Seo Sarasota, Search Engine Optimization Tips,Florida

In IIM Calcutta for Strategic management Graduation.

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Thu, 02 Jul 2009 23:39:23 PDT

Project presentation on Organized and unorganized Retail Sectors in India
APMC act
Licenses , permits for organized retailer
Even a small store needs 17 licenses

Google Wave – What do you Think ?

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Wed, 03 Jun 2009 05:59:32 PDT

Google Wave – What do you Think ? I believe its awesome and what that it means to us SEO’s and Marketers? Challenges. How many of us like challenges? I always love challenges and that’s one of the reasons why we are in business

Notes, Wiki that highlights, Google understood already and gives

Oh and the play back is pretty cool , Play back can also drill down to a particular person

Spelling errors - Corrects spelling errors

My guess is that Google will have an option to having it online after all that’s how they can target ads or give relevant SEPR

Collaborative editing, International language

Spelly - Dictionary – semantic web, understanding the context not just on words

Linky – Again understand the links and extensions

Blogy

Yes, No, May be Gadget – Games , Play back in Chess is awesome, What you can learn from what you did. Maps

Polls real time – The Poll bar moves

Twitter – Extensions, install , twave (wave of tweets)

Editing Images, adding alt tags, live editing – Fun J editing the same document at real time wow

Live meeting, conferences, seminars, questions,

Translator in different languages

I think everyone had a great time in the conference

So What can you as an SEO do?

Well Get ready for some real time updates, strategies ,

Let me give you an update and my views soon

Reputation Ranking System by Twitter ?

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Sat, 09 May 2009 11:25:27 PDT

Twitter's "reputation" ranking system.
If rolled out here are some of things that I would consider:

Time
Relevancy
The Number of updates
The Number of followers
Number of Following
Quality of the Followers and following
The number of updates
The number of updates by followers and those whom you follow
The Latest trends
The quality of the tweets about the trend
The number of tweets about the trend
The number of RT of the trend
The RT
The RT and the time
Blogs that talk about your twitter
Links that has the keyword in the # tags, @ etc
How time of the trend, the season
The number of @ within a tweet

I am going to write more about Twitter, Twitter Ranking System,. What can you do

So what do you have to say or share. Please feel free and let the community know

See you all soon, Please give some inputs on how to make this Blog a better Search Engine Marketing Blog

Cheers
Suresh

Twitter Search. Google Search. Where is Search Taking Us?

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Sat, 09 May 2009 11:04:18 PDT

Search Search Search Jargon

It' s going to be

RTSR Real Time Search Results ?
DETR - Discovery Engine Twitter Results ?
DESR - Discovery Engine Search Results ?
TESR - Twitter Engine Search Results ?

We will have to wait and see.

Local SEO in Search Camp India Chennai, Search Camp India Blog

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Mon, 02 Mar 2009 22:05:06 PST

Local SEO in Search Camp India Chennai

View more presentations from personalchefsuresh. (tags: local seo)

Search Camp India Tweets and Participants. Leave your Comments Here

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Sun, 01 Mar 2009 20:18:39 PST

Friends
I want to post a lot from search Camp India, but I believe there are other bloggers who are covering. Had a nice session and most of all. those all whom I spoke to and met are great, including beginners who are so eager to learn SEO. Welcome Abroad and enjoy the Trip. Please feel free to comment here if you have any questions. I know there were lot of people asking for some questions, Please post your questions in the comment here, so that you will get a lot of response from other Online Marketing Experts.
And it was nice to meet other like

Adam Lasnik from Google
Kiruba from Kiruba show
Syed from The Knowledge foundation

and those who volunteered for Search Camp, India, Keep up the Good work guys

Cheers
Suresh

Follow me in twitter: http://www.twitter.com/seobangalore

SEO Challenges related to Content for International Sites

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Mon, 02 Feb 2009 02:03:30 PST

Challenges for SEO : Content for International Sites
So what are some of the challenges you face while optimizing a website when it comes to Content?
We all know content is king, But how do you come with the content and what are the challenges you face while optimizing the site?

