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  <id>https://freshshade.com/blogs/news.atom</id>
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  <title>Fresh Shade - News</title>
  <updated>2018-04-16T23:36:00-04:00</updated>
  <author>
    <name>Fresh Shade</name>
  </author>
  <entry>
    <id>https://freshshade.com/blogs/news/finding-the-right-sunglasses-for-you</id>
    <published>2018-04-16T23:36:00-04:00</published>
    <updated>2018-10-01T07:08:32-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/finding-the-right-sunglasses-for-you"/>
    <title>Finding the right sunglasses for you</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p><img src="https://www.google.com/url?sa=i&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwiQzrLG053cAhXlT98KHaWoCscQjRx6BAgBEAU&amp;url=https%3A%2F%2Fwww.tshirtnow.net%2Fproducts%2Ftaylor-swift-sunglasses-poster&amp;psig=AOvVaw0XQCd42KNHR7YRTy00zmA6&amp;ust=1531625442992956" alt=""><img src="//cdn.shopify.com/s/files/1/1753/7831/files/ts_sunglasses_large.png?v=1531539127" alt=""></p>
<p> </p>
<p>When it comes to buying sunglasses, determining your face size and <strong>shape</strong> is important because it will help you find a better fitting, more functional pair of sunglasses. Proper fitting sunglasses can give you a stylish look all your own.</p>
<p>To find the best sunglasses for your face, you will need to:</p>
<ul>
<li>Measure Your Face</li>
<li>Find Your Shape</li>
<li>Find Your Style</li>
</ul>
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<h2 class="text-center">FACE</h2>
<hr class="hr separator-4">
<p>Measuring the dimensions of your face will help give you an idea of what size and shape your face is. To measure your face, stand in front of a mirror and follow these steps:</p>
<dl>
<dt><strong>Step 1: Measure Cheekbone to Cheekbone</strong></dt>
<dd>Place the end of a tape measure just below your eye to find the top of your cheekbone. Measure to the same point on the other side of your face. Write down this number.</dd>
</dl>
<br>
<dl>
<dt><strong>Step 2: Measure Jaw Line</strong></dt>
<dd>Feel below your ears to find the ends of your jawbone. Measure from the end of your jawbone to the other end around the bottom of your face. Write that down too.</dd>
</dl>
<br>
<dl>
<dt><strong>Step 3: Measure Face Length</strong></dt>
<dd>Measure from the center of your hairline straight down over the front of your nose to the bottom of your chin. Write that one down too.</dd>
</dl>
<br>
<dl>
<dt><strong>Step 4: Measure Forehead Width</strong></dt>
<dd>Measure the width of your forehead from one side of your hairline to the otherside halfway between your eyebrows and top hairline. Write this measurement down too.</dd>
</dl>
<p>Look at your measurements and comparing them to each other, determine which shape of face you are below.</p>
</div>
<div class="container" data-cms-content="" data-promo-section="">
<h2 class="text-center">
<a name="Shape"></a>DETERMINE YOUR FACE SHAPE</h2>
<hr class="hr separator-4">
<p>Once you have determined the size of your face, the next step is determining the shape. Take a look below and see which one of these categories matches your face.</p>
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<h3 class="text-center">ROUND</h3>
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<p>These curves are kickin’! The round face has noticeable curves and less defined angles. The ideal eyewear should lack curved features while emphasizing sharp angular lines that will help elongate your face and make it look thinner and sharper. This face group may benefit from high-on-the-temple, colorful frames as well.<span> Rectangle</span>,<span> Square</span>,<span> Wrap</span><span> </span>and<span> Shield</span><span> </span>are the keys to round-faced sunglass success.</p>
</div>
<div class="col-xs-12 col-sm-4"><img src="https://static.evo.com/content/kbis/round-shape.jpg"></div>
</div>
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<h3 class="text-center">SQUARE</h3>
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<p>Square shaped faces—generally about the same length and width across the face—are characterized by a broad forehead and a strong jaw line. People in this category should choose a frame with round or oval shaped lenses that will help round out the sharpness of their features for a more balanced look. Examples of styles that would work well for this face are<span> aviators</span>,<span> butterflies</span>,<span> round</span> or any frame style that favors oval or circular curves. Center or top set temples are the way to go with a square face.</p>
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<img alt="" src="https://jpg/"><img alt="" src="https://static.evo.com/content/kbis/square-shape.jpg">
</div>
</div>
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<h3 class="text-center">OVAL</h3>
<div class="col-xs-12 col-sm-8">
<p>Oval faces have it made because literally every frame looks awesome! Oval faces have gently rounded, fairly even features, and pretty much<span> any shade</span><span> </span>is going to work well on them. Designer to sport, fashion to function, everything works. Just don’t get huge frames that block out those pretty symmetrical features; choose sunglasses that cover the face from the eyebrows to the cheekbones.</p>
</div>
<div class="col-xs-12 col-sm-4">
<img alt="" src="https://jpg/"><img alt="" src="https://static.evo.com/content/kbis/oval-shape.jpg">
</div>
</div>
