Forbes Consulting | The Blog

Memorial Day Facts

ForbesSH — Thu, 24 May 2012 14:33:29 +0000

Memorial Day, a federal holiday, is fast-approaching and that means grilling and celebrating with our loved ones. Observances in the traditional fashion include visiting memorials and cemeteries on this day. Flags are flown at half-staff. Originally named Decoration Day, this holiday started as a way to honor Union and Confederate soldiers who fell in the

Gaining a deeper understanding of your data through networks

ForbesSH — Tue, 22 May 2012 13:08:34 +0000

By Robert Mills, Ph.D., Director of Data Processing & Analytics During the survey writing process you’ve generated a set of attributes that align with project objectives and make intuitive sense. You’ve no doubt researched the industry, product category, and specific products relevant to your study. Fast forward a short period of time and you’re in possession

Social Media Statistics

ForbesSH — Thu, 17 May 2012 13:10:12 +0000

Check out this cool infographic:

Finding the Hole in the Social Media Donut Metaphor

ForbesSH — Tue, 15 May 2012 14:04:49 +0000

By Ric Dube A market research team at Three Ships Media inadvertently spread a viral sensation following an internal discussion of social media. The group used donuts to explain current social media. Once Three Ships’ creative director Nuno Gomes had hammered out the list on their whiteboard, a colleague snapped an image of it and then shot it

How are companies learning about you?

ForbesSH — Thu, 10 May 2012 15:57:35 +0000

Check out this article from The New York Times about what companies like Target may know about you and how they’re turning that information into profits. Short on time? This video provides a short but interesting overview of the article.

Underestimate Emotion at Own Risk

ForbesConsulting2 — Mon, 30 Apr 2012 17:52:53 +0000

In this interview, Netflix CEO Reed Hastings concludes that his mistake reflected “arrogance” and “underestimating the emotional attachment to Netflix” among Netflix customers. His answer highlights two important points relative to MindSight®. Emotion is critical to brand building and business decisions, such as price increases, are fraught with emotion. Companies like Netflix ignore this

How Can Neuroscience Work For You?

ForbesConsulting2 — Fri, 20 Apr 2012 13:08:15 +0000

For over 60 years, the European Society for Opinion and Market Research (ESOMAR) has set the standard for market research around the globe through “encouraging, advancing and elevating” members of the market research industry, in addition to creating codes of conduct for participating members. As the market research world has changed over time, ESOMAR has

David Forbes Wins ARF Great Mind Award

ForbesConsulting2 — Tue, 03 Apr 2012 14:32:25 +0000

Dr. David Forbes received an ARF Innovation award certificate Wednesday night, 3/28, at the 2012 ARF Re:Think Conference in New York. This award recognizes development of the most innovative research ideas. Every year, the ARF celebrates outstanding research minds in the industry with Great Minds Awards. “It is an honor to win this award,” said

Empowerment and Entrepreneurs

ForbesConsulting2 — Fri, 30 Mar 2012 13:43:46 +0000

It’s no surprise that these millennial women entrepreneurs seek greater “control” and a stronger sense that their work and ideas have an “impact.” In MindSight® terms, it makes sense that a key emotion driving any entrepreneur is the desire for greater feelings of empowerment — power and control. It’s not limited to millennials or women. Learn

MindSight @ ARF

ForbesConsulting — Tue, 27 Mar 2012 18:16:40 +0000