Frank Tocco - MLM Mentoring

Sneak Peek Into a Super Underground Marketing Method

noreply@blogger.com (Frank Tocco) — Sat, 31 Oct 2009 00:53:00 +0000

I've just been given a sneak peek into a super underground marketing method. I thought I knew a lot about marketing, but when I saw this technique I was amazed at the results! The craziest part is that you can literally get targeted visitors for less then ONE CENT!

This video is completely FREE to watch and you have got to check it out right now (Click Link Below)
==>> http://tinyurl.com/yfvtj7u

I am completely floored and amazed at what I have just seen...

The video is from a guy named Kris Trujillo. Kris is a super affiliate that has helped generate THOUSANDS of dollars for different CPA networks. He also builds MASSIVE lists overnight!

The great thing about Kris is that he is a marketer in the trenches. He knows his stuff and he is always adapting his marketing strategies to the ever changing Internet. The techniques he teaches are leagues ahead of other marketers. No one is teaching this stuff online!

Unfortunately there are going to be plenty of angry and upset "Gurus" as Kris is about to expose an extremely LUCRATIVE method for marketing online. His method can literally be used to milk the online world for THOUSANDS of leads overnight!

Rumor has it that he is EXPOSING one of the most powerful MARKETING formulas online that uses SECRET TRAFFIC funnels to bring in some EXPLOSIVE PAYDAYS!

I've seen live proof of over 9179 leads generated in less than 24 hours and you gotta see it yourself to believe it:
==>> http://tinyurl.com/yfvtj7u

================================
AFFILIATE MARKETING LIES
================================
Most Gurus will tell you that affiliate marketing is the easiest way to earn big money online, and although this can be true to a certain extent, they never tell you the ad costs and complexities in setting up a profitable campaign and then scaling it up to earn the really big numbers.

All of this is actually a lot more difficult than it is made out to be in most of the online courses you have bought.

The SECRET to EARNING BIG CASH with affiliate marketing is to do it with cheap targeted traffic. I'm not talking from traffic brokering websites that sell your ad on a parked page… I mean an aggressive form of marketing with POPUP WINDOWS! This is what the people in the know have been trying to hide for a very long time.

Kris teaches an intrusive marketing method that only the biggest affiliates are currently using! His technique utilizes popup IN YOUR FACE advertising techniques that can be so targeted leads will beg to be on your mailing list.

These popup windows can be SUPER TARGETED and can generate INSANE CONVERSIONS. This is hands down…way more powerful than any other form of affiliate marketing!

See the PROOF With your own eyes HERE NOW for FREE:
==>> http://tinyurl.com/yfvtj7u

Kris is an extremely talented Internet Marketer with a large reach in the Affiliate Marketing industry. He has personally trained dozens of affiliates in this marketing strategy. Helping several Affiliates generate over $300,000 a MONTH!

The amount of people that made a downright filthy income with his techniques that he is revealing in the course are quite frankly SHOCKING!

This is hands down the most Secretive Underground Marketing formula ever to be released online and you would be CRAZY if you didn't check this out:

==>> http://tinyurl.com/yfvtj7u

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SCREW THE SEARCH ENGINES
========================================
The Second part of the big deception online is that you need to use Google Adwords, Yahoo, and Bing to make the real cash on the internet.

SCREW THAT!

Although yes search engine marketing (SEM) is a truly powerful system to use in your marketing, the fact of the matter is that the competition on adwords alone is insane, and unless you have a big ad budget and a lot of time on your hands to test your campaigns, be prepared to get wiped out

FAST!

The truth is you don't need Google, Yahoo, or Bing...

Kris explains how you can harness the power of other peoples websites to help you generate mass amounts of traffic for DIRT FREAKIN CHEAP! The cheapest traffic sources that Kris uses bring in
SUPER targeted visitor to his website for less than $0.02. Then he turns the traffic around and converts them into a lead for whatever niche he wants.

You could almost call him the Pied Pipper of Marketing. Leading the masses to his sites and coercing them to join his personal mailing list… Then … He shoves them off to CPA offers where he can turn that $0.02 visitor into a $4.00 commission. AMAZING. I can literally watch this guy work all day long!

Like I said before this is the guy to listen to when you want the real underground knowledge of how to earn big bucks online and you would be crazy if you didn't check this out.

SEE THE PROOF LIVE FOR YOUR OWN EYES…FREE:
==>> http://tinyurl.com/yfvtj7u

I personally cant wait to find out more myself and am going to be following this thing like a Hawk. It looks so good that its almost scary and I am not going to lie to you but I am real excited!

After all, who in their right mind would refuse an underground system to generate six figures with No Google, No Yahoo, and No Bing… Best of all… You capture the lead and sell to them day in and day out. Anytime you are running low on cash… Or maybe you just want to go out and buy a new car… Just blast your newly formed list with a HOT offer.

I'm off to check out the affiliate section for his site now to get more INSIDER Information. Why lie? This is so hot if you don't buy it you'll be crazy. Rumor has it… Kris made Chuck Norris cry… I suggest you watch his FREE Revealing Video here:
==>> http://tinyurl.com/yfvtj7u

Laters,
Frank Tocco
P.S. This Secret Page will be taken down in exactly 24 hours and will never be up again so if you want some real insider information from someone who has proven to be a success in this industry and helped many others achieve the same results you should stop everything else you're are doing right now and check this out.

WATCH THE CRAZY FREE PROOF VIDEO NOW
AND GET THOUSANDS OF VISITORS TO YOUR
OWN WEBSITE FOR PEANUTS:
==>> http://tinyurl.com/yfvtj7u

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.

What's Facebook Got To Do With Growing Your Business?

noreply@blogger.com (Frank Tocco) — Tue, 06 Oct 2009 18:18:00 +0000

Posted by Kanika W.

Recently, I ran across a blog that touted 32 ways to use Facebook for business. As of late, I had joined the estimated 250 million people using Facebook socially to connect with old friends; however, I hadn’t really explored the idea of using Facebook to grow my business.

I wasn’t sure about using a social network for business; so, the question remained, what does facebook have to do with growing your business? After I ran across a study from emarketer that said Facebook recently became the most popular US social networking site, I thought— why not?

With over 120 million people logging on at least once a day, I thought it was worth finding out more. Here are four things that may help you if you’re considering using facebook to help you grow your business.

IDENTIFY YOUR MARKET

Because millions of people are using facebook, it doesn’t necessarily mean that your sales are going to suddenly sky rocket. The average age of a facebook user is about 18-25; however, the demographic of those 35 and older is growing at an astounding rate; with a whopping 70% of facebook users residing outside of the US.—ask yourself, who does your product or service target, who currently uses it, and if you’re thinking of entering a new market, who do you want to use it?

It’s a good idea to profile your customer and compare them to facebook’s statistics before diving in. This information will become useful if you decide to use facebook ads to promote your business. More on this later…

LEVERAGE YOUR NETWORK

If you’ve already on facebook and you’ve got friends, customers or

colleagues on facebook, be sure to segment them into groups, such as current customers, friends, business contacts, etc. When you get to the point where you’re ready to create your presence on facebook, it will assist you in having someone to initially target to invite to your network.

MAKE A DECISION—FAN PAGE OR GROUP?
Facebook offers two primary ways for you to promote your business. Which is better—well, it’s a matter of opinion, they both have their own pros and cons. It’s good to find out what each one offers and make your decision from there. For more information, view the following pages on facebook:

Create a facebook page

Create a facebook group

Most comparisons report that facebook pages offer a better option for long-term contact with your members vs. a group, which works well for shorter term events, discussions, etc.

Groups enable you to send a message to your entire member base so that it displays in their inbox; however, a fan page, gives you the opportunity to find out key demographics about your members, which can be helpful if you’re planning upcoming marketing opportunities or campaigns.

Determine your objective for creating a presence on facebook and compare your options to make the decision best suited for you.

ADVERTISE YOUR BUSINESS

Facebook also offers advertising to help you promote your business website or fan page, this can be helpful when trying to target a fresh group of potential clientele.

Advertising on facebook allows you to scale your target audience into a demographic that is conducive to your marketing strategy and set your own budget so you know exactly how much you’re spending during the course of your ad campaign.

It may be a good idea to test your ad for one or two days before you schedule a f long-term campaign to see what type of response you get using your messaging. If you’re not achieving the kind of results you want, you can change your ad and see if your results change. View the page, Facebook Advertising, for more information about what is offered.

For more small business plugs, be sure to join BiznessDoor.com’s facebook fan page, and create a discussion on biznessdoor.com to let us know how you’re doing.

Thanks Kanika for this great post. Hope this helps everyone and please add any comments or questions by posting to this blog at the bottom of the page.

Talk soon,
Frank Tocco--Marketing Mentor
Get Paid To Generate Responsive Leads--Free Videos
Free Website Traffic Tips
Social Media Networking Tips

How To Make Your MLM Network Marketing Business Run Like McDonalds

noreply@blogger.com (Frank Tocco) — Sun, 04 Oct 2009 02:20:00 +0000

Do you ever feel like you bought a business in a box, but that a few parts might be missing? You know... The pieces that actually make it go and produce?

Well, if you feel like that, it's because you're right.

Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.
A networking business has been compared to a McDonald's franchise in many ways, on many occasions. If you haven't come across these comparisons before, I'm sure you can quickly think of a few on your own.

Here is what you may not have realized about Ray, McDonald's, and your business...

Ray's primary mission was to sell McDonald's franchises to franchise buyers, which then sell the burgers to the customers. More franchises = more burgers sold.

Pretty simple.

Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.

Here's the interesting part to this...

McDonald's food sucks. It's about as far from good, fresh, quality food that you can get.
Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind.

How in the world is that possible!?

How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business.

Well, this is exactly where the genius of Ray Kroc becomes apparent...

Ray knew the product wasn't going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact... Once you actually have customers. Then it's critical to give them exactly what they want.

The key to McDonald's success with both franchise owners and customers, was their duplicatable system.

Ray knew his food couldn't compare to the quality of other franchises. He also knew that potential franchise buyers didn't give a hoot about McDonald's or their burgers. What they did want, was to make money.

So Ray sold them EXACTLY what they wanted, which wasn't a restaurant, but a machine that acquired customers, and turned them into cash.

He didn't sell them the food, he sold them a system.

In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.

All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.

The competition didn't have a chance. Ray's system was like a greased chute. You turn it on, and it churns out a predictable end result every time.

Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. That is why they bought McDonald's and it's inferior food over the competition.

As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray's magical machines.

And THAT is what McDonald's provides better than anyone else in the world. That is their TRUE product to the consumer.

You go to McDonald's because you know exactly what to expect. It's a comfort for people.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?

Unfortunately, you are probably trying to sell them on your company and your product. (A "mine-is-better-than-yours-burger-with all the trimmings").

Am I right?

You have a ton of websites and material about your company's history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number, the user testimonials... Blah blah blah.

Be smart.