Imagine that the site is multilingual. How would you deal with it?
How about your content if you are targeting customers from all parts of the world? Some of the word used in American English is different from British English like Colour, optimise etc, so are you going to include all these phrases within your site??? Visitors who visit your site from the US will think that you there is a typo. How do you deal with this?
How about mispells within different phrases in different territories?
Translated pages, how do you translate in the first place? do you hire a translator ? If so, how do you communicate with them for specific phrases, a translated page need to be optimized as well. How do you optimize it? Do you take the extra step to learn some if the phrases?
It will be a real challenge for some of the sites that are targeting people from different parts of a specifc country, Imagine India for that matter, You will have to speak the native language for each city , state and district in some cases. Tamil speaking visitors from Coimbatore for example will be different from Chennnai tamil. How will they search.
And most of all, Google has its own search engines for each language. Hindi, Tamil etc. How do you optimize for that language?? Pretty scary ahh
And how about now with the search wiki, and personalized search results, when someone is logged into the Gmail, the search results will be entirely different from those who are not logged in. How do you optimize for both?
How about search wiki when someone votes for their fav sites, next time how do optimize?

Take an extra step and spend some time on keyword research and understand what that particular phrase means. Research on that keyword. Post your keywords and questions within a forum or a blog or to an expert in that particular language, you will be amazed by the answers you get. Take that and do your homework. research more using tools like Keyword research, Analytics keyword research tool, Google trends etc. Doing some research and searching on some of the keyword list, First you atleast need to have a basic keyword list by doing some homework. And using that keyword list do indepth study on that and other possible keywords and based on that keyword ask your translator or the content writer to come up with the content.

Optimizing different countries and spellings used in that country. And think about the slangs too. So how do you implement all those keywords within a site, well. this is my personal opinion, You have some pages that are not that important right? Like lets say your copyright page, your policy page, your FAQ page, Partners page, or create a additional page or write a blog post specifically for that region or country and include those keywords within those pages, chances are that if your other pages are ranking high these pages will also rank high for specific region. If you have created a local listings or may be a review from visitor from UK, or a tesimonial from that specific country, ask them to write a blog post or use their questions and include those keywords within those content. What you are doing here is, you optimize for both UK and US for example. If your target audience are from US lets say, 70% and 30 % UK, concentrate and writing and coming up with content for the 70 % in the important pages and use the rest of the pages for that 30 %

Mispells needs to be researched and as mentioned above, use those mispells in those pages.

Translated pages needs special attention, You again need to spend some time on that particular keywords, Ask to some of the non techie average people what that means to them, Will they use those keywords for searching, conduct a survey, use some of the bloggers to help you, they will be happy to help you, If anyone wants to know more about Tamil and wants to optimize and target people from Tamilnadu, I would be happy to give some inputs as a user.

Analytics, The best tool you can use to analyze and target the right audience. Find out the pattern and how people are using your site, How about the repeat visitor, how long they stay in your site? How about the pages, what pages are they visiting and staying . The Exit page, why? When and how they are exiting? Did they complete the goal before they exit, if not what was wrong. this needs a understanding of users, User behaviour, the site etc. Use Analytics in order to optimize and work on the Search Wiki page optimization and personalized SEO

What is your question? do you have any tips? Any inputs? feel free to comment here , we will dicsuss and share our thoughts

Hope you are having good year

Web Marketer's Learning Phase from IIM Bangalore

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Sat, 31 Jan 2009 22:37:28 PST

So Created this LinkedIn Group for EGMP. Executive General Management Program for XIII Batch and invited our Classmates, I am seeing a lot of Interest.

Lessons from IIM Bangalore from a Web Marketers perspective:

How to be Humble.
Learn to Unlearn. One of the important lesson, Learning to Unlearn. Empty ourselves, so that you can learn everything from the basics
Learn Basics of Life
Never thought that Spiritual Intelligence will be so important in today' s business world
Gandhi's teaching, Books. How today's world is trying to follow Gandhiji's Teachings - Fascinating
Green
Lots and lots of books - Economics, Philosophy, Biography
Sure we will be busy for a while
Cant believe I am back to learning phase after almost 12 years
Projects - How to use what they teach to put into real Life

Lessons from EGMP. IIM Bangalore to a SEO/Web Marketer

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Tue, 27 Jan 2009 05:34:43 PST

What can a SEO/Search Marketer or learn from EGMP(Executive General Management Program) IIM Bangalore?

