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	<title>Frankwatching</title>
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		<title>Jouw reputatie is geld waard: wat Ryan Reynolds je leert over de prijs van personal branding</title>
		<link>https://www.frankwatching.com/archive/2026/09/06/reputatie-personal-branding/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/06/reputatie-personal-branding/#respond</comments>
		
		<dc:creator><![CDATA[Angèl Nijskens]]></dc:creator>
		<pubDate>Sun, 06 Sep 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Leiderschap]]></category>
		<category><![CDATA[Merkwaarde]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Reputatie]]></category>
		<category><![CDATA[Reputatiemanagement]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=810918</guid>

					<description><![CDATA[Personal branding wordt in veel directiekamers nog vooral gezien als iets van de communicatieafdeling. Nieuwe cijfers laten zien dat die blik te beperkt is. Een sterke personal brand kan vertrouwen versnellen en economische waarde creëren,...]]></description>
										<content:encoded><![CDATA[Personal branding wordt in veel directiekamers nog vooral gezien als iets van de communicatieafdeling. Nieuwe cijfers laten zien dat die blik te beperkt is. Een sterke personal brand kan vertrouwen versnellen en economische waarde creëren,...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Hoeveel is de reputatie van een CEO waard? Meer dan je misschien denkt. Een sterke personal brand versnelt vertrouwen én bedrijfswaarde. Maar als belofte en gedrag niet kloppen, werkt diezelfde kracht tegen je.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-06 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1909]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Angèl Nijskens]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Jouw reputatie is geld waard: wat Ryan Reynolds je leert over de prijs van personal branding - Frankwatching</media:title>
			<media:description type="html">Hoeveel is de reputatie van een CEO waard? Meer dan je misschien denkt. Een sterke personal brand versnelt vertrouwen én bedrijfswaarde. Maar als belofte en gedrag niet kloppen, werkt diezelfde kracht tegen je.</media:description>
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			<media:keywords>Branding,Leiderschap,Merkwaarde,Personal branding,Reputatie,Reputatiemanagement,reputatie</media:keywords>
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			<media:title type="html">Selena Gomez</media:title>
			<media:description type="html">Bron: DFree / Shutterstock.com</media:description>
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		<item>
		<title>Je publiek gelooft je content niet meer: 4 bouwstenen die vertrouwen controleerbaar maken</title>
		<link>https://www.frankwatching.com/archive/2026/09/05/content-4-bouwstenen-vertrouwen-controleerbaar/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/05/content-4-bouwstenen-vertrouwen-controleerbaar/#respond</comments>
		
		<dc:creator><![CDATA[Jolanda Ter Maten]]></dc:creator>
		<pubDate>Sat, 05 Sep 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Reputatie]]></category>
		<category><![CDATA[Transparantie]]></category>
		<category><![CDATA[Vertrouwen]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811639</guid>

					<description><![CDATA[Sinds eind juli heeft LinkedIn een knop waarmee je een bericht kunt melden als &#8220;seems like AI slop&#8221;. Op zichzelf een kleine ingreep, maar wat eronder zit is groter. Zo&#8217;n meldknop geeft een vaag ongemak...]]></description>
										<content:encoded><![CDATA[Sinds eind juli heeft LinkedIn een knop waarmee je een bericht kunt melden als &#8220;seems like AI slop&#8221;. Op zichzelf een kleine ingreep, maar wat eronder zit is groter. Zo&#8217;n meldknop geeft een vaag ongemak...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Je publiek vraagt zich steeds vaker af: is dit echt, klopt dit en kan ik het controleren? Met deze 4 bouwstenen maak je je communicatie aantoonbaar geloofwaardig.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[392702]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jolanda Ter Maten]]></postmeta:coauthor_clean>
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		<item>
		<title>Hoe een klein marketingteam met AI onverwachte publieksverbanden vond</title>
		<link>https://www.frankwatching.com/archive/2026/09/04/hoe-een-klein-marketingteam-met-ai-onverwachte-publieksverbanden-vond/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/04/hoe-een-klein-marketingteam-met-ai-onverwachte-publieksverbanden-vond/#respond</comments>
		
		<dc:creator><![CDATA[Tom Schippers]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Data driven marketing]]></category>
		<category><![CDATA[Doelgroepselectie]]></category>
		<category><![CDATA[E-mailmarketing]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811630</guid>