Do what Ray did.

People get rich in this world by solving other people's problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!

"Congrats, you own the hottest networking business in the industry! (Slap on the butt), Now go get'em tiger!"

Product and comp plans don't make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then deliver the goods.

These machines (ads and marketing) should be doing the work for you. All you need to do is push the "Go Button" and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.

It provides a predictable result.

Show them and sell them a system for attaining the results they want, and they could care less about ORAC values, price points, and competition.

Solve their problem.

Provide them with a system that will bring them the results they desire, and you will reap success beyond your wildest dreams.

Why do other networkers call certain people to join their team daily? Because we are selling them what they want: A system that produces results.

Get a copy of the one and only instruction manual in this industry that tells it how it is, and will show you how to turn your business into the ultimate franchise system.

Learn how to create the machines that bring in the customers.

Learn how to create the marketing that sells them on your product or service.

Learn how to build a duplicatable system so effective, that anyone who bothers to show up to work will be successful.

Learn how to become the Ray Kroc of networking and leave the competition's head spinning.
It's not that hard, it's just that no one's bothered to show you how to do it yet...

I will ! Click to get the details: “How To Create HUGE Duplication”

To your massive success,

Should You Blog? For Most Small Business People... Blogging Is the Wrong Choice To Build a Business

noreply@blogger.com (Frank Tocco) — Sun, 26 Apr 2009 02:10:00 +0000

The best way to assess the severity of a problem is to assess its solutions. Many bloggers who use blogs to create niche sites turn off the "archive by date" indicator and the date of the post. For software that was originally supposed to deliver a time-sensitive journal, it surely seems to be "kludging" its way to "look" like a website.

SBI!, though, was designed from the ground up, to enable its users to "build them right." No kludging necessary. So SBI! owners do not post a bunch of disjointed, undated posts about a topic. They create one, excellent article about that topic, which they periodically update. Take this "thought experiment"...

Pretend you are visiting a site in search of information about incorporating an offshore company in Anguilla. One has an excellent, up-to-date, comprehensive article. The other has a mish-mash of new laws, commentary, older posts, and so forth, some scattered under "offshore" as a keyword and some under "legal."

Which site earns your loyalty?
Google knows the answer.

Theme-Based Content Sites "Lock" Into the Web More Fully and Multi-Dimensionally

Google explained, in a post dated March 4, 2008 in their Public Policy Blog (a good use of blogging!), how their "information retrieval experts have added more than 200 additional signals to the algorithms that determine the relevance of websites to a user's query." 200 factors!

While bloggers focus on linking, Google actually tracks how humans respond to quality, original content. They track everything from the original Google PR to bounce rates to social media presence to... well, one can only speculate.

Unlike the blogosphere, well-executed Theme-Based Content Sites integrate into the Web steadily and deeply. Theme-Based Content Sites address the total "Web integration" picture, naturally and powerfully, without manipulation.

And Google tracks it all. Unlike blogs, real sites do not depend on intensive interlinking between each other to build their reputations in Google's eyes. Their integration into the Web is deeper and stronger, making their traffic surer and contributing to the traffic momentum.

And Now... SBI!'s Content 2.0 Accelerates That Momentum

Site Build It! sites have natural traffic momentum. And now its recently released Content 2.0 ("C2") module, which enables your site to grow totally through the efforts of visitors (bringing "Web 2.0" to the small business person), pushes that to an even higher, still-natural, level of traffic momentum.
It leaves blogging far behind. Blogging is not really Web 2.0. It is closer to broadcasting (or "narrow-casting"). There is no true user-created content and little interactivity ("commenting") at most blogs.

Blogging is "weak Web 2.0" when compared to SBI!'s C2, where your visitors create genuine, high-quality content for you in a variety of ways. Click here for more information about SBI!'s Content 2.0.

The traffic momentum of true user-generated content and viral spread is pronounced.

The "Blog or Build" Bottom Line
Blogging is for a very small percent of the population. It is an ideal medium for highly talented writers and clever thinkers with the time, inclination and skill-set to "develop a following" in certain particular sets of circumstances. On the other hand...

A Theme-Based Content Site springs from personal knowledge and passion, something we all have. It is something that anyone can do at his or her own pace. And it can be used to start an online business "from scratch," or to support and grow an existing offline business.

The Three Fatal Flaws of Blogging
There are, of course, some highly successful blogs. Well-done, news-oriented blogs, for example. And blogs that are not really "blogs" in the usual sense but that merely use the software to build more traditional Theme-Based Content Sites. In both cases, it takes the truly exceptional to succeed without a complete step-by-step process and all the tools needed to execute flawlessly.

These successes are the exceptions that prove the rule of blog failure. There are fundamental reasons why typical blogs fail in such high numbers...

Fatal Flaw #1) Blogs Do Not Deliver Useful Information Resources
A blog is like a stack of hundreds of dated back issues of newspapers. Aside from "today's snippet," blogs are generally not useful resources for information. And information is what people search for; it's what they crave on the Web.

Blog posts are created and stored in chronological order. A good blogger will produce a post that is useful today, but who will read it in three months? Even when bloggers go to the extra effort of archiving their posts by "keyword categories," the articles are dated and not rewritten into coherent definitive articles. Usefulness plummets with time.

How does a Theme-Based Content Site differ?
Instead of a stack of old newspapers, each resembles a good resource book about its theme, composed of useful, original articles ("Web pages") that cover related topics in some depth.

Written in each small-business owners's unique voice, and based upon that person's experience in the field, they are useful resources that visitors return to over and over.

To summarize, Theme-Based Content Sites are evergreen, useful and usable, long-term momentum-builders. Blogs are short-term "today's snippets." The differing results are profound (skip up and re-read Google's analysis from its Google Analytics 101 course).

The Blogging Exceptions That Prove the Rule
There are talented writers who use blogging software to create high quality, full articles about various topics related to a theme. As explained above, they use blogging software to create Theme-Based Content Sites. But there is a more effective and cost-and-time efficient way to do that... Site Build It!!

Humans respond to blogs and Theme-Based Content sites differently. And Google measures those reactions in hundreds of ways, rewarding your ranking accordingly. That is why Theme-Based Content sites are easier to create and build longer-lasting traffic. Continuing this analysis...

Fatal Flaw #2) Blogging Navigation and Internal Organization Are Inherently Awkward
Generally, blogs have no immediately logical organization of material by categorical tiers, sub-tiers, etc. At best, there may be a collection of "keywords" under which posts are filed. The various posts on a topic are never pulled together into cohesive articles, since they generally start as news pieces or thoughts of the day.

Theme-Based Content Sites are organized more logically. And Web pages are updated, not re-issued as new posts. These sites are easier to find and are simpler and more fruitful to explore by your "human" visitors (your pre-customers!).

And what about your "spider" visitors (the Search Engines)? Site Build It! makes it supremely easy for all engines to spider and list your pages. And critically, superior human response becomes obvious to all engines (as mentioned by Google itself above).

"Spider and human" work synergistically together to build substantially greater long-term traffic momentum. And the beauty is that all you have to do is "keep it real." This has nothing to do with "SEO" or any kind of Search Engine manipulation. The results are natural, long-lasting, and evergrowing.

Fatal Flaw #3) Blogs Do Not Meet the Natural Needs of Most Small Business Opportunities
Some fields of business lend themselves well to blogging. For example, there is an overload of bloggers covering and commenting on even the most minute developments in the fast-moving, Web-savvy field of Internet marketing. Most of it is "noise" that will ultimately mean nothing.

Nevertheless, "Net marketing" is a natural for blogging.
But the nature of your business and its related subject matter is most likely inappropriate for blogging. Your own business is almost certainly better served by a Theme-Based Content Site.

Why? Because your future customers will be better served by information delivered in this manner. Theme-Based Content Sites flex to meet the goals, knowledge and circumstances of everyone...

Whether you are a dentist or asphalt sealer...

Whether you are a copywriter or java programmer...

Or perhaps you are a stay-at-home mom or pre-retiree who wants to start an online business from scratch...

Whatever your business or plans, build a Theme-Based Content Site, not a blog.

Here's how to get off to a great start, to understand how and why only this approach builds a profitable online business, no matter what that business may be...

Robert Kiyosaki LIVE - Part 3

noreply@blogger.com (Frank Tocco) — Wed, 22 Apr 2009 18:15:00 +0000

Just a quick note to let you know that part 3 of my interview with Robert Kiyosaki has just been posted.

I look forward to getting to know you and networking
to grow our businesses.

Talk soon,
Frank Tocco--Marketing Mentor
Get Paid To Generate Responsive Leads--Free Videos
Free Website Traffic Tips
Social Media Networking Tips

Robert Kiyosaki LIVE - Part 2

noreply@blogger.com (Frank Tocco) — Wed, 15 Apr 2009 19:36:00 +0000

I just wanted to send you a quick note to let you know that part 2 of my interview with Robert Kiyosaki is now live.

In this segment, Robert explains the B-I Triangle and why context is just as, if not MORE important than content. By context I mean the mission of the company, the team involved and the leadership.These pieces are more directly responsible for the success of the company than anything else.

The content is the product, legal, systems (business, IT),communications (PR, marketing), and cash flow (accounting). Theseare what Robert refers to at the MBA portion of the business. All of them are extremely important.

However, the one thing new business owners focus on the MOST, is the product.

In this clip Robert explains that the product is the smallest and most insignificant piece of a business.

The example he uses is McDonalds. The hamburgers they sell are really, very bad. But the business systems and context they have created makes it a great business. In fact, one of the best on the planet.
Check out the video here I hope you enjoy the interview.
PLEASE LEAVE YOUR COMMENTS
Take care -

Talk soon,
Frank Tocco--Marketing Mentor
Get Paid To Generate Responsive Leads--Free Videos
Free Website Traffic Tips
Social Media Networking Tips

Why Should You Build A Business?--Robert Kiyosaki And John Seiferth Interview

noreply@blogger.com (Frank Tocco) — Mon, 13 Apr 2009 23:42:00 +0000

My good friend John Seiferth worked for Robert Kiyosaki for 8 years at The Rich Dad Company.

If you have never heard of Robert Kiyosaki, author of Rich Dad Poor Dad and creator of the game CASHFLOW, then hear him talk to one of his ex-employees in this interview about the economy and why it's so important to keep learning how to generate cashflowing businesses.

PLEASE LEAVE YOUR COMMENTS

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2009 Discover How To GET PAID To Generate Leads For Your Business

What does a Trillion Dollars actual look like Stacked Next to a Human Being?

noreply@blogger.com (Frank Tocco) — Thu, 09 Apr 2009 22:15:00 +0000

Posted by Ken Laitinen

All this talk about "stimulus packages" and "bailouts"... A billion dollars...A hundred billion dollars...Eight hundred billion dollars...One TRILLION dollars...What does that look like?

I mean, these various numbers are tossed around like so many doggie treats.Stay with me ... to get a sense of what a trillion dollars looks like.

