing so no elements. Home buyers will stay on your website site longer when navigation and other elements work correctly.

SEO

Search engine optimization, or SEO, is the process of adjusting your website to increase the amount of organic traffic it receives from Google and the other search engines. The main components of SEO include the following:

• Well-targeted real estate keywords, particularly local and hyperlocal terms that relate to neighborhoods, appropriately inserted in the text and key spots on your webpages (i.e. titles, alt tags, meta description)
• Links to reputable, related sites
• Fresh, quality content added on a regular basis

Content marketing

Content marketing, in the form of a real estate blog and videos, is perhaps the most powerful digital real estate marketing strategy available. SEO-friendly blogs and videos help drive traffic to your website, build your brand, improve name recognition, and establish you as the “go-to” realtor when clients need information on local properties.

SEM – Advertising via Google

Search engine marketing, also known as SEM or PPC advertising via Google, is the process of using pay per click ads such as Google or Bing Ads for real estate. PPC ads can provide realtors with a big visibility boost as they drive qualified leads to your real estate website. PPC real estate digital marketing campaigns are easy to enact and highly affordable. You only pay when home buyers click on your ads, and you can set the exact amount you want to spend. PPC ads should be paired  with dynamic landing pages for the best results.

Social Marketing

Social media marketing plays a key role in real estate digital marketing strategies, because it helps realtors keep clients engaged throughout the lengthy home buying process. Connecting through Facebook, Twitter, and other social media can help realtors develop personal relationships with their clients without seeming pushy or intrusive. If you engage with clients several times daily through social marketing, with interesting posts that engage clients’ interest, you will develop the long-lasting relationships that fuel referrals.

Paid Social Marketing

Real estate agents and brokers can enact highly successful campaigns using social paid advertising on Facebook, Twitter, Pinterest,  and other social networks, at a very low cost. This digital real estate marketing strategy  Paid social ads offer in-depth targeting options that enable you to run highly precise  real estate digital marketing campaigns that target the exact clients who will be interested in the properties you are selling.

Email marketing

Email is a powerful, cost-effective digital marketing strategy that helps realtors accomplish several key goals without a significant marketing spend. Sending out a monthly, targeted email newsletter that includes a strong CTA and a powerful headline, gives you a way to showcase your latest properties and maintain relationships with past clients, without being annoying.

Real estate digital marketing services

No primer on digital real estate marketing would be complete without mention of the agencies that provide real estate digital marketing services. Successful real estate agents and brokers often have a full schedule showing properties and meeting with their clients. New agents also have so many demands on their time that they may not be able to make the necessary investment of effort to ensure their marketing efforts succeed.

If you fall into these categories, hiring an agency that specializes in providing real estate digital marketing services may be your best option. If you would like to concentrate on building your real estate business, For Sale Marketing is here to help. We’re a full service digital real estate marketing agency, dedicated to helping real estate agents and brokers succeed. Our team can provide you with everything you need to help your real estate business grow, including dynamite real estate branding packages, responsive real estate website design, SEO-friendly content creation services, real estate social marketing packages and more.

Contact us at For Sale Marketing today at 954-866-1115 for expert digital real estate marketing services to help your real estate agency succeed!

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After hearing everywhere that content marketing is the best way to grow your real estate business, you are ready to try it for yourself. That’s great – but before you can start using real estate content marketing, you need understand exactly what it is. This post covers the basics of content marketing for real estate: what it is, what it can accomplish, and how you can use it to build your real estate business. 

What is content marketing for real estate?

The real estate market is so highly competitive that it can be difficult for real estate agents to gain the attention of homebuyers. Over 90 percent of realtors have a website, (according to NAR) so simply waiting for leads to find your site isn’t going to work. Content marketing for real estate is the process of using blogs, videos, social media posts, e-books, and other content to generate organic traffic to your website, gain the attention of homebuyers, and generate online leads.

How can content marketing help my real estate agency?

Content marketing offers several benefits that make it particularly helpful for real estate agents and brokers.

