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	<title>Ford Motor Company - digital snippets » Cars - text</title>
	
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	<pubDate>Thu, 02 Jul 2009 20:51:42 +0000</pubDate>
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		<title>FORD FIESTA TAKES ON ESPN’S X GAMES</title>
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		<comments>http://ford.digitalsnippets.com/2009/07/02/ford-fiesta-takes-on-espn%e2%80%99s-x-games/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 20:51:42 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Ford Verve Concept - text snippets]]></category>

		<category><![CDATA[2009 Fiesta]]></category>

		<category><![CDATA[Brian Deegan]]></category>

		<category><![CDATA[ESPN]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Ford Fiesta]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

		<category><![CDATA[Ford Racing]]></category>

		<category><![CDATA[Kenny Brack]]></category>

		<category><![CDATA[Olsbergs Motor Sport Evolution]]></category>

		<category><![CDATA[Tanner Foust]]></category>

		<category><![CDATA[X Games]]></category>

		<guid isPermaLink="false">http://ford.digitalsnippets.com/?p=932</guid>
		<description><![CDATA[The new Fiesta Rallycross cars make their debut with all-star driver lineup in ESPN’s X Games 15.
 
The Fiesta makes its U.S. motorsport debut with the Swedish Olsbergs Motor Sport Evolution (MSE) race team in July’s Pikes Peak International Hill Climb in Colorado. The team will also compete in ESPN’s X Games 15 in Los [...]]]></description>
			<content:encoded><![CDATA[<h3>The new Fiesta Rallycross cars make their debut with all-star driver lineup in ESPN’s X Games 15.</h3>
<p><a href="http://www.flickr.com/photos/fordmotorcompany/3682559128/" class="tt-flickr tt-flickr-Medium" title="2009 Olsbergs MSE Ford Fiesta"><img class="alignnone" src="http://farm3.static.flickr.com/2636/3682559128_2f04fff0ae.jpg" alt="2009 Olsbergs MSE Ford Fiesta" width="500" height="329" /></a> </p>
<p>The Fiesta makes its U.S. motorsport debut with the Swedish Olsbergs Motor Sport Evolution (MSE) race team in July’s Pikes Peak International Hill Climb in Colorado. The team will also compete in ESPN’s X Games 15 in Los Angeles, Calif., July 30 – August 2 with famous Swedish driver Kenny Brack behind the wheel of a 2009 Fiesta 3-door hatchback. </p>
<p>Olsbergs MSE drivers Tanner Foust and Brian Deegan will also field two Ford Fiestas for ROCKSTAR Energy Drink. Tanner Foust will drive a race-prepared 2009 Fiesta 5-door hatchback and Brian Deegan, who has competed at every X Games rally event, will drive a 2008 Fiesta 3-door hatchback.  </p>
<p>All three Fiestas will comply with Rally America Open Class specifications.</p>
<p>The X Games 15 will be covered live on ESPN&#8217;s family of networks, including ABC, as well as across ESPN&#8217;s many digital media assets, including <a href="http://xgames.com">Xgames.com</a> (or you can use <a href="http://espn.com/action">ESPN.com/action</a> or simply<a href="http://espn.com"> ESPN.com</a>) and <a href="http://espn360.com">ESPN360.com</a>. </p>
<p><strong>About Kenny Brack</strong><br />
Brack was the 1998 IndyCar Series champion and was a factory driver for Ford Racing’s Champ Car entry Rahal Letterman Racing (RLR).  Brack sustained significant injures in a major accident at Texas Motor Speedway in 2003 while driving for RLR, but he returned to the car at the Indy 500 in 2005, subbing for the injured Buddy Rice and posting the fastest qualifying speed (227.598 mph) of the field.</p>
<p><strong>About Tanner Foust</strong><br />
In addition to winning the both the 2007 and 2008 Formula Drift Pro Drift Championship, he also took the Silver medal as runner-up in the 2008 Summer X Games Pro Rally race. Foust won the 2007 X Games Gold Medal in the Pro Rally for the ROCKSTAR Energy Rally team. He was selected to represent Team USA in the annual Race of Champions at Wembley Stadium in London, UK this past December. He teamed with Ford Racing NASCAR star Carl Edwards to do battle with the world&#8217;s fastest drivers and riders from Formula One, World Rally Championship, Superbike and Touring Car racing.</p>
<p><strong>About Brian Deegan</strong><br />
Brian Deegan is a 10-time medalist at the X Games, including three gold medals for Moto X Best Trick (2002, 2003, 2005). Earlier this year, Deegan launched a Pro-Lite class off road truck team in Championship Off-Road Racing (COOR) under a newly formed ROCKSTAR/Metal Mulisha/Caffaro Motorsports banner. In 2004, he was named one of the Top 100 Action Sports Stars by ESPN.</p>
<p><strong>Quotes</strong></p>
<p>“The new Fiesta is already creating headlines around the world. The announcement that it would compete at Pikes Peak was greeted so positively by enthusiasts everywhere.  Now, to back it up with competition at the X Games will just create even more buzz for the car.”<br />
- Brian Wolfe, Director of Ford North America Motorsport</p>
<p>&#8220;We are very excited to see the Fiesta competing not only at the Pikes Peak Hill Climb, but also at the X Games in LA. The competition will be extremely strong in both events, but we’ve put together a strong team with the ROCKSTAR/BF Goodrich Tires Fiestas and our all-star drivers. The Olsbergs Motor Sport Evolution race team is doing an outstanding job in preparing the cars for both of these world famous events.&#8221;<br />
- Jost Capito, Director of Ford Global Motorsport Business Development</p>
<p>“Pikes Peak and the X Games give our agents two more exciting events to attend and show off their Fiesta’s.”<br />
- Connie Fontaine, Brand Content and Alliance Manager for Ford Motor Company</p>
<p><strong>Links</strong></p>
<p><a href="http://www.fiestamovement.com/">The Fiesta Movement</a><br />
<a href="http://www.1fordracing.com/fordracing/">Ford Racing</a></p>
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		<item>
		<title>2010 FORD TAURUS FEATURES EXCLUSIVE CROSS TRAFFIC ALERT</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/I3pbWqCCatU/</link>
		<comments>http://ford.digitalsnippets.com/2009/06/17/2010-ford-taurus-features-exclusive-cross-traffic-alert/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 00:57:42 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Ford Safety - Text]]></category>