A lot. Everything that is taught is a learning. From Finance, Economics, HR, Statistics, Marketing, Organization. But more that anything, Life's Lesson.

So everyone was answering about the purpose of doing this course. Many answered Promotion, Money, Enhance skills, Managerial , Production etc etc, Yes all these does matter but for me, the lessons learned from IIM will help my Life. Learning always helps.
Yes that was my answer for the purpose of the course: ," I believe that by doing this course will enhance my personal life and Professional Life"
The experience that I learn from all other 96 participants are valuable than anything. The interaction will them and the honorable professors, interacting with other students and the whole thing about going to the campus and the great environment will help me learn a lot.

Of course Day to day life itself is a learning. Being and meeting and interacting and talking, sharing all that will not only help a SEO/ Search Marketer, It will help anyone and everyone.

You can be an Online Marketer, Social Media Marketer, Traditional media marketer, Production Manager, Product Manager, Operations, Sales, IT . Each and every one of them are going to benefit from this EGMP.

I am so glad that I am taking the EGMP course in IIM Bangalore

EGMP-IIM Bangalore 2nd Day Experience of a Search Marketer

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Wed, 21 Jan 2009 10:07:07 PST

So what does a Search Marketer/SEO/Web Marketer/Social Media Marketer doing in EGMP-IIM Bangalore??

In the last Class of day 2 in EGMP XIII 2009 IIM Bangalore:

This professor is one of a unique professor I met. When entering the class in the afternoon, I see.'You've got to find what you love,'

After walking into the class, we were asked to switch on the mobiles and You can see this prof's eyes and tell the amount of Knowledge, Energy, Wisdom, Courage he has got.
We all were asked to Introduced and everyone was introducing ourselves, Our Work, Name and the reason why we are here?
Different participants answered differently. I am here to manage people, career, raise, blah, blah, blah in between were all the great comments from this professor asking why , what , when , how and gave short but powerful comments and answers. Most of them were stunned. His Criticism was constructive.( Felt like how a teacher would treat a kid in the school which was good ) It was strict but by the way he communicates was clear, it is clear that whatever he does to criticize is to help us.
A gentleman said, He just came to see how it is like and what they teach in IIM. ( Oh, Oh. He is in trouble now) But within a day this gentleman realized what they teach in IIM. The whole session in his class is to make us feel humble and get our egos out of ourselves.
What was important was this class helped each others know how we can learn from each one of this 97 participants and help each other.
It was not about what you learn and how much you get in your exams, Its about the learning process, Its the experience you get during the process.
In this class, everyone exchanged, helped, shared each others knowledge, experience, power etc etc. One of the real time hands on experience, where no text or study material can give us. That I see is the Real Value being here in IIM Bangalore.
Its gives a whole new meaning to our lives, the way we think, it changes everything.

And yes, now a SEO, Web Marketer, SMM/SEM will atleast try to think of the Goal, Vision, Value, Clarity, Context. The Reason to be there in IIMB, what to get out of each and every moment during the classes, during the course.

Stay tuned to this SEO/Web Marketers Blog posts about EGMP, IIM Bangalore and what do you think about IIM Bangalore. Share your thoughts, experience here, would love to hear from you

EGMP-XIII. First sessions. IIMB

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Tue, 20 Jan 2009 10:01:23 PST

January 20, 2009. IIM Bangalore - EGMP XIII

Pretty Interesting and its always a pleasure to meet new people and that too people with an average of 12 years and above of Experience from several industries and background.
Most of them are from Engineering background. Few software, few HR, a couple marketing people including me, An Entrepreneur, MD's, CA's, Project Managers, R&D etc
Companies like Intel, Infosys, Wipro, 3M, Mcafee, symphony, Bosch, Oracle, Accenture, Dell, Sysco.