• Real estate blogs give you a way to keep your website updated with the latest keywords and new fresh information, so Google will give it a higher place in search results
• Interesting content makes you memorable and builds your real estate brand
• Creating high quality content demonstrates your knowledge and establishes your understanding of the market
• Content drives organic traffic to your website
• Engaging content generates referrals as customers share your blogs and posts
• Publishing blogs, videos, and other content marketing helps new customers find you

What are some examples of real estate content marketing?

Content marketing includes a variety of different formats. We’ve listed some of the most useful below, including the types of topics to use with each format:

• Blogs: Real estate terms and other information, school guides, neighborhood close-ups
• Videos: Neighborhood tours, property walk-throughs
• Podcasts: Financing, purchasing, and selling advice
• Social posts: Home selling tips, video clips
• E-Books: “How To” guides on getting a mortgage, choosing a neighborhood
• Emails: Newsletters, helpful tips

Is content marketing for real estate hard to do?

Blogging and other forms of content writing for real estate websites is different from simply writing about real estate topics. You already have the knowledge you need to create real estate content that will be helpful for clients, but that alone isn’t enough.  Real estate content also needs to have certain qualities to satisfy Google and the other search engines.  Making sure your content contains these factors is known as SEO or search engine optimization.

In order to be effective, real estate content marketing needs to start with researching the latest trending keywords, including voice search phrases. Real estate blogs need to have SEO-rich titles and headlines, backlinks and internal links. Videos need to include keywords in Alt tags and descriptions, and social posts need #hashtags that include trending real estate keywords and links to your other content.

How can I learn to use content marketing for real estate?

There are many free resources online that can help you learn the fundamentals of content marketing for real estate. You can learn more of the basics through our blogs here at For Sale Marketing – you can find lots of helpful advice on how to create effective content for real estate blog use, social marketing advice, email marketing tips, and more. We have tips on choosing topics, SEO checklists, and more to make your content marketing more effective.

What professional content marketing services are available for real estate?

Many realtors prefer to concentrate on building their real estate agency rather than learning content marketing. If you would like assistance creating content, For Sale Marketing can help. As a dedicated

real estate web marketing agency, we can help you with all or some of your content marketing chores.  We offer real estate SEO-friendly blog writing services, social marketing packages, website copy creation, email services, and more, expertly designed to help your real estate agency succeed.

Contact us at For Sale Marketing today at (954) 866-1118 for content marketing services that will help your real estate company succeed!

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If you ask successful real estate professionals about their most important marketing assets, you’ll find that real estate websites always top the list. Agent and broker websites play an enormous role in the success of real estate marketing strategies. In addition to serving as the heart of realtors’ online marketing strategies, real estate websites are often the first introduction to prospective clients. 

Trying to balance your marketing needs with the realities of your promotional budget can be tricky, particularly for real estate professionals who are on a tight budget. We offer three real estate website packages, with scaled pricing and marketing options to make sure real estate professionals in every phase of their growth cycle are able to meet their marketing needs.

Basic real estate website – no SEO

This no-frills option lacks some of the tools that a more extensive real estate website offers, but it does provide several essential benefits that will help you attract and keep real estate clients as you build your business. Our basic real estate web design packages include:

• Beautiful custom designed website
• Mobile-friendly, responsive website design
• Personal branding with your logo, picture, and tag line prominently featured
• Your own domain name
• Easy navigation features
• Fully integrated IDX solution
• Real estate lead-generating forms
• WordPress design for easy updating and future expansion

Pros: Basic real estate website packages are highly affordable, even for new realtors who are just starting their career. Unlike the free sites offered by brokerages and the large real estate directories, custom designed real estate websites present you as a dynamic agent in your own right, rather than simply one of the interchangeable personnel at a real estate brokerage. Many free websites do not feature mobile-friendly design, so home buyers who use their smartphones or tablets to search are not going to be able to access your site easily. If you are a real estate agent or broker with a limited marketing budget, our basic real estate website package is a great way to establish your presence on the web.

Cons: While a basic real estate website will establish your online presence, without SEO (search engine optimization) or a blog in place, it is not going to establish your industry authority, or actively generate leads. Prospective clients researching you online will see you in the best light, but they will need to search for you specifically as your website will not show up in other real estate-related searches. 