<div class="row margin-base">
<h3 class="text-center">OBLONG</h3>
<div class="col-xs-12 col-sm-8">
<p>Oblong faces, also called rectangular, are long and narrow with few angles. An oblong face works especially well with oversized sunglasses. Also, larger wayfarer or rectangular lenses and sunglasses with thick frames add width to a long face. Another option is sunglasses that feature tall or deep lenses and vintage style frames because the sharp angles and bold lines will give oblong faces an edge, sharpening otherwise soft features. This group is going to turn heads in<span> wrap</span>,<span> shield</span>,<span> square</span>,<span> wayfarer</span><span> </span>and<span> rectangle</span><span> </span>styles. Oblong faces should avoid small frames.</p>
</div>
<div class="col-xs-12 col-sm-4">
<img alt="" src="https://jpg/"><img alt="" src="https://static.evo.com/content/kbis/rectangle-shape.jpg">
</div>
</div>
<div class="row margin-base">
<h3 class="text-center">DIAMOND</h3>
<div class="col-xs-12 col-sm-8">
<p>Diamond-shaped faces are characterized by a narrow jawline and forehead with the cheekbones as the widest part of the face. Oval and<span> Rimless</span><span> </span>frames will help compliment wide or high cheekbones. Diamond faces should use frames that feature gentle curves and should not be wider than the wearer’s cheekbones.</p>
</div>
<div class="col-xs-12 col-sm-4">
<img alt="" src="https://jpg/"><img alt="" src="https://static.evo.com/content/kbis/diamond-shape.jpg">
</div>
</div>
<div class="row margin-base">
<h3 class="text-center">HEART</h3>
<div class="col-xs-12 col-sm-8">
<p>Heart-shaped faces, sometimes called triangle, are widest at the temples and narrowest at the chin. Sunglasses that feature wide lower edges with no straight lines along the top work especially well for this facial group because they shift attention downward and elongate the face. Cat-eye styles or glasses that feature rounded edges are ideal for giving the wearer a more balanced look. This face shape will be best served with<span> shield</span>,<span> butterfly</span>,<span> rimless</span>, or<span> aviator</span><span> </span>styled frames.</p>
</div>
<div class="col-xs-12 col-sm-4">
<img alt="" src="https://jpg/"><img alt="" src="https://static.evo.com/content/kbis/heart-shape.jpg">
</div>
</div>
</div>
<div class="container" data-cms-content="" data-promo-section="">
<h2 class="text-center">
<a name="style"></a>SUNGLASSES STYLE</h2>
<h3 class="text-center">AVIATOR</h3>
Originally popularized by pilots, Hawaii Five-0, and Tom Cruise, aviator-style sunglasses have become a favorite of many others worldwide. The distinctive features of an aviator frame are clean and simple colors, metal frames, and teardrop shaped lenses. A snug tee shirt and respect for the law are optional.</div>
</div>
</div>
</div>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/winter-ends-now</id>
    <published>2018-04-16T23:09:00-04:00</published>
    <updated>2018-04-16T23:09:30-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/winter-ends-now"/>
    <title>Winter Ends Now!</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Its been a long time since the last blog post but for those who haven't been living under a rock, you are probably aware of the stubborn winter weather plaguing this beautiful spring. </p>
<p> </p>
<p>Winter sunk its fangs in and refuses to give up. It's not a total bummer though. Why? Freshshade, Fresh Deals, Fresh Sales. We have announced on a national level our new spring sale: "Winter Ends Now" which starts with 15% off plus free shipping w/ promo code WEN18 and our inventory is fresh!</p>
<p> </p>
<p>Were looking to spice up this spring. Sale ends May 31st.</p>
<p> </p>
<p>Thaw out that summer optimism! Were getting ready for some fun! </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/its-been-a-while-n-update</id>
    <published>2017-07-14T23:25:00-04:00</published>
    <updated>2017-07-14T23:25:45-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/its-been-a-while-n-update"/>
    <title>It&apos;s been a while: n&apos; update</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Fresh Shade was nearly out of service last month before a rapid move to redesign our out of date social media and web pages. We were looking to attract more customers and try to encourage on-lookers to make purchases. Unfortunately, the current business climate has been slow and no amount of advertisement seems to be cutting it. We might just resort to something new and exiting.</p>
<p>In the meantime our sister company is coming up.</p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/today-glorious</id>
    <published>2017-07-14T23:21:00-04:00</published>
    <updated>2017-07-14T23:21:16-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/today-glorious"/>
    <title>Today...Glorious</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Today is a glorious day for Fresh Shade and our future. Today we launched our affiliate program, our photo submission policy and just contracted our first affiliate. We hope with the measures above, the future of this operation, this company and our name is cemented into the zeitgeist of social media and the internet itself. </p>
<p> </p>
<p>Granted this is a victory/pep-talk but we are on the war path to establishing serious; formidable competition with our adversaries and becoming a definite contender as a source of value.</p>
<p> </p>
<p>Our motto is our policy: "we always have the customer first" </