Highlight First day of the class of EGMP-XIII at IIM Bangalore

1st Hour: Financial Accounting
This was a good start with the Professor having so much energy, Knowledge and passion. The way this faculty explained and started the day with fun, warmth with a good sense of humor let all of the 97 of us to relax. We dint realized it was about Finance and Accounting, it was nice. With the experience within the industry and the way this faculty made us clear and simple in lay man's term was great. Within 2 days, most of us, who dint know anything about Accounting were able to get a clear Basic understanding of Accounting.
The Home Works :) given to us . Yes Home Work . Its been years that I came across this, was interesting, challenging and fun to find out and it wasn't easy to find out the answers.
The objective was to learn from the process and not based on the books or exams.
One of the best thing about IIMB is:
You learn during the process, Its not about the books and exams, its about how and what you did during the process, during the research, How you came up with this solution, the whole learning process. This process alone I believe will give a tremendous amount of knowledge .

Looking forward to learn and be in the class often

My First Day in IIM Bangalore - EGMP

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Sun, 18 Jan 2009 20:49:48 PST

EGMP - XIII Batch IIM Bangalore
Executive General Management Program in IIM Bangalore
It is pretty Interesting to see aroun 97 of us sitting in IIMB for EGMP - XIIIth Batch. There was no room for all 97 of us, somehow we managed. And Had the Lamp Lighting and intros from the Chair, Faculty and from Us. A lot of people from Oracle.
Will post more later

Bangalore Internet Marketing Association. Become a Member Now

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Wed, 24 Dec 2008 04:55:36 PST

Bangalore Internet Marketing Association

How to Bangalore Internet Marketing Association Member ?
Interested in becoming a member? Here is what you can do to become a member. It's FREE !!!
Send me your Name, Email and Blog or site. You can comment here as well
Comment or send me an email with an introduction, a little about yourself and why you want to become a member ?
We will have your intro as a blog post here to start with
Have an article you like to share about Online Marketing? Shoot an email.
If we have enough members we will have a scheduled Meet up in and around Bangalore.
We can share our expertise
Send all your emails to:trxseo at gmail dot com

Advantages of SEO (Internet Marketing) and Offline (Traditional Marketing ) in Bangalore, India

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Mon, 10 Nov 2008 03:46:36 PST

Soon will write a post on How SEO (Online/Web Marketing) and Offline (Traditional Marketing) Works in Bangalore, India.
Working as both a Online Marketer and having Experience in Traditional Marketing in the past, it is quite interesting to see the trends especially here in Bangalore, India

Press Release: Banking on their ranking. Companies find it pays to be near the top of search engine results

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Fri, 26 Sep 2008 05:25:37 PDT

A friend on mine asked for this old press release

November 03

Press Release on SEO, Google Rankings,Internet Marketing in Sarasota/Bradenton.

Press Release on SEO, Google Rankings,Internet Marketing in Sarasota/Bradenton. The Bradenton Herald

Banking on their ranking. Companies find it pays to be near the top of search engine results

ROBIN ROGER
Herald Staff Writer

Bradenton-based Pad Printing recently signed a contract worth more than $1 million with a company in New Jersey. The New Jersey company did not find Pad Printing through a trade magazine or business directory. They found Pad Printing through the Internet.
Pad printing uses something called search engine optimization, a method of getting Web sites listed in the top results for a Google, Yahoo or other Web search engines. Companies like Pad Printing are looking to move up in the results rankings, and local advertising agencies are adding the service to their lists of offerings.

Pad Printing has a broad reach with customers in California, Maine, New Mexico and Nevada. These clients will not find Pad Printing in their phone books. The company, which does all its business online and spends $700 a month on online advertising, draws specific customers to its business using search engine optimization.

Pad Printing, on 62nd Avenue East in Bradenton, prints text on medical, electronic, industrial and specialty products regardless of the shape, size, material or surface of the products. The new contract means the company will be marking 30 million aluminum seals on medicine vials, used by one of the largest veterinarian drug manufacturers.

"I'm dealing with a sophisticated audience looking for a specific service," says Doug Schuler, owner of Pad Printing. "There's very few pad printers and laser markers in the southeast."
When someone searches Google using certain keywords — medical device, flexible plastic, print on glass — he will likely find Pad Printing on the first page of results. The company usually ranks sixth in search engine results, Schuler said.

"You only have a couple of seconds to capture them when they're looking for something," he said. "It's rare that you go to page four, five or six of the results."
Pad Printing is a client of Fox Advertising Agency in East Manatee. Suresh Babu, Internet project manager for Fox Advertising, works with Pad Printing to ensure that its Web site is at the top of the list when anyone searches for a company that can print on medical vials.