					<description><![CDATA[We zijn met z&#8217;n vijven op marketing bij de Schuur, een theater voor film en toneel in de binnenstad van Haarlem. Geen developer, IT-afdeling of datateam. Wel een kassasysteem met ruim 610.000 verkochte tickets en...]]></description>
										<content:encoded><![CDATA[We zijn met z&#8217;n vijven op marketing bij de Schuur, een theater voor film en toneel in de binnenstad van Haarlem. Geen developer, IT-afdeling of datateam. Wel een kassasysteem met ruim 610.000 verkochte tickets en...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Ontdek hoe je met AI en klantdata verborgen patronen in koopgedrag vindt en zo slimmer en relevanter doelgroepen selecteert voor je marketing.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-04 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393874]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Tom Schippers]]></postmeta:coauthor_clean>
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		<item>
		<title>De volgende stap in AI-adoptie? Ontwerp herbruikbare werkwijzen</title>
		<link>https://www.frankwatching.com/archive/2026/09/04/de-volgende-stap-in-ai-adoptie-ontwerp-herbruikbare-werkwijzen/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/04/de-volgende-stap-in-ai-adoptie-ontwerp-herbruikbare-werkwijzen/#respond</comments>
		
		<dc:creator><![CDATA[Kim Pot]]></dc:creator>
		<pubDate>Fri, 04 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Digitale werkplek]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Slimmer werken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=810920</guid>

					<description><![CDATA[Inmiddels bouwen we assistenten, ontwikkelen we skills en laten we AI complete workflows uitvoeren. Daardoor verandert ook de vraag die we onszelf moeten stellen naar: &#8216;Wat is de beste manier om dit werk uit te...]]></description>
										<content:encoded><![CDATA[Inmiddels bouwen we assistenten, ontwikkelen we skills en laten we AI complete workflows uitvoeren. Daardoor verandert ook de vraag die we onszelf moeten stellen naar: &#8216;Wat is de beste manier om dit werk uit te...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[810772]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI kan steeds meer, maar veel teams blijven AI inzetten voor losse taken. De volgende stap? Niet betere prompts, maar beter nadenken over hoe je werk uitvoert.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-04 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[37162]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Kim Pot]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/04/de-volgende-stap-in-ai-adoptie-ontwerp-herbruikbare-werkwijzen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Office,Administrator,Completing,His,Daily,Tasks,And,Monitoring,Efficiency,At</media:title>
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		<title>AI Max in Google Ads: meer automatisering, maar ook nieuwe controle</title>
		<link>https://www.frankwatching.com/archive/2026/09/03/ai-max-in-google-ads-meer-automatisering-maar-ook-nieuwe-controle/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/03/ai-max-in-google-ads-meer-automatisering-maar-ook-nieuwe-controle/#respond</comments>
		
		<dc:creator><![CDATA[Joris Stoltenkamp]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Max]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[SEA]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811871</guid>

					<description><![CDATA[Wie Google Ads de afgelopen jaren heeft gevolgd, ziet een duidelijke beweging. Google neemt steeds meer beslissingen over van de adverteerder. Eerst met Smart Bidding, daarna met broad match, automatisch gegenereerde advertenties en Performance Max....]]></description>
										<content:encoded><![CDATA[Wie Google Ads de afgelopen jaren heeft gevolgd, ziet een duidelijke beweging. Google neemt steeds meer beslissingen over van de adverteerder. Eerst met Smart Bidding, daarna met broad match, automatisch gegenereerde advertenties en Performance Max....]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[AI Max verandert het een en ander in Google Ads: van zoekwoordmatching en landingspagina’s tot nieuwe controle, automatisering en slim testen. Ben jij al bekend met deze features?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-03 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392441]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joris Stoltenkamp]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Blog visuals AI Max: Verwerking zoekopdracht</media:title>
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			<media:title type="html">Blog visuals AI Max: Inleveren vs Terugkrijgen</media:title>
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			<media:title type="html">Blog visuals AI Max: Stap voor Stap verschuiving</media:title>
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	</item>
		<item>
		<title>Agentic voice: van demo naar betrouwbare toepassing [3 principes]</title>
		<link>https://www.frankwatching.com/archive/2026/09/03/agentic-voice-van-demo-naar-betrouwbare-toepassing-3-principes/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<category><![CDATA[Schaalbaarheid]]></category>
		<category><![CDATA[Voicebot]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811774</guid>