Real estate website with SEO and a blog

Your beautiful, custom designed website will include all of the features provided in our basic real estate website packages, along with SEO and a blog. This affordably delivers dynamic real estate lead generation features that Google and clients will love:

• Keyword research to find trending real estate terms and phrases
• Optimized for voice search
• Search engine optimization of website videos, photos, and other images
• Local and hyperlocal SEO strategies
• Keywords incorporated in custom titles, Meta descriptions, alt tags, etc.
• Industry links
• WordPress design makes it easy to update your blog

Pros: Real estate website packages that include SEO and a blog are an affordable choice for agents and brokers who are actively building their client base but still tightly monitoring their budget. Applying SEO in your website design helps attract new leads as clients find you through searches on Google and the other search engines. Combine that with a real estate blog that so you can keep your real estate website updated with fresh, relevant content and trending keywords, and you have the exact factors that Google looks for when assigning top places in search results.

 Cons: For the best results, you should blog consistently, with weekly posts that are distributed and promoted through social media and other online channels. Keeping up with this writing and distribution schedule can be challenging for busy real estate professionals working to build their business.

Real estate website with SEO, blog, and monthly marketing services

The best real estate website packages include a variety of monthly service packages, so you can choose the combination of marketing services that precisely suits your promotion needs. These comprehensive real estate marketing packages include everything above, plus additional features to build your brand and generate online leads. Assemble a suite of monthly real estate marketing services to support your real estate website, choosing some or all of the following:

• SEO strategies: Compliance audit and analysis of your real estate website, updating keywords, links, and content to gain the highest possible position in search results
• Social media marketing: Daily posts on several of the most popular social marketing networks
• SEO Blogging: Interesting, relevant SEO blogs in the most popular formats plus distribution through online channels to attract views
• PPC ads: Keyword and market research, dedicated landing pages, and ad placement strategizing
• Email marketing: Engaging email newsletters with dynamic CTAs and dedicated landing pages

Pros: Realtors who choose real estate website packages that include SEO, a blog, and monthly marketing services realize the greatest marketing advantage. Because these packages put a comprehensive list of the online real estate marketing tools to work building your brand and generating leads, you will realize the greatest ROI. Comprehensive real estate marketing packages are popular with top sellers, especially those who work in luxury markets, because they include a full set of promotional tools to build your brand and effectively generate online leads.

Cons: Comprehensive real estate website packages require a greater financial commitment than the more basic packages. Because these packages combine several forms of online marketing strategies, the total ongoing monthly outlay may be too expensive for new real estate professionals or realtors on tight budgets to afford.

If you need help choosing one of these real estate website packages, call on For Sale Marketing. We’re a leading Boca Raton real estate marketing agency experienced at creating effective real estate website packages that incorporate a responsive real estate web design with fully integrated IDX and lead generating real estate forms, expert SEO services, blogging services, social media marketing packages, and more.

Contact us at For Sale Marketing today at 954-866-1115 for effective real estate website packages that incorporate SEO, blogging, and more to ensure your online marketing success!

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If you are not using email to build your real estate business, what are you waiting for? So much attention is focused on content marketing and social strategies that email is sometimes overlooked as a real estate marketing tool. That could be a costly mistake.  Email marketing has proven to be a valuable tool for real estate agents, delivering marketing benefits that other strategies simply cannot match. If you are not sure if this marketing channel is worth the effort, take a look at a few of the ways that real estate email marketing can help your business thrive:

Build and maintain relationships

88 percent of home buyers say they would use their agent again or recommend their agent to others, according to NAR. That makes maintaining a relationship with past customers a top priority for the health of your real estate business.

However, since ten or more years can elapse between home purchases, you need a way to stay in touch with past customers without being intrusive. Research has shown that more than 70 percent of people prefer companies to communicate with them through email (MarketingSherpa). A real estate email newsletter gives you a way to maintain a relationship with customers without seeming pushy or annoying. When it is time to purchase another property, your clients can easily get in touch with you.