Take it slow....We'll start with a $100 dollar bill. Currently the largest U.S. denomination in general circulation. Most everyone has seen them; slightly fewer have owned them. Guaranteed to make friends wherever they go.

A packet of one hundred $100 bills is less than 1/2" thick and contains $10,000. Fits in your pocket easily and is more than enough for a week or two of shamefully decadent fun.

Believe it or not, this next little pile is $1 million dollars (100 packets of $10,000). You could stuff that into a grocery bag and walk around with it.

While a measly $1 million looked a little unimpressive, $100 million is a little more respectable. It fits neatly on a standard pallet...

And $1 BILLION dollars... now we're really getting somewhere... $1,000,000,000 (one billion dollars)

Next we'll look at ONE TRILLION dollars. This is that number we've been hearing about so much. What is a trillion dollars? Well, it's a million million. It's a thousand billion. It's a one followed by 12 zeros. You ready for this? It's pretty surprising. Go ahead... Scroll down...

Ladies and gentlemen... I give you $1 trillion dollars...
(And notice those pallets are double stacked and how small the man looks.) So the next time you hear someone toss around the phrase "trillion dollars"... that's what they're talking about. Make sure you pass this on so everyone can see how much our government is really spending!!

Networking Newbie With Zero Experience Replaces $90,000/Yr Income In Just 23 Days...

noreply@blogger.com (Frank Tocco) — Mon, 06 Apr 2009 19:14:00 +0000

Wow it feels good to be back at work! I know that might sound a little nuts, but after spending the last 3 days moving into a new house, going to work is like taking a vacation ;) I'm going to take some pics of the new pad today and will send them to you later this week!

Anyway, I have TONS of really cool stuff to share with you later this month, but TODAY is about celebration... Yep... We're celebrating another family that's been set free from corporate America, and who now lives a life of freedom, and without limits thanks to a little ebook you've probably heard of ;) So please help me congratulate John Seiferth, (who's never been involved in networking before), on replacing his corporate income in just 23 DAYS.

(And you'll never guess where he worked before!!)

THANK YOU John for sending me your story and allowing me to share it with the rest of the world.

Here's his story for you... - Mike

It Was The Summer of 2007...
I had been working for about six years as the IT guy at The Rich Dad Company for Robert and Kim Kiyosaki. That’s right. I know what you are saying because I get it all the time, “That must have been awesome! What an experience!

Well, you would be right. It was awesome and it was one of the most educational and exciting periods of my professional life. I learned more working for Robert about business and investing, than I did in my Bachelors AND Masters degree programs combined!

And those were Business degrees!

Needless to say, when it comes to money, real business, entrepreneurship and investing, you don’t learn jack in school. And I found that out when I came to work for Robert and Kim.

Actually, the way I landed the job was an accident. I had never heard of Rich Dad Poor Dad or Robert Kiyosaki and had no idea what this business was about. Well that changed quickly.

From the first day, it was clear that this was a different kind of company. In fact, one of Robert and Kim’s goals is that everyone working for them will eventually leave and start their own business and put their education to work.

Well, that is where this idea of “networking” really comes into play.
I met someone, who introduced me to someone, who introduced me to a guy by the name of Mike Dillard. At the time, that didn’t mean anything to me. Who in the blazes is Mike Dillard? Again, I was completely clueless.

I had always been allergic to network marketing, direct sales, and all of that garbage. I felt that if I did not REALLY believe in the product, there is no way I am going to be able to sell someone else on it.

Call it my sales/marketing conscience. I don’t know.

But here was this guy Mike who was making more money in a month than I would make in five years! There HAD to be something there.

So Mike and I started talking. I asked him for some feedback on some Rich Dad stuff we were doing and he was gracious enough to help out. He never pushed anything on me. In fact, the first time we met, he came to Scottsdale, AZ to the Rich Dad offices so we could talk about doing something together. Well, he walked into that office in true Alpha Dog style. (He actually took that picture of me above during his visit).

Here I am thinking he’ll be impressed that I work at Rich Dad and be falling all over me, just like everyone else does that walks in the door.

NOT!

I’ve never seen anyone so confident and on task. Over the next 1.5 hours, he completely tore apart the Rich Dad website and found an estimated $30,000,000 in sales revenue we were missing out on.

It was like watching someone with X-Ray vision who could just see all of the missing pieces without effort.

Obviously that made a big impression on me.

Now fast forward 12 months.
In July 2007, I was finally ready to put my training and on-the-job education to the test. Could I literally jump head first into a entrepreneurial venture and make it work?

Well I was about to find out, because that week I put my job at Rich Dad behind me. I was officially on my own, with no other source of income.

The first call I made was to Mike. He was the smartest, most successful business owner I had ever known. He should be able to steer me in the right direction.His first assignment for me? Read

Magnetic Sponsoring.
What? You don’t understand here my friend, I just left a $90K a year job to start something from scratch and you want me to read a book? This does not sound promising.

All I can tell you is that my mind made a QUANTUM shift that day. I was staring down the gullet of an entirely new paradigm. One that I had no idea existed.

Remember, I had no network marketing experience, no internet marketing experience and I’m scared out of my mind! Not to mention the fact that I am taking my family along for this ride as well.

No pressure.
Well, the secrets, mindset, techniques, education I gained from Magnetic was PRICELESS! I can’t put it any other way. That book saved my life. Literally. I know that sounds corny, but it is true. So what's the bottom line here? By implementing the things I learned in Magnetic Sponsoring (as well as Black Belt Recruiting, Traffic Formula, Building on a Budget, all of which I picked up immediately), I was able to FULLY replace my income from The Rich Dad Company within 23 days of getting started.

And since then, I’ve been averaging over $10K a month. Remember, I had no idea what the heck I was doing. I simply followed the training, Mike’s advice, and maintained my “do whatever it takes” attitude.

In fact, I received a leadership award from the Co-founders of our company at our recent event in Lake Tahoe, CA. How cool is that!?

There is no question in my mind that without Magnetic Sponsoring, the community and my friendship with Mike, I would have failed miserably and taken my entire family down with me.
I was thrilled when Mike asked me to share my story with the Magnetic Sponsoring community. I am so grateful for everything Mike has done for me and I want to publicly thank you, Mike for your mentorship. I hope you don’t think it is too strange that I now refer to you as MY rich dad (even if you are 9 years younger than me). ;)

With gratitude - John Seiferth

=====================================

So how did John pull off such a feat? Well I can tell you because I watched him every step of the way, but you might be disappointed because it's not sexy or unique.

John simply did everything I told him to do without question or hesitation. He'd go through the training courses, implement what he learned every night, and never make excuses. 23 days later, he had replaced his income.

I wish there was something new and cool that I could tell you about, but there wasn't, and there still isn't. It's all sitting right there in the pages of Magnetic Sponsoring. Please understand that the training in that course isn't experimental. It is THE blueprint for achieving success in this industry, and John's one more living case study that proves it, which is why I'm not going to sit here and waste my time trying to sell you on it. If you can't see the value in this kind of knowledge on your own, there's nothing I can say that will change things.

I'll just say that if you haven't read it yet, I'd urge you to give it a chance. You can have it in your hands within the next 5 minutes, and it comes with a 12 month, no-questions-asked guarantee so you have nothing to risk.

The call is yours to make... http://shop4dreams.magneticsponsoringonline.com/letter.html

How The Simple Addition Of Real Personality Can Bind Customers To You Forever

noreply@blogger.com (Frank Tocco) — Mon, 06 Apr 2009 00:46:00 +0000

"Making The Sale" Lesson #2:

How The Simple Addition Of Real Personality

Can Bind Customers To You Forever.

From: John Carlton "The most ripped-off and respected copywriter alive."
Howdy...

This lesson in advanced, "take no prisoners" style marketing may be the most powerful wealth-accumulation tactic you ever learn.

It's simple, and it's basic: Your number one weapon in advertising, especially on-line, will always be superior salesmanship.

This is the mostly-overlooked art of figuring out what your prospect desperately desires... earning his trust and establishing your credibility... and delivering your sales message in a way that nails his "passionate sweet spot of need."

This should be common sense for all marketers... and yet it will be your secret weapon.
Because most of your competition will forever ignore the fundamentals of good salesmanship, or screw it up (since they've never bothered to pay attention to the lessons).

It's relatively easy to create an ad that gets a prospect to say "Hey, that sounds like a great product". But that doesn't mean they will become a customer.

No. You want your prospect to say -- after experiencing your sales pitch -- "Wow! How do I get one of those?"

All buying decisions are made in an emotional part of your prospect's brain. He may explain his purchase in rational terms, giving you reasons why he considered it a great deal.

But getting someone to take money out of their wallet to pay for something is a much more complex process.

You don't have to understand the biology or chemistry that goes on... but you DO have to realize that closing any deal requires a little skill.

It's not difficult. But it's not something most people naturally learn to do.

There are a few key secrets to salesmanship that -- once you master them -- will guarantee that EVERY sales pitch you create is empowered to close the deal.

That's how fortunes are made.

However, most marketers "sell from their heels"... meaning, they blow it when it comes down to asking for money. They mumble and stumble and often just blurt out the price, without helping the prospect position this purchase in his mind.

The marketing graveyard is crammed with great products that failed because the advertising didn't elicit that all-important desire to buy RIGHT NOW.

However, when you master the basics of great salesmanship, you can persuade a prospect to desperately desire a product he didn't even know existed before he came across your ad.
Whatever results you're getting will instantly be multiplied many times, as soon as you apply the secrets of great salesmanship.

Now, I was not a "born salesman."
I had to learn the hard way, making embarrassing mistakes, blowing deals right and left... and going to outrageous extremes to find world-class salesmen who would teach me their tricks.
I’m going to share one of those killer tricks with you now. A proven multiplier of sales to use on your web pages and emails is...

Personality!

A good, solid sales page will bring you orders. Add some personality to your sales message, however... and sales go through the roof.

I recently wrote a short note for a client who was emailing to his "inactive list", trying to stir something up. I insisted that the client personalize each note with the prospect’s name.

Here is how the letter starts out to, say, Bob Jones:

Dear Bob,
Just now, I was sitting at my desk going through some stuff, and I had a sudden thought. So I called out to my long-suffering secretary...
"Hey Barb! What the heck happened to Bob Jones?"
As far as we know, Bob, you’re still alive and kicking. But we haven’t heard from you...

Now, let’s dwell on this opening for a second. Most advertisers -- if they had the sense to email inactive former customers at all -- would have adopted a holier-than-thou tone that reads like the warning label on a bottle of medicine:

Dear Mr. Smith,
It has come to our attention that your account has become inactive blah blah blah...
Yeah, I wonder why that customer stopped paying attention.

Now go back to what I did.
I created a scene, complete with some drama and script and -- very important-excellent use of the guy’s name.

It’s lighthearted, yet still brutally-effective salesmanship. It also doesn’t go on and on.
Just a brief, personalized little dash of slang-driven personality.

