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		<title>Board Of Clients, 2026</title>
		<link>https://www.forrester.com/blogs/board-of-clients-2026/</link>
		
		<dc:creator><![CDATA[George Colony]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 20:25:56 +0000</pubDate>
				<category><![CDATA[The Counterintuitive CEO]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306326</guid>

					<description><![CDATA[Way back in the late 1990s, Forrester convened its first Board of Clients — a group of customers that advised us on acquisitions, research, and product direction. Members serve for three yearly meetings (before becoming emeritus), and they have had outsized influence on the strategy of the company. This week, the Board convened for a [&#8230;]]]></description>
		
		
		
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		<title>Open-Weight Models Are Proliferating, But The Platform Race Matters More</title>
		<link>https://www.forrester.com/blogs/open-weight-models-are-proliferating-but-the-platform-race-matters-more/</link>
		
		<dc:creator><![CDATA[Mike Gualtieri]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 18:37:27 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Consulting]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[AI Services]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
		<category><![CDATA[Cloud Security]]></category>
		<category><![CDATA[open source AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306339</guid>

					<description><![CDATA[Last week, AI startup Reflection released a new open weight model, Beam, claiming parity with leading Chinese open models and at only “a fraction of the token cost and inference time.” Days later, Mistral introduced open-weight model Mistral Large 4 (ML4), nicknamed Le Chonk in reference to its 1 trillion parameters. Taken together, these models [&#8230;]]]></description>
		
		
		
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		<title>Partner Ecosystems Earned Their Strategic Seat At The Table — Now What?</title>
		<link>https://www.forrester.com/blogs/partner-ecosystems-earned-their-strategic-seat-at-the-table-now-what/</link>
		
		<dc:creator><![CDATA[Kathy Contreras]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 15:26:01 +0000</pubDate>
				<category><![CDATA[Channel Marketing]]></category>
		<category><![CDATA[Channel Partners]]></category>
		<category><![CDATA[Partner Ecosystem Marketing]]></category>
		<category><![CDATA[Partner Ecosystems]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306307</guid>

					<description><![CDATA[Partner Ecosystem Strategy Is Business Strategy For years, B2B partner ecosystem leaders have worked to prove that partner ecosystems deserve strategic attention. Our latest survey data suggests that this battle has largely been won. According to The State Of B2B Partner Ecosystems, 2026, 70% of partner ecosystem and channel marketing decision-makers say that orchestrating or [&#8230;]]]></description>
		
		
		
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		<title>Has Your Partner Demand Strategy Kept Up With Your Evolving Partner Ecosystem?</title>
		<link>https://www.forrester.com/blogs/has-your-partner-demand-strategy-kept-up-with-your-evolving-partner-ecosystem/</link>
		
		<dc:creator><![CDATA[Kathy Contreras]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 15:22:06 +0000</pubDate>
				<category><![CDATA[Channel Marketing]]></category>
		<category><![CDATA[Channel Partners]]></category>
		<category><![CDATA[Channel Sales]]></category>
		<category><![CDATA[Partner Ecosystem Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306315</guid>

					<description><![CDATA[B2B partner ecosystems are becoming larger, more diverse, and more complex, yet some organizations continue to apply an outdated, single partner demand strategy across fundamentally different partner business models. The consequences are clear: Investments are misaligned, resources are spread inefficiently, partner engagement suffers, and demand performance falls short of expectations — the opposite of driving [&#8230;]]]></description>
		
		
		
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		<title>For Service Providers, AI Giveth And AI Taketh Away</title>
		<link>https://www.forrester.com/blogs/for-service-providers-ai-giveth-and-ai-taketh-away/</link>
		
		<dc:creator><![CDATA[Ted Schadler]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 13:12:54 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306238</guid>

					<description><![CDATA[In Q2 2026, service provider revenues were up a little, bookings were mostly flat, and revenue/employee were up nominally. The technology services industry has struggled to grow over the past two years as AI accelerates service delivery, thus undermining its core engine of growth: headcount and billable hours. Beginning late last year, providers began to [&#8230;]]]></description>
		
		
		
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		<title>Greater Pressure And Influence Define B2B Marketers’ Outlook</title>
		<link>https://www.forrester.com/blogs/greater-pressure-and-influence-define-b2b-marketers-outlook/</link>
		
		<dc:creator><![CDATA[Matthew Selheimer]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 00:04:49 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306252</guid>

					<description><![CDATA[Now that we’re well into the second half of the year, we wanted to share some insights into how B2B marketing leaders are feeling about the state of their business and the profession. After Q2, we polled senior decision-makers in our B2B marketing online community and their responses tell a nuanced story. Business performance has [&#8230;]]]></description>
		
		
		
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		<title>Portfolio Marketing’s AI Honeymoon Is Over — Now The Real Work Begins</title>
		<link>https://www.forrester.com/blogs/portfolio-marketings-ai-honeymoon-is-over-now-the-real-work-begins/</link>
		
		<dc:creator><![CDATA[John Buten]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 17:50:59 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Portfolio Marketing]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305397</guid>

					<description><![CDATA[Most portfolio marketers have experienced their first AI victory — and probably their second, maybe even their third. They’re producing content faster. Competitive analysis is much easier. They may have even created a synthetic buyer persona. Nailed it! Mission accomplished! MBO unlocked! But not so fast. We still need to answer the question, “How should [&#8230;]]]></description>
		
		
		
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		<title>The Endpoint Has Changed, And Security Must Adapt</title>
		<link>https://www.forrester.com/blogs/the-endpoint-has-changed-and-security-must-adapt/</link>
		
		<dc:creator><![CDATA[Paddy Harrington]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 15:48:36 +0000</pubDate>
				<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Endpoint Security]]></category>
		<category><![CDATA[security architecture]]></category>
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					<description><![CDATA[The environments where employees work have evolved faster than the security models designed to protect them. From browsers to AI-enabled workflows, security teams must adapt to a workplace that extends well beyond the traditional desktop and laptop.]]></description>
		
		
		
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		<title>Your Software Supply Chain Risk Doesn’t Stop At Your Suppliers</title>
		<link>https://www.forrester.com/blogs/your-software-supply-chain-risk-doesnt-stop-at-your-suppliers/</link>
		
		<dc:creator><![CDATA[Janet Worthington]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 15:23:52 +0000</pubDate>
				<category><![CDATA[Application Security]]></category>
		<category><![CDATA[CISO Trends]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306173</guid>

					<description><![CDATA[Software supply chain security is no longer just about knowing which open-source libraries are in your applications. Attackers are compromising developer environments, build systems, trusted distribution channels, and even security tools such as container security and infrastructure-as-code scanning tools. AI now adds another layer of dependencies to evaluate and protect. The result is an interconnected [&#8230;]]]></description>
		
		
		
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		<title>AI Won’t Save RevOps — It Will Redefine It</title>
		<link>https://www.forrester.com/blogs/ai-wont-save-revops-it-will-redefine-it/</link>
		
		<dc:creator><![CDATA[Laura Cross]]></dc:creator>
		<pubDate>Thu, 15 Oct 2026 15:11:38 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Revenue Operations]]></category>
		<category><![CDATA[Sales Operations]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306177</guid>

					<description><![CDATA[AI is absorbing many of the activities that have traditionally defined revenue operations. That doesn’t make RevOps irrelevant — it makes its current mandate obsolete. Learn why RevOps leaders must shift from operating processes to architecting how people, data, technology, and AI make and execute revenue decisions.]]></description>
		
		
		
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