FREE marketing ideas

How to get loyal customers

2005-06-07T18:20:00.000-04:00

Attracting and retaining long-term clients is a powerful strategy for growing your business.

Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services from you.

Here are 10 retention marketing strategies any business can use to turn average customers into loyal clients ...

Moneymaking phone numbers

2005-05-26T17:57:00.000-04:00

Napoleon Barrigan, founder of 1-800 MATTRESS, finds his easy-to-remember toll free number generates calls even after his advertising stops.

See for yourself if an unforgettable toll-free number makes dollars and cents for your business at...

Picture perfect printing

2005-05-25T16:57:00.000-04:00

While snapping digital pictures is super easy, getting them "print-ready" requires a bit of tweaking...

... Before you zap your layout to your favorite printshop, check your file against my prepress workflow checklist at...

Inside the Innovation Factory at Google™

2005-05-24T16:55:00.000-04:00

Maybe you've heard how Google encourages its engineers to invest 20 percent of their work schedule on "something of the engineer's own choosing."

According to Google's top executive, by focusing on resources that aren't directly related to Google's core business, it ultimately leads to new discoveries.

Find out how Google continues to pump out nifty products employing innovation and creativity at...

This cricket writes great salesletters

2005-05-23T18:22:00.000-04:00

Useless trivia fact: Did you know the number of cricket chirps you hear within 15 seconds (plus 37) reveals the current air temperature?

Are you thinking, "Wow, that's pretty cool -- but what does that have to do with writing a great salesletter?"

Legendary copywriter Gary Halbert reveals how to combine useless trivia facts as your "opener" in salesletters to engage your prospects into buying just about anything...

Turn shy prospects into chatty buyers

2005-05-19T17:09:00.000-04:00

Fact: It's tougher than ever to strike up a conversation with new people these days.

Even those with the gift for gab often have a hard time continuing the conversation after running out of cliches.

Author Scott Ginsberg suggests these 6 creative questions to strike up a lasting conversation with every new person you meet at...

Boost sales 25% with this upgrade

2005-05-18T17:54:00.000-04:00

One of the fastest, easiest, and low-cost ways to sell more to customers is to offer add ons...

... Add-on expert Jim Domanski reveals 10 profitable upselling techniques to help you get the extra sales you're missing every time you talk to your customers at...

Dialing for search engine bucks

2005-05-17T17:36:00.000-04:00

In addition to the interesting patterns of search words and phrases used to trigger search engine referrals, I'm starting to see phone numbers used as lookups, too.

Lately, I've noticed a growing pattern in my keyword tracking logs of phone numbers used to trigger website visitors from top search engines.

Come with me as I reveal how to dial for online profits at...
Choosing the right keyword to market your website

Ethical marketing or evil genius?

2005-05-16T16:40:00.000-04:00

Whether you love him or hate him, you've got to admire Bill Gates of Microsoft®.

In less time than it takes to wear out your family room sofa, Mr. Gates dropped out of Harvard and now controls more than 9 out of every 10 desktop PCs on the planet. That's an awesome amount of power left in the hands of just one company...

... Especially when you consider news that the software giant plans to test an $80.00 a year subscription service to fix the very same Microsoft software responsible for the overwhelming epidemic of malicious spyware and viruses gripping your computer.

Is this audacity to the max or just savvy marketing?

See what others say about Microsoft's business ethics at...

Profiting from disorganization

2005-05-12T17:01:00.000-04:00

Normally, being organized has its benefits.

But when it comes to search engine optimization , I find that's not the case... storing your Web pages in subdirectories might work against you...

.... Find out exactly where to store your web pages to attract the attention of the most popular search engines at...

How to push prospect's buy buttons

2005-05-12T16:55:00.000-04:00

Every wonder why you're asked to affix those silly postage stamps in order to buy something through the mail?

Copywriters refer to this as an "involvement device."

Just as it sounds, involvement devices get your prospect involved in your promotions. And by involving your prospects into your promotion, they actually feel closer to you... more trusting of you... and even more comfortable to give you money at the same time.

The King of Copy reveals how to push your prospect's buy buttons (often without them ever knowing it) at...

Thomas Edison's million dollar strategies

2005-05-09T17:21:00.000-04:00

With thousands of patents to his name, we all know Thomas Edison is one of the greatest geniuses of all time.

Here's a low-down on his top 10 tips for brain brilliance...

Revenge of the scalped

2005-05-05T16:25:00.000-04:00

Ever wonder why anyone would pay hundreds, or even thousands of dollars to watch pro sports or concerts?

