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		<title>Navigate The Next Era Of Search At Forrester’s CX Forums</title>
		<link>https://www.forrester.com/blogs/navigate-the-next-era-of-search-at-forresters-cx-forums/</link>
		
		<dc:creator><![CDATA[Nikhil Lai]]></dc:creator>
		<pubDate>Wed, 06 May 2026 17:35:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2C Marketing]]></category>
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					<description><![CDATA[As answer engines divert discovery and squeeze the funnel, B2C marketing leaders are looking for the fastest, most durable way for their brand to become more visible and authoritative. Join us at an upcoming CX Forum to explore the new rules of visibility.]]></description>
		
		
		
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		<title>Ensure That You’re Asking The Right Questions About Agentic Commerce</title>
		<link>https://www.forrester.com/blogs/ensure-that-youre-asking-the-right-questions-about-agentic-commerce/</link>
		
		<dc:creator><![CDATA[Chuck Gahun]]></dc:creator>
		<pubDate>Tue, 05 May 2026 19:05:11 +0000</pubDate>
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					<description><![CDATA[Companies thinking about agentic commerce strategy often start in the wrong place. Get anchored in the right agentic commerce questions at Forrester’s CX Forums this June.]]></description>
		
		
		
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		<title>From Dread To Confidence: What A Live Experiment Revealed About Revenue Enablement’s Secret Powers</title>
		<link>https://www.forrester.com/blogs/from-dread-to-confidence-what-a-live-experiment-revealed-about-revenue-enablements-secret-powers/</link>
		
		<dc:creator><![CDATA[Peter Ostrow]]></dc:creator>
		<pubDate>Tue, 05 May 2026 18:17:21 +0000</pubDate>
				<category><![CDATA[B2B Sales]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296894</guid>

					<description><![CDATA[Enablement leaders don’t struggle to do the work; they struggle to measure and communicate its value in ways that generate responses from executives. At Forrester’s B2B Summit, a live workshop showed how rethinking what to measure and how to frame it for leadership can shift teams from uncertainty to clarity and confidence.]]></description>
		
		
		
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		<title>CIOs Must Turn IT Finance Into A Value Engine</title>
		<link>https://www.forrester.com/blogs/cios-must-turn-it-finance-into-a-value-engine/</link>
		
		<dc:creator><![CDATA[Greg Zorella]]></dc:creator>
		<pubDate>Tue, 05 May 2026 17:57:38 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296904</guid>

					<description><![CDATA[CIOs are under relentless pressure to justify technology spend, accelerate AI adoption, and prove that IT creates measurable business value. Yet many CIOs are trying to tell that story with one hand tied behind their back. Their IT finance teams remain stuck in a record‑keeping mindset — excellent at reporting costs but ill‑equipped to explain [&#8230;]]]></description>
		
		
		
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		<title>AI Is Turning Unified Storage Into A Strategic Decision</title>
		<link>https://www.forrester.com/blogs/ai-is-turning-unified-storage-into-a-strategic-decision/</link>
		
		<dc:creator><![CDATA[Brent Ellis]]></dc:creator>
		<pubDate>Mon, 04 May 2026 19:27:27 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296781</guid>

					<description><![CDATA[Unified storage has long been treated as a pragmatic, commodity storage investment: Balance cost, simplify operations, move on. In a world of AI enablement and, consequently, downside AI risk, that mindset no longer holds. Agentic, autonomous AI use cases are making storage a strategic decision point to address capability needs, performance requirements, and GRC concerns. AI systems increasingly operate directly on live enterprise data, [&#8230;]]]></description>
		
		
		
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		<title>Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce</title>
		<link>https://www.forrester.com/blogs/attend-forresters-agentic-commerce-workshop-to-ensure-youre-asking-the-right-questions-about-agentic-commerce/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Mon, 04 May 2026 16:27:13 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[digital business]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296696</guid>

					<description><![CDATA[Are you asking the right questions about agentic commerce? Join us at Forrester’s CX Forum East (NYC) and West (San Francisco) in June for our workshop, “Catalyze Agentic Commerce — How To Move From FOMO To Focus.”]]></description>
		
		
		
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		<title>Anthropic’s Claude Rolls Out End-User Identity Verification</title>
		<link>https://www.forrester.com/blogs/anthropic-claude-rolls-out-end-user-identity-verification-idv/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Mon, 04 May 2026 15:13:16 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
		<category><![CDATA[Security management]]></category>
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					<description><![CDATA[Anthropic is now requiring select users to successfully complete a physical government-issued ID document verification (PIDV) process “for a few use cases,” although those use cases are not currently specified. Anthropic is the data controller in the process and will be using identify verification (IDV) provider Persona Identities to conduct the IDV process. IDV prompts [&#8230;]]]></description>
		
		
		
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		<title>Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth</title>
		<link>https://www.forrester.com/blogs/marketing-program-proliferation-hurts-customer-experience-and-limits-business-growth/</link>
		
		<dc:creator><![CDATA[Naomi Marr]]></dc:creator>
		<pubDate>Mon, 04 May 2026 13:46:34 +0000</pubDate>
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		<guid isPermaLink="false">https://www.forrester.com/?p=295881</guid>

					<description><![CDATA[More programs don’t equal better outcomes. As buyer behavior changes, traditional channel-driven marketing programs are creating friction and inefficiency. This post explores Forrester’s research on marketing program orchestration and a practical workflow teams can use to reduce overlap and drive revenue impact.]]></description>
		
		
		
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		<title>Circular IT And Factual ESG Data Are Becoming Architecture Decisions</title>
		<link>https://www.forrester.com/blogs/circular-it-and-factual-esg-data-are-becoming-architecture-decisions/</link>
		
		<dc:creator><![CDATA[Stéphane Vanrechem]]></dc:creator>
		<pubDate>Mon, 04 May 2026 08:31:19 +0000</pubDate>
				<category><![CDATA[Business Value]]></category>
		<category><![CDATA[Climate Action]]></category>
		<category><![CDATA[Forr The Planet]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
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		<category><![CDATA[Responsible AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=295163</guid>

					<description><![CDATA[As global CO₂ emissions continue to rise, IT stands out as one of the fastest‑growing contributors, driven by expanding digital estates, accelerating AI investments, and rapidly growing data center demand. This reality is reshaping expectations for enterprise architecture (EA). Architects are no longer asked only to optimize cost, performance, and resilience. They are increasingly expected [&#8230;]]]></description>
		
		
		
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		<title>Why Scaling Products Without Architecture Slows You Down</title>
		<link>https://www.forrester.com/blogs/why-scaling-products-without-architecture-slows-you-down/</link>
		
		<dc:creator><![CDATA[Stéphane Vanrechem]]></dc:creator>
		<pubDate>Mon, 04 May 2026 08:30:43 +0000</pubDate>
				<category><![CDATA[Agile]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital product management]]></category>
		<category><![CDATA[enterprise architecture]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=292408</guid>

					<description><![CDATA[Product-centric operating models are now the default aspiration for digital organizations. Agile adoption continues to rise. Our data shows that 55% of firms in North America and Europe now use agile or product-centric ways of working, up double digits since 2023, while APAC adoption is approaching 50%. The promise is compelling: faster value delivery, empowered [&#8230;]]]></description>
		
		
		
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