					<description><![CDATA[Door Jacqueline van Arkel, AI Solutions Architect bij Sabio Group  Een indrukwekkende demo met agentic AI bouwen is nog nooit zo eenvoudig geweest. Een voicebot wijzigt moeiteloos een afspraak of adres, haalt de juiste klantgegevens...]]></description>
										<content:encoded><![CDATA[Door Jacqueline van Arkel, AI Solutions Architect bij Sabio Group  Een indrukwekkende demo met agentic AI bouwen is nog nooit zo eenvoudig geweest. Een voicebot wijzigt moeiteloos een afspraak of adres, haalt de juiste klantgegevens...]]></content:encoded>
					
		
		
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		<postmeta:future_post_date><![CDATA[2026-09-03 09:00:00]]></postmeta:future_post_date>
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	</item>
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		<title>Liefde, drama en drollen: merken haken in op B&#038;B Vol Liefde</title>
		<link>https://www.frankwatching.com/archive/2026/09/03/merken-inhaken-bb-vol-liefde/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/03/merken-inhaken-bb-vol-liefde/#respond</comments>
		
		<dc:creator><![CDATA[Fleur Zick]]></dc:creator>
		<pubDate>Thu, 03 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Inhakers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merken]]></category>
		<category><![CDATA[Programma's]]></category>
		<category><![CDATA[Televisie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812553</guid>

					<description><![CDATA[Twee jaar geleden was ik B&#38;B Vol Liefde-moe en besloot ik even niet meer te kijken. Maar deze zomer ben ik toch weer gezwicht. Echt een guilty pleasure. Alhoewel: wat is er eigenlijk guilty aan?...]]></description>
										<content:encoded><![CDATA[Twee jaar geleden was ik B&amp;B Vol Liefde-moe en besloot ik even niet meer te kijken. Maar deze zomer ben ik toch weer gezwicht. Echt een guilty pleasure. Alhoewel: wat is er eigenlijk guilty aan?...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[B&amp;B Vol Liefde zorgde deze zomer niet alleen voor liefde, drama en ongemakkelijke autoritjes, maar ook voor een flinke stroom aan inhakers.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-03 06:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[392905]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Fleur Zick]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/03/merken-inhaken-bb-vol-liefde?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>Kun je een merk werkelijk in een digitale persoonlijkheid stoppen?</title>
		<link>https://www.frankwatching.com/archive/2026/09/02/merk-digitale-persoonlijkheid/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/02/merk-digitale-persoonlijkheid/#respond</comments>
		
		<dc:creator><![CDATA[Ben Steenstra]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Merkbeleving]]></category>
		<category><![CDATA[Personal branding]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811610</guid>

					<description><![CDATA[Tot voor kort bestond een persoonlijk merk vooral uit dingen die je vooraf had gemaakt. Een artikel, boek, podcast of video kon zonder jou worden gelezen, beluisterd of bekeken, maar de inhoud stond vast. Je...]]></description>
										<content:encoded><![CDATA[Tot voor kort bestond een persoonlijk merk vooral uit dingen die je vooraf had gemaakt. Een artikel, boek, podcast of video kon zonder jou worden gelezen, beluisterd of bekeken, maar de inhoud stond vast. Je...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[810353]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Een persoonlijk merk kon tot voor kort alleen zenden: via artikelen, podcasts, video’s of boeken. Met een AI-kloon kan het ineens terugpraten. Maar wanneer vertegenwoordigt zo’n digitale persoonlijkheid jou écht?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:future_post_date><![CDATA[2026-09-02 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393865]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Ben Steenstra]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/02/merk-digitale-persoonlijkheid?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/shutterstock_2388090663-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/shutterstock_2388090663-scaled.jpg" medium="image">
			<media:title type="html">Close-up,Of,A,South,Asian,Man,Talking,To,A,Voice</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/shutterstock_2388090663-214x155.jpg" />
		</media:content>
	</item>
		<item>
		<title>Contextbegrip als belangrijkste KPI voor klantcontact</title>
		<link>https://www.frankwatching.com/archive/2026/09/02/contextbegrip-belangrijkste-kpi-klantcontact/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/02/contextbegrip-belangrijkste-kpi-klantcontact/#respond</comments>
		
		<dc:creator><![CDATA[Oliver Talens]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Case Intelligence]]></category>
		<category><![CDATA[Case Management]]></category>
		<category><![CDATA[Case resolution]]></category>
		<category><![CDATA[Contextbegrip]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Kennismanagement]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<category><![CDATA[Klantenservice]]></category>
		<category><![CDATA[KPI's]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811554</guid>

