<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:podcast="https://podcastindex.org/namespace/1.0"
xmlns:rawvoice="https://blubrry.com/developer/rawvoice-rss/"
>

<channel>
	<title>Featured Blogs - Forrester</title>
	<atom:link href="https://www.forrester.com/blogs/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.forrester.com/blogs/</link>
	<description></description>
	<lastBuildDate>Thu, 01 Oct 2026 21:35:51 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.1.2</generator>

<image>
	<url>https://go.forrester.com/wp-content/uploads/2021/10/cropped-icon_512.c2nfSw_xZ0-150x150.png</url>
	<title>Featured Blogs - Forrester</title>
	<link>https://www.forrester.com/blogs/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<atom:link rel="hub" href="https://pubsubhubbub.appspot.com/" />
	<itunes:author>Forrester</itunes:author>
	<itunes:explicit>false</itunes:explicit>
	<itunes:image href="https://go.forrester.com/wp-content/uploads/2022/01/WIM-Id-@3000px-2.jpg" />
	<itunes:owner>
		<itunes:name>Forrester</itunes:name>
		<itunes:email>podcast@forrester.com</itunes:email>
	</itunes:owner>
	<podcast:medium>podcast</podcast:medium>
	<image>
		<title>Featured Blogs - Forrester</title>
		<url>https://go.forrester.com/wp-content/uploads/2022/01/WIM-Id-@3000px-2.jpg</url>
		<link>https://www.forrester.com/blogs/</link>
	</image>
	<itunes:category text="News">
		<itunes:category text="Business News" />
	</itunes:category>
	<podcast:podping usesPodping="true" />
	<item>
		<title>Oktane 2026 Recap: Okta Announces A Unified IAM Control Plane, With Agent Governance And Identity Details Remaining Unclear</title>
		<link>https://www.forrester.com/blogs/oktane-2026-recap-okta-announces-a-unified-iam-control-plane-with-agent-governance-and-identity-details-remaining-unclear/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 20:32:53 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
		<category><![CDATA[Security management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305296</guid>

					<description><![CDATA[At last week’s Oktane conference in Las Vegas, Okta unveiled its ambitious vision for transforming the Okta platform into a control plane for AI agents and extending deeper into AI security. The strategy was reflected throughout the event’s keynotes and product announcements, which focused heavily on agent identity, runtime authorization, agent-to-agent interactions, and ecosystem collaboration. [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Lessons Learned From The Forrester Wave™: Conversational AI Platforms For Customer Service, Q2 2026</title>
		<link>https://www.forrester.com/blogs/lessons-learned-from-the-forrester-wave-conversational-ai-platforms-for-customer-service-q2-2026/</link>
		
		<dc:creator><![CDATA[Max Ball]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 16:17:11 +0000</pubDate>
				<category><![CDATA[Customer Experience Measurement]]></category>
		<category><![CDATA[Customer Service Solutions]]></category>
		<category><![CDATA[digital business]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305098</guid>

					<description><![CDATA[Learn key lessons about deploying conversational AI from practitioners who have delivered self-service applications for their organization.]]></description>
		
		
		
			</item>
		<item>
		<title>How To Stop Rogue AI</title>
		<link>https://www.forrester.com/blogs/how-to-stop-rogue-ai/</link>
		
		<dc:creator><![CDATA[Brian Hopkins]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 14:02:50 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[open source AI]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305173</guid>

					<description><![CDATA[A model does not have to be smarter than us to be a problem. It needs a goal that it is certain about, the resources to keep pursuing it, and no one watching. Two of those three exist already. We took one doom scenario apart to find out how worried enterprises should be.]]></description>
		
		
		
			</item>
		<item>
		<title>Conversational Commerce Moves Closer To Mainstream Reality</title>
		<link>https://www.forrester.com/blogs/conversational-commerce-moves-closer-to-mainstream-reality/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 13:10:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[Retail Trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305220</guid>

					<description><![CDATA[Recent moves from major players in the market are embedding both commerce and conversation into more experiences — learn more.]]></description>
		
		
		
			</item>
		<item>
		<title>The AI Doomsday Circus: Don’t “Step Right Up!”</title>
		<link>https://www.forrester.com/blogs/the-ai-doomsday-circus-dont-step-right-up/</link>
		
		<dc:creator><![CDATA[Sharyn Leaver]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 16:02:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Security management]]></category>
		<category><![CDATA[security risk management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305170</guid>