		<category><![CDATA[Taurus - text]]></category>

		<category><![CDATA[2010 Ford Taurus]]></category>

		<category><![CDATA[2010 Ford Taurus SHO]]></category>

		<category><![CDATA[BLIS]]></category>

		<category><![CDATA[Cross-Traffic Alert]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

		<category><![CDATA[Ford Safety]]></category>

		<category><![CDATA[Ford Taurus]]></category>

		<category><![CDATA[Ford Technology]]></category>

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		<description><![CDATA[ 
Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus including Cross Traffic Alert.
This industry-exclusive system [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/fordmotorcompany/3637375708/" class="tt-flickr shadow" title="Cross Traffic Alert and Reverse Sensing System"><span><img class="alignnone" src="http://farm4.static.flickr.com/3307/3637375708_f4a2332468.jpg" alt="Cross Traffic Alert and Reverse Sensing System" width="500" height="335" /></span></a> </p>
<p>Available this summer, Ford’s new 2010 Taurus will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans. A wide selection of optional customer-focused technologies also will be available on the 2010 Taurus including Cross Traffic Alert.</p>
<p>This industry-exclusive system leverages the existing BLIS technology functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths. <a href="http://www.youtube.com/watch?v=QAcovRcgC_0">Watch a video demonstration of Cross Traffic Alert</a>.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/QAcovRcgC_0&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/QAcovRcgC_0&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p><strong>How it Works: Blind Spot Information System (BLIS™) </strong></p>
<p>The feature uses two multiple-beam radar modules, the same used with Cross Traffic Alert, which are packaged in the rear quarter panels – one per side. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching. </p>
<p><strong>How it Works: Cross Traffic Alert</strong></p>
<p>Working in conjunction with Blind Spot information System (BLIS™), Cross Traffic Alert warns the driver of impending traffic while backing out of a parking spot. Cross Traffic Alert utilizes the blind spot system’s two multiple-beam radar modules. It can pick up an object moving at up to 18 miles per hour within a 65-foot range – or three parking spaces – from either the left or right side of the vehicle. When cross traffic is approaching, two warnings are given: an indicator lights up in the corresponding outside mirror and an audible alert is sounded. The radar also works when backing out of angled parking spaces because its view is wider than just strictly sensing traffic coming at a 90-degree angle. </p>
<p><strong>Links</strong></p>
<p>Ford Motor Company Newsroom – <a href="http://media.ford.com/mini_sites/10031/2010Taurus/">The New Ford Taurus &#038; Taurus SHO</a></p>
<p>Digital Snippet: <a href="http://ford.digitalsnippets.com/taurus/#taurus-named-esquires-inaugural-car-of-the-year">Ford Taurus SHO Named Esquire’s Inaugural “Car of the Year”</a></p>
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		<item>
		<title>FORD’S 10TH ANNUAL SUSTAINABILITY REPORT</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/mYFxKs8aOno/</link>
		<comments>http://ford.digitalsnippets.com/2009/06/15/ford%e2%80%99s-10th-annual-sustainability-report/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:25:28 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Electrification]]></category>

		<category><![CDATA[Ford and the Environment - text snippets]]></category>

		<category><![CDATA[2008-2009]]></category>

		<category><![CDATA[climate change]]></category>

		<category><![CDATA[electrification]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

		<category><![CDATA[fuel economy]]></category>

		<category><![CDATA[governance]]></category>

		<category><![CDATA[human rights]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[mobility]]></category>

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		<category><![CDATA[sustainability]]></category>

		<category><![CDATA[Sustainability Report]]></category>

		<guid isPermaLink="false">http://ford.digitalsnippets.com/?p=893</guid>
		<description><![CDATA[FORD’S 10TH ANNUAL SUSTAINABILITY REPORT DETAILS PROGRESS ON BLUEPRINT FOR SUSTAINABILITY
 