					<description><![CDATA[Average Handle Time (AHT), First Contact Resolution (FCR) en Customer Satisfaction (CSAT) zijn al jarenlang cruciale indicatoren in klantcontact. Echter, deze KPI&#8217;s geven slechts een gedeeltelijk beeld van de situatie. Ze meten wel het resultaat...]]></description>
										<content:encoded><![CDATA[Average Handle Time (AHT), First Contact Resolution (FCR) en Customer Satisfaction (CSAT) zijn al jarenlang cruciale indicatoren in klantcontact. Echter, deze KPI&#8217;s geven slechts een gedeeltelijk beeld van de situatie. Ze meten wel het resultaat...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/02/contextbegrip-belangrijkste-kpi-klantcontact/feed/</wfw:commentRss>
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		<postmeta:anchor_cta_post><![CDATA[796828]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[De bekende KPI&apos;s in klantcontact geven slechts een gedeeltelijk beeld van de situatie. Ze meten wel het resultaat van een interactie, maar bieden weinig inzicht in de kwaliteit van het proces dat eraan voorafgaat.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[De weerbarstige weg van AI in klantcontact]]></postmeta:page_extra_styles>
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		<postmeta:fwviews><![CDATA[1131]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-09-02 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393406]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[oliver.talens]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/Case-Management-Value-Chain-3-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/Case-Management-Value-Chain-3.jpg" medium="image">
			<media:title type="html">Case-Management-Value-Chain</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/Case-Management-Value-Chain-3-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/Scaled-Dot-Product-Attention.png" medium="image">
			<media:title type="html">Scaled Dot-Product Attention</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/Scaled-Dot-Product-Attention-214x114.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/CEQS-KPI.png" medium="image">
			<media:title type="html">CEQS KPI</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/CEQS-KPI-214x85.png" />
		</media:content>
	</item>
		<item>
		<title>Hoe zorg je voor regie in je CMS, als AI inmiddels alles kan maken?</title>
		<link>https://www.frankwatching.com/archive/2026/09/01/regie-cms-ai/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/01/regie-cms-ai/#respond</comments>
		
		<dc:creator><![CDATA[Jeroen Fürst]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentmanagement]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811529</guid>

					<description><![CDATA[Met AI maak je in korte tijd een ontwerp, teksten en zelfs een werkende website. Dat lijkt het CMS overbodig te maken. Het tegenovergestelde gebeurt. Hoe goedkoper en sneller productie wordt, hoe belangrijker een systeem...]]></description>
										<content:encoded><![CDATA[Met AI maak je in korte tijd een ontwerp, teksten en zelfs een werkende website. Dat lijkt het CMS overbodig te maken. Het tegenovergestelde gebeurt. Hoe goedkoper en sneller productie wordt, hoe belangrijker een systeem...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[800648]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Met AI maak je in korte tijd een ontwerp, teksten en zelfs een werkende website. Dat lijkt het CMS overbodig te maken, maar het tegenovergestelde gebeurt.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-01 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[340117]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jeroen Fürst]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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	</item>
		<item>
		<title>AI-content overspoelt social media. Wat betekent dat voor de toekomst?</title>
		<link>https://www.frankwatching.com/archive/2026/09/01/ai-content-overspoelt-social-media-wat-betekent-dat-voor-de-toekomst/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/01/ai-content-overspoelt-social-media-wat-betekent-dat-voor-de-toekomst/#respond</comments>
		
		<dc:creator><![CDATA[Julia Helmich]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-slop]]></category>
		<category><![CDATA[Big tech]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Meta]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811859</guid>

					<description><![CDATA[Van LinkedIn-posts tot Instagrambeelden en YouTube-video&#8217;s: steeds meer content wordt met behulp van AI gemaakt. Tegelijkertijd groeit de kritiek op de hoeveelheid AI-content die gebruikers voorgeschoteld krijgen. Zelfs de grote techplatforms lijken zich inmiddels zorgen...]]></description>
										<content:encoded><![CDATA[Van LinkedIn-posts tot Instagrambeelden en YouTube-video&#8217;s: steeds meer content wordt met behulp van AI gemaakt. Tegelijkertijd groeit de kritiek op de hoeveelheid AI-content die gebruikers voorgeschoteld krijgen. Zelfs de grote techplatforms lijken zich inmiddels zorgen...]]></content:encoded>
					