Bargain finder (and telephone selling expert) Art Sobczak reveals how to use everyday effective negotiating skills to get even with scalpers at...

Freebie content pays you big

2005-05-04T17:26:00.000-04:00

Savvy internet marketers tap into article databanks... copying and pasting prewritten copyright free content as "bait" for getting listed tops at Google(TM) and Yahoo(R).

Heck, I do the same from time to time... republishing content from well-known authors experts like Bob Bly and Yanik Silver.

But now there's a better way... I've got a friend who recruits book authors and experts to custom write content to your exact specification...

... And the best part is there's absolutely no charge for this new amazing service.

You're just one email away from attracting an endless parade of authors virtually begging you to copy and paste their search engine friendly free content onto your site at...

How to choose a print shop

2005-05-03T15:56:00.001-04:00

Imagine you're in charge of printing 1,500 business cards, 500 entry forms, and 700 newsletters for an upcoming exhibit.

Who do you turn to... a copy shop, a quick printer, and/or a commercial print shop ?

My hand's down favorite graphic designer on the planet (Chuck Green) guides us to find the best quality printing for substantially less cost at...

Turn name tags into best friends

2005-05-02T17:45:00.000-04:00

Your name tag is your best friend...

... It's a lifesaver in meetings, trade shows, and events to start conversations when you meet groups of new people.

Scott Ginsburg, the "world's foremost field expert on name tags", reveals 7 strategies to exploit name tags for your benefit at...

Disney's secret marketing weapon

2005-04-27T18:52:00.000-04:00

When you study the magic of Walt Disney marketing tactics, you might take a closer look at Murray Cook, Greg Page, Anthony Field, and Jeff Fatt.

If you have children, you know these guys as The Wiggles.

Movie reviewer Kristin Johnson offer 7 "Yummy Yummy" business lessons from The Wiggles at...

Turn costly customers into profitable clients

2005-04-26T17:06:00.000-04:00

I find the average business spends over $100.00 to acquire just one new customer.

But the vast majority of new customers buy once and never come back to buy from you again.

Wouldn't it be great if you could get a new customer and keep 'em for life? Of course it would, yet most businesses fail to land that important repeat purchase.

Turn first-time customers into lifetime clients here:
how to grow the business by attracting new customers

Reading email body language

2005-04-25T17:33:00.000-04:00

It's easy to get the wrong impression from an email complaint.

Sure, there are words to read, but it's lacking the "body language" clues that are easier to recognize when face to face.

But you might be surprised that your prospects and customers leave body language clues in their emails -- when you know where to look...

... Here's my checklist of body language indicators to help you find the best way to reply to customer service emails...

Do hunky men boost bar sales?

2005-04-20T15:25:00.000-04:00

Imagine you're about to open a new bar. For your bartenders, you can hire either:

a) Hot, beautiful young women...
b) Hot, hunky young men.
c) Frumpy, middle-age men...
d) Frumpy, middle-age women...

... Which would you choose (and why)?

Copywriter Bob Bly offers the correct answer at this site about a night club marketing plan...

How to dress for success

2005-04-19T15:37:00.000-04:00

Whether it's fair or not, people judge you by the way you dress.

A quote from Henry Ward Beecher reads, "Clothes and manners do not make the man; but, when he is made, they greatly improve his appearance."

Bottom line: Looking the part helps boost a good first impression -- it might even swing more business your way.

It's for this reason I developed an exhaustive business attire guideline checklist for your review at...

Are they afraid to buy from you?

2005-04-18T17:08:00.000-04:00

It's natural for humans to procrastinate and delay a purchase because they're fearful of making a mistake.

One surefire way to nudge your prospect to a purchase is the ethical use of scarcity. Scarcity exploits their innate fears to buy sooner rather than later.

Here's how to easily turn procrastinators into buyers...

Boost sales with happy stories

2005-04-14T18:02:00.000-04:00

Testimonials are one of the single best strategies to grow your business.

And while they're effective and powerful, there are several points to keep in mind when requesting and using testimonials...

... Follow me as I reveal how to use your best customer endorsements to grow your business at...

No cost image hosting revealed

2005-04-12T16:58:00.000-04:00

Are you paying to store graphics for your website, blog, auction, or online photo albums?

Why pay when it's yours gratis at free image hosting sites

Ask your competition for a promotion

2005-04-11T16:15:00.000-04:00

Did you ever wonder how people are chosen to sit on the boards of organizations and associations?

According to visibility marketing expert Raleigh Pinskey, all you need to do is ask this simple question revealed at:

self promotion ideas