Ford Motor Company’s 10th annual Sustainability Report released today provides a comprehensive look at the company’s progress on environmental and social issues over the past year.  
The 2008/2009 reported entitled “Blueprint for Sustainability: Our Future Works” updates the company’s progress in key areas [...]]]></description>
			<content:encoded><![CDATA[<h3>FORD’S 10TH ANNUAL SUSTAINABILITY REPORT DETAILS PROGRESS ON BLUEPRINT FOR SUSTAINABILITY</h3>
<p><a href="http://www.flickr.com/photos/fordmotorcompany/2867174679/" class="tt-flickr shadow" title="Field of sunflowers"><span><img class="alignnone" src="http://farm4.static.flickr.com/3209/2867174679_153de47e61.jpg" alt="Field of sunflowers" width="500" height="371" /></span></a> </p>
<p>Ford Motor Company’s 10th annual Sustainability Report released today provides a comprehensive look at the company’s progress on environmental and social issues over the past year.  </p>
<p>The 2008/2009 reported entitled “Blueprint for Sustainability: Our Future Works” updates the company’s progress in key areas of climate change, fuel economy, mobility, vehicle safety and human rights. </p>
<p>The full report is now available online at <a href="http://www.ford.com/go/sustainability">www.ford.com/go/sustainability</a>.  In the interest of the environment and as a cost saving measure, Ford elected not to do a traditional print version of the report. </p>
<p><strong>On Climate Change</strong><br />
Ford remains on track to reach its goal to reduce by 30 percent the carbon dioxide (CO2) emissions of its new U.S. and European vehicles by 2020, compared to the 2006 model year. To learn more about Ford’s commitment to its climate change strategy, <a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-climate-case-electrification-spectrum">click here</a>.</p>
<p><strong>On Fuel Economy</strong><br />
Ford is committed to make all of its new vehicles either best in class or among the best in class in fuel economy.  All of its North American 2010 model year vehicles and many 2009 model year vehicles meet this commitment. To learn more about Ford’s commitment to delivering fuel efficient technologies to millions, <a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-climate-progress-vehicle">click here</a>. </p>
<p><strong>On Electrification</strong><br />
Ford is accelerating the development of battery electric vehicles (BEV) and plug-in hybrids (PHEV), which it will introduce in North America from 2010 to 2012. To learn more about Ford’s commitment to electric vehicles,<a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-climate-case-electrification-spectrum"> click here</a>.</p>
<p><strong>On Mobility</strong><br />
With the rise of mega-cities around the world – urban areas of 5 million to 10 million people or more – Ford is working on sustainable mobility solutions that reduce personal transportation’s environmental and social impacts. To learn more about Ford’s commitment to new mobility solutions, <a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-mobility">click here</a>. </p>
<p><strong>On Human Rights</strong><br />
For several years Ford facilities and those of its joint-venture companies and suppliers have operated under the Ford Code of Basic Working Conditions, which requires products to be manufactured under conditions that demonstrate respect for the people who make them. To learn more about Ford’s commitment to human rights, <a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-humanrights">click here</a>.</p>
<p><strong>On Vehicle Safety</strong><br />
Ford Motor Company holds more Top Safety Pick ratings (awarded by the Insurance Institute for Highway Safety, or IIHS)) than any other automaker and more U.S. government 5-star-rated vehicles than any brand. To learn more about Ford’s commitment to vehicle safety, <a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-vehicle">click here</a>.</p>
<p><strong>On Sustaining Ford</strong><br />
Over the past several years, Ford has undertaken a fundamental restructuring of its operations that affects every part of its business, from product innovation and fuel efficiency to labor relations and its interactions with suppliers and dealers. To learn more about Ford’s plan to return to profitability, <a href="http://www.ford.com/microsites/sustainability-report-2008-09/issues-sustaining">click here</a>.</p>
<p><strong>QUOTES</strong></p>
<p>“Our economic and environmental goals are aligned.  In fact, we believe that the best way for us to be more profitable is to make our business and products more sustainable.”  – Bill Ford, executive chairman, Ford Motor Company</p>
<p>“We recognize these issues are increasingly important to our stakeholders, including our customers, investors and business partners.  We want them to understand that we will continue to pursue our sustainability agenda despite very challenging economic conditions.”<br />
– Sue Cischke, Ford group vice president, Sustainability, Environment and Safety Engineering</p>
<p>“Ford’s reporting has benefited greatly from open and honest dialogue with shareholders, environmental organizations and other key stakeholders regarding a variety of sustainability issues, including global climate change and good governance practices.” – Carol Lee Rawn, senior manager of the Transportation Program at Ceres, who led the Ceres stakeholder team that advised Ford on its Sustainability Report </p>
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		<title>TAURUS NAMED ESQUIRE’S INAUGURAL “CAR OF THE YEAR”</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/qqeF4wghgDQ/</link>
		<comments>http://ford.digitalsnippets.com/2009/06/12/taurus-named-esquires-inaugural-car-of-the-year/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 20:25:55 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Taurus - text]]></category>

		<category><![CDATA[2010 Ford Taurus SHO]]></category>

		<category><![CDATA[3.5-liter EcoBoost V-6]]></category>

		<category><![CDATA[Esquire Magazine’s Car of the Year]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

		<category><![CDATA[Ford performance]]></category>

		<category><![CDATA[Ford Taurus]]></category>

		<guid isPermaLink="false">http://ford.digitalsnippets.com/?p=887</guid>
		<description><![CDATA[The 2010 Ford Taurus SHO earned Esquire’s editors’ unanimous choice for men to drive, every day.
 