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		<postmeta:webpushr_notification_title><![CDATA[{post_title}]]></postmeta:webpushr_notification_title>
		<postmeta:webpushr_notification_body><![CDATA[{post_excerpt}]]></postmeta:webpushr_notification_body>
		<postmeta:fwviews><![CDATA[5311]]></postmeta:fwviews>
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		<postmeta:anchor_cta_post><![CDATA[809958]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
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		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[De kritiek op de hoeveelheid AI-content die gebruikers voorgeschoteld krijgen groeit. Zelfs de grote techplatforms lijken zich inmiddels zorgen te maken over de groei van zogenaamde &apos;AI-slop&apos;.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:future_post_date><![CDATA[2026-09-01 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391553]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Julia Helmich]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/01/ai-content-overspoelt-social-media-wat-betekent-dat-voor-de-toekomst?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/statistiek-1-214x155.webp" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/statistiek-1.webp" medium="image">
			<media:title type="html">statistiek 1</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/statistiek-1-214x155.webp" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/statistiek-2.webp" medium="image">
			<media:title type="html">statistiek 2</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/statistiek-2-214x155.webp" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/WhatsApp-Image-2026-08-18-at-14.10.39.jpeg" medium="image">
			<media:title type="html">WhatsApp Image 2026-08-18 at 14.10.39</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/WhatsApp-Image-2026-08-18-at-14.10.39-214x155.jpeg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/361667.png" medium="image">
			<media:title type="html">361667</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/361667-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/humans-vs-ai-engagement-cobrand.webp" medium="image">
			<media:title type="html">humans-vs-ai-engagement-cobrand</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/humans-vs-ai-engagement-cobrand-214x155.webp" />
		</media:content>
	</item>
		<item>
		<title>Wat gemeenten kunnen leren van de socialmedia-aanpak van Vlaardingen</title>
		<link>https://www.frankwatching.com/archive/2026/08/31/socialmedia-aanpak-gemeente-vlaardingen/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/31/socialmedia-aanpak-gemeente-vlaardingen/#respond</comments>
		
		<dc:creator><![CDATA[Irfan Fiets]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Gemeenten]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Overheidscommunicatie]]></category>
		<category><![CDATA[Social content]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[Video]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812418</guid>

					<description><![CDATA[Eind vorig jaar schreef ik op Frankwatching dat de kloof tussen gemeenten op social steeds groter wordt. Grote gemeenten professionaliseren in rap tempo, terwijl kleinere gemeenten vaak blijven hangen in oude patronen. Niet veel later...]]></description>
										<content:encoded><![CDATA[Eind vorig jaar schreef ik op Frankwatching dat de kloof tussen gemeenten op social steeds groter wordt. Grote gemeenten professionaliseren in rap tempo, terwijl kleinere gemeenten vaak blijven hangen in oude patronen. Niet veel later...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:newsletter_intro><![CDATA[Professionalisering van social media betekent niet automatisch dat je méér moet publiceren. Misschien juist wel minder. Zo pakt gemeente Vlaardingen het aan.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor_clean><![CDATA[Irfan Fiets]]></postmeta:coauthor_clean>
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		<title>Stel als leidinggevende deze vraag als het brein van je medewerker anders werkt</title>
		<link>https://www.frankwatching.com/archive/2026/08/31/stel-als-leidinggevende-deze-vraag-als-het-brein-van-je-medewerker-anders-werkt/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/31/stel-als-leidinggevende-deze-vraag-als-het-brein-van-je-medewerker-anders-werkt/#respond</comments>
		
		<dc:creator><![CDATA[Jolanda Ter Maten]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Diversiteit]]></category>
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		<guid isPermaLink="false">https://www.frankwatching.com/?p=811245</guid>

