FreshClicks

Does eBay’s AdWord study spell doom for paid search?

Lary Stucker — Tue, 19 Mar 2013 22:40:21 +0000

Link to original article: Does eBay’s AdWord study spell doom for paid search?

The short answer is “no”! The SEM industry is buzzing with the eBay Research Lab’s recent study (Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment) which calls into question the effectiveness of paid search. I’ve read a few of the articles about the study and most focus on the doom-and-gloom and don’t [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Explaining social marketing to a caveman

Lary Stucker — Mon, 27 Feb 2012 05:05:47 +0000

Link to original article: Explaining social marketing to a caveman

It can be difficult to explain the benefits of Social Marketing on networks like Facebook, Twitter, or Google+ to upper management. Not only are you using unfamiliar terms like “Retweets”, “Hashtags”, and “social reach”, you’re talking about websites they typically use to share pictures with out-of-town family. One effective way I’ve found is the caveman [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Google Analytics: virtual stalking with custom variables reports

Lary Stucker — Thu, 20 Oct 2011 03:59:56 +0000

Link to original article: Google Analytics: virtual stalking with custom variables reports

If you are using the Google Analytics plugin for Joomla, or some custom built system to track individual users behavior in Google Analytics, you may want to take your “virtual stalking” to a whole new level of creepiness. All you have to do is create advanced segments based on Custom Variable values found in your Custom [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

It Hertz when customers feel cheated!

Lary Stucker — Mon, 12 Sep 2011 14:03:18 +0000

Link to original article: It Hertz when customers feel cheated!

It’s important to remember that “gray” sales practices, while possibly making you greater short-term profits, will hurt your brand if they are seen as manipulative or dishonest by your customers. Case in point, my recent experience with Hertz rental cars. After a 5 hour flight, and tired children, all we wanted to do is start [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

5 often missed Google AdWords strategies

Lary Stucker — Mon, 21 Mar 2011 14:24:12 +0000

Link to original article: 5 often missed Google AdWords strategies

Online advertising is a complex and fast changing world and Google AdWords is an incredibly robust tool. Here are five often missed strategies and recommendations for improving your AdWords campaigns

Article by FreshClicks - Marketing and Web Analytics Strategies

Joomla!1.5 Google Analytics Plugin w/ registered user tracking

Lary Stucker — Thu, 13 Jan 2011 04:05:30 +0000

Link to original article: Joomla!1.5 Google Analytics Plugin w/ registered user tracking

I needed a Google Analytics plugin for Joomla!1.5 that would use the latest asynchronous code, play well with other plugins, and give me the ability to track the behavior of individuals who are logged into the site. Instead of trying to up my last FCGA plugin, I’ve decided to completely rewrite the FreshClicks’ Google Analytics plugin from [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Drive traffic with QR Coded business cards

Lary Stucker — Tue, 21 Dec 2010 07:01:24 +0000

Link to original article: Drive traffic with QR Coded business cards

QR Code stands for “Quick Response” and are 2D codes that are readable by smart phones and other scanners. The cool thing about these QR Codes is you can transmit all kinds of data through them, like contact information, or your websites. Since they are still fairly new, and so many people have smart phones, [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Search engines as bookmarks: An attribution problem

Lary Stucker — Tue, 14 Dec 2010 22:56:20 +0000

Link to original article: Search engines as bookmarks: An attribution problem

I needed a new pair of shoes. While on my lunch break I happened to be reading an article at www.fastcompany.com and an ad for a pair of Tom’s caught my eye. I clicked the link, liked what I saw, but my lunch break just ended so I couldn’t buy just yet. The next day, instead [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

Chris Anderson’s book FREE might just cost you

Lary Stucker — Wed, 08 Dec 2010 19:18:14 +0000

Link to original article: Chris Anderson’s book FREE might just cost you

Your team has spent the last eighteen months cooking up the latest, greatest, video game to hit the market. Countless hours of effort and now the big payoff. You release the game for distribution and within hours it happens, pirated keys start showing up on Twitter. You cringe as you try to calculate how much [...]

Article by FreshClicks - Marketing and Web Analytics Strategies

The messy art of website optimization

Lary Stucker — Mon, 15 Nov 2010 05:57:17 +0000

Link to original article: The messy art of website optimization

You may have remembered from one of my previous posts (How I increased subscribers by more than 300%) we redesigned a web form in order to improve the number of free-trial downloads. The concept was simple, if we make it easier for people to download and try our software it would increase our sales. The [...]

Article by FreshClicks - Marketing and Web Analytics Strategies