The popular men’s magazine Esquire cited the vehicle’s performance, stylish looks and attainable price tag as some of the key factors in their decision to name the 2010 Taurus SHO as its inaugural Car of the Year.  The [...]]]></description>
			<content:encoded><![CDATA[<h3>The 2010 Ford Taurus SHO earned Esquire’s editors’ unanimous choice for men to drive, every day.</h3>
<p><a href="http://www.flickr.com/photos/fordmotorcompany/3620381124/" class="tt-flickr shadow" title="2010 Ford Taurus SHO"><span><img class="alignnone" src="http://farm4.static.flickr.com/3628/3620381124_28e5f87f98.jpg" alt="2010 Ford Taurus SHO" width="500" height="292" /></span></a> </p>
<p>The popular men’s magazine Esquire cited the vehicle’s performance, stylish looks and attainable price tag as some of the key factors in their decision to name the 2010 Taurus SHO as its inaugural Car of the Year.  The Taurus SHO was up against some of the best luxury sedans in the industry as Esquire magazine editors evaluated nearly a dozen significant new cars. The article appears in the magazine&#8217;s July issue, on newsstands now.</p>
<p>The sports sedan is powered by its &#8220;Super High Output&#8221; (SHO), Ford&#8217;s most powerful EcoBoost twin turbocharged engine. The 3.5-liter EcoBoost™ V-6 engine delivers V-8 levels of power – delivering 365 horsepower – without compromising its V-6 fuel economy. The Taurus SHO will be available later this summer, starting at $37,995, including destination fees.</p>
<p><strong>QUOTES</strong></p>
<p>&#8220;We&#8217;re thrilled and honored with this award. Taurus – and the SHO model honored here – are Ford&#8217;s flagship sedans. We trust that customers will be equally impressed.&#8221; - Frank Davis, Executive Director, Ford North American Product Programs</p>
<p>&#8220;We had three main criteria in selecting the Esquire Car of the Year. The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters.&#8221; - David Granger, Esquire’s Editor-in-Chief</p>
<p>&#8220;The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy. The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood.&#8221; - Ezra Dyer, Esquire Automotive Correspondent</p>
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		<title>FORD ESCAPE HYBRIDS HELP ON LOS ANGELES BEACHES</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/1iEI2CG398M/</link>
		<comments>http://ford.digitalsnippets.com/2009/06/08/ford-escape-hybrids-help-on-los-angeles-beaches/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 15:09:23 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Ford and the Environment - text snippets]]></category>

		<category><![CDATA[SUVs - text]]></category>

		<category><![CDATA[fleet]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Ford Escape Hybrid]]></category>

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		<category><![CDATA[fuel consumption]]></category>

		<category><![CDATA[LA]]></category>

		<category><![CDATA[Los Angeles County Lifeguard Service]]></category>

		<category><![CDATA[rescue]]></category>

		<guid isPermaLink="false">http://ford.digitalsnippets.com/?p=879</guid>
		<description><![CDATA[Ford Escape Hybrids Help Save Lives, Conserve Fuel, Protect Air Quality on Los Angeles Beaches
 