					<description><![CDATA[Don’t let AI doomsday headlines dictate your strategy. Stay grounded in what’s real, manage the risks you can control, and focus on the investments most likely to create new value.]]></description>
		
		
		
			</item>
		<item>
		<title>Announcing The Forrester Wave™: Proactive Security Platforms, Q3 2026</title>
		<link>https://www.forrester.com/blogs/announcing-the-forrester-wave-proactive-security-platforms-q3-2026/</link>
		
		<dc:creator><![CDATA[Erik Nost]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 14:40:05 +0000</pubDate>
				<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[security architecture]]></category>
		<category><![CDATA[Security management]]></category>
		<category><![CDATA[security risk management]]></category>
		<category><![CDATA[Zero Trust]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305119</guid>

					<description><![CDATA[Last week, we released The Forrester Wave™: Proactive Security Platforms, Q3 2026. This is the first evaluation of this market under this title, which has evolved from attack surface management and unified vulnerability management. Security teams have increasingly turned to vulnerability risk management, attack surface management, and exposure management to decide which weaknesses matter most. [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Five Questions Ahead Of Accenture’s Earnings Report For Q4 2026</title>
		<link>https://www.forrester.com/blogs/five-questions-ahead-of-accentures-earnings-report-for-q4-2026/</link>
		
		<dc:creator><![CDATA[Jay Pattisall]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 11:49:37 +0000</pubDate>
				<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<category><![CDATA[customer experience]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305126</guid>

					<description><![CDATA[As Accenture prepares to report its fourth-quarter and full-year fiscal 2026 financial results this Thursday, October 1, the tech consultancy has several market factors to lean on, including durable managed services growth, healthy bookings, and AI becoming commercially viable. Another interesting dynamic is that Accenture Song’s strategic importance is growing even as reporting visibility for [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Predictions 2027: It’s Going To Be Another “Hold My Beer” Kind Of Year For Security And Risk</title>
		<link>https://www.forrester.com/blogs/predictions-2027-its-going-to-be-another-hold-my-beer-kind-of-year-for-security-and-risk/</link>
		
		<dc:creator><![CDATA[James Plouffe]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 08:00:51 +0000</pubDate>
				<category><![CDATA[Cybersecurity Trends]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[Security management]]></category>
		<category><![CDATA[security risk management]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Predictions 2027]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304742</guid>

					<description><![CDATA[AI failures, global outages, and physical disruptions will put security and risk leaders to the test in 2027. Explore three Forrester predictions and the steps organizations can take to strengthen governance, resilience, and readiness.]]></description>
		
		
		
			</item>
		<item>
		<title>Predictions 2027: Europe Wants Control But Can’t Pull The Plug</title>
		<link>https://www.forrester.com/blogs/predictions-2027-europe-wants-control-but-cant-pull-the-plug/</link>
		
		<dc:creator><![CDATA[Martin Gill]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 08:00:11 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[Predictions 2027]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303858</guid>

					<description><![CDATA[The debate over digital sovereignty is entering a new phase. In 2027, European leaders will move beyond ambition to action, making pragmatic decisions about what to localize, what to protect, and where global dependencies still make strategic sense.]]></description>
		
		
		
			</item>
		<item>
		<title>As AI Adoption Surges In B2B Marketing, Work Is Changing</title>
		<link>https://www.forrester.com/blogs/as-ai-adoption-surges-in-b2b-marketing-work-is-changing/</link>
		
		<dc:creator><![CDATA[Ian Bruce]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 17:59:24 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[Marketing Technology (martech)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305105</guid>

					<description><![CDATA[Across B2B marketing, AI is no longer an emerging technology for experimentation or being tested on the sidelines. It’s now a core part of how marketing organizations operate, and it is already reshaping marketing teams. AI Is Nearing Majority Adoption Across Marketing Use Cases Forrester’s latest research shows that AI is now widely in production [&#8230;]]]></description>
		
		
		
			</item>
	</channel>
</rss>

<!-- plugin=object-cache-pro client=phpredis metric#hits=1195 metric#misses=6 metric#hit-ratio=99.5 metric#bytes=1552145 metric#prefetches=126 metric#store-reads=22 metric#store-writes=2 metric#store-hits=136 metric#store-misses=0 metric#sql-queries=10 metric#ms-total=221.27 metric#ms-cache=10.47 metric#ms-cache-avg=0.4551 metric#ms-cache-ratio=4.7 -->
