Fresh Impact Public Relations Group

Cover Story with Charisma for Dr. Mark & Michelle Sherwood

Scott Spiewak — Wed, 08 Apr 2020 19:54:48 +0000

Landing a cover story on any magazine can really help a brand grab new eye balls to what you do as well as your story. Charisma recently ran a full length cover story on Dr. Mark and Michelle Sherwood during the Pandemic outbreak discusses living a healthy lifestyle. The story spark interest from other media sources.

Here is the link to the FULL COVER STORY ON CHARISMA FOR DR. MARK SHERWOOD

Mark Sherwood discusses Blue Zone diet Benefits

Scott Spiewak — Mon, 13 Jan 2020 15:26:55 +0000

Getting mentioned in a high profile health website these days is fantastic. Many folks look to health as the #1 goal of any New Year but more than that, this article helps position our client to a new audience group.

Here is the article Dr. Mark Sherwood got used in for Shape. com

3 Ways to Get a Story to Run in a high profile News Outlet

Scott Spiewak — Wed, 30 Oct 2019 16:23:42 +0000

Over the years we’ve helped likely over 300 plus authors. Having been in the book publicity space for over 21 years now, we’ve seen it all, heard it all and helped create a lot of ideas. Anytime we have a client with a unique author brand it takes time. Time creating pitches, time pitching the right people and time knowing when to approach the outlets. Not all pitches are created equal. That’s not PR hype its real. The current trend is to SHOVE content out to social media platforms and keep doing that until your following grows. Yes, that is a phenomenal tool, but publicity still matters as much as content.

We always try to not oversell a client. We try to be honest and have real conversation. Over pitching turns reporters off especially in today’s market where news sites are turning stories so fast, about every hour to be honest.

Here are three ways that can help you land a story if your author brand is not common:

Take time doing your research with a book finding already existing writers penning stories in that genre. It’s better to have 5 solid contacts that will mean something that hitting 100 ‘shotgun’ approached folks that have no idea who you are. Getting listed onto 100 websites that no one is reading doesn’t help your brand identity. It gives a false impression. We are not about that.
Build rapport with writers long before you pitch them. Show interest in their stories and care…like enough to read and follow that they do. This helps later on when your pitching them…and will warrant them reading your pitches on the pile of 1,000 that they got that day
Tie your author pitch into a current trend or happening that makes sense for their beat. Don’t pitch a lifestyle writer a religion story…you’ll fail miserably.

This story of John Ramirez got picked up because the tie-in was perfect to a Halloween angle…Halloween is the devil’s holiday and Christians shouldn’t celebrate it, ex Satanist turned Evangelist says

Evangelist John Ramirez talks to Fox News Faith reporter Caleb Parke

Scott Spiewak — Wed, 30 Oct 2019 16:08:39 +0000

John Ramirez is the author of the book Destorying Fear which just released this month in October. The book has already sold close to 6,000 copies. John’s autheticity of preaching and his case for real spiritual answers is growing in popularity. Plain and simple, John helps people get free. His personal story of overcoming being a satanist is remarkable.

Recently, Fox Newsroom reporter, Caleb Parke penned a story around John aimed at Halloween, you can read it on this link provided.

NBC News quotes CEO Scott Spiewak

Scott Spiewak — Wed, 21 Aug 2019 19:05:02 +0000

By doing this recent interview I learned some things about a new contact which I posted over here, you can read for yourself. Scott Spiewak, CEO of Fresh Impact PR Group was quoted in a recent article by NBC News writer on working from home. Honored to have made the editorial cut – here is the full article

3 Ways of Staying Current with Media Trends that are out of control

Scott Spiewak — Wed, 21 Aug 2019 19:00:18 +0000

Being a voice to the media for many well known brands mean’s as a media professional we have to stay current. Current on the trends, needs and ways writer’s like to receive content and be dialogued to. Here are three ways you can stay current on media trends to help elevate your brand to reach more peopl

Do interviews when you can for yourself. It helps you keep current with your own messaging. I recently did one myself for NBC News online which you can read here – NBC NEWS Story using Scott Spiewak. The writer came back to me a few times and it made me realize how my clients feel when I put them in this position.
With the power of social media and Google you can find out what writer’s do before your interview by checking out their stories before answering questions. I did this myself, it made me realize the style, format and storylines the writer liked to follow to ensure my quote was used.
I made a new contact for my clients too. By building rapport with the writer myself, it showed me how she prefers to be approached. I would have no problem pitching her directly now with a story angle she might go for.

The Today Show Segment – When Our Blue Star Turned Gold

Scott Spiewak — Tue, 13 Nov 2018 17:51:06 +0000

We had been helping author Terry Burgess and his wife Elizabeth with their book project, When Our Blue Star Turned Gold. The book is a memoir from Terry about the passing of their son in the Iraq War. We had been targeting using Veteran’s Day as our main “hook” for media surrounding this story.

The Today Show sent a crew to Terry’s home and did a full day of taping. Additionally, they brought Terry and Elizabeth in-studio as well as another couple who had attended their retreat from Gold Star Parents. . Both segments were really well done and honoring of both soldiers.

Here is a link to the show – getting two segments to air on The Today Show for any client is a success.

As a result of our work, the book skyrocketed to an Amazon Bestseller Category which for both the author and publisher was a success.

Publisher’s Weekly Top 10 Trade Paperbak Bestseller list

Scott Spiewak — Fri, 12 Oct 2018 17:34:52 +0000

Guillermo Maldonado Hits Bestseller’s List with Breakthrough Prayer

Scott Spiewak — Fri, 12 Oct 2018 15:44:29 +0000

We worked with King Jesus Ministries and the entire team at Whitaker Publishing House to help with book marketing efforts on the release of Breakthrough Prayer by Apostle Guillermo Maldonado. The book landed on Publishers Weekly Top 10 Trade Paperback list as well as then getting picked up by Tribune News Service distributed to places like the author’s hometown of the Miami Herald, Seattle Times, LA Times, Dallas Morning News, Kansas City Star to name a few. This helped thea author and his platform expand into new markets, new readers and reach new people.

Author Steve Pemberton Hits USA TODAY Bestseller’s list

Scott Spiewak — Thu, 07 Jun 2018 13:51:02 +0000

We were connected to Steve Pemberton author of A Chance in the World to help him with book marketing efforts on his book. We had a challenge set before us – a 6 year old book that was being revised and updated in conjunction with 1,000 simulcast movie theaters launching the story of the book in a movie format.

Steve Pemberton has an amazing life story having not only survived coming through the foster care system but growing into a proven leader on a national level having helping companies like Walgreens as their COO of Diversity. To say I like and appreciated Steve is an understatement.

The book, A Chance in the World placed on several bestseller lists including Top 50 for Barnes and Noble as well as Top 100 on USA TODAY’S Bestseller List. I can honestly say, I never worked harder, faster or more creatively on making this campaign happen given the circumstances. But as a team, we did it and now Steve’s author brand can be expanded into new markets and his speaker fee’s can almost double!