For the past year the Los Angeles County Lifeguard Service, a division of the fire department, has used a fleet of 2009 Ford Escape Hybrids to help save lives while reducing fuel consumption and protecting the environment.  During the [...]]]></description>
			<content:encoded><![CDATA[<h3>Ford Escape Hybrids Help Save Lives, Conserve Fuel, Protect Air Quality on Los Angeles Beaches</h3>
<p><a href="http://www.flickr.com/photos/fordmotorcompany/3606704169/" class="tt-flickr shadow" title="L.A. Lifeguard Escape Hybrid"><span><img class="alignnone" src="http://farm4.static.flickr.com/3622/3606704169_c959b0f47e.jpg" alt="L.A. Lifeguard Escape Hybrid" width="500" height="332" /></span></a> </p>
<p>For the past year the Los Angeles County Lifeguard Service, a division of the fire department, has used a fleet of 2009 Ford Escape Hybrids to help save lives while reducing fuel consumption and protecting the environment.  During the first 11 months of service, Escape Hybrids have played a crucial part in thousands of rescues and more than a million rescue preventions at L.A. County beaches.</p>
<p><strong>Seaside Escapes</strong><br />
More than 58 million people visit Los Angeles’ sandy beaches every year, and the number is going up.  Public safety is the primary concern of Los Angeles County lifeguards, who use a fleet of 45 customized Escape Hybrids to patrol 72 miles of coastline.</p>
<p>After nearly a year of beach patrol, L.A. County lifeguards and officials say the Escape Hybrids have been valuable tools in efforts ranging from saving injured surfers to moving swimmers out of rip currents to reuniting lost children with their parents.</p>
<p>Escape Hybrids have become critical tools for the lifeguards stationed in Malibu, for example.  Last October, they used three Escape Hybrids and an F-350 in the rescue of two men involved in a single-engine plane crash near the Malibu Pier.  In January 2009, lifeguards used an Escape Hybrid to tow a wave runner into position to launch a rescue of a capsized kayaker who was at risk of hypothermia.  Two months later, lifeguards patrolling in an Escape Hybrid were in the right place at the right time to rescue a surfer who had been knocked unconscious in the water and was in danger of drowning.     </p>
<p><strong>Geared Up</strong><br />
The customized Escape Hybrids enable L.A.’s lifeguards to efficiently stow rescue gear and protect it from the elements, said Fernando Boiteux, the department’s northern section chief.  Based on input from the lifeguards, Ford designers removed 60 percent of the rear seat on the driver’s side and replaced it with a rescue equipment storage unit – an aluminum box with specially designated spaces for important emergency equipment, such as defibrillators, trauma boxes and oxygen tanks.  The remaining 40 percent of the seat was left intact in case the lifeguards had to transport someone, such as a lost child. </p>
<p>Ford designers also outfitted the Escape Hybrids with a custom-fit roof rack for the lifeguards’ paddle board and spine boards.  The vehicles were painted a vibrant yellow – iconic for lifeguards – and then detailed with authoritative graphics and finished off with dark wheels.</p>
<p>The lifeguards said their Escape Hybrids offer excellent visibility, a significant safety plus on the beach, and that the four-wheel drive feature enables them to navigate the sandy terrain without getting stuck and make more precise turns. </p>
<p>Protect and Conserve<br />
In addition to saving lives, the Escape Hybrid fleet enabled L.A. lifeguards to reduce their entire fleet’s fuel usage by 25 percent – more than 5,000 gallons of gas – during the first six months of service despite increased driving due to 20 percent higher beach attendance than the previous year.  The fuel cost savings has helped L.A. County to maintain its critical front line staffing despite the economic downturn.  </p>
<p>The lifeguards use four-wheel-drive Escape Hybrids, which deliver outstanding fuel economy of 29 mpg city and 27 mpg highway; also available is the front-wheel-drive Escape Hybrid – the most fuel-efficient SUV on the planet – which is delivers 34 mpg in city driving and 30 mpg on the highway.  The lifeguards also use six F-350s and two F-250s along with other specialized vehicles.  </p>
<p>In addition to fuel savings, the lifeguards reduced their fleet’s emissions by approximately 97,500 lbs. (44,250 kg) of CO2 during the first half year of service.  The Escape Hybrid is one of the cleanest vehicles available today, meeting California’s strict Partial Zero Emissions Vehicle (PZEV) standard. </p>
<p><strong>Safety and Technology Advances</strong><br />
The 2010 Escape and Escape Hybrid, which arrive in showrooms this summer, add five new features that can help improve safety, reduce driver distractions and aid drivers by automatically parallel parking their vehicle.</p>
<p>The new Escapes will add MyKey™ teen-safety technology, Integrated Spotter Mirrors – both offered standard (MyKey on XLT and above models) – optional Rear View Camera System and SYNC with real-time Traffic, Directions and Information. The new model also will be North America’s first SUV to offer Active Park Assist, which uses an ultrasonic-based sensing system and Electric Power Assisted Steering (EPAS) to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot.</p>
<p>The new technologies build on Escape’s unsurpassed crash ratings – a “Top Safety Pick” award from the Insurance Institute for Highway Safety (IIHS) and 5-star government ratings in all crash tests. The Escape, which Kelley Blue Book editors recently named one of the “2009 Best New Family Vehicles,” also is the only compact SUV to offer standard AdvanceTrac® with RSC® (Roll Stability Control) and a standard Safety Canopy® side curtain air-bag system.</p>
<p><strong>QUOTES</strong></p>
<p>“When we partnered with the L.A. County lifeguards we knew the Escape Hybrid would serve them well by providing clean, fuel-efficient transportation with a high degree of utility and durability.  Now, we’re absolutely thrilled to know the fleet has been a reliable tool in so many lifesaving efforts.”  – David Finnegan, Ford Hybrids Marketing Manager</p>
<p>“Our philosophy in LA County is to be proactive and prevent rescues before they happen. Mitigating hazardous conditions is the prime reason for our amazing safety record.  Our Ford fleet of Escape Hybrids is an integral part of our entire lifeguard operation – we’re saving lives and the environment.” – Mike Frazier, Chief Lifeguard, Los Angeles County Fire Department</p>
<p>“Not only does the Escape Hybrid play a key role in our lifeguard rescue activities, it also is one of the cleanest vehicles available today, releasing fewer emissions into the atmosphere during a three-hour drive than grilling one hamburger in your backyard.” – Dusty Crane, Chief of Community and Marketing Services Division at the Los Angeles County Department of Beaches and Harbors</p>
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		<item>
		<title>GET THE FACTS ON FORD QUALITY</title>
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		<pubDate>Mon, 08 Jun 2009 14:50:48 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Ford Quality - Text]]></category>

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		<description><![CDATA[New series of fact sheets demonstrate Ford’s achievements in quality.