					<description><![CDATA[In bijna elk team zit wel iemand die net even anders werkt. Iemand die in vergaderingen weinig zegt, maar achteraf de scherpste analyse mailt. Iemand die vastloopt op een overvolle inbox, maar in een pittig...]]></description>
										<content:encoded><![CDATA[In bijna elk team zit wel iemand die net even anders werkt. Iemand die in vergaderingen weinig zegt, maar achteraf de scherpste analyse mailt. Iemand die vastloopt op een overvolle inbox, maar in een pittig...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Neurodiversiteit vraagt om meer dan begrip. Dit is hoe je als leidinggevende de werkomgeving kunt aanpassen en verschillende breinen beter kunt benutten.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor_clean><![CDATA[Jolanda Ter Maten]]></postmeta:coauthor_clean>
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			<media:title type="html">Screenshot 2026-08-28 150157</media:title>
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		<title>Wat verandert er als je AI-agent de telefoon opneemt? 10 principes voor natuurlijk klantcontact</title>
		<link>https://www.frankwatching.com/archive/2026/08/31/10-ontwerpprincipes-voor-een-ai-agent-die-natuurlijk-klinkt-aan-de-telefoon/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<category><![CDATA[Klantgesprekken]]></category>
		<category><![CDATA[Voice assistant]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811556</guid>

					<description><![CDATA[Veel AI-agents voor klantcontact zijn chat-first ontworpen. En net zoals mensen anders communiceren via e-mail, Slack of andere geschreven kanalen, doen AI-agents dat ook. Een goed werkende chatbot, of AI-agent is daarom niet meteen te...]]></description>
										<content:encoded><![CDATA[Veel AI-agents voor klantcontact zijn chat-first ontworpen. En net zoals mensen anders communiceren via e-mail, Slack of andere geschreven kanalen, doen AI-agents dat ook. Een goed werkende chatbot, of AI-agent is daarom niet meteen te...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:640:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/LE-WEB-LEF8807-scaled-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/endre-davids/&quot;&gt;Endre Davids&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://seamly.ai/nl/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Seamly&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:2492:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://seamly.ai/nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2025/11/logo-seamly-640-x-640-px.webp&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://seamly.ai/nl/&quot; target=&quot;_blank&quot;&gt;Seamly&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Seamly maakt chatbots bereikbaar via de telefoon. Zo kunnen klanten bellen met de bestaande chatbot, terwijl alle kennis centraal blijft in één platform. Seamly geeft chatbots een stem en tilt klantcontact naar een hoger niveau.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://seamly.ai/nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Seamly&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/endre-davids/&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/LE-WEB-LEF8807-scaled-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/endre-davids/&quot;&gt;Endre Davids&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Dagelijks help ik klanten met hun digitale transities. Ik maak de organisatie slimmer en efficiënter. Dat doe ik door uitdagingen én oplossingen te definiëren die waarde toevoegen voor zowel de organisatie als eindgebruiker. Doordat ik goed snap wat technologie kan, kom ik ook tot realistische oplossingen.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/endre-davids/&quot;&gt;1 artikel&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/endre-davids/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over Endre Davids&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-P-oGQtiWQXM1vOFXqJN&quot;;s:7:&quot;authors&quot;;a:1:{i:0;O:8:&quot;stdClass&quot;:10:{s:13:&quot;article_count&quot;;i:1;s:12:&quot;author_image&quot;;s:83:&quot;https://www.frankwatching.com/app/uploads/2021/07/LE-WEB-LEF8807-scaled-100x100.jpg&quot;;s:9:&quot;authorurl&quot;;s:58:&quot;https://www.frankwatching.com/archive/author/endre-davids/&quot;;s:7:&quot;excerpt&quot;;s:318:&quot;&lt;p&gt;Dagelijks help ik klanten met hun digitale transities. Ik maak de organisatie slimmer en efficiënter. Dat doe ik door uitdagingen én oplossingen te definiëren die waarde toevoegen voor zowel de organisatie als eindgebruiker. Doordat ik goed snap wat technologie kan, kom ik ook tot realistische oplossingen.&lt;/p&gt;
&quot;;s:8:&quot;facebook&quot;;s:0:&quot;&quot;;s:25:&quot;is_frankwatching_employee&quot;;b:0;s:8:&quot;linkedin&quot;;s:0:&quot;&quot;;s:4:&quot;name&quot;;s:12:&quot;Endre Davids&quot;;s:7:&quot;twitter&quot;;s:0:&quot;&quot;;s:11:&quot;wordpressId&quot;;s:6:&quot;343308&quot;;}}}]]></postmeta:branded_story_data>
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		<title>Je kennis zit nog verstopt in je uren: zo maak je er een product van</title>
		<link>https://www.frankwatching.com/archive/2026/08/31/kennis-verstopt-in-uren/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/31/kennis-verstopt-in-uren/#respond</comments>
		
