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		<title>The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough</title>
		<link>https://www.forrester.com/blogs/the-content-bottleneck-has-shifted-why-enterprise-ai-isnt-enough/</link>
		
		<dc:creator><![CDATA[Lisa Gately]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 18:48:59 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brand and Communications]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[Content Strategy & Operations]]></category>
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		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301520</guid>

					<description><![CDATA[The constraint marketing leaders are running into is no longer about content generation. It’s scaling marketing without losing trust, quality, or control.]]></description>
		
		
		
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		<title>B2B Marketing Has A Purpose Problem</title>
		<link>https://www.forrester.com/blogs/b2b-marketing-has-a-purpose-problem/</link>
		
		<dc:creator><![CDATA[Matthew Selheimer]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 16:59:11 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301469</guid>

					<description><![CDATA[According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary driver of growth for the business. Yet they believe (47%) that many of their peers see marketing as a support or promotion function that handles sales requests, promotes news, and executes launches. This disconnect, for [&#8230;]]]></description>
		
		
		
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		<title>Five Lessons From The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2026</title>
		<link>https://www.forrester.com/blogs/five-lessons-from-the-forrester-wave-conversational-ai-platforms-for-employee-services-q3-2026/</link>
		
		<dc:creator><![CDATA[William McKeon-White]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 16:39:22 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Chatbots]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301449</guid>

					<description><![CDATA[The AI market has finally come back around to the (correct) conclusion that people are important. Thank goodness. And on that note, The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2026 (aka AI to help employees) is finally live! To put it bluntly, the market has progressed further than I thought possible since [&#8230;]]]></description>
		
		
		
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		<title>Why Interactive Experiences Accelerate CX Transformation Faster Than Training</title>
		<link>https://www.forrester.com/blogs/why-interactive-experiences-accelerate-cx-transformation-faster-than-training/</link>
		
		<dc:creator><![CDATA[Martin Gill]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 14:03:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301452</guid>

					<description><![CDATA[Modern video games don’t make you read a manual before you start to play. They drop players into a simulated world, give them simple objectives, and let them learn by doing. Even board games take the same approach, with cut-down quick-start versions and even free downloadable content to hook you in. That same principle explains why interactive experiences often [&#8230;]]]></description>
		
		
		
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		<title>Multimodal, Semantic, And Agentic Enterprise Data Consumption Is The Future</title>
		<link>https://www.forrester.com/blogs/the-future-of-enterprise-data-consumption-is-multimodal-semantic-and-agentic/</link>
		
		<dc:creator><![CDATA[Boris Evelson]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 12:59:25 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Data Insights]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Knowledge management]]></category>
		<category><![CDATA[natural language processing (NLP)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301388</guid>

					<description><![CDATA[The core question that has consumed analytics and business intelligence leaders for years is, “What is the one best way for business users to consume data?” The answer has at times been reports, dashboards, or low-code GUI-based self-service analytics. The latest answer is generative AI-based natural language prompts. Maybe we have the question wrong. Perhaps [&#8230;]]]></description>
		
		
		
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		<title>Conversational Banking Won’t Scale Without Strong Foundations</title>
		<link>https://www.forrester.com/blogs/conversational-banking-wont-scale-without-strong-foundations/</link>
		
		<dc:creator><![CDATA[Aurelie L'Hostis]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 12:33:10 +0000</pubDate>
				<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Generative AI]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300609</guid>

					<description><![CDATA[Discover the data, architecture, and governance foundations that banks need to scale conversational banking safely and effectively.]]></description>
		
		
		
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		<title>Never Too Small, Part 2: The Rise Of The Cyber Ambulance Chasers</title>
		<link>https://www.forrester.com/blogs/never-too-small-part-2-the-rise-of-the-cyber-ambulance-chasers/</link>
		
		<dc:creator><![CDATA[Jess Burn]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 12:08:26 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Cybersecurity Trends]]></category>
		<category><![CDATA[data security]]></category>
		<category><![CDATA[GRC - Governance, Risk, And Compliance]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=301419</guid>

					<description><![CDATA[Two years ago, several of us wrote that Arlington, Massachusetts wasn’t “too small for cybercriminals” after a business email compromise diverted nearly half a million dollars from a town construction project. The criminals didn’t target a major enterprise or a household brand. They found a small municipality with finite staff and resources and even less [&#8230;]]]></description>
		
		
		
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		<title>Five Key Findings From The Forrester Wave™: Workday Services, Q2 2026</title>
		<link>https://www.forrester.com/blogs/five-key-findings-from-the-forrester-wave-workday-services-q2-2026/</link>
		
		<dc:creator><![CDATA[Akshara Naik Lopez]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 21:25:23 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[Forrester Wave]]></category>
		<category><![CDATA[Technology]]></category>
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					<description><![CDATA[The Workday services market has entered a new phase. Buyers are no longer looking solely for implementation partners that can deliver projects on time and on budget. Increasingly, they want strategic partners that can help them drive continuous transformation, operationalize AI, and maximize platform value long after go-live. In The Forrester Wave™ Workday Services, Q2 [&#8230;]]]></description>
		
		
		
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		<title>SAP’s EU Settlement Shifts ERP Customer Leverage</title>
		<link>https://www.forrester.com/blogs/saps-eu-settlement-shifts-erp-customer-leverage/</link>
		
		<dc:creator><![CDATA[Akshara Naik Lopez]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 17:00:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301368</guid>

					<description><![CDATA[On July 9, SAP reached a settlement with the European Commission that closes an antitrust investigation into SAP’s maintenance and support practices for on-premises enterprise resource planning (ERP) software. Importantly, this was resolved through binding commitments rather than a finding of wrongdoing or a financial penalty, but customers should not mistake the absence of a [&#8230;]]]></description>
		
		
		
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		<title>The Results Are In For The First Forrester Wave™ On Both B2B And B2C Commerce Solutions</title>
		<link>https://www.forrester.com/blogs/the-results-are-in-for-the-first-forrester-wave-on-both-b2b-and-b2c-commerce-solutions/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 16:53:31 +0000</pubDate>
				<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[digital business]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300583</guid>

					<description><![CDATA[In our evaluation of B2B and B2C commerce solutions providers, we identified the most significant ones and researched, analyzed, and scored them. Learn more.]]></description>
		
		
		
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