Now here’s the kicker:
If you can inject some personality into your emails and web pages and letters... you’ll be light years ahead of the competition.

The client above took the leash off me years ago, and I have created a personality in his copy that keep readership at astonishingly high levels.

He’s a funny guy anyway, but he’s not a writer, and has never attempted to translate his own personality to his marketing. So he pays me a fortune to do it for him.

When people on his list get an email or letter from him the response is not "Oh, yuck, another sales pitch", but...

"Hey! Let’s see what outrageous storyhe’s got to tell me today."
Personality works. It will multiply your sales.

People are inundated with SPAM and boring websites and bad radio, TV and print ads all day long.

It's good salesmanship to put yourself in the shoes of your prospect. Most people live lives of quiet desperation. They don't get to do anything interesting, go anywhere interesting, or hang out with interesting people.

Yawn.

So that's your opening: Be the ONE thing he reads today that really gets his blood moving.
Be the one marketer who says something worthwhile and exciting... and your customers will reward you handsomely.

This gives you the opportunity to become the "go to" guy in your niche -- the dude who knows what he's talking about, and talks about it in interesting ways.

People don't want to deal with anonymous corporations, or marketers who sound like they have a bug up their butt.

Trust is a hard thing to manufacture -- but it's a heck of a lot easier when you allow your prospect to see that he's dealing with someone who shares his passions, understands his situation, and communicates without nonsense.

People like to deal with people.
Especially people who have a little personality. Think of the emails you get each day -- there are surely some people in your world whose emails you open immediately, happy to see them in your inbox.

And probably, it's because you enjoy reading email from those people. They have something to say, and you enjoy hearing from them.

This is personality in action.

That’s it for this lesson.

Don't forget to jump back over to www.SimpleWritingSystem.com/blog/.
There's a lot more specific info -- including tactics you can use -- waiting for you. And it's the place where you'll learn how and when you can immerse yourself in my Simple Writing System.
Stay frosty...
John Carlton

How A Small Bit Of Market Research CanSave Your Butt,And Reveal The HottestTarget Audiences You'll Ever Find

noreply@blogger.com (Frank Tocco) — Sun, 05 Apr 2009 02:11:00 +0000

Simple Writing System Basics

"Making The Sale"

Lesson #1

How A Small Bit Of Market Research CanSave Your Butt,

And Reveal The HottestTarget Audiences You'll Ever Find.

From: John Carlton "The most ripped-off and respected copywriter alive."

Howdy...

Does your current Website suck?

Don't despair. You still might do OK?

How? Read on...

To begin, I want to reveal a rather embarrassing little secret shared by all top copywriters:
A poorly written ad sent to the right market... will do better than abrilliantly-written ad sent to the wrong market.

Seems simple, right? Don’t try to sell ice to Eskimos, but do offer ice water in a desert.
And yet, I see countless entrepreneurs make this very same mistake repeatedly.

Take, for example, the story of a guy I met while doing "Hot Seat" consultations at a Dan Kennedy seminar.

This dude had posted a gorgeous-looking Website and -- after several months of attempting to corner his market... was chagrined to get not a single blessed sale.

"What’d you pay to get the site up?" I asked, innocently.
"Ten grand," he said, without blushing. "But that included getting the product produced."

This guy was walking around like a wounded gazelle in hyena town. He was a one-man charity system for art directors, designers, web hosts and manufacturers.

Don’t be this guy. He had violated the most basic fundamental in business: Do the simple stuff first.
As it turns out, I know something about the market he was after. In fact, I know a LOT about that market.

And you know what?

It didn’t matter how good the deal was on his Website.

It didn’t matter how efficiently the site could capture visitors, or how easy it was to buy using the online ordering system.

It didn’t matter how gloriously wonderful the product was.

And it wouldn’t have made a difference if God himself descended upon earth and wrote this guy’s sales copy.

None of this was relevant.

Because there was no market there.

This guy spent ten thousand dollars to find out something he could have discovered for FREE.
And it would have taken him all of about an hour too... instead of the months he spent creating the product, writing the copy, and wrangling with the website technology.

It's called... (drum roll, please)...

Market Research.
I cover a lot of ground in the Market Research section of my Simple Writing System for a darn good reason. It's the FOUNDATION of everything else you do to bring in money.

But here's something you can use right now:
Do not create the actual product until AFTER you get a pulse from your intended market.

How do you do this? Here are just a few of the simple ways I can share with you:

(1) Go to Google AdWords. You can "test" most online markets without even signing up for the service.

It’s easy, too. The system will automatically reveal to you how many hits certain words and phrases within your target market were registered. It will also suggest other words and phrases, based on what is actually getting the big numbers.

This is free market research. Just figure out what a prospect might put into a search engine in order to be in your target audience... and see if the action justifies your foray into this market.

If the words and phrases you come up with are not among the most used, Google will tell you, and help you find the better ones.

And... if your AdWords best efforts come up with pitiful results... then you are fishing in an empty pond.

Time to move on.

(2) Get your hands on a copy of the SRDS. (That’s "Standard Rates and Data Service".) These are the phonebook-sized catalogs of all the mailing lists available to rent, and all the magazines that take ads.

Even if your business is strictly web-based, this is the book that -- once you take a few minutes to understand it -- will heap massive wealth and rewards on your head.

Because this is the book that instantly tells you which markets are hot, and which are not.
What’s more, if you’re too cheap to buy the service (sign up at www.srds.com and they will send you a brand new updated version quarterly), you can check the SRDS out for FREE at your local library. It’s in the resource department.

They’re not hiding it.

You don’t even need a recent one, in most cases. If your prospective market has existed for a while, you can get your answer from even a years-old SRDS.

Cuz all you need, at this basic stage, is a thumbs up or thumbs down on how "hot" the market you're targeting is.

There’s either a mob of cash-rich people who actively buy stuff in the market you’re considering... or there aren’t.

That’s all you’re looking for right now.

In this guy’s case, he had decided to go after what he thought was a huge untapped part of an existing market. He didn’t "need" to research it -- heck, his own common sense told him he on was the right track.

See, everybody was already marketing to the men in this market.

So he decided to go after... another big drum roll... the women.

Genius!

Except for the inconvenient detail that there WEREN’T any women in this market.
I checked it out myself, once I got back to the office. The SRDS had the goods on over a dozen magazines that catered to this niche.

The subscriber numbers were huge... that’s why the guy wanted to go after the market... but they were also 97% male. This detail is plainly revealed in the statistics of each entry.

Just as telling, the available lists of direct response names had a premium of $12/thousand for male names. Female names were dirt cheap to rent.

This is a blindingly obvious hint: The men in this market are the ones who buy. The women barely exist.

Bang! Slam the SRDS shut, scratch the whole idea of going to that market.

Research job is complete. Even if you had to take a bus across town to the library, your total time expenditure has been minimal.

And you’re not out any serious money, except for bus fare and lunch.

Of course...
... if your research had revealed that your target market was a profit-rich riot of unmet needs (with scant competition and lots of low-hanging fruit)...

... then you've just identified a niche you can go after with the throttle wide open.
This is how fortunes are made... and kept from being lost.

This mini-lesson is just a "taste" of what's in store for you when you allow me to show ALL the tactics, secrets, strategies and inside unfair advantages I've mastered in 25 years as a top copywriter and marketing consultant.

What are the Most Important Elements for Writing Content for the Internet?

noreply@blogger.com (Frank Tocco) — Fri, 27 Mar 2009 21:55:00 +0000

By Carl Mortimer

First – Avoid Writer’s Block.
The ability to write is not inherent in everyone. If you are sitting at your computer and ready to write but your brain is empty, or your thoughts are so scattered you cannot concentrate, you are one of those individuals that could use assistance in writing. Writer’s block will be a curse that you will not be able to get over without help from the experts.

This writer’s block curse can be eliminated from your writing if you take advantage of the knowledge others have and are ready to provide to you. That is where the phrase been there done that comes into play.

There are many resources on the internet that will assist you in learning how to write articles, business letters, e-books, and many other type of writing. The trick is to learn how to write in such a way that your product will be the most profitable to you.

Second – Improve Your Informational Data Base.
When you are attempting to write for profit is it wise to improve your information data base. What does that mean? In order to improve your information data base and write for profit it is imperative that you avail yourself of the experience and knowledge of those individuals who have tried and failed, and then tried again and again, till they succeed.

This is not to say that everyone who tries over and over will succeed. The element of education must be included in each try until you finally get it right. You may be able to prepare an article that many people will enjoy reading; but, have you prepared your product in such a way to convince the reader to take an action that will provide you with income?

One of the biggest assets you can have for writing is to realize that no matter how good you are at writing the experience and knowledge of others can always be of a benefit to you. There are many aspects to writing and I do not believe it is possible for any one person to possess the knowledge required to produce and publish products that will allow you to earn money on the internet.

Third – Maximize Income By Improving Your Product.
Writing may come easy to you; however, writing to provide the reader the enjoyment of reading is not the same as writing for profit. You are working with 26 letters that can be combined into an unknown number of words. How you present these words to the reader will determine your success or failure at what you are attempting.

Here's a website that has several resources and links all dedicated to writing content and how to make money from it.You can try many different approaches and test your articles to see if you can discover the secrets involved in profitable writing. Taking this approach of trying it on your own could take a very long time and in the end prove fatal to your success. You can improve your success at writing for profit if you accept the experience of others as a necessary part of your product preparation.

There are many products available and depending on your needs, these products can be relatively inexpensive compared with what you can earn by improving your writing. The biggest asset you can have is to realize that no matter how well you write there is always room for improvement.

I have presented three elements of learning how to write for profit. Isn’t it about time you take advantage of the knowledge of others that have tried and succeeded to reach your goal of earning money on the internet?

Please take a moment to go to my profile, add me as a friend, and ask me any questions about writing web content. I also have a free web site dedicated to presenting you with links to various sites that provide products to improve your writing for profit and how to increase web traffic through viral marketing. If you are looking to market your business or product, then I highly recommend checking this marketing system out.

Thanks Carl for this article and insight.

A for those of you who have heard of Natalie Regoli the CEO of StartUpBiz.Com they had this comment to add:

Comment by SUp.biz, COO
This is what we know that works:

1) Keep it short and break it up into bite size chunks-Your blog is a perfect example-People on the internet have a short attention span

2) Do not write a blog about your product or service-Your product should be an example-Write about topics within your industry

3) Enagage the reader
-Asking a question or opinion will get your blog read
-The answers will add to your content and make your blog better

The 3 Laws Of Performance

noreply@blogger.com (Frank Tocco) — Sat, 21 Mar 2009 01:17:00 +0000

Another wise article from Necole Brown.

