With fewer retailers taking author events unless you have a high level ‘A’ list author there are ways around that.  If a book is in any retailers system go in and ask to sign any books they have on hand.  Many times, the store will place a sticker on the book to help let buyers now the book is signed by the author.  This does a few things for both the author and the store.  Number one, it equips that particular store to better direct buyers with hand to hand selling because they met the author.  Two, it helps the author see all the books being sold in the store and gives them a reality check.

Some times it is about the bigger picture of where the author is going than it is selling books.  (TWEET THIS) Or in some cases it can be combination of both.  While our goal is always about selling books you have to walk through the doors open before you in order to get to the end goal.  Sometimes it takes time to get there.  In this case mentioned above, we helped place Inspired People Produce Results in Hudson Booksellers Group in 60 airport locations which for the author’s audience group is a homerun.

If you are an independent author, give-a-way free signed copies online to build your audience group.  Go to book festivals over the summer and do what you have to gain readers and followers.

Ask yourself, what have I done in the last month to give my readers something of value?

Feel free to sound off with any question you might have regarding publicity, book sales or getting your book marketed when no one else will.

Ask any question live inside the blog and we will get back to you within the day.

So what can we help you with today?

We have moved before but this move seemed to stretch us as a family.  Little did we know we would continue to need every bit of strength on the other side of the country to continue doing what we do.

It can be likened to an author who is launching their new book.  They spend in some cases 5 to 6 months planning the launch of the book into the market and use all their set aside budgets typically to do so.  Some authors literally spend an entire year of their life trying to make their book a total success and we help them do that.

More and more authors need to think of themselves as entrepreneurs.  This holds true whether you are published with the big 5 or not.  (TWEET THIS) They need to think of their book launch well beyond their book and ask themselves, what do I want this book to do for me 5 years down the road?  You as an author need to think of your book as an extension of your brand and take a holistic approach to that.

Think book publicity beyond your book and start delving into more than writing but give yourself to taking risk’s into new territory with your websites, blogs, social media space and every venue possible.  Building your platform is more than having a book it is entering into your niche full steam ahead.  Getting the book published is actually the easy part, selling it is a whole new story!

For anyone interested in learning more I am glad to offer one free 30 minute phone consultation to anyone who posts this to a blog, tweets this blog out or shares this story.

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt

Fox & Friends First interview

In some cases authors will tell us they have been on over 25 or 50 radio stations with their last book they did.  It is really not about how many interviews you do as much as which ones you do.  Any time an author tells me they have done a ton of media I ask them, how many units did you sell from being on those 25 stations? Typically they don’t know.

Media and gaining traction with book publicity is about repetition over a period of time.  If you are talking to a radio station in Topeka, KS at 6am about career’s and leadership the likelihood is you won’t move a lot of books.

If you talk to Fox & Friends First in the largest media market in the country you have a WAY better chance.  This week we visited their show with our client Jeremy Kingsley and his bestselling book Inspired People Produce Results.

Jeremy Kingsley author of Inspired People Produce Results was featured as a guest blogger one week after our Amazon bestseller campaign.  We now have interest because of this for an on-camera interview with one of the CNBC television shows.

Landing a guest blog of this magnitude carries alot of weight with other media and will likely help elevate Jeremy’s brand to another level.

Read the CNBC Bullish on Books blog.

Inspired People Produce Results (McGraw-Hill, March) placed on 7 bestseller lists including grabbing the #10 spot for a three day time period.  The entire week of our campaign yielded results with additional media including Fox & Friends First as well as Fox Business.

In addition to the bestseller placements listed above we hit: #1 Movers & Shakers, #1 Hot New Releases Workplace, #1 Hot New Releases Motivational.

You can read Jeremy’s article here as well as buy his book: Jeremy Kingsley on Fox Business

You can read the article in full here: Forbes Magazine Article Feature