Ford has recently launched an extensive series of fact sheets, aimed at documenting the strides Ford has made in designing, building and delivering quality vehicles. In fact, independent research from the 2009 U.S. Global Quality Research System (GQRS) survey shows that Ford’s quality surpasses Honda and [...]]]></description>
			<content:encoded><![CDATA[<h3>New series of fact sheets demonstrate Ford’s achievements in quality.</h3>
<p><a href="http://www.flickr.com/photos/fordmotorcompany/3596348948/" class="tt-flickr shadow"><span><img alt="" src="http://farm4.static.flickr.com/3612/3596348948_82e2d5781f.jpg" title="Ford Error-Proofing" class="alignnone" width="500" height="326" /></span></a></p>
<p>Ford has recently launched an extensive series of fact sheets, aimed at documenting the strides Ford has made in designing, building and delivering quality vehicles. In fact, independent research from the 2009 U.S. Global Quality Research System (GQRS) survey shows that Ford’s quality surpasses Honda and is on par with Toyota. </p>
<p>The fact sheets reveal that Ford continues to be recognized for its quality gains. With 12 Ford Quality fact sheets in all, here are just a few of the highlights:</p>
<p><strong>Designing Quality</strong></p>
<ul>
<li><strong>Customer insights </strong>– A Ford research team identifies, defines and priorities customer needs to deliver customer-driven value in the form of desirable new colors, intricate stitching on seat cushions and other luxurious details that connote quality. Ford also uses “haptics” –the science of measuring how customers sense quality through touch – to determine optimum comfort levels.
<li><strong>Virtual design</strong> – Industry-exclusive tools allow Ford to quickly add various vehicle models into an existing facility, as well as evaluate tooling and product interfaces before costly installations are made on the plant floor. The result? Ford’s development time is now eight to 14 months faster than it was as recently as 2004. Other virtual technologies such as two virtual employees, nicknamed “Jack and Jill” provide data to predict and eliminate movements and fatigue concerns for workers, reducing manufacturing issues before prototypes are built.
</ul>
<p><strong>Building Quality</strong></p>
<ul>
<li><strong>Error-proof manufacturing</strong> – Computerized Direct Current (CDC) electric hand tools, affectionately known as “screwdrivers with brains,” tell operators whether all nuts and bolts are screwed into the vehicle at the right torque in precisely the right way.
<li><strong>Electrical system process checks </strong>– Ford’s end-of-line trials and current- based testing are major components of the pre-delivery process and have made Ford’s electrical systems the best among competitors.
<li><strong>Safety and security</strong> – Ford builds every vehicle with a focus not just on surviving crashes but avoiding them in the first place, which is why Ford is a consistent safety leader, earning five-star ratings.
</ul>
<p><strong>Delivering Quality</strong></p>
<ul>
<li><strong>Seat comfort</strong> – In addition to passing Ford’s industry-leading safety tests, Ford is committed to vehicle comfort. Case in point, Ford’s new Multi-Contour Seating with Active Motion™, available in the 2010 Taurus, gives the driver and front seat passenger a subtle massage designed to reduce fatigue. Seven inflatable bladders in each of the seats provide 6-way lumbar support, lumbar massage with a gently rolling pattern and “active motion” of the seat cushion.
<li><strong>Interior quietness</strong> – In four years, Ford’s wind noise rating has risen to best in class, according to GQRS. Ford achieved this due to the efforts of a manufacturing/product development team focused on closure systems.
<li><strong>Paint pioneers</strong> – Ford is pioneering new technologies, including an environmentally friendly anti-corrosion system that cuts paint shop water use nearly in half and reduces sludge production by 90 percent, as well as a three-part wet application process that reduces CO2 emissions by 15 percent. Ford leads the industry with fewer paint chips and scratches and better long-term durability, according to GQRS.
<p><strong>Download Ford Quality Fact Sheets</strong></p>
<p><a href="http://media.ford.com/images/10031/Manufacturing_Flexibility.pdf">Flexible Manufacturing (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/LPD.pdf">Lean Product Development (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/Contour_Seats.pdf">Multi-Contour Seats (.pdf)</a><br />
<a href="http://media.ford.com/images/10031/Quality_Interior.pdf"><br />
Quality: Beauty from the Outside In (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Paint.pdf">Quality: Coating, Color and Appearance Say A Lot About Your Car – And You (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Sound.pdf">Quality: Listening to Customers Creates the Voice of the Vehicle</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Future.pdf">Quality: Predicting the Future (Without a Crystal Ball) (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Lighting.pdf">Quality: Seeing Form and Function in a New Light (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Taurus.pdf">Quality: Taurus – More Than Just a Pretty Face (.pdf)</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Haptics.pdf">Quality: The Touching Tale of Haptics</a></p>
<p><a href="http://media.ford.com/images/10031/Quality_Seats.pdf">Quality: Your Single Greatest Touch Point is Behind You</a></p>
<p><strong>Quotes</strong></p>
<p>“We want our customers to be thrilled with the paint on their vehicle from the day they drive it off the lot to the next month, the next year and far beyond. We know they like to make a statement with their vehicles, and an appealing, durable and lasting paint finish helps deliver that.”  - Tim Weingartz, Ford Paint Materials Manager</p>
<p>“Understanding what customers will want and need tomorrow – or even next year –  isn’t enough. We have to anticipate needs and desires farther out, so we can deliver to our customers in the best ways possible.”  - Sheryl Connelly, Ford’s Global Trend Manager</p>
<p>“We know what quality sounds like because customers have told us. They’ve identified the difference between a ‘plasticky’ sound versus one that is solid and secure. We know the metrics of each, and we design to create those sounds customer prefer.”  - Mark Vojtisek, Ford Manager of Vehicle integration</p>
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		<title>Saving Cats with the Technology in the Lincoln MKS</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/iR4vLfBQTcM/</link>
		<comments>http://ford.digitalsnippets.com/2009/06/01/saving-cats-with-the-technology-in-the-lincoln-mks/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 19:38:05 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Drive Experiences - Text]]></category>