1. CREATE A PLAN
In life in order to accomplish anything we must begin with a plan in mind. The same holds true when working on your business. Believe it or not, everything begins with a plan. If you do nothing in life, that too begins with the plan of you deciding that you're not going to do anything today, and that stretches into tomorrow, and so on. Before you know it, months and years have gone by and you haven't accomplished anything, all because you didn't have a plan in place.

If you want to be successful in life, you must begin with a plan.

2. WORK YOUR PLAN
Once you have a plan in mind, you should put it in writing, by making a list, because you won't be able to remember it all. You may call this your list of goals, because they are things that you'd like to accomplish. In an effort to keep track of your goals and make sure that you accomplish them in a timely manner, you may want to put them on your calendar.

Outlook Calendar works perfect if you have access to it. If not, use whatever online calendar management system that you're comfortable with. It's always good to plot your goals on your calendar from start to finish. With an end date in mind, your goals will always be in front of you, and you'll be able to stay on track to make sure that they get done. If you meet your deadline before schedule, you may remove the goal from your calendar and move on to complete your next goal.

3. REVIEW YOUR PLAN
Just because you believe that you're starting off with a great plan, things may not turn out as you expected. When you see this happening, simply stop and take a look at what you're currently doing, and begin to revamp your plan. You may have to go through a couple of different processes until you find the one that works for you. Don't stop recreating until you have everything the way that you envisioned.

In order to stay on track with your goals, you may want to take baby steps starting off. Take big jobs and break them into smaller ones. Even as things begin to come together, you should continue to revamp your process until it's as close to perfection as you can get.

Wisdom is the key to getting what you want out of life, and duplication is the key to a successful partnership.

If you have an interest in learning,
"The Secrets Used By Network Internet Marketing's Top Income Earners To Generate Massive Residual Income By Leveraging The Power Of The Internet,” you may visit my website at NecoleBrown.com to request the information.

CLICK HERE to watch a 5 minute Video Presentation
Necole Brown
630-267-4132
mobileElocen11@yahoo.com

Achieving Success in Today's Business Climate

noreply@blogger.com (Frank Tocco) — Wed, 18 Mar 2009 20:51:00 +0000

This article by Bert Martinez is so true that I thought I would sgare it with you all.

Achieving Success in Today's Business Climate
by Bert Martinez

How successful do you really want to be? Is that too vague?

How about - How much money do you want to earn?

Well business people are always consistent with their internal feelings about:

Themselves, who they are;

Their feelings about money, what's possible for them to earn, keep and spend;

What they deserve to achieve.

One of our greatest emotional needs is for security. To know that future events aren't going to create big waves of change. One of the ways we fulfill this need is to have standards, set goals, make decisions, and tackle problems that we're comfortable managing. Probably 95% of people do this without even knowing why.

Dr. Prescott Lecky, a Canadian educator, branded what he called the Theory of Self-Consistency. He developed his program to help teachers enable students to learn more effectively. He theorized that our minds are organized systems of ideas, and all the ideas that belong to the system must seem to be consistent with each other.

Dr. Lecky states, "The center or nucleus of the mind is in the individual's conception of himself. If a new idea seems to be consistent with the ideas already present in the system, and particularly with the individual's conception of himself, it is accepted and assimilated easily. If it seems to be inconsistent, however, it meets resistance and is likely to be rejected.

"This means that when the choices, decisions, or commitments you make with yourself are in conflict with the beliefs, values, and self-image in your unconscious. Conflicts occur that inhibits your progress toward your goals.

The model of Self Consistency leads us to realize:

When the choices, decisions, or commitments you make in yourself are consistent with the beliefs, values, and self-image in your unconscious. Congruency occurs which accelerates your progress toward your goals.

Long story short, how we feel is more important than what we know. Change how you feel about yourself and you change your money, health and your entire life. The economy has little to do with what you'll achieve this year, you're emotions are in control. Now who's in control of your emotions?

To receive free information about how you can re-engineer your emotions for success visit www.bertmartinez.com.

New Twitter Followers On Autopilot

noreply@blogger.com (Frank Tocco) — Sun, 15 Mar 2009 19:24:00 +0000

I just found this website that Bonnie Waters shared with me on Twitter.

I signed up for free last night at 9:30PM and already it's working to bring me followers on Twitter.

It is put together by Gary McCaffrey. Creator of tweetergetter.com Paul Birdsall, Rex Harris and alot of big hitters online are using it.

It's only been 12 hours and the tweets are rolling in.

I'll give you a full report in 30 days of how well it works and if it lives up to it's promises but it costs nothing, and hasn't sent me one single SPAM or email at all.

In fact, the website didn't ask for my email even.

14 hours later.....

I have 14 followers so far!

And You DON'T Have To Start Following Thousands Of People To Get Them!

Just a quick Tweet can make it happen.

So how does this system work?

Click on my Name and see.

Frank Tocco

Follow me on Twitter

Ushering In The Age Of Interactive Marketing!

noreply@blogger.com (Frank Tocco) — Sun, 15 Mar 2009 04:17:00 +0000

I don’t know about you, but I’ve had it up to my eyelids with people trying to pitch me on their business opportunities. Lately, it seems as though the intensity and frequency of solicitations have reached a stage of irritation for most.

It’s getting to the point that people are acting desperate (I’m not unsympathetic to the economic situation affecting many, I know some are desperate) and that desperation is causing them to treat people like a commodity. It’s causing them to put self above the needs of others when meeting the needs of others is one of the fastest ways to overcome desperate circumstances.

The irony is that the people who are finding success as a home business owner, using the Internet, are tired of the onslaught of ads… they are tired of being pitched! Engaging in conversation online only to have it go from “Hey, how are you doing…” to “I want to tell you about some so exciting…” is enough to make anyone want to hang up the phone, block people on Skype and remove “friends” from social networks. Nonetheless, there is a new wave of marketers coming.

Even the television news media is talking about Network Marketing (see here) and how people are turning back to MLM during the soft economy. This, of course, is going to bring a new wave of would be marketers, to the Internet, looking for a way to market their business to a larger audience than they can reach in their local communities.

Those of us who have been around the industry for a while understand that this wave of upstart entrepreneurs is going to bring with it tremendous opportunity. From experience, we know that those who are looking to the Internet to replace or supplement income (recently reduced or lost) are going need and be seeking information that will show them “the way.”

What does this mean for the new home business owner who is turning to the Internet as their market place? Hopefully it doesn’t mean heartache and frustration as it has in times passed. It’s actually gotten to the point, with me, where I’m not sure I want my name even associated with phrases like “Internet marketing” and “home based business” if the “norm” is going to be this continuous assault of unsolicited advertising and spam.

While I know that this industry is always going to have its “quirks”, I do believe that, with a concentrated effort, we can bring about a new way of thinking and doing to the world of Web 2.0 that defines it in its purest form… “Interactive marketing.”

Think about it. Twitter, Facebook, Ning (wow, how about the changes today, awesome), Plurk, Ping.FM, FriendFeed, and all of the resources that continue to bring us all together… those who are having success with these resources know that “relationships” are key. Social networking isn’t about quantity, it’s about quality. You can continue to chase numbers or you can come into direct content with the one key element that we all need to be successful… people. It’s the “interaction” we have with people, using these resources, that bring about results.

I’ve been telling my group for months now that when it comes to doing business in the world of Web 2.0, that if you do things correctly, business just happens… and it does! It doesn’t need to be forced, it doesn’t need to be pushy, rude or desperate. By simply using the right tools and resources you can set up a system of management that will allow you the opportunity to be part of the solution and not the problem.

I’m here to help however I can… look me up on Twitter: @rexharrislive.

Cheers!

Rex
Thanks Rex, Frank Tocco Twiiter Me!

Choosing Motivation Over Defeat

noreply@blogger.com (Frank Tocco) — Tue, 10 Mar 2009 19:39:00 +0000

Each of us encounters hard times, hurt feelings, heartache, and physical and emotional pain. The key is to realize it's not what happens to you that matters—it's how you choose to respond. You can choose an inner dialogue of self-encouragement and motivation, or you can choose one of self-pity and defeat.

Your inner dialogue will be reflected in how you act.Keith Harrell, corporate trainer and the author of Attitude is Everything, says there are several steps you can take to improve your attitude.

Here are six to get you started:

Repeat affirmations.
Words charged with power and conviction, repeated several times a day, can reprogram your subconscious and trigger positive feelings that drive actions.

Discover what motivates you to take action to change your life.
Basic motives include love, self-preservation, anger, financial gain and fear. Self-motivation requires enthusiasm, a positive outlook and a positive physiology—walk faster, sit up and smile. Believe in yourself and your potential.

Visualize positive outcomes to enhance and focus your skills. Peak performers, from surgeons to athletes, use visualization. Now, it's your turn.

Be enthusiastic.
Enthusiasm is one of the most attractive qualities you can have. It's your burning desire that communicates commitment, determination and spirit. Enthusiasm puts you in motion.

Laugh.
The more laughter in your life, the less stress you will have. There are also health benefits to lightening up.

Exercise.
One of the best ways to gain a more positive mindset is to exercise.It's no secret that life seems to reward us most when we approach it with a positive attitude.

To read more from Keith Harrell, visit www.success.com.

Frank Tocco--MLM Mentoring

What are Social Networking Sites?

noreply@blogger.com (Frank Tocco) — Fri, 06 Mar 2009 00:50:00 +0000

What are Social Networking Sites?

If you are not familiar with them, then here is a brief explanation of what they are.

Social Network Sites: A Definition
Social Network Sites are innovative systems for meeting and working with people
who are involved in the same areas of business that you are involved in. This gives
you a very targeted audience to market your business to..

The Social Networking Sites that you will be using provide a safe, friendly
environment for Marketers, to come together in a Social setting to build
relationships, gain exposure, make friends, reach a targeted audience with your
businesses and products.

Popular social networking sites, including MySpace and Facebook, have changed the
human fabric of the Internet and have the potential to pay off big for investors.

MySpace, with 200 million visitors, has become the digital equivalent of hanging out
at the mall for today's teens, who load the site with photos, news about music
groups and detailed profiles of their likes and dislikes. It also became the next big
thing for marketers.

MySpace and Facebook, have opened the doors on newer and better Social
Networking sites that are business friendly.

The following Social Networking sites are geared for those who want to build their
business and they all offer great resources that will help you to contact and network
with 1,000's of other business minded people from all over the world.

Visit these Social Networking site and see what they can offer you in expanding your
business.

1. StartUpBiz - (Free to Join)
2. Social Networking Directory - (Free to Join)
3. Twitter - (Free to Join)
4. - (Free to Join)
They are all free to join and to use their services to grow your business.

TIP: To make the Social Networking sites to work for your business, go to your
account, set up your profile page where you can tell a little about you and your
business. This is where you can tell all about your business or affiliate program.
Then you go into the browse or search section and add other members to your
contact list. This will enable you to contact 1000's of members using the social
networks system. The members you contact will visit your profile page with your info
and business presentation.

