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		<title>AI Agents For Marketing Are Here: Are You Ready?</title>
		<link>https://www.forrester.com/blogs/ai-agents-for-marketing-are-here-are-you-ready/</link>
		
		<dc:creator><![CDATA[Joe Stanhope]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 18:19:40 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303676</guid>

					<description><![CDATA[AI agents for marketing are no longer a future state — they have arrived. Eighty-three percent of B2C marketing decision makers report actively implementing agentic AI into their workflows, and 85% agree that it’s delivering meaningful business value in their marketing efforts. With the rise of AI platforms like Claude and ChatGPT, and the majority of [&#8230;]]]></description>
		
		
		
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		<title>Answer Engines: How Five CPG Brands Are Winning</title>
		<link>https://www.forrester.com/blogs/answer-engines-how-five-cpg-brands-are-winning/</link>
		
		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 15:24:55 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303741</guid>

					<description><![CDATA[As consumers increasingly turn to answer engines to research products, brands must ensure that their content is visible in AI-powered experiences.]]></description>
		
		
		
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		<title>CIOs: XaaS Doesn’t Mean You Need Bigger Budgets</title>
		<link>https://www.forrester.com/blogs/cios-xaas-doesnt-mean-you-need-bigger-budgets/</link>
		
		<dc:creator><![CDATA[Greg Zorella]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 14:33:47 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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		<category><![CDATA[Change Management]]></category>
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		<category><![CDATA[technical debt]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303656</guid>

					<description><![CDATA[Global tech spend grew 30% from $4.0 trillion in 2020 to $5.2 trillion in 2025. Yet data from Information Services Group (ISG) indicates that spend per user was flat. In fact, the global spend per user benchmark from ISG fluctuated between $15,000 and $16,000 each year from 2020 and 2025. This suggests to CIOs that [&#8230;]]]></description>
		
		
		
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		<title>Move From Strategy To Execution With Hands-On Workshops At Security &#038; Risk Forum</title>
		<link>https://www.forrester.com/blogs/move-from-strategy-to-execution-with-hands-on-workshops-at-security-risk-forum/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 12:00:07 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<category><![CDATA[SR 2026]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303425</guid>

					<description><![CDATA[AI adoption is accelerating, but many security teams still lack the governance, operational foundations, data controls, and workforce strategies needed to scale it safely. Join hands-on workshops at Security &#038; Risk Forum to tackle real-world implementation challenges, learn from peers, and leave with practical frameworks you can apply immediately.]]></description>
		
		
		
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		<title>For A Compelling CX Business Case, Stop Refining The Model And Start Framing The Decision</title>
		<link>https://www.forrester.com/blogs/for-a-compelling-cx-business-case-stop-refining-the-model-and-start-framing-the-decision/</link>
		
		<dc:creator><![CDATA[Maxie Schmidt]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 11:11:03 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303161</guid>

					<description><![CDATA[Building a CX business case can feel like an endless cycle. You’ve spent weeks gathering data, you’ve debated assumptions, you’ve refined the model three times — then the business case comes back with a familiar request: “Can you do a little more analysis?” At that moment, the problem usually isn’t the analysis at all. CX [&#8230;]]]></description>
		
		
		
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		<title>Why Total Experience Is The New Battleground For Indian Banks</title>
		<link>https://www.forrester.com/blogs/why-total-experience-is-the-new-battleground-for-indian-banks/</link>
		
		<dc:creator><![CDATA[Pushpa Marwal]]></dc:creator>
		<pubDate>Tue, 08 Sep 2026 11:09:30 +0000</pubDate>
				<category><![CDATA[Banking]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer Experience Strategy]]></category>
		<category><![CDATA[digital business]]></category>
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		<category><![CDATA[financial services]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303703</guid>

					<description><![CDATA[For years, Indian banks competed on reach. Then they competed on products. Today, they compete on experience. Nearly every major bank now offers digital onboarding, mobile banking, and self-service capabilities. As these experiences improve across the industry, differentiation becomes harder to achieve. That is one of the clearest messages emerging from Forrester’s India Banking Total [&#8230;]]]></description>
		
		
		
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		<title>Manufacturing’s AI Future Will Be Decided At The Gemba</title>
		<link>https://www.forrester.com/blogs/manufacturings-ai-future-will-be-decided-at-the-gemba/</link>
		
		<dc:creator><![CDATA[George Lawrie]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 14:19:59 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<category><![CDATA[enterprise architecture]]></category>
		<category><![CDATA[supply chain management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303590</guid>

					<description><![CDATA[Like us, you’ve probably noticed that over the past two years, most discussions about AI in manufacturing have focused on what LLMs can do for engineers, planners, and other knowledge workers. Vendors have showcased copilots that summarize documents, answer questions, and generate content. Those capabilities matter, but they may not be where manufacturers ultimately realize [&#8230;]]]></description>
		
		
		
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		<title>People Make The AI Reinvention Engine Work</title>
		<link>https://www.forrester.com/blogs/people-make-the-ai-reinvention-engine-work/</link>
		
		<dc:creator><![CDATA[Frederic Giron]]></dc:creator>
		<pubDate>Mon, 07 Sep 2026 07:20:13 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303696</guid>

					<description><![CDATA[A conversation with David Walker, former chief technology officer of Westpac and technology leader at DBS AI models may increasingly provide the intelligence for how your workflows run, but people determine where AI is applied, which work should change, how risks should be assessed and prioritized, and how value will be measured. Those aren’t entirely [&#8230;]]]></description>
		
		
		
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		<title>The Boring Truth About AI</title>
		<link>https://www.forrester.com/blogs/the-boring-truth-about-ai/</link>
		
		<dc:creator><![CDATA[Mark Moccia]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 17:55:44 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Business Technology (BT)]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[technology-driven innovation]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303673</guid>

					<description><![CDATA[Everyone and their grandmother is talking about AI, and it’s just not interesting anymore. Let’s face it, once a technology topic becomes kitchen-table conversation fodder, tech pros grow weary of discussing it. Yet every vendor has a “game-changing” solution you should buy, every staffing firm has highly trained AI specialists, and your neighborhood barista can [&#8230;]]]></description>
		
		
		
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		<title>Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org</title>
		<link>https://www.forrester.com/blogs/welcome-back-peter-kim-forresters-vp-principal-analyst-covering-the-ai-enabled-b2c-marketing-org/</link>
		
		<dc:creator><![CDATA[Mike Proulx]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 15:38:11 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303544</guid>

					<description><![CDATA[One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” And to be honest, that’s a loaded question, as it assumes that the org chart is the problem. (Spoiler: Most often, it’s not.) But AI is already changing how marketing gets done, who does it, [&#8230;]]]></description>
		
		
		
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