Generate referrals

Referrals remain the top way that most people find a real estate agent, according to a 2017 survey by NAR. The typical home seller has recommended their agent two times since selling their home, and thirty-three percent of sellers have recommended their agent three or more times.

Real estate emails are a great way to remain “top of mind” with clients so they think of you when their friends, family, or acquaintances need an agent. And because emails can be forwarded with just a few clicks, sending out a monthly email ensures that your clients always have a convenient way to pass on your contact information to interested parties.

Demonstrate your industry authority

When home buyers are searching for a real estate agent, they look for someone with a good reputation, who is trustworthy and knowledgeable about local neighborhoods, according to the National Association of Realtors’ 2017 report on Home Buyer and Seller Generational Trends.

Sending out real estate emails that keep your clients apprised of real estate matters helps to demonstrate your competence. Share information on local properties, explain financial matters and real estate trends, and pass on ‘insider knowledge’ about community happenings in the local neighborhood. This will help establish you as an industry authority, someone that homebuyers and sellers can rely on to have the professional knowledge and expertise to look after their interests.

Reinforce your brand

With so many real estate professionals on the market, agents need to establish a strong personal brand if they want to succeed. Email is a powerful reinforcement tool that will go a long way towards building your real estate brand. When you send real estate emails to clients with your distinctive logo, font, and photo prominently displayed, it reinforces your personal brand and helps your real estate agency stand out in customers’ minds.

Generate a terrific ROI to stay on budget

Whether you are an independent realtor or part of a large real estate agency, you need to make the most of your marketing budget.  Email has one of the best returns on marketing spend of paid online marketing methods. A 2016 survey by eMarketer found that the median ROI of email was an incredible 122 percent – more than four times higher than any other marketing format they examined, including paid search, social media, and direct mail!

If you would like some help coming up with real estate email marketing ideas or prefer to have someone handle all your real estate email marketing chores for you, call For Sale Marketing. Our dedicated real estate marketing agency can provide you with everything you need to develop a successful real estate email marketing strategy including professional email writing services, dedicated landing pages, branding packages, and much more.

Contact us at For Sale Marketing today at 954-866-1115 for help developing a real estate email marketing strategy to ensure your real estate agency’s success!

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Real estate PPC ads are one of the best ways for realtors to build their brand and generate new leads, particularly on social networks. Many realtors are finding great success using real estate PPC ad strategies that target homebuyers on Facebook, Twitter, Pinterest, and other social networks. Getting started with social PPC ads is easy, but it can be a little more difficult to generate qualified real estate leads that lead to actual home purchases. Here are six tips that will help you create real estate PPC strategies that deliver actionable leads.

1: Do your research

Jumping into PPC advertising without doing market research is not going to get the results you want. Research to find out about your target customers and their demographics, the home features and neighborhoods they are looking for, and the language they use to search. Once you know the keywords that homebuyers use, you will be able to plan your real estate PPC strategies to precisely target your desired audience.

2: Set a realistic daily budget

PPC ads are an ideal marketing tool for realtors, because you never have to worry about exceeding your real estate agent advertising budget. You only pay for actual leads (in the form of clicks), you can precisely set the amount you are willing to spend, and you can stop campaigns instantly, at any time. Don’t try to maximize your spend on a single session. Instead, set a realistic budget that will allow you to run campaigns on multiple days and times.

3: Bid on local keywords

The large real estate companies and directories have driven up the costs of bids for the most popular real estate keywords, pricing them out of the reach of most independent realtors. Instead of blowing your budget on a few high-priced real estate PPC ads, bid on local, neighborhood-specific keywords.

This is one of the most useful tips on real estate PPC ad strategies because it delivers several benefits. Using local keywords reduces clicks from people interested in properties that are out of your area, and helps you reach qualified property buyers who are interested your specific region. Also, local real estate keywords are less expensive, so you can run more campaigns to increase your returns.

4: Use a strong call to action

One of the factors that real estate agents advertising with PPC ads sometimes overlook is the importance of having a compelling call to action. Use a clear, strong call to action that directs viewers to get in touch with you. Including the same clear call to action on your PPC ad and landing page can significantly improve your conversion rate.