Also, after these members become your contact you can email them at any time and
leave comments on their profile page that will lead back to your profile page. Try not
to place ads directly in the comments section, this is frowned upon. Instead wish
them good luck in thier business or have a nice day and then ask them to visit your
profile.

Visit my profile page here to see how I set up one of my profiles and scroll down to
the bottom to see how the comment section works.

People when looking at other members profiles almost always go to the comment
sections to see what other members are saying. This is a great way to get extra
exposure and visits to your profile and business opportunities.

This is the best in online marketing, and one that should not be ignored by anyone
who wants to earn an income online.

How To Find 100,000 Products You Can Sell Online
If you've ever dreamed about being a super affiliate and wondered how people make
any money promoting products that pay them measly commissions, this is the
chapter for you

The real secret to affiliate commissions is promoting high end products. In this
chapter I'm going to show you where to find these products and how to promote
them.

Google has recently launched a new service called Froogle which you can find at
http://www.froogle.com/.

This service allows you to find all sorts of products people are selling. I guess you
would call it the worlds largest online shopping directory.

This is how the Google people describe their new service
"Froogle is a new service from Google that makes it easy to find information about
products for sale online.

By focusing entirely on product search, Froogle applies the power of Google's search
technology to a very specific task: locating stores that sell the item you want to find
and pointing you directly to the place where you can make a purchase."

Basically it allows you to find any product for sale on the Internet.

So what's so good about this?

If you know anything about affiliate programs you know it's HARD to find good
products to sell that nobody else is selling and Froogle.com will allow you to do that.
The best part is it allows you to search for products by price range.

So if you wanted to find and promote products that sell for over $100,000 you can do
that!

Ok, let's move onto the next step. Selling $100,000 + products on the Internet. How
do you do it? Do people actually buy products that sell for this price online?
Yes they do, big time.

The type of products in this price range could be jewelry, car's, holidays, real estate
and even boats.

The best way to sell these types of products would be to become the leader in the
field on the Internet. So when someone thinks about buying a luxury car or holiday,
your name will come up.

But how do you do that?
By becoming the expert in the field! You want to be first in the search engines, you
want to be in their face when they read articles about the subject at hand, you want
to be first when they go to message boards and ask questions. You want your name
and website to be there.

Selling large products like this isn't going to be like selling $25 ebooks online, you're
going to have to put in the hard work.

You should be aiming to create a site something like http://www.tractorbynet.com/
That site is totally dedicated to Tractors and it pulls in a fortune. Why? Because when
someone says I want to buy a tractor online or want more information about a
certain type of tractor, that's the place that comes up every time they ask those
questions.

Information Product Idea
One of the hottest topics on the Internet right now is that of people learning how to
create digital products, like ebooks and software that they can sell online and make
either a full time or part time income with.

People are looking for ways to make money online, either because they have or fear
they might lost their jobs, or they are sick of working 9-5 and constantly hear about
people who are able to work from home.

This business idea is all about teaching people how to create digital products, easily
and quickly. Like most people who get into this sort of business, I would be staying
away from the "Internet marketing" crowd big time and I would try and target people
who are new to the Internet and the business in general.

Not only does this make you stand out in the crowd, it will also make things easier
when it comes to creating the business itself.

You're probably thinking how can I create a business about creating digital products
if I've never done anything like that before, and that is a good question, but I have a
very good answer.

Some of the best products I've ever brought on the Internet were not created by the
owner of the business, they either got someone to create the product for them or
they brought in experts and interviewed them and turned their knowledge into a
product.

The best way to get started in this business is to hire an expert in the field of product
development and use their knowledge to create your own products.

For instance, for $19.95, you could sell an ebook on getting started in product
development, for $47 you could see a download video showing steps on how to
create your own digital products, for $97 you could sell a cd set with a
comprehensive guide to creating and selling your own digital products, for $297 you
could sell a complete set of dvd's with 1 or 2 hours of consultation on product
development and for over $500 you could even do a seminar.

This is another simple business idea. Create an ebook around the topic of
making money with your love of Golf for example or manuthing you are passionate about.

Show people how to make money with their passion for Golf and they will pay you
whatever you want.

You could show them how to become a Caddy,

You could show them how to become a Golf sports writer

You could show them how to get a job at a Golf course

You could show them how to become a professional Golfer.

The list goes on and on.

Selling Businesses On Ebay Guide
There are literally tens of millions of people with an EBay account that shop
periodically for everything from clothing to information. So why not create a business
around EBay!

You already have millions of customers at your disposal, so why not make EBay work
even harder for you?

The problem with selling physical products on EBay is that it's a hard business to sell
onto someone else. Inventory, shipping is a pain in the butt, so create a business
that is virtual and a product that can be downloaded instantly.

Of course, I'm talking about an ebook here, but you can create just about anything.
Most people don't associate EBay with digital products, but people are willing to buy
them if you know where to look.

In Conclusion
Before you get on with starting your internet business, I just want to say that there
are thousands of ways to make money on the internet! This guide only covers the
most basic and easy ways to start an online business, and once you get more into
the online business world you will discover hundreds of other awesome business
opportunities.

And now, it is time for you to start your online business. Because the sooner you
start, the sooner you can quit that job and start living the life you have always
wanted.

Let me be blunt with you:
Is it possible to make lots of money on the internet? Yes, much more possible than
making it in the “real” world.

But unless you get started, you will not make a cent! So the sooner you get started, the better!

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Once And For All, Let's Define Relationship Building in Network Marketing

noreply@blogger.com (Frank Tocco) — Wed, 04 Mar 2009 23:29:00 +0000

Melanie Kissell challenges us on the whole concept of "make friends and build relationships with all the folks you prospect, talk to".Apparently, she's so sick and tired of hearing that she'll implode AND explode... at the same time!
___________________________________________________________________________
If I hear another person touting that network marketing is all about relationship building, I'm going to implode and explode ... simultaneously!

Are you in network marketing to make money? Or make friends?

Answer this question honestly. Why would someone try to get thousands of followers on Twitter or cram a gazillion friends on their Facebook roster? Does anyone need more than 2 seconds to think about it??

Most people I pose this question to give me the same old cookie cutter response - "I'm making friends and building relationships." No, you're not. You're building a LIST. And everyone on your list can look forward to receiving ads (in one form or another) for your products, services, or business opportunity.

Is there anything wrong with that? Of course, not. Anyone who produces a weekly ezine, for example, absolutely needs to have a LIST of subscribers to mail the darn thing to!

Seriously, folks, is it humanly possible to "build relationships" with thousands of people? The last time I checked, I had only two hands, two feet, one voice, and 24 hours in a day on my clock - and that's not nearly enough time to maintain relationships with my own children!

Some marketers are being led down a dead end road by being told that they need to work really hard on building relationships with their prospects. Oh, brother. There's only one thing and one thing only you need to do with prospects - Find out if your business opportunity and/or products are right for them. That's it. Nothing more.

Does that mean you should be rude? No. Insensitive? No. Disrespectful? No.

You should be polite, professional, and conversational, but crystal clear on your objective. This can be accomplished quickly and effectively by asking a few simple questions. A relationship with a prospect does not need to linger on for weeks or months. That would be time consuming, labor intensive, and downright ridiculous.

So let's define relationship building in network marketing.

The people that you need to build vibrant, healthy, lasting relationships with are the people that join you in your business or become your customers. That's when the relationship building begins. These are the folks that deserve your time, energy, and effort in getting to know, like, and trust you.

You have a vested interest in them and a responsibility to build a relationship with them. Hopefully, one that will transform into a friendship and last a lifetime.

To Your Network Marketing success,
Melanie Kissell

Thanks Melanie for this insightful article.

Now Chris Nwakobi has this comment add. What do you believe most?

__________________________________________________________________________

Relationship Building Sounds Less Threatening than List Building

If any of us called some prospects and said; "Oh, I want to add you to my list", the phone will must likely be slammed on us. If, on the other hand, we offer something to establish some trust, credibility may be established - building relationship.

List building is temporary, will almost look like coupons to stores that last a definite time period. Conveying the message of trust in relationship building with business associates, friends, relatives or social networking groups is at the very center of relationship building and successful network marketing.

Successful doctors go into medicine, to heal and the money comes and not for the money. teahers go into that profession to educate and not for the money.

So, if we go into network marketing, but make friends first; don't you believe we will be more successful?

I agree that we are all in this for the money, using the list mentality, will be like hunting. When animals are hunted, they run away. While, if we use the relationship mentality, it will be like fishing. When you put the right bate, the fishes will bite.

Chris Nwakobi

Both are great points of view... Tell us what you believe by posting a comment below...

Frank Tocco--MLM Mentoring

10 Steps to a Thriving Direct Sales Business

noreply@blogger.com (Frank Tocco) — Sat, 21 Feb 2009 20:49:00 +0000

From MLMWoman.com

Whether it’s your first direct sales business or you’ve been down this road before, everyone could use a few tips to make their business successful. So here are 10 tips that will go a long way in helping you to create a profitable business.

1. The Products – Know, love and stand behind the products you sell. If you know how it works, why it’s worth it and actually like it yourself, you’ll do a better job selling it to others. Know what similar products are all about as well. If your competitor sells a product like yours, be able to tell your customers why yours is better even if it costs more.

2. Network, Network, Network – It’s important to build a business network. Be yourself and take the time to build friendships and other contacts beyond just potential customers. Join your local Chamber of Commerce or a business networking group like Leads or BNI.

3. Online Presence – Create a website or a blog for your business. Nowadays, you are missing a huge opportunity if you’re not doing business via the Internet. One of the first places people go to find something they need is the World Wide Web and your product is no different. Even if you sell a lot locally, broaden your horizons by going online too.

4. Take Your Business Seriously – Your website, business cards, products, presentation and everything else you do in your business should exhibit that you’re serious about your business. Sometimes this will take a bit of money, like hiring a web designer to put your website together if you don’t know how. However, most of your professionalism will show in you personally, so treat it like a real business and you’ll reap the benefits of doing so.

5. Honesty is Key – When your customers feel like they can trust you they will be back. Don’t be shady or pushy in order to make sales or gain team members. When you make a mistake, admit it, correct it, and move on. Remember people buy from those they know, like and trust.

6. Accept Rejection – In the direct sales business, the word No is one you’ll hear frequently. Don’t take it too personally and realize this is just a part of this business. Keep working hard and you’ll get positive replies and more sales too.

7. Attend Meetings – Take the time to attend meetings for your team. Not only will you learn about new products and sales techniques, but you’ll receive some needed encouragement from others who’ve been where you are. Even better, you will be able to help some of the newbies on your team eventually.

8. Set Goals – This tip is extremely important when it comes to the success of your direct sales business. Setting goals and constantly working toward them will help to make your business more profitable. Set big goals and then break them down into smaller easier to achieve steps. As you work your way through your list you’ll feel like you’ve accomplished something and your ultimate goal won’t seem so out of reach. Be realistic with your goals, but don’t be afraid to set them high either.

