You know, when I presented ‘L’Eau Serge Lutens’ to my staff. I felt like Saint-Just informing the aristocracy that they were about to lose their privileges. But I assure you, it’s not cologne. I hate cologne. Nor is it truly perfume. It’s more like an eau de cleanliness. Refined, nuanced… It’s like stepping out of the bath. Like putting on a freshly ironed shirt, or slipping into a bed with clean sheets…¹

That’s Serge Lutens, talking about his new anti-perfume, L’Eau Serge Lutens. I don’t know if his staff actually wept and tore their hair out, but there were some anguished reactions from his fans: Serge does clean? Has hell finally frozen over? Sorry guys. L’Eau Serge Lutens is reportedly meant to attract a wider audience — especially in the lucrative Asian market — than the rest of the Serge Lutens line, and not surprisingly, Shiseido is planning to distribute it rather widely.

Of course, we all need a break from perfume now and again, right? But for myself, I don’t hate cologne at all, in fact, I adore cologne. If I don’t want to wear something heavy, a nice cologne will suit me fine, and if I don’t even feel like that, a little dab of Egyptian musk will work just as well. And more often than you’d expect, I wear no fragrance at all…

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Guerlain has launched Homme L’Eau, a new flanker to 2008’s Guerlain Homme. The new scent for men is purportedly a “masterpiece of invigorating freshness”, and was developed by Guerlain house perfumer Thierry Wasser…

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Roger Vivier Miss Viv | Source: Holt Renfrew

What The Rich Are Buying Now (Forbes)
“While most consumers aren’t returning to their pre-recession shopping patterns, there has been a rebound in luxury spending lately. Ultra affluent shoppers … have started to come out of hiding”

Miuccia and Me (WSJ)
“Bertelli, is the mastermind behind a label most people associate with his wife, Miuccia Prada, the avant-garde designer who has created global sensations out of industrial nylon black backpacks, wallpaper-motif pleated skirts, tiedyed dresses and thick high-heeled wedge shoes, to name just a few.”

Italy’s Della Valle ups stake in Saks to 7.1 pct (CNN Money)
“Italian businessman Diego Della Valle increased his stake in Saks Inc with a series of stock purchases this week, strengthening his position as the second-largest investor in the U.S. upscale department store operator.”

Fashion to hit Tokyo’s runways (Independent)
“Japan has produced some of the world’s most famous designers – from Issey Miyake to Rei Kawakubo, Yohji Yamamoto and Hanae Mori – and the Japan Fashion Week Organization is aiming to build on their reputations for a new generation of fashion geniuses at the same time as enhancing Tokyo’s reputation as the center of the fashion business in Asia.”

It bags are back as luxury brand sales soar by 60% (Daily Mail)
“Fashion insiders have long been predicting its death. But it seems there is still life in the old ‘It bag’ yet. Selfridges says that it has seen a 60 per cent increase in the past year in sales of ‘must-have’ luxury handbags.”

Lolita Lempicka has launched Lolita Lempicka Eau du Désir, a new fragrance for women:

A new story is joining Lolita’s collection of fairy tales…

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New at first-in-fragrance (Germany): Micallef Jewel.

New at ulta: Prada L’Eau Ambree.