"At first people thought the Internet was only for geeks and techno people," Babu said. "Now people cannot live without the Internet."
While some tech-savvy business owners may know how search engine optimization works, Babu said many people still have questions.

The most common question, he said, is whether Google ranks its results alphabetically. Unlike the phone book, in which AAA Aardvark cleaners ends up at the top of the list, Google uses a set of sophisticated algorithms to determine who's on top.

Google uses more than just keywords these days. In the beginning many companies misused Google by attaching certain keywords to their sites, Babu said. That is why a search for ice cream could bring you farfetched results like a list of liposuction services in Louisiana.
Now Google uses hundreds of factors to determine page rank, including relevance, popularity and fresh content.

"They change the algorithms every week," Babu said. "You have to keep on top of that."
Although no one can guarantee a particular ranking, Babu said there are certain guidelines that every Web site should follow to get it close to the top.
Search networking

Google gives preference to Web sites that link out to other Web sites and receive reciprocal links to theirs. It also favors Web sites that keep updating content so a regularly updated blog or Web log can help a Web site's ranking. Blogs are also interactive, which Google treats as a plus.
While a business can pay to have its name appear on Google's search results, the sponsored ads on the right and at the top of the page have no bearing on Google's main search results.
Dr. Mario Perez wants to catapult his clinic's name to the top of the results for local searches. Right now, he said the only way to get his Web site to come up on Google is to enter its name, Vitale Skin Rejuvenation Institute.

"If I put in skin care, aesthetics, skin rejuvenation or words that might be related to my clinic, it won't come up," he said.
Instead, he gets listings for plastic surgeons in Ohio, even when he specifies Sarasota. He said he hopes the company he hires will be able to work on his Web site and get it higher in the results.
Ranking at the top
Getting a top ranking on Google can be a critical element of a company's marketing strategy.
In this day and age, if a company does not have a presence on the Internet, it's likely to get overlooked, said James Curran, assistant professor of marketing at University of South Florida Sarasota-Manatee.

"As long as your competitors are on the Internet, you need to be there as well," he said. "And if you do a search for certain things and you find you're on the 15th page, you might as well not be there."

Curran suggested that companies speak to an expert to find out how to get their Web site on the first page of a search engine's results.

"There is a system out there and businesses need to figure out how it works," he said.
Google offers tips on how to find a reputable search engine optimization firm, and offers helpful guidelines in its Webmaster Help Center. It recommends that Web sites avoid "sneaky redirects" and other tactics designed to get a higher page placement.
If a site does not follow certain guidelines, Google warns that it may block the site from the index.

"Google feels that it's important for webmasters to design sites for users rather than for search engines," said a Google representative. "Webmasters who spend their energies upholding the spirit of basic search principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit."
Balanced marketing

Joseph Navas, founder of SearchLamp Web Analytics, a Bradenton-based search engine optimization company, recommends a balanced approach to Internet marketing.
"Everybody focuses so much on placement," he said. "You might get the first page placement on a search engine, but you can't stay there. It's a constant battle."

So many companies jockey for that top position, he said, that companies need to continually update their site, which takes a lot of work and money.
Navas suggested balancing search engine optimization with a paid placement program, like pay-per-click advertisement or sponsored links. Companies should make sure they have traffic coming from at least four different search engines and they should cross promote with other relevant sites.

And business owners should keep in mind, Navas said, that it does not matter how good a Web site is or how high up in the results, if it does not result in customers.
"It's just like an advertisement," he said. "You have to draw people in."
Source: Herald Today

http://www.bradenton.com/mld/bradenton/15880802.htm

Huge opportunity for Job Search Site Optimization. Monster, Indeed and other Job related Search Sites

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Fri, 25 Apr 2008 10:40:55 PDT

Lately I have been noticing a lot of changes and updates in Google Local/Business Center. One of the interesting part is that I notice, RSS Feeds in the Local Results from Job Sites. For example in one of the Local Search Results I see, indeed jobs RSS feed listings. Did you notice that?

