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		<title>Greater Pressure And Influence Define B2B Marketers’ Outlook</title>
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		<dc:creator><![CDATA[Matthew Selheimer]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 00:04:49 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
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					<description><![CDATA[Now that we’re well into the second half of the year, I wanted to share some insights into how B2B marketing leaders are feeling about the state of their businesses and the profession. After Q2, we polled senior decision-makers in our B2B marketing online community, and their responses tell a nuanced story. Business performance has [&#8230;]]]></description>
		
		
		
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		<title>Portfolio Marketing’s AI Honeymoon Is Over — Now The Real Work Begins</title>
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		<dc:creator><![CDATA[John Buten]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 17:50:59 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Portfolio Marketing]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305397</guid>

					<description><![CDATA[Most portfolio marketers have experienced their first AI victory — and probably their second, maybe even their third. They’re producing content faster. Competitive analysis is much easier. They may have even created a synthetic buyer persona. Nailed it! Mission accomplished! MBO unlocked! But not so fast. We still need to answer the question, “How should [&#8230;]]]></description>
		
		
		
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		<title>The Endpoint Has Changed, And Security Must Adapt</title>
		<link>https://www.forrester.com/blogs/the-endpoint-has-changed-and-security-must-adapt/</link>
		
		<dc:creator><![CDATA[Paddy Harrington]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 15:48:36 +0000</pubDate>
				<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Endpoint Security]]></category>
		<category><![CDATA[security architecture]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306102</guid>

					<description><![CDATA[The environments where employees work have evolved faster than the security models designed to protect them. From browsers to AI-enabled workflows, security teams must adapt to a workplace that extends well beyond the traditional desktop and laptop.]]></description>
		
		
		
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		<title>Your Software Supply Chain Risk Doesn’t Stop At Your Suppliers</title>
		<link>https://www.forrester.com/blogs/your-software-supply-chain-risk-doesnt-stop-at-your-suppliers/</link>
		
		<dc:creator><![CDATA[Janet Worthington]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 15:23:52 +0000</pubDate>
				<category><![CDATA[Application Security]]></category>
		<category><![CDATA[CISO Trends]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306173</guid>

					<description><![CDATA[Software supply chain security is no longer just about knowing which open-source libraries are in your applications. Attackers are compromising developer environments, build systems, trusted distribution channels, and even security tools such as container security and infrastructure-as-code scanning tools. AI now adds another layer of dependencies to evaluate and protect. The result is an interconnected [&#8230;]]]></description>
		
		
		
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		<title>AI Won’t Save RevOps — It Will Redefine It</title>
		<link>https://www.forrester.com/blogs/ai-wont-save-revops-it-will-redefine-it/</link>
		
		<dc:creator><![CDATA[Laura Cross]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 15:11:38 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Revenue Operations]]></category>
		<category><![CDATA[Sales Operations]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306177</guid>

					<description><![CDATA[AI is absorbing many of the activities that have traditionally defined revenue operations. That doesn’t make RevOps irrelevant — it makes its current mandate obsolete. Learn why RevOps leaders must shift from operating processes to architecting how people, data, technology, and AI make and execute revenue decisions.]]></description>
		
		
		
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		<title>So You Think You Have A Marketing AI Agent?</title>
		<link>https://www.forrester.com/blogs/so-you-think-you-have-a-marketing-ai-agent/</link>
		
		<dc:creator><![CDATA[Joe Stanhope]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 13:13:51 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[Marketing Technology (martech)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306116</guid>

					<description><![CDATA[It’s time to delineate what is and what is not an AI agent for the marketing function. The ferocious pace of AI technology innovation, coupled with runaway AI hype and a relentless flood of vendors offering AI agents — most with de rigueur anthropomorphized names — creates an environment in which the meaning of AI [&#8230;]]]></description>
		
		
		
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		<title>Use Forrester’s Total Experience Score And Growth Grid To Accelerate Revenue</title>
		<link>https://www.forrester.com/blogs/use-forresters-total-experience-score-and-growth-grid-to-accelerate-revenue/</link>
		
		<dc:creator><![CDATA[Dipanjan Chatterjee]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 18:38:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305849</guid>

					<description><![CDATA[Forrester’s total experience framework is an excellent way for companies to measure performance with prospects and customers alike. Our growth grid (see below) maps brands into one of four quadrants: leading, churning, plateauing, and lagging. A successful growth strategy propels brands into the leading quadrant and, for brands already there, strengthens their position. But growth [&#8230;]]]></description>
		
		
		
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		<title>Prime Big Deal Days 2026: Retailers Pull Forward Holiday Shopping</title>
		<link>https://www.forrester.com/blogs/prime-big-deal-days-2026-retailers-pull-forward-holiday-shopping/</link>
		
		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 17:23:55 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[consumer loyalty]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[retail loyalty]]></category>
		<category><![CDATA[Retail Trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306086</guid>

					<description><![CDATA[We reviewed 116 brands and retailers to see how they responded to Amazon’s October Prime Big Deal Days 2026 event. Learn more.]]></description>
		
		
		
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		<title>Why MuleSoft, Not Agentforce, Is Salesforce’s Most Strategic AI Asset</title>
		<link>https://www.forrester.com/blogs/why-mulesoft-not-agentforce-is-salesforces-most-strategic-ai-asset/</link>
		
		<dc:creator><![CDATA[David Mooter]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 13:20:09 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[APIs & API management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305991</guid>

					<description><![CDATA[MuleSoft Agent Fabric is MuleSoft’s recent enhancement to deliver an agentic AI control plane. During the Dreamforce keynote, I noticed something subtle but significant. I didn’t see “MuleSoft Agent Fabric.” Instead, I saw “Agent Fabric,” with the MuleSoft branding dropped and the Salesforce logo replacing the Mule logo in the UI. Forrester sees agentic AI [&#8230;]]]></description>
		
		
		
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		<title>Dreamforce 2026: Salesforce’s Latest Attempt At IT Service Management</title>
		<link>https://www.forrester.com/blogs/dreamforce-2026-salesforces-latest-attempt-at-it-service-management/</link>
		
		<dc:creator><![CDATA[Julie Mohr]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 12:00:37 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305891</guid>

					<description><![CDATA[I walked into my first Dreamforce as a skeptic. Salesforce has made several attempts at IT service management, and none of them have provided the technical depth needed by IT teams. After a single briefing on the latest product and then months of silence, I had filed the effort under another short-lived experiment. The pre-announcements [&#8230;]]]></description>
		
		
		
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