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		<title>SUSECON 2026: From Open Infrastructure To Operational Sovereignty</title>
		<link>https://www.forrester.com/blogs/susecon-2026-from-open-infrastructure-to-operational-sovereignty/</link>
		
		<dc:creator><![CDATA[Brent Ellis]]></dc:creator>
		<pubDate>Fri, 01 May 2026 19:03:44 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
		<category><![CDATA[Cloud Security]]></category>
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					<description><![CDATA[SUSECON 2026 in Prague marked a clear advance on the platform pillars SUSE introduced a year earlier in Orlando — and a more forceful articulation of its choice narrative. SUSE argued that choice only matters if it can be operationalized: enabling sovereign workload control and resilience not just to technical failure but to economic and [&#8230;]]]></description>
		
		
		
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		<title>Atlassian And ServiceNow: The Dominant AI-Enabled IT Management Platforms Lean Into Context Graphs</title>
		<link>https://www.forrester.com/blogs/atlassian-and-servicenow-the-dominant-ai-enabled-it-management-platforms-lean-into-context-graphs/</link>
		
		<dc:creator><![CDATA[Charles Betz]]></dc:creator>
		<pubDate>Fri, 01 May 2026 18:58:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[A two-years-later follow-up to ServiceNow And Atlassian: The Rise Of IT Management Platforms (July 2024) and a continuation of Context Graphs Are A Convergence, Not An Invention (April 2026) Most public discussion of enterprise AI still fixates on models, GPUs, and benchmarks. That focus misses where durable value is actually being created. The hard work [&#8230;]]]></description>
		
		
		
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		<title>Building The Human Foundation Of The AI-Powered Enterprise</title>
		<link>https://www.forrester.com/blogs/building-the-human-foundation-of-the-ai-powered-enterprise/</link>
		
		<dc:creator><![CDATA[Rusty Warner]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 18:13:56 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B CX]]></category>
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		<category><![CDATA[customer centricity]]></category>
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					<description><![CDATA[As organizations rush to deploy AI, too many forget the people it’s meant to serve. A human‑first foundation is what separates AI that frustrates from AI that truly drives better experiences.]]></description>
		
		
		
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		<title>GenAI Is Rebuilding Search, And Google is Still Winning (Q1 2026 Search Revenue Up 19% YoY)</title>
		<link>https://www.forrester.com/blogs/genai-is-rebuilding-search-and-google-is-still-winning-q1-2026-search-revenue-up-19-yoy/</link>
		
		<dc:creator><![CDATA[Keith Johnston]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 14:10:24 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Every tech cycle needs a good funeral: a villain to bury and a hero to crown. In genAI’s version of the story, kill advertising (again) and Google (search) is dead. The plot is tidy: GenAI replaces searching, ads become obsolete, and the web finally escapes the “attention tax.” It’s a satisfying story. Clean. Moral. Wrong. [&#8230;]]]></description>
		
		
		
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		<title>Spring-Clean Your Customer Data For Consumer Personalization Programs</title>
		<link>https://www.forrester.com/blogs/spring-clean-your-customer-data-for-consumer-personalization-programs/</link>
		
		<dc:creator><![CDATA[Jessica Liu]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 02:53:58 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296373</guid>

					<description><![CDATA[Every year, the arrival of spring brings open windows and blossoming trees. For many, it’s also time for spring cleaning. Whether you love or hate the spring-clean, it’s an important ritual in ushering in the warmer seasons. This year, we recommend extending your spring cleaning ritual to your company’s customer data for consumer personalization programs. [&#8230;]]]></description>
		
		
		
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		<title>The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America</title>
		<link>https://www.forrester.com/blogs/parting-thoughts-b2b-summit-north-america-2026/</link>
		
		<dc:creator><![CDATA[Dave Frankland]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 21:50:04 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[B2B Summit North America made one thing clear: Leaders know the ground is shifting, and they’re ready to adapt. Across three days, conversations centered on navigating the GTM singularity with confidence, alignment, and optimism.]]></description>
		
		
		
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		<title>Why Strategic Portfolio Management Is Entering A New Era</title>
		<link>https://www.forrester.com/blogs/why-strategic-portfolio-management-is-entering-a-new-era/</link>
		
		<dc:creator><![CDATA[Margo Visitacion]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 15:41:45 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Key Insights From The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026 Strategic portfolio management (SPM) has quietly become one of the most critical capabilities for enterprises navigating constant disruption. As organizations juggle digital transformation, AI investments, regulatory pressure, and cost optimization, the ability to align strategy, funding, and execution has never mattered more. That’s why my latest research, The [&#8230;]]]></description>
		
		
		
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		<title>How Google Pay Is Using UPI Circle To Reach Young Banking Customers In India</title>
		<link>https://www.forrester.com/blogs/how-google-pay-is-using-upi-circle-to-reach-young-bank-customers-in-india/</link>
		
		<dc:creator><![CDATA[Pushpa Marwal]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 11:11:41 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296482</guid>

					<description><![CDATA[If you’re a retail banking leader in India, your future customer may already be learning how digital money works — and it may not be through your bank. This isn’t a future scenario; it’s happening now. While bank digital teams debate how much control is “too much,” customers have been clear about what they want: [&#8230;]]]></description>
		
		
		
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		<title>The Real AI ROI Problem Isn’t Technology — It’s Measurement</title>
		<link>https://www.forrester.com/blogs/the-real-ai-roi-problem-isnt-technology-its-measurement/</link>
		
		<dc:creator><![CDATA[Brian Hopkins]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 19:13:12 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296385</guid>

					<description><![CDATA[AI investment is accelerating faster than enterprises’ confidence in its returns. Boards want clarity, CFOs want numbers they can defend, and technology leaders want to scale what works. Yet many AI conversations still end the same way: “We know it’s valuable — we just can’t prove it.” That disconnect isn’t caused by weak models or [&#8230;]]]></description>
		
		
		
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		<title>SLED Leaders: Use IT Spend Management To Manage Budget Pressures</title>
		<link>https://www.forrester.com/blogs/sled-leaders-use-it-spend-management-to-manage-budget-pressures/</link>
		
		<dc:creator><![CDATA[Greg Zorella]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 19:03:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296390</guid>

					<description><![CDATA[What does Forrester’s IT spend management framework mean for state, local, and educational (SLED) tech leaders? I connected with Yessica Jones, a former State of Arkansas CIO who recently joined the Forrester team, on this topic, and it produced some interesting observations: SLED tech leaders are not expecting funding cuts. In fact, in a recent [&#8230;]]]></description>
		
		
		
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