		<dc:creator><![CDATA[Louie Valkhof]]></dc:creator>
		<pubDate>Mon, 31 Aug 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Business modellen]]></category>
		<category><![CDATA[Projectmanagement]]></category>
		<category><![CDATA[Urenplafond]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811696</guid>

					<description><![CDATA[Bij bijna elk merkproject begon ik jarenlang met hetzelfde gesprek. Andere klant, ander product, andere markt, maar mijn vragen waren keer op keer dezelfde. Wat verkoop je precies, aan wie, en wat gebeurt er als...]]></description>
										<content:encoded><![CDATA[Bij bijna elk merkproject begon ik jarenlang met hetzelfde gesprek. Andere klant, ander product, andere markt, maar mijn vragen waren keer op keer dezelfde. Wat verkoop je precies, aan wie, en wat gebeurt er als...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[634141]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Zit er een plafond aan wat je met je uren kunt verdienen? Terugkerend maatwerk kun je vaak omzetten in een product. Lees hoe je jouw kennis schaalbaar maakt.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393568]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Louie Valkhof]]></postmeta:coauthor_clean>
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		<title>Waarom ChatGPT de beste informatie voor je Google Ads mist</title>
		<link>https://www.frankwatching.com/archive/2026/08/30/waarom-chatgpt-de-beste-informatie-voor-je-google-ads-mist/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/30/waarom-chatgpt-de-beste-informatie-voor-je-google-ads-mist/#respond</comments>
		
		<dc:creator><![CDATA[Pieter-Jan Maleux]]></dc:creator>
		<pubDate>Sun, 30 Aug 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811227</guid>

					<description><![CDATA[“Schrijf vijf Google Ads op basis van deze website.” Het is misschien wel de populairste prompt onder marketeers. En eerlijk: ChatGPT doet dat verrassend goed. Binnen enkele seconden heb je advertenties die grammaticaal kloppen, de...]]></description>
										<content:encoded><![CDATA[“Schrijf vijf Google Ads op basis van deze website.” Het is misschien wel de populairste prompt onder marketeers. En eerlijk: ChatGPT doet dat verrassend goed. Binnen enkele seconden heb je advertenties die grammaticaal kloppen, de...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[ChatGPT kan prima Google Ads schrijven. Maar zonder de juiste bedrijfscontext mis je vaak de beste boodschap. Zo haal je meer uit AI.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393829]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Pieter-Jan Maleux]]></postmeta:coauthor_clean>
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		<title>Menselijke parels in dit AI-tijdperk: laat je inspireren</title>
		<link>https://www.frankwatching.com/archive/2026/08/29/menselijke-parels-in-dit-ai-tijdperk-laat-je-inspireren/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/29/menselijke-parels-in-dit-ai-tijdperk-laat-je-inspireren/#respond</comments>
		
		<dc:creator><![CDATA[Elisabeth Hoffs]]></dc:creator>
		<pubDate>Sat, 29 Aug 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[Emoties]]></category>
		<category><![CDATA[Menselijk]]></category>
		<category><![CDATA[Menselijk contact]]></category>
		<category><![CDATA[Menselijke vaardigheden]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Zelfontwikkeling]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=810895</guid>

					<description><![CDATA[AI kan veel. Maar voelen en verbinden? Dat blijft iets wat alleen mensen kunnen. En juist dat staat onder druk in dit AI-tijdperk. In een wereld waarin de digitale wereld veel aandacht vraagt en ons...]]></description>
										<content:encoded><![CDATA[AI kan veel. Maar voelen en verbinden? Dat blijft iets wat alleen mensen kunnen. En juist dat staat onder druk in dit AI-tijdperk. In een wereld waarin de digitale wereld veel aandacht vraagt en ons...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[In tijden van AI is het soms moeilijk om de menselijkheid te behouden. Toch is het juist enom belangrijk om je te laten raken, of aandacht te geven.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[34946]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Elisabeth Hoffs]]></postmeta:coauthor_clean>
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			<media:title type="html">Menselijke parels in dit AI-tijdperk: laat je inspireren - Frankwatching</media:title>
			<media:description type="html">In tijden van AI is het soms moeilijk om de menselijkheid te behouden. Toch is het juist enom belangrijk om je te laten raken, of aandacht te geven.</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/07/b5vbti22ziu.jpg" />
			<media:keywords>Communicatie,Creativiteit,Emoties,Menselijk,Menselijk contact,Menselijke vaardigheden,Storytelling,Zelfontwikkeling,Menselijk AI</media:keywords>
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		<title>Zo voorkom je dat generatiegerichte marketing hokjesdenken wordt</title>
		<link>https://www.frankwatching.com/archive/2026/08/28/voorkom-dat-generatiegerichte-marketing-hokjesdenken-wordt/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/28/voorkom-dat-generatiegerichte-marketing-hokjesdenken-wordt/#respond</comments>
		
