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		<title>The Boring Truth About AI</title>
		<link>https://www.forrester.com/blogs/the-boring-truth-about-ai/</link>
		
		<dc:creator><![CDATA[Mark Moccia]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 17:55:44 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Business Technology (BT)]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<category><![CDATA[Technology]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303673</guid>

					<description><![CDATA[The Boring Truth About AI Everyone and their grandmother is talking about AI, and it’s just not interesting anymore. Let’s face it, once a technology topic becomes kitchen table conversation fodder, tech pros grow weary of discussing it. Yet, every vendor has a “game-changing” solution you should buy, every staffing firm has highly-trained AI specialists, [&#8230;]]]></description>
		
		
		
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		<title>Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org</title>
		<link>https://www.forrester.com/blogs/welcome-back-peter-kim-forresters-vp-principal-analyst-covering-the-ai-enabled-b2c-marketing-org/</link>
		
		<dc:creator><![CDATA[Mike Proulx]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 15:38:11 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303544</guid>

					<description><![CDATA[One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” And to be honest, that’s a loaded question, as it assumes that the org chart is the problem. (Spoiler: Most often, it’s not.) But AI is already changing how marketing gets done, who does it, [&#8230;]]]></description>
		
		
		
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		<title>Microdramas: Three Surprisingly Wrong Stereotypes</title>
		<link>https://www.forrester.com/blogs/microdramas-three-surprisingly-wrong-stereotypes/</link>
		
		<dc:creator><![CDATA[Mike Proulx]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 13:28:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Streaming]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302990</guid>

					<description><![CDATA[Microdramas — one of the fastest-growing new entertainment formats you’ve probably never heard of — are finding audiences in unexpected places. Built for feeds, powered by algorithms, and consumed in minutes, this serialized mobile-native storytelling is gaining traction … and quickly. Forrester’s newly published data overview report, Inside The Mainstreaming Of Microdramas, examines who watches [&#8230;]]]></description>
		
		
		
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		<title>Why Smart Workday Buyers Negotiate Beyond The Subscription</title>
		<link>https://www.forrester.com/blogs/why-smart-workday-buyers-negotiate-beyond-the-subscription/</link>
		
		<dc:creator><![CDATA[Akshara Naik Lopez]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 19:39:25 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Business Technology (BT)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303538</guid>

					<description><![CDATA[Many organizations still approach Workday negotiations as a software procurement exercise focused on maximizing discounts. That mindset misses where the real commercial risks and opportunities reside. As Workday expands its platform footprint, AI capabilities, and commercial models, buyers are making decisions that will influence costs, flexibility, and negotiating leverage long after the initial contract is [&#8230;]]]></description>
		
		
		
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		<title>AEO Will Be Won With Solutions That Provide Intelligence, Orchestration, And Outcomes</title>
		<link>https://www.forrester.com/blogs/aeo-will-be-won-with-solutions-that-provide-intelligence-orchestration-and-outcomes/</link>
		
		<dc:creator><![CDATA[Nikhil Lai]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 16:37:15 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[marketing measurement & optimization]]></category>
		<category><![CDATA[Marketing Technology (martech)]]></category>
		<category><![CDATA[vendor selection]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303521</guid>

					<description><![CDATA[Answer engines such as ChatGPT, AI Mode, and Claude mediate brand growth. They institutionalize word of mouth, determine consideration sets, and increasingly monetize. Marketers eager to influence how answer engines perceive their brands are rushing to enact answer engine optimization (AEO) best practices, connect roles critical to AEO, and mature AEO competencies. As they do, [&#8230;]]]></description>
		
		
		
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		<title>Meet The Winners Of The 2026 B2B Awards And Hear Their Stories Live At B2B Forum EMEA</title>
		<link>https://www.forrester.com/blogs/meet-the-winners-of-the-2026-b2b-awards-and-hear-their-stories-live-at-b2b-forum-emea/</link>
		
		<dc:creator><![CDATA[Christina Schmitt]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 15:00:29 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[EMEA]]></category>
		<category><![CDATA[Europe]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303392</guid>

					<description><![CDATA[In London, we’ll celebrate two organizations that have raised the bar for how to operate, collaborate, and grow. Get a preview of their stories and join us later this month to learn more.]]></description>
		
		
		
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		<title>AI Can Rewrite Code, But It Cannot Recover Intent</title>
		<link>https://www.forrester.com/blogs/ai-can-rewrite-code-but-it-cannot-recover-intent/</link>
		
		<dc:creator><![CDATA[Biswajeet Mahapatra]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 14:42:14 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI Services]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Digital Transformation]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303499</guid>

					<description><![CDATA[For decades, critical applications have accumulated business rules, integrations, workarounds, and dependencies faster than organizations could document them. Documentation is incomplete, the original developers have moved on, and application specialists are retiring — taking their with critical institutional knowledge with them. The result is a business problem disguised as a technology challenge. Modernization teams encounter [&#8230;]]]></description>
		
		
		
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		<title>B2C CDPs Enter Their Utility Era: Data Is The Foundation, But Outcomes Drive Investment</title>
		<link>https://www.forrester.com/blogs/b2c-cdps-enter-their-utility-era-data-is-the-foundation-but-outcomes-drive-investment/</link>
		
		<dc:creator><![CDATA[Joe Stanhope]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 16:33:43 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Marketing Technology (martech)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303462</guid>

					<description><![CDATA[The customer data platform (CDP) category is graduating to a new phase. Marketers have unprecedented expectations for data as AI utilization explodes and marketing demands sophisticated insights, personalization, cross-channel execution, and measurability. To power the next generation of tools and customer engagement, marketers expect CDPs to provide more than data transit; they expect data utility. [&#8230;]]]></description>
		
		
		
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		<title>Announcing The Inaugural Risk Consulting Services Landscape, Q3 2026</title>
		<link>https://www.forrester.com/blogs/announcing-the-inaugural-risk-consulting-services-landscape-q3-2026/</link>
		
		<dc:creator><![CDATA[Paul McKay]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 08:21:59 +0000</pubDate>
				<category><![CDATA[GRC - Governance, Risk, And Compliance]]></category>
		<category><![CDATA[risk management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303441</guid>

					<description><![CDATA[This week, I published The Risk Consulting Services Landscape, Q3 2026 (Forrester clients only). This is our first review of the landscape for risk consulting firms advising risk, compliance, and internal audit leaders. Until the introduction of AI in late 2022, services offered by risk consulting firms had changed little since I hung up my consultant [&#8230;]]]></description>
		
		
		
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		<title>Intent Is The New Epicenter Of Agentic Security</title>
		<link>https://www.forrester.com/blogs/intent-is-the-new-epicenter-of-agentic-security/</link>
		
		<dc:creator><![CDATA[Jeff Pollard]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 14:31:01 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[AI Services]]></category>
		<category><![CDATA[Application Security]]></category>
		<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Cybersecurity Trends]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Responsible AI]]></category>
		<category><![CDATA[Security management]]></category>
		<category><![CDATA[Security Services]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303389</guid>

					<description><![CDATA[Cybersecurity spent decades trying to stop things from happening, identifying them, and then investigating what happened. Agentic AI challenges us with a much more difficult question: What was the system trying to do? Agents don’t just execute instructions. They interpret objectives, select tools, access data, cross systems, and change tactics. In most cases, a user [&#8230;]]]></description>
		
		
		
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