I know Google is very keen about Local and Personalized Search Results, but is it relevant? or is is it just testing? Well May be it is relevant based on the searches.

I searched for a Company name and the location it gave me results about that company hiring, I guess it all makes sense since people who look for a specific company in Local also look for Careers/Jobs in that company.

The Results were also taken from Monster but from a different site, Might Be a good opportunity for sites like Monster and other Hiring companies.

Well SEO's from those companies should pay some attention to some of these results.

Google Local/Business Center Optimization, India, Sarasota

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Fri, 25 Apr 2008 10:36:59 PDT

Google Local/Business Center Optimization, India, Sarasota

Lately I have been noticing a lot of changes and updates in Google Local/Business Center. One of the interesting part is that I notice, RSS Feeds in the Local Results from Job Sites. For example in one of the Local Search Results I see, indeed jobs RSS feed listings. Did you notice that?

I know Google is very keen about Local and Personalized Search Results, but is it relevant? or is is it just testing? Well May be it is relevant based on the searches.

I searched for a Company name and the location it gave me results about that company hiring, I guess it all makes sense since people who look for a specific company in Local also look for Careers/Jobs in that company.

The Results were also taken from Monster but from a different site, Might Be a good opportunity for sites like Monster and other Hiring companies.

Well SEO's from those companies should pay some attention to some of these results.

Have you seen any results like this ? Feel free to comment on the Blog

Changes in Google SEPR. Local Reviews are counted in Rankings (Bangalore, India)

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Fri, 18 Apr 2008 04:21:54 PDT

Search Engine Page Results changes in Bangalore, India Listings

Recently, I saw a website listings in Bangalore, India that reviews from Local Business Center has an effect on Google Search Engine Page Results. Did any one notice?

Doing SEO from Ooty, The Nilgiris. India

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Wed, 02 Apr 2008 04:02:53 PDT

Since I am here in Ooty, Tamil Nadu, South India, I am doing SEO from Ooty, It is a beautiful Hill Station. Full of Mountains.

Good to do SEO from Here.
Stay tuned on Updated on SEO from Ooty.

My SEO Video Interviews. Pub Con 2007 with Matt Cutts about SEO

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Mon, 31 Mar 2008 04:51:45 PDT

Find links to all the posts with all SEO related Video Interviews. that I had a chance to interview Matt Cutts in Pub Con 2007. Discussions like. TrustRank, What should SEO's Focus in 2008, Google Local Listings, What has Google to do with 1969?

Seasonal SEO Campaign. What will be your Post SEO Strategy? Here is a Valentines Day Campaign Story

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Fri, 15 Feb 2008 10:25:23 PST

So you created a Seasonal SEO Campaign? Let’s assume you created a specific campaign for the Holiday season or for Valentines Day. For example you came up with a campaign for a Florist. Since Flowers is one of the best seasonal products on Valentines Day.

Let’s go back to the campaign that you created prior to this Valentines Day. You stated a Champaign a few months ago trying to optimize the florist site for Valentine’s Day. You would have probably created specific pages to optimize for Valentines day Flowers. In that page, your content might be history, Facts, etc to create a Valentines Day theme. You would have also give anchor links, internal links to your site and yes also to have them buy products related to that season, probably a link saying Buy Valentines Day Flowers Now. The reason to do this might be to give users not only just Valentines Day flowers but also tips, facts and to share your knowledge since you are an expert in that field. Makes sense to me.

The search engines love fresh content. Again this is prior to this Valentines Day, visits your site, finds some great content for the visitors, finds new information and assumes that this site will provide visitors some valuable information related to the season. Your page view increases eventually ending up with more sales until Valentines Day. Awesome, So far so good.

Valentines Day is over, not every one will look online for this specific keyword. But you have those pages how would you handle? What will your Post SEO Strategy?

Let’s discuss some of the possibilities here:

From a User Point of View:

If you decide to either delete or make it inactive or decided to have a 301 redirect? Those pages you created specifically for Valentine’s Day will not be visible, even if some one searched for it.
In case they search for it. It will give a 404 error to those searches. Since this page is content related to that holiday, you might still want to keep those pages, so that it is visible only to the searches that specifically search for it. You can eliminate from the visual navigation but still keep the page live
This also will help your client to rank for all year round and it will be easy to optimize for the next year same day, since you already have a presence for this keyword
This page will only be visible if a user knows this URL: For ex: www.xyz.com/pages/valentinesday.html those who search and find this page will find useful.