		<dc:creator><![CDATA[Muriel Snijders]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Babyboomers]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Gen Z]]></category>
		<category><![CDATA[Generatie X]]></category>
		<category><![CDATA[Generatiemarketing]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Millenials]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Segmentatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812356</guid>

					<description><![CDATA[Gen Z wil authenticiteit. Millennials vertrouwen op reviews. Babyboomers hechten aan persoonlijk contact. En Generatie X? Die zoekt vooral zekerheid. Artikelen over generaties staan vol met dit soort uitspraken. Ze maken complexe verschillen lekker overzichtelijk,...]]></description>
										<content:encoded><![CDATA[Gen Z wil authenticiteit. Millennials vertrouwen op reviews. Babyboomers hechten aan persoonlijk contact. En Generatie X? Die zoekt vooral zekerheid. Artikelen over generaties staan vol met dit soort uitspraken. Ze maken complexe verschillen lekker overzichtelijk,...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[810202]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Generatiemarketing is meer dan kenmerken afvinken. De echte waarde zit in de context waarin generaties zijn opgegroeid. Hoe je generatiekennis gebruikt om je klant én de keuzes beter te begrijpen?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-08-28 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393908]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Muriel Snijders]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/08/28/voorkom-dat-generatiegerichte-marketing-hokjesdenken-wordt?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Lijstje met generaties</media:title>
			<media:description type="html">Bron: nialowwa / Shutterstock.com</media:description>
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		<title>Van het Wilde Westen naar autonome marketing: waar sta jij?</title>
		<link>https://www.frankwatching.com/archive/2026/08/28/van-het-wilde-westen-naar-autonome-marketing/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/28/van-het-wilde-westen-naar-autonome-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Esther Nieuwenhuizen]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Onderzoek]]></category>
		<category><![CDATA[Personalisatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=809291</guid>

					<description><![CDATA[In vrijwel elk klantgesprek dat ik voer, krijg ik steevast de vraag: wat betekent AI nu echt voor onze marketing? En met welke AI tool moeten we beginnen? Iedereen wil instappen, niemand wil die boot...]]></description>
										<content:encoded><![CDATA[In vrijwel elk klantgesprek dat ik voer, krijg ik steevast de vraag: wat betekent AI nu echt voor onze marketing? En met welke AI tool moeten we beginnen? Iedereen wil instappen, niemand wil die boot...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[AI implementeren is op dit moment de prioriteit van veel marketeers. De echte vraag daarbij is: hoe AI-volwassen is jouw organisatie en wat is er nodig voor de volgende stap?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-08-28 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392856]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Esther Nieuwenhuizen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/08/28/van-het-wilde-westen-naar-autonome-marketing?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">AI Maturity Model Salesforce</media:title>
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		<title>Je wil authentieker communiceren? Als je die vraag stelt sla je een stap over</title>
		<link>https://www.frankwatching.com/archive/2026/08/27/authentieker-communiceren/</link>
					<comments>https://www.frankwatching.com/archive/2026/08/27/authentieker-communiceren/#respond</comments>
		
		<dc:creator><![CDATA[Max Straatsma]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Authenticiteit]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811264</guid>

					<description><![CDATA[Authenticiteit staat inmiddels in ongeveer ieder marketingplan. Organisaties willen authentieker communiceren, meer echte mensen laten zien en een menselijkere tone of voice ontwikkelen. Medewerkers worden naar voren geschoven, behind the scenes-content doet het goed en...]]></description>
										<content:encoded><![CDATA[Authenticiteit staat inmiddels in ongeveer ieder marketingplan. Organisaties willen authentieker communiceren, meer echte mensen laten zien en een menselijkere tone of voice ontwikkelen. Medewerkers worden naar voren geschoven, behind the scenes-content doet het goed en...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Is jouw merk écht authentiek, of communiceert het alleen zo? Authenticiteit begint niet bij marketing, maar bij wat je doet. Lees hoe je de kloof tussen belofte en gedrag verkleint.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-08-27 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392534]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Max Straatsma]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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