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		<description><![CDATA[Tekzilla, A Weekly Online Tech Program, Takes the Lincoln MKS Out for a Spin
Patrick Norton, from Tekzilla, a weekly online TV program about the latest tech gadgets and news, took the Lincoln MKS out for a spin and put the tech features of the car to the ultimate test when they helped save a lost [...]]]></description>
			<content:encoded><![CDATA[<h3>Tekzilla, A Weekly Online Tech Program, Takes the Lincoln MKS Out for a Spin</h3>
<p>Patrick Norton, from Tekzilla, a weekly online TV program about the latest tech gadgets and news, took the Lincoln MKS out for a spin and put the tech features of the car to the ultimate test when they helped save a lost cat’s life!  The car’s Adaptive HID Headlights, which turn with the wheel to provide extra light in the direction you are turning, illuminated a cat wandering around at night and enabled Patrick to avoid hitting the animal.  Patrick also gives his opinion on other tech features of the MKS.in the April 30th edition of Tekzilla.  <a href="http://revision3.com/tekzilla/flowers/">http://revision3.com/tekzilla/flowers/</a>  The MKS review starts at 15:29 in case you want to fast forward to check it out.</p>
<p><a href="http://revision3.com/tekzilla/flowers/" class="tt-flickr shadow"><span><img src="http://ford.digitalsnippets.com/wp-content/uploads/2009/05/picture-2.jpg" alt="Tekzilla" title="picture-2" width="500" height="280" class="alignnone size-full wp-image-784" /></span></a></p>
<p><strong>Photo  Credit: Tekzilla</strong></p>
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		<title>5 Minutes for Mom Thinks the Flex is the Perfect “Mom Car”</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/GKiUwem4NX8/</link>
		<comments>http://ford.digitalsnippets.com/2009/05/29/5-minutes-for-mom-thinks-the-flex-is-the-perfect-%e2%80%9cmom-car%e2%80%9d/#comments</comments>
		<pubDate>Fri, 29 May 2009 22:05:22 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
		<category><![CDATA[Drive Experiences - Text]]></category>

		<category><![CDATA[Ford Flex - Text]]></category>

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		<description><![CDATA[5 Minutes for Mom Provides Three-part Series Detailing its Ford Flex Test Drive Experience 
Erica Mueller, a writer for 5 Minutes for Mom and founder of Green-Parents.com, took the Ford Flex for a test drive and wrote a three-part series detailing her test drive experience.  Erica’s posts give you an in-depth view of the [...]]]></description>
			<content:encoded><![CDATA[<h3>5 Minutes for Mom Provides Three-part Series Detailing its Ford Flex Test Drive Experience </h3>
<p>Erica Mueller, a writer for 5 Minutes for Mom and founder of Green-Parents.com, took the Ford Flex for a test drive and wrote a three-part series detailing her test drive experience.  Erica’s posts give you an in-depth view of the car with a few slide shows and videos showing her perspective on what makes the Flex the perfect “mom car”.   </p>
<p>“In a word, the Ford Flex is Impressive. Everything about this vehicle reflects the thought and hard work Ford put into making the Flex their best crossover-SUV!”</p>
<p>Check out her three part series on 5 Minutes for Mom:<br />
The Excitement <a href="http://www.5minutesformom.com/6228/ford-flex-excitement/">http://www.5minutesformom.com/6228/ford-flex-excitement/</a><br />
The Expectations <a href="http://www.5minutesformom.com/6230/ford-flex-expectations/">http://www.5minutesformom.com/6230/ford-flex-expectations/</a><br />
The Experience <a href="http://www.5minutesformom.com/6240/ford-flex-experience/">http://www.5minutesformom.com/6240/ford-flex-experience/</a></p>
<p><object type="application/x-shockwave-flash" data="http://widgets.clearspring.com/o/46928cc51133af17/4a1c6d92bfee047c/4a09c5a840a35057/b994b748/-cpid/404ad7737662d25c" id="W46928cc51133af174a1c6d92bfee047c" width="432" height="240"><param name="movie" value="http://widgets.clearspring.com/o/46928cc51133af17/4a1c6d92bfee047c/4a09c5a840a35057/b994b748/-cpid/404ad7737662d25c" /><param name="wmode" value="window" /><param name="allowNetworking" value="all" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object></p>
<p><strong>Photo Credit: Erica Mueller</strong></p>
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		<title>Ploomy Shatters Expectations During Lincoln MKS Drive</title>
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		<comments>http://ford.digitalsnippets.com/2009/05/29/ploomy-shatters-expectations-during-lincoln-mks-drive/#comments</comments>
		<pubDate>Fri, 29 May 2009 21:59:11 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
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		<description><![CDATA[Ploomy Test Drives a Lincoln MKS to See What the American Auto Industry had to Offer During Tough Economic Times