From a Search Engine point of View:

Since this page is inactive, the search engines look at the page and don’t find those pages and will give a 404 error to the searchers. If you have the pages live ( which wont be visible to the visitors, unless they type in specific URL) the search engine will still index and keep it in the database, giving an overall results if someone searches for the terms.
Since this is the trend for a few more day still search engine will rank some of the content in the SEPR’s, Which is a good thing.
To conclude, having this page live is good from a search engine point of view.
Another way to handle this is to do a 301 redirect or Robot.txt and send visitors to another page. Again if you decide not to rank for the keywords after the season. So the next time you try to optimize a site for this theme you will have to start from a scratch.

From the Client point of View:

The Florist when searched for it, may see here and there these pages popping up in the search results for a while even after the season is over, this happens for all the sites, since search engines keep the index for a while.
Some of the clients might think this is a problem, that they still see some of the pages even after the season, What would you do to get around this? My personal suggestion: Send an email with the above both user and search engine point of view benefit and educate and just inform them this is a good thing.

From an SEO point of View:

Ok what would you as an SEO do? Well you might still keep the pages, but be careful with the anchor links which you created to point the visitors to your specific products, why? Because those products you sold only for these special occasions would have been inactive by now. So tweaking the Anchor links and other links will be useful.
Tip: Use those anchor links for a different campaign but related to this theme. If you are creative you can link this theme to another theme.
You would have probably tweaked some other page Title, Description, content and links optimizing to this campaign. Double check those pages.
With the advanced search feature, you can see where all those keywords are appearing, you can search by Specific URL, Title, Body. Scan those places and tweak it .

Conclusion:

So overall having these pages are good for SEO and user point of view, but as a SEO, tweak, fine tune those content rather tan eliminating the page completely.

This is my own personal opinion. Do you have any experience or story to share about seasonal SEO? Feel free to comment

Sarasota Florida SEO - Local, Maps and Local SEO will become Popular

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Wed, 06 Feb 2008 20:17:28 PST

Sarasota Florida SEO - Local, Maps and Local SEO will become Popular

As every business try to get top rankings in Sarasota, Florida and with the Google Local Listings getting more and more complicated, Local SEO's might find optimizing for Local terms becoming challenging. But for a real SEO, this is an opportunity, as I mentioned in one of the Sarasota, Florida post about Sarasota SEO Universal Search results optimization I see this as a great opportunity for local SEO's

With Google Mobile features, Open Social, Universal search, Iphone features more and more people tend to search Locally and find answers and want to get local results, at the end of the day it's about where I am or you are at, that the place you care the most about. Yes the World is Flat but it is also, what you do, where you do, when you do and whom you do

In the near future Local Search, Mobile Search, Map search, Iphone search, Wifi search has a potential are you prepared???

Sphinn Stories shows up faster in Google SERP

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Mon, 04 Feb 2008 10:30:52 PST

Sphinn Stories shows up faster in Google SERP

Did you all notice any difference in the Sphinn Post and stories, Google indexes and shows the most recent stories in Search Results? Something similar to Digg. What does this mean to SEO’s and SEM’s ?

Start posting some interesting posts and Industry related stories to rank within a short period of time.

Try search using a few words from the Title of the story you submitted lately and you will end up seeing the post ranking for those terms. Did any one notice this? Share your thoughts and stories here and in Sphinn.

Here is one of the story I submitted :

http://sphinn.com/story/26363 and when searched in Google for the key phrase:
"Paying search engine may not be worth"

Here is the results http://www.google.com/search?hl=en&rlz=1T4ADBF_enUS221US221&q=paying+search+engine+may+not+be+worth

Social search is the future - Google’s Marissa Mayer

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Thu, 31 Jan 2008 10:19:21 PST

Social search is the future
Google’s Marissa Mayer says she considers social search to be an essential part of the leading search engine in coming years.