9. Be There for Others – You will some day remember what it was like when you first started out. The help you received from others was invaluable and once you’ve worked your way up, be sure to lend a helping hand to others too. Being a mentor is both rewarding and educational. Remember: "What goes around comes around."

10. Work Hard and Stick with It – There will be hard times when you just want to quit. But remember, any business takes work and nothing happens overnight. Just keep moving forward taking small steps every day and you'll find yourself on the road to success.

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60 Minutes Interview with Facebook CEO Mark Zuckerberg

noreply@blogger.com (Frank Tocco) — Tue, 17 Feb 2009 19:39:00 +0000

Mark Zuckerberg
Founder & Chief Executive Officer of Facebook

Mark Zuckerberg is the CEO of Facebook, which he founded in 2004. Facebook is a social utility that helps people communicate more efficiently with their friends, families and coworkers. Mark is responsible for setting the overall direction and product strategy for the company. He leads the design of Facebook's service and development of its core technology and infrastructure. Mark attended Harvard University and studied computer science before moving the company to Palo Alto, California.

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Update: How The Economy Is Effecting Our Industry...

noreply@blogger.com (Frank Tocco) — Wed, 04 Feb 2009 01:06:00 +0000

I've been watching the home business industry closely over the past few months to determine if our niche was going to grow or contract with the current decline in the economy, and I finally have enough data to come to a conclusion which I'd like to share with you today...

It's no secret that we're in the beginning stages of a grand super-cycle in the global economy that's never been seen before.

Right now, the biggest question isn't whether things will get worse, but how fast... Thankfully, we're in one of the only industries that has the potential for growth. Logically, I've been expecting the work at home world to see a nice bump in growth now that so many people are needing to supplement their income or replace a job, but the question remained... Would these people still spend money on a business or related training materials?

So I've been watching the numbers and waiting for some real data before coming to any kind of conclusions, which I now feel comfortable making...

Here's what I've seen...

Our industry is definitely benefiting from the bad economy in a very big way. Over the past 13 months, Magnetic Sponsoring as a company has seen an increase in sales of 470%, and January 2009, was the biggest month in our 4 year history.

I compared numbers with my friend Jay who runs a marketing system that's tied to a top-tier opportunity, and they've seen the same thing.

Yesterday, they had their best day in over six months for total daily leads generated.

Last month, they had a 65% increase in sales over last Quarter of 2008. More people are coming into the networking industry, and they're spending money... BUT...

I know several big internet marketers out there who have been experiencing a large increase in refunds. People are willing to buy, but they are looking for quality, and they'd prefer to buy from people they purchased before in the past.

There is little patience in the market for sub-standard products, and the relationship you form with your prospects and customers is now more important than ever.

So here are 4 tips that will help you take advantage of this massive influx of new people into our industry...

1: Put yourself in their shoes...
If I'm brand new to this industry, my biggest challenge will be information over load. With 100's of opportunities in the market, and 1,000's of potential sponsors found on Facebook, YouTube and Adwords, my biggest questions are...

Who can I trust?
Which business is best?
Which products should I buy?

The single best way you can answer all of these questions as a marketer, is with "social proof". If I'm brand new, and researching you as a potential sponsor, how do I know if you're the real thing or not?

Simple...
I'm going to look at your videos and see how many views and ratings you have. I'm going to see how many friends you have on Facebook, and followers on Twitter. I'm going to look for testimonials from customers and distributors.I'm going to look for pictures and screen shots that show results.

All of these things will instantly show me that I can trust you, that you have value to offer me, and that I can feel safe doing business with you, before we've even spoken on the phone.

And PLEASE...
2: Pick up the phone and call your leads!!!
If someone's shopping for an opportunity, they're probably going to fill out 3-10 capture pages for different businesses. Who are they going to join?

Simple... The person who took the time to call them and establish a relationship. If you don't call them.

The next guy will, and that's who's going to get their business. Don't be needy. Don't sit there for an hour and compare your opportunity or comp plan to others over the phone.

Establish a rapport. Position yourself as a leader, and tell them what to do next.

3: Educate yourself.
This is THE opportunity of a lifetime for you in this industry. This is as good as it gets, but the only way you'll be able to take advantage of it, is to learn the skills and strategies required to do so. You must know how to brand yourself.

You must know how to get traffic, and you must know how to market your business to your prospects. If you do not own a copy of Magnetic Sponsoring or Traffic Formula yet, how do you honestly expect to compete against the people who do know these techniques?

You can't. There are no short-cuts here. Get educated or get run over.

4: Make your offer "Risk Free", whenever you can.
Give your prospects the opportunity try out your products risk-free, as often as possible. For example, we increased the money money back guarantee period on the Magnetic Sponsoring course from 3 months, to 12 months.

If someone buys the course and doesn't like it, they have a full year to request a no-questions-asked refund. We're giving our customers all of the power because that makes it even easier for them to choose our products instead of someone else's.

Once someone experiences the quality of our products, they usually purchase 2-3 more because they know they can trust us to deliver the best information out there.

Make it as easy, and as risk free as you can for your prospects to do business with you.

Talk to you soon,
Frank Tocco

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Did you know Obama is an Internet Marketer?

noreply@blogger.com (Frank Tocco) — Wed, 21 Jan 2009 00:21:00 +0000

Did you know that 25% of all the people who voted for Barack Obama had already signed up to one of his sites or had become his friend in an online social networking group?

Obama extensively used all the same techniques I teach on my weekly live show and I believe it won him the election. I'm going to give you an inside look at exactly how Obama used Internet marketing to dominate politics & win the presidency.

Tune in TONIGHT to my weekly live online marketing show: It's live tonight at 6:30 PM Pacific Standard Time tonight (Tuesday).

Come by and say hi! Just go to: http://www.billmcintosh.tv/live

I'll be there answering live questions about online marketing. You should come by and ask me any questions that you have. I'll open up my call in lines during the show & take your questions. When I do, you can call 1-714-795-2504 to reach me live on the air. Later, this number will also forward through to my team during normal business hours.

A quick favor to ask:
If you are a fan of my live show and are on social networking sites like Twitter, Myspace or Facebook, please send an announcement out telling people about the show. I'd love to see a TON of viewers on tonight's show. Thanks!

I'll also be giving an update on my new social marketing tool:
TweetManager. It's currently in closed private beta testing now. I'll be giving an update on the status of the tool & handing out invites to start using it if you aren't already in. Just click this link when it's time: http://www.billmcintosh.tv/live I look forward to seeing you there!

All the best, Bill McIntosh
http://www.billmcintosh.tv/live
Follow me on Twitter:
http://twitter.com/billmcintosh

Top 10 Blog Writing Tips

noreply@blogger.com (Frank Tocco) — Fri, 16 Jan 2009 01:21:00 +0000

Written by Salwa from Blogriffic

With the ever-increasing popularity of the blogosphere, it can be hard to keep up with the competition. However, there are a few tips that can propel your blog to the top of the heap. Here are my top 10 blog writing tips.

1. Make it your own. This is the absolute number one item to remember if you want a loyal readership. Never claim someone else’s work as your own. Too often today we do a search for a specific article key phrase and half a dozen articles pop up that are exactly the same but attributed to different authors.

While there are many authors that will sell the same article with private label rights to anyone, it is usually not a good idea for a blogger. In order to draw a loyal following and gain your readers trust, you want a blog post that is unique, original, and all your own. You want your readers to come to you as the expert.

2. Write for your reader. Don’t write for yourself. While it is certainly easier to simply write about what you know, you also want to write what your reader wants to know. Take the time to do some research if your readers want information that you aren’t already familiar with. By venturing into areas that your readers are looking for, you will only make yourself a better writer.

You may also need to adjust your writing to your audience. Different blogs will have different levels of readers. If you are a mature adult writing for a childrens blog you will need to use a different type of writing. Adjust your writing for your readers or you will lose them.

3. Choose your niche. This can be a very fine line. While a wide niche may draw more readers initially, they will eventually move on when you blog about a topic they aren’t interested in.

Remember, a blogger can’t be everything to everyone.
In the same vein, you also don’t want to have too narrow of a focus or you will simply run out of things to post. You may also turn-away potential readers if you don’t broaden your niche.

4. Keep things simple. Don’t make things overly complicated. You want your blog to be easy to navigate and easy to find. Don’t clutter it up with ads or overused sales gimmicks. Provide the information your readers are looking for and that they will find valuable. Don’t clutter your sidebar with icons or overly long blogrolls. Use a simple color scheme and avoid large graphics. Blogs are not websites and the two are distinctly different. Keep them separate and keep your blog simple.

5. Always respond. Respond to comments and questions as soon as possible. Even if you disagree with a comment post a response. This is the essence of blogging. Free exchange. Not everyone will agree with your views but, if they take the time to disagree, you must take the time to respond.

You must also make sure you answer any questions that are posted. Your reader would not have taken the time to ask the question if they didn’t expect an answer. If you don’t know the answer, say so. Do some research and then respond but don’t simply ignore the question.

6. Use a personal touch in your writing. You will gain a loyal readership by adding that personal touch. Blog readers will come to see you as a trusted friend. They will be able to identify with you if you chat with them as a friend would. A personal touch doesn’t mean to “get personal” it simply means that you don’t need to be too formal with your readers. Formality is not needed when writing blog posts. This can be difficult for some writers who have been formally trained and work hard to ensure there are no grammatical errors in their writing but it is important to present your own personal touch.

7. Check out other blogs. Spend almost as much time reading other blogs as you do writing your own. Don’t be afraid to mention them in your postings and don’t be afraid to present your own counterpoint to someone else’s blog post. This is a great way to get links and trackbacks for your own blog.

See what is working (and not working) for others. Expand upon their success by adding more value to your own blog. Discover what is missing on other blogs and make sure you don’t make the same mistakes. Blog writing is a continuous learning experience. Don’t ever stop learning.

8. Blogging is about writing. Remember that blogging is not about sales. Don’t use your blog simply as a self-promotion tool. It is about providing information and value to your readers. Don’t worry about graphics and logos and ads. Use the written word effectively and you will have an effective blog.

You must also remember that blogs are short. Don’t waste words. Make sure each word is necessary and that you get your point across succinctly. If your words don’t relate to your topic and add value to it then leave them out. Readers don’t care if you’re late for work and haven’t eaten breakfast.

9. Have a clear priority. Don’t try to cover too many topics in one post. If you have twenty things you want to write about, don’t try to cover them all in one post. It is usually acceptable to write about two or three related topics if they fit nicely together but more will simply create confusion. Blog posts are short and to the point. Save those twenty topics for other posts. Twenty topics should give you between ten and twenty posts. You may even find that one topic is broad enough to provide you with the content for several posts.

10. Clean up your old posts. Your blog writing will inevitably improve as you gain experience. As you become a better writer, go back over your original posts and clean them up. In addition to improving the post, a refresh may bring new life to it and bring you increased traffic

Why should Video Marketing Be Included In Your Marketing Mix?

noreply@blogger.com (Frank Tocco) — Thu, 08 Jan 2009 05:04:00 +0000

Why should Video Marketing be included in your marketing mix?

