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		<title>Highlights From UserTesting’s Crafted 2026: Build Fast, Build Right</title>
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		<dc:creator><![CDATA[Senem Guler Biyikli]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 17:58:27 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[On May 28, we joined the research community at UserTesting’s Crafted event in Seattle. The energy was palpable, with passionate researchers and designers eager to evolve their craft responsibly and effectively in the age of AI. A clear takeaway of the event was that building fast doesn’t matter if you’re not building the right thing. As AI makes creation easier, decisions [&#8230;]]]></description>
		
		
		
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		<title>Agentic Software Development Takes The Lead: From Code Assistants To Orchestrated SDLC Agents</title>
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		<dc:creator><![CDATA[Diego Lo Giudice]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 16:26:26 +0000</pubDate>
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					<description><![CDATA[So far in 2026, software development has already crossed a clear threshold. Generative AI is no longer just helping developers to write code faster; it is reshaping how software is planned, built, tested, and delivered. Forrester’s recent report on The State Of Agentic Software Development, 2026 shows that TuringBots are now becoming agentic, not just [&#8230;]]]></description>
		
		
		
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		<title>Money20/20 Europe 2026: Intelligent Finance Takes Shape</title>
		<link>https://www.forrester.com/blogs/money20-20-europe-2026-intelligent-finance-takes-shape/</link>
		
		<dc:creator><![CDATA[Aurelie L'Hostis]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 15:11:04 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[financial services]]></category>
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					<description><![CDATA[Money20/20 Europe 2026 reveals how agentic AI, programmable money, and trust are reshaping finance into an intelligent, AI‑driven ecosystem.]]></description>
		
		
		
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		<title>Have We Turned The Corner On CX Quality?</title>
		<link>https://www.forrester.com/blogs/have-we-turned-the-corner-on-cx-quality/</link>
		
		<dc:creator><![CDATA[Pete Jacques]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 14:00:55 +0000</pubDate>
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		<category><![CDATA[consumer loyalty]]></category>
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					<description><![CDATA[While North America shows early signs of recovery following the last few years of decline, the picture elsewhere remains less clear. Read the main takeaways from our 2026 global Customer Experience Index rankings.]]></description>
		
		
		
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		<title>A New Case For B2B Review Sites Has Entered The Chat</title>
		<link>https://www.forrester.com/blogs/a-new-case-for-b2b-review-sites-has-entered-the-chat/</link>
		
		<dc:creator><![CDATA[Amy Bills]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 14:00:53 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=298718</guid>

					<description><![CDATA[B2B review sites have long been part of the B2B marketing toolkit. Now, review-site relationships have taken on another use case: answer engine optimization.]]></description>
		
		
		
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		<title>Forrester’s 2026 BX Index™ Rankings: North American Brands Make Gains; Europe And Asia Are More Constrained</title>
		<link>https://www.forrester.com/blogs/forresters-2026-bx-index-rankings-north-american-brands-make-gains-europe-and-asia-are-more-constrained/</link>
		
		<dc:creator><![CDATA[Dipanjan Chatterjee]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 14:00:37 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
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					<description><![CDATA[Forrester’s 2026 Brand Experience Index reveals where brand perception is strengthening and where it’s stalling. Read about the high-level shifts across regions and industries this year.]]></description>
		
		
		
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		<title>What AI Really Means For Design (No, You Shouldn’t Fire Your Designers)</title>
		<link>https://www.forrester.com/blogs/what-ai-really-means-for-design-no-you-shouldnt-fire-your-designers/</link>
		
		<dc:creator><![CDATA[Gina Bhawalkar]]></dc:creator>
		<pubDate>Mon, 08 Jun 2026 13:42:50 +0000</pubDate>
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					<description><![CDATA[Learn how AI is transforming — not replacing — human-centered design, accelerating workflows, and helping teams deliver better customer experiences.]]></description>
		
		
		
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		<title>Developer Relations Is Not (Just) Marketing</title>
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		<dc:creator><![CDATA[Andrew Cornwall]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 20:16:28 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[If you’ve got a product that’s aimed at developers but consider developer relations as solely a marketing function, you’re making a mistake. You might find: Competitors appear to have insights that your marketing team misses. Your products lack key features compared to others on the market while you spend time building things that your metrics [&#8230;]]]></description>
		
		
		
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		<title>Strategy: Batteries Required, Discipline Sold Separately (Part 2)</title>
		<link>https://www.forrester.com/blogs/part-2-strategy-batteries-required-discipline-sold-separately/</link>
		
		<dc:creator><![CDATA[Joseph Schiavone]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 20:58:09 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[CIO insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=297877</guid>

					<description><![CDATA[Welcome back! Last time, we cracked open the box and discovered that the “strategy” was really a stack of inherited decisions, held together with assumptions, good intentions, a few layers of duct tape, and the occasional vendor relationship nobody can fully explain. We watched it come apart under a divestiture, get reassembled in real time, [&#8230;]]]></description>
		
		
		
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		<title>Unlock Your AI Opportunity At Forrester’s AI Forums</title>
		<link>https://www.forrester.com/blogs/unlock-your-ai-opportunity-at-forresters-ai-forums/</link>
		
		<dc:creator><![CDATA[Sharyn Leaver]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 14:00:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[Join us in Singapore or Sydney to learn how to turn AI momentum into measurable advantage. Our AI Forums are geared toward technology, security, marketing, and customer experience leaders and teams.]]></description>
		
		
		
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