VentureBeat’s Q&A with Marissa can be found here:

Have you Considered these while optimizing for your Local listings

noreply@blogger.com (Suresh SEO, Ecommerce Marketing Expert, Bangalore, India) — Fri, 25 Jan 2008 08:30:50 PST

Consider this while optimizing for your Local listings

We all know how powerful and ROI a successful SEO in Local Optimization Campaign can yield. And with this Iphone, Google Earth, Mobile version, GPS-like location finder with Google Maps can be good news to local business owners.

http://www.comscore.com/press/release.asp?press=1175, in 2006, Stats for accessing the internet from a Wireless Phone for Local Search was 24 %.

According to the study, some 61% of local online searchers went on to make a purchase from a local business--but the majority of them (40%) visited the brick-and-mortar stores or picked up the phone.

Did you know that some people search the local using the Airport Codes? Which makes sense for those in that industry and who are traveling? It is easy for them to remember the Airport Code then to search the City

Imagine you are traveling and you have your cell phone in a hand, what would be an easy way to find something in your final destination or anywhere for that matter. Let’s say, while you travel you crave for Italian food and on your way to your Hotel, you like to stop by in an Italian place. What would you do? Pick up your phone, do a search for Italian restaurant with User reviews closest from your present location. You pull out the phone with the GPS like locater and search near by and end up in a good Italian Restaurant near you.

How can an Italian restaurant get listed and pop up when you search for it?

Well with some basic listings, any local businesses can be listed by following the simple step by step process. In one of my SEO post, I have mentioned, How to get listed in Local. But there is a lot you can do to enhance and get listed. What can you do?

In the Name field, think of using keywords and followed by the Business Name
You can use that additional address field to be creative with your keywords
Have you thought of inserting Address in the Contact us Page and other appropriate web pages?
How about using your phone number as a Title with keywords in pages like Contact us form page etc.
Use your ZIP Code both in Local listings and also in the website in any related page, why? Remember most of the time, we tend to search online using the zip code and it’s easy to type the zip code than typing the city, state in a cell phone. Using Zip code in the Title tag can be useful and not only in Mobile, even in the Search engine Page results your site will have advantage of other sites.
Airport Codes. Do you know who will search using Airport codes? People who are in the Airline Industry tend to use Airport Code, wherever possible to find information. Now, How about you adding your nearest Airport codes in your web page Titles and in the Local listings. Imagine how a Travel industry can make the best use of it
Keeping up to date information in your local listings in vital and local listings makes it easier to fix any incorrect information. Now- a- days you can instantly update your listings, Take Full advantage of it. For example, the new Fix the correct location feature in Google Map is not only helpful for you, it is also helpful for anyone who is searching
Ask your Customers to give a honest review of your business, that will not only help in the rankings also it will help the users to trust you
You can add up to ten images in the local listings. Think what images will be effective. If your location is difficult to find. Take a picture of the well know landmark or the complex and with some simple editing you can point your store location. If you are a Dentist, How about adding some before and after pictures. If you are a printer, have some samples or portfolio pictures. Find out what picture will give a location, clear description and use to those who search.
If you are listing your restaurant in the local listing, How about a link with Menu. You can create custom attributes, create your own link and link to an online version of your MENU. So those who search your location, can also get a feeling of what kind of food they are going to order when they arrive. Both you and them save time.
With Custom attributes, be creative, you can create anything you want, so why no list something unique than your competition.
Categories – Make use of categories in the category section. You can submit your business to multiple categories. Make use of those categories, if you don’t find the related category, you can suggest a category.
Operation hours are pretty handy for those who are searching, before they come to your store, they want to make sure that your store in open during their visit. So list the exact hours of operation. You can even mention that upon request you can open and also create 2 set of hours for a single day
Coupons- Make use of the coupons, It free and easy to create coupons, It provides you additional value to the customers
The easiest way to verify is thru the phone, but you can also verify thru mail which might take a couple weeks and for some businesses, you can verify via SMS.

So what experience you had both Online and Offline Business Listing, Share your thought here. Feel Free to leave a comment or ask any questions regarding listing your Business in Local Listings. For more tips on Local Listings for Small Businesses, Sarasota. Subscribe to SEO Sarasota Blog and stay Tuned. Thank you for your visit. Hope you enjoyed and learned something and looking forward for your next visit. Cheers