Online video is one of the best venues to engage an audience - don't even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way legendary brands are created. As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend? Get the point?

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That's 155.2 million people, and we're just talking the US! Increasingly, people are watching a lot of video as well.

According to comScore, Americans watched 9 billion online videos just in the month of July.
Like everything else, there is no "free lunch" - the video-sharing sites don't charge to host your content, but getting your target audience to watch and forward your video is no easy feat. That's where we come in. Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn't.

"Secret Formula" - .50C + .15M + .20T + .15P = Success
Alright, we admit that an exact formula may be a bit over simplistic, but when it comes to deciding how to allocate time and resources on a video intended on marketing something virally, the weighting of these four components should follow closely to something like this: That's it. Write down the formula above on a cocktail napkin and you have the code cracker for getting people to watch and forward your video. The formula above says that creating a video is a weighted function of four components:

50% C = Content and Production - this is storyline, style lightning, production, etc.

15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video

20% T = Thumbnail - the packaging which draws people in when displayed on the page15% P = promotion - just good old fashioned marketingThese aspects help communicate your message far and wide in a way that makes an emotional connection with the viewers in a way that motivates them to pass it along to others. Now we will dive into each component of the secret video marketing formula.

Content and Production - (.5C)
We know now that 50% of creating a great viral video is about content and production. The goal in this stage is to create something remarkable, literally, something that causes people to remark - and in doing so to effectively convey your message. We've noticed that certain categories tend to garner the interest of large audiences. Regardless of your message, utilizing a proven content category to package your message is a good way to spread your message wide and far.

The remarkable comes in many shapes and sizes:
Humor - everyone loves a laugh, but many of us like to make others laugh as well; this is what makes comedic videos so viral.

Avant-garde videos - videos that push the boundaries of what is acceptable can be incredibly viral - especially since this content never makes it to network TV. But be careful not to damage your brand and to obey by the terms and conditions of the respective video-sharing sites.

Talent - true talent is rare and fascinating. If you can showcase true talent people will forward your video.

Celebrities - we are fascinated with celebrities, and any videos featuring a celebrity are very viral, in part because there are hundreds of websites that follow celebrities and will embed these videos. Beyond virality, celebrities endorsements have a powerful influence on decision making.

Kitsch - don't kill the messenger, but a remarkable number of the most popular videos we are tracking also contain one or more of the following qualities:

Special effects - the Ray Ban sunglass catching video is a great example. In general, any video that generates debate generates viewers

Animal/pet tricks - man is drawn to animals just as he is to fire… it's hard to explain, but it seems to have to do with primitive wiring in the brain

Cute kids - one of the draws of online video is that real people capture real moments, and nothing is as straightforward as a child just being herself

Repetitive, catchy music - certainly not a new concept, but with infinite channels come many more opportunities to put up the experimental jingle

Physical injury - thank goodness it's not me!

Pranks - thank goodness it's not me!

Spoofs - ride the coattails of the tried and true

And of course, sex always sells

The trick, as with any marketing effort, is to both be remarkable AND communicate your message. Use the right package to make your video a hit, but don't create a vehicle without passengers. Make sure the content is doing what it supposed to do. In the online video community, discussions around production are typically in reference to video quality - as it relates to camera, sound, compression, and editing. Some believe that higher production quality is an important component in gaining popularity for ones online videos, while others believe that the popularity of the medium is authenticity, and that lower quality video has a genuine nature that gets lost with higher quality.

Given the plethora of widely seen videos over the internet, this concept of quality hasn't seemed to correlate with audience size or popularity. One thing is for certain: high quality human components of production, such as shooting and editing, make any video more watchable. Paying attention to lighting, framing the shot, and crisp editing is not only more pleasant, it's often required to make the picture viewable in a small window and on sites with file size restrictions.

Bottom line: choose production components that fit with your message, content, and intended audience.

Some great resources for tips on video production can be found at such sites as:
http://videomaker.com http://studio.metacafe.com/ (along with many of the sharing sites)http://ourmedia.org/learning-center/video http://www.theshirtlessapprentice.com http://www.digitalvideosolutions.com/

Metadata (.15M)
Each video-sharing site let's you create "tags," which are words that describe your video. These tags, along with the title and description of the video, are the basis for how your video is located by end users on video-sharing sites like YouTube. This is a simple concept, so it's remarkable that so many content creators screw it up.

Good use of metadata for video has recently become a requirement. Search engine optimization and search engine marketing used to be the realm of text only, but with search engines like Google and Ask adding video to their search results ("Universal" and "3-D" search, respectively), optimizing the metadata around your videos is increasingly important. This means creating rich and relevant video titles, descriptions and tags.

There are only a few specifics that you need to know about tags. First, max out the tags, title and description for every site. The more metadata describing your video, the more likely someone is to find your video. It's surprising to see so many uploaders let so much opportunity go to waste by adding few or non-descript tags. Second, your tags, and particularly the category you choose, should be relevant to your video. We have seen video creators go from little viewership to becoming regularly featured producers simply through a better choice of category.

If you are hosting a video on your own site, the same rules apply. But in such a case, be sure to create a relevant file name for your video. It is also advisable to have just one video per page with a simple text title and description place near the video itself. It's important to keep in mind that most videos are watched in social networking sites, blogs and content sites - not video sharing sites. This means that while you may post your video to YouTube or MetaCafe, many of the views are a result of people embedding that video into another site. The implication is that your video should be hosted on both your website and the video sharing sites for maximum exposure.

One more hint on tags - the TubeMogul "Load and Track" tool shows you how your tags will look on each site as you are uploading videos, and soon will show you the most popular tags and video search terms to help you select appropriate metadata.

Promotion (.15P)
Videos that have relevant and rich tags and descriptions will be found and will be forwarded. But there is nothing wrong with supercharging this process, and this is where promotion comes into play. This is especially important as many video sites employ a "bubble up" methodology that promotes videos and content creators that receive the most views, subscribers, comments, ratings and forwards. Thus, then "bubble up" to the top of video sites and become even more popular. So in the video world, popularity begets more popularity.

Building a community is the single best method for promoting a video. This isn't an overnight process, but can be done by using the infrastructure of the various video-sharing and social networking sites. This means subscribing to people's videos and leaving creative comments so that people click on your profile.

Also, it's important (and fun) to befriend people and invite them to subscribe to your video channels. You can also join and be a meaningful contributor to various newsgroups and chat rooms. If you can pull off these things, you've just created your own set of groupies that will watch your content just because of the relationship, and this applies to both companies and individuals.

Yet another way to build community is to write an interesting blog and create a following, as well as responding to the blog posts of others. Also, you'll be surprised how open bloggers and category experts will be to plug your video in exchange for a "sneak peak" or an interview.

Also consider submitting your videos to other "Web 2.0" websites that employ voting systems to promote content. Some of the most popular sites are Digg, Reddit, Del.icio.us and StumbleUpon. As your video or article gains more votes, the video will attract even more attention and may even end up in a featured or "top 10" type category which can generate hundreds of thousands of views in a day.

Generally, deploying videos to multiple sites makes sense as different sites have different content niches and audiences. Essentially, each site represents a community opportunity that you can tap into. TubeMogul "Load and Track" is an easy tool to deploy to multiple sites at once.

Thumbnails (.20T)
The last component of our secret formula, and often the most overlooked, is the thumbnail. A thumbnail is the single image that represents your video. This is the image that someone will see before they decide whether or not to watch the video. If your thumbnail is bad it often doesn't matter if you got all of the other components of the formula right.

So what makes a good thumbnail? Typically thumbnails that are relevant and match the video title, description and tags are all you need. Beyond this, try to select the image that best captures the essence of your video. Unfortunately, each of the video-sharing sites has a different methodology for determining which frame will comprise the thumbnail. At one point, for example, YouTube used the frame that is in the very center of your video as the thumbnail, then they used 1:20 into the video, and now you have a choice of three frames. Other sites give you more options. It will pay off to invest the time to understand how the thumbnail is determined for every site where you deploy your video.

If you have any doubts about the power of thumbnails just check out this video on YouTube - http://youtube.com/watch?v=nhSZs-aAZbo. The video features a thumbnail of Britney Spears topless, but the viewer is soon disappointed to see that the video never delivers upon its promise. In fact, the video has no content, just two frames played over and over - this hasn't stopped close to 7 million people from watching the video!

CASE STUDIES
There are thousands of successful commercial videos that have gone viral, but we thought we'd share with you a few of our favorites:
Nike - "Touch of Gold" - http://www.youtube.com/watch?v=lsO6D1rwrKc

This video features Ronaldinho - one of the most famous footballers in the world. He is sitting on the practice field and all is quiet, when he is presented with a gold box containing a pair of gold Nikes. After putting on the shoes he goes on to hit the crossbar with a soccer ball four times without the ball ever hitting the ground. You find yourself wondering, "Did he really do that?" At the end, the url nikefootball.com is displayed - the message comes across loud and clear. As of 9/24/07 this video has been viewed closed to 17 million times on YouTube alone and continues to garner around 30,000 views daily.

Video characteristics: grainy quality, celebrity, special effects

Blendtec's "Will It Blend?" video series - www.willitblend.com

Think blenders can't be viral? Blendtec created a video show, complete with theme music and a host that feature their blenders pureeing everything from iPhones to Chuck Norris dolls. The videos are hilarious and definitely convey the message that Blendtec blenders are bad ass. While the videos are distributed on video-sharing sites, the company also built an entire website around the concept. As of 9/24/07 the videos have generated well over 30 million views! Think about what that would cost on network television.

Video characteristics: humor, special effects, integration with retail website, building community (they take requests of what to blend)

FrenchMaidTV's "How To Register A Domain" - www.frenchmaidtv.com

Think of the last trade show you attended - the most popular booth was probably the one seeded with scantily clad and beautiful women. Take that same concept, inject steroids, and you have FrenchMaidTV where sexy French maids demo products. In this video, the maids show us how to register a domain on GoDaddy. Beyond the obvious attraction, the videos are well produced and feature over the top humorous French accents and interesting story lines, reminiscence of an old Benny Hill comedy spoof.

Video characteristics: Sex sells, humor, pushes boundaries

SummaryOnline video is a powerful medium for marketing because of its engagement potential, SEO value, and measurement opportunities. There are specific steps one should take to maximize the chances of producing a wildly popular (and widely viewed) web video campaign, and specific tools to help manage those steps. Remember to choose content that is remarkable and incites an emotional connection with the viewer, recognize the value of metadata to help your videos get found and thumbnails to draw in viewers, and last, use the platforms at your disposal to build communities around your video messages. Online video is a powerful marketing tool if you use it to the fullest!

Talk soon,
Frank Tocco--Marketing Mentor
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