5: Create dedicated landing pages

When customers respond to real estate PPC ads, they want to be taken to the exact listing or neighborhood that they clicked on. Sending leads to your home page will simply waste your advertising spend, because visitors do not want to waste time searching through your website. Instead, create dedicated landing pages for each of the keywords used in your PPC ads.

6: Test and retest

Real estate agents advertising with PPC ads have found that making a few adjustments to the headline, images, or text can turn a poor performer into a click magnet. Run several versions of your PPC ads, changing up the different elements to see which generates the best response.

If you would like help creating effective real estate PPC strategies, call on For Sale Marketing. We will help you with every step of your PPC advertising strategies, from setting up your ads and advising you on bidding strategies, to running your campaigns. We can provide you with expert keyword research, dedicated landing pages, and more – everything you need to run real estate PPC ads that generate actionable leads.

Contact us at For Sale Marketing today at 954-779-2801 for help creating real estate PPC strategies that generate actionable leads!

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Are unrealistic expectations keeping you from developing a successful real estate lead generation plan? Now that more than 80 percent of homebuyers search for properties on the Internet, realtors need to have an effective way of generating leads online if they want to succeed. A lot of the information you can find about generating real estate leads online is simply not true, however, which can make it difficult to develop an effective real estate lead generation plan.  We’ve debunked four of the most common myths and provided tips on how to develop a real estate lead generation plan that works!

Myth #1: A free brokerage website is going to help you generate leads

Truth: Free real estate websites on a brokerage site or through the real estate directories (Zillow, Trulia) promote the brokerage and encourage prospects to see you as interchangeable with other realtors.

Action Tip: A successful real estate lead gen plan starts with a branded website that promotes you while providing unique resources to help clients buy or sell properties. Choose a responsive website design that works with mobile devices, and include IDX integration and home search tools.  Provide valuable, original content about properties that can’t be found on other sites and easy-to-use lead generation forms to collect information from prospects.

Myth #2: It is easy to generate real estate leads

Truth: Unless you take steps to drive traffic to your website, real estate leads are not going to magically appear once you establish an online presence.

Action Tip: Implementing a real estate lead generation plan that takes full advantage of all available online marketing channels will help you generate more leads. Start by gaining visibility using a real estate SEO strategy that encompasses your website, content, and social strategies. Develop a comprehensive content marketing strategy with real estate blogs, videos, and social postings to drive traffic to your website. This will help you gain a higher search position that will help you attract real estate leads.

Myth #3: It is impossible to gain top positions in real estate search results

Truth: There is an enormous amount of competition for top positions in real estate searches, particularly from the large real estate directories, because higher search positions generate more leads. That doesn’t mean that there is no way to gain a top position for any real estate related terms, just that you need to adapt a smarter search strategy.

Action Tip: When you focus your lead generation plan for real estate on local and hyperlocal terms, you face less competition so it is easier to gain a higher search position.  Make the most of your specialized knowledge of your local area to rank for local neighborhood terms by creating mini neighborhood sites within your real estate website and optimizing your webpages with hyperlocal terms. Gain a higher search position by publishing real estate blogs, videos, and other online content that focuses on what local communities have to offer.

Myth #4: You only have to focus on lead generation, not lead management

Truth: Lead generation is important, but real estate leads only help your bottom line if they convert to actual property sales.

Action Tip: Develop a real estate lead gen plan to nurture leads through the entire sales funnel. Real estate leads can take months to develop, and those leads can be lost at any time before customers close on a house. Once you generate leads, keep them engaged through social media and segmented email newsletters to nurture them through to a sale.

If you would like help developing a real estate lead generation plan, along with comprehensive support services for all your online real estate marketing strategies, you can always turn to For Sale Marketing. We can provide you with everything you need to generate more real estate leads online, including a branded, responsive real estate website with fully integrated IDX and lead generating real estate forms, expert SEO services, social media marketing packages, and more.

Contact us at For Sale Marketing today at 954-866-1115 for complete support services to bring your real estate lead generation plan to life today!

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