Photo Credit: Stergeron, Ploomy
Stergeron of the Men’s lifestyle blog, Ploomy, jumped at the opportunity to test drive a Lincoln MKS because he wanted to see first-hand what the American auto industry had to offer during these [...]]]></description>
			<content:encoded><![CDATA[<h3>Ploomy Test Drives a Lincoln MKS to See What the American Auto Industry had to Offer During Tough Economic Times</h3>
<p><a href="http://www.ploomy.com/2009/05/12/2009-lincoln-mks-review/ " class="tt-flickr shadow"><span><img alt="" src="http://www.ploomy.com/wp-content/uploads/2009/04/2009-lincoln-mks_2365.jpg" title="Lincoln MKS"  width="500" /></span></a></p>
<p><strong>Photo Credit: Stergeron, Ploomy</strong></p>
<p>Stergeron of the Men’s lifestyle blog, Ploomy, jumped at the opportunity to test drive a Lincoln MKS because he wanted to see first-hand what the American auto industry had to offer during these tough economic times.  His drive in the Lincoln MKS exceeded his expectations, surprised a few of his co-workers and renewed his hope that the American auto industry will turn around.</p>
<p>“After the car was dropped off, I asked a couple people in the office to come check out the MKS.  Both were impressed with the stance of the car. “It looks mean. Look at that grill, it’s a BEAST”, said one of them. The other said, “Wow, it’s not what I expected.” Read into those comments all you want, but I was equally impressed when I first saw the MKS.”</p>
<p>You can read a more in-depth account over at Ploomy and view some cool photos of the MKS.  <a href="Technology, LincolnMKS, Lincoln, SpringBreakDrive, FordDrive,Ploomy, Men">http://www.ploomy.com/2009/05/12/2009-lincoln-mks-review/ </a></p>
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		<title>Busy Dad and his Mom Take on Vegas (and win) in the Ford Flex</title>
		<link>http://feedproxy.google.com/~r/FordMotorCompany-DigitalSnippets/~3/WbLxj_rkXOk/</link>
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		<pubDate>Fri, 29 May 2009 21:53:47 +0000</pubDate>
		<dc:creator>FoMoCo</dc:creator>
		
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		<guid isPermaLink="false">http://ford.digitalsnippets.com/?p=768</guid>
		<description><![CDATA[Busy Dad Takes Family Trip to Vegas in Ford Flex
When we contacted Jim Lin, of Busy Dad about taking a spring break trip in the Ford Flex, he had a pretty special trip already in mind.  Jim’s mom was competing in the Ballroom Dance Nationals in Las Vegas and he needed a vehicle to [...]]]></description>
			<content:encoded><![CDATA[<h3>Busy Dad Takes Family Trip to Vegas in Ford Flex</h3>
<p>When we contacted Jim Lin, of Busy Dad about taking a spring break trip in the Ford Flex, he had a pretty special trip already in mind.  Jim’s mom was competing in the Ballroom Dance Nationals in Las Vegas and he needed a vehicle to get him and his family there to support her while she was competing in the finals.  She ended up winning two medals and Jim and his family got to Vegas in style!</p>
<p>“My Favorite Thing: The fridge in the middle console. So you lose a potential seat with the fridge, but I would gladly tie an extra passenger to the roofrack to be able to enjoy a cold beverage whenever I want to. Especially in LA, where traffic and heat are a daily challenge. It even has freeze mode &#8212; perfect for keeping specimens from field trips that didn&#8217;t make the drive home and are starting to smell.</p>
<p>Overall, I have to say I really like the Ford Flex. I wouldn&#8217;t give up my current car to have one, but my wife would. And has been asking for one ever since Vegas. “</p>
<p>Read the rest of Jim’s review on Busy Dad and check out the six  minute  video he put together about his experience.  If MTV’s Pimp My Ride needs a new video editor, Jim is your guy ;-).  <a href="http://www.busydadblog.com/entries/your-momma-dont-dance-but-mine.html ">http://www.busydadblog.com/entries/your-momma-dont-dance-but-mine.html </a></p>
<p><script type="text/javascript" src="http://blip.tv/scripts/pokkariPlayer.js?ver=2008010901"></script> <script type="text/javascript" src="http://blip.tv/syndication/write_player?skin=js&#038;posts_id=2078942&#038;source=3&#038;autoplay=true&#038;file_type=flv&#038;player_width=&#038;player_height="></script></p>
<div id="blip_movie_content_2078942"><a onclick="play_blip_movie_2078942(); return false;" rel="enclosure" href="http://blip.tv/file/get/BusyDad-BusyDadGoesToVegas103.flv"><img title="Click to play" src="http://blip.tv/file/get/BusyDad-BusyDadGoesToVegas103.flv.jpg" border="0" alt="Video thumbnail. Click to play" /></a> <br /> <a onclick="play_blip_movie_2078942(); return false;" rel="enclosure" href="http://blip.tv/file/get/BusyDad-BusyDadGoesToVegas103.flv">Click To Play</a></div>
<p><strong>Photo Credit: Jim Lin, Busy Dad</strong></p>
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