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		<title>ABM Tiers Were Made For Yesterday’s World</title>
		<link>https://www.forrester.com/blogs/abm-tiers-were-made-for-yesterdays-world/</link>
		
		<dc:creator><![CDATA[Nora Conklin]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 14:19:56 +0000</pubDate>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304760</guid>

					<description><![CDATA[For years, B2B marketers have been taught to draw lines around their audiences: “These are our strategic accounts. Those are tier two. Here’s our vertical program. Everyone else goes into broad-based demand.” There was good reason for this. When insights are scarce, customization is expensive, and teams struggle to coordinate across systems and functions, marketers [&#8230;]]]></description>
		
		
		
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		<title>Qualtrics Goes All In On Healthcare Experience Management</title>
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		<dc:creator><![CDATA[Judy Weader]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 12:37:54 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304908</guid>

					<description><![CDATA[It’s been a busy few weeks for Qualtrics. Two weeks after announcing its XM Data &#38; AI platform — coming in 2027 — it held an (understandably) long-delayed coming-out party for its plans to dominate the healthcare industry. Although Qualtrics announced its intention to acquire PG Forsta last year, the deal didn’t close until May [&#8230;]]]></description>
		
		
		
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		<title>The Future Of Revenue Orchestration: Three Findings From The Forrester Wave™</title>
		<link>https://www.forrester.com/blogs/the-future-of-revenue-orchestration-three-findings-from-the-forrester-wave/</link>
		
		<dc:creator><![CDATA[Anthony McPartlin]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 09:30:21 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304856</guid>

					<description><![CDATA[The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2026 just published. We evaluated 12 providers, conducted customer reference interviews, reviewed detailed product demonstrations, and analyzed how providers are evolving their platforms in response to rapid advances in AI. While providers differ significantly in strategy and execution, here we’ll highlight three key findings that consistently emerged [&#8230;]]]></description>
		
		
		
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		<title>Do You Champion The Marketers Who Champion Your Customers?</title>
		<link>https://www.forrester.com/blogs/do-you-champion-the-marketers-who-champion-your-customers/</link>
		
		<dc:creator><![CDATA[Amy Bills]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 17:40:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Customer Engagement]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304801</guid>

					<description><![CDATA[All B2B companies tout their focus on customers. But not all reflect customer obsession in their priorities, actions, and metrics. Call it “lip service” or “all hat, no cattle.” Data from Forrester’s new State Of Customer Retention, Growth, And Advocacy Survey, 2026 shows that customer marketers see the gap. Customer Value: Many Say It; Not [&#8230;]]]></description>
		
		
		
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		<title>Forrester’s 2026 Technology &#038; AI Award Winner For EMEA</title>
		<link>https://www.forrester.com/blogs/forresters-2026-technology-ai-award-winner-for-emea/</link>
		
		<dc:creator><![CDATA[Sudha Maheshwari]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 13:45:41 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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		<category><![CDATA[Business Value]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304633</guid>

					<description><![CDATA[Technology leaders across Europe, the Middle East, and Africa are under pressure to deliver more than just resilient technology systems and efficient IT operations. They are also expected to help their organisations grow, adapt, earn trust, and turn emerging technologies, especially AI, into measurable business outcomes. Forrester’s Technology &#38; AI Award recognises an organisation that [&#8230;]]]></description>
		
		
		
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		<title>Context Is King: How Identity Context Will Drive Agentic AI Success</title>
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		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 13:43:00 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Security management]]></category>
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					<description><![CDATA[AI agents are putting traditional identity and access management approaches to the test. Discover why identity context will be essential to securing autonomous agents and scaling agentic AI with confidence.]]></description>
		
		
		
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		<title>Why Some B2B Experiences Change Behavior And Others Don’t</title>
		<link>https://www.forrester.com/blogs/why-some-b2b-experiences-change-behavior-and-others-dont/</link>
		
		<dc:creator><![CDATA[Christina Schmitt]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 12:49:50 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304825</guid>

					<description><![CDATA[Why do some B2B experiences change behavior while others are ignored? The answer lies less in gamification mechanics and more in the value an experience creates for buyers and customers.]]></description>
		
		
		
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		<title>Ant International’s AI Strategy: Fixing Payments Today, Building For Agents Tomorrow</title>
		<link>https://www.forrester.com/blogs/ant-internationals-ai-strategy-fixing-payments-today-building-for-agents-tomorrow/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 02:02:50 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[fintech]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304738</guid>

					<description><![CDATA[Much of this year’s agentic payments discussion has focused on protocols. At its merchant-focused Voyage event on September 9 in Shanghai, Ant International took a broader view. Its senior executives argued that the most immediate AI opportunities lie in automating merchants’ existing payment and finance workflows. At the same time, the company is building the [&#8230;]]]></description>
		
		
		
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		<title>Meta Connect 2026: Does Pleasure Beat Privacy? Meta Bets It Does.</title>
		<link>https://www.forrester.com/blogs/meta-connect-2026-does-pleasure-beat-privacy/</link>
		
		<dc:creator><![CDATA[Kate Winick]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 00:35:44 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304816</guid>

					<description><![CDATA[The subtext of Meta Connect 2026 was in some ways more interesting than the text: How much access are consumers, willing and unwilling, going to give Meta to their private lives — and at what price? Meta Connect 2026 launched an expected camera-free glasses product as well as a handheld device for accessing Muse, which [&#8230;]]]></description>
		
		
		
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		<title>Key Takeaways From Xendit’s Analyst Day</title>
		<link>https://www.forrester.com/blogs/key-takeaways-from-xendits-analyst-day/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 00:03:26 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[fintech]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304734</guid>

					<description><![CDATA[Payments companies often describe themselves as global platforms. But in Asia Pacific, global reach matters little if a provider can’t make local payments work reliably. That was my main takeaway from Xendit’s recent analyst day in Kuala Lumpur. The company presented a platform spanning payment acceptance, payouts, treasury, and embedded finance. It reported processing more [&#8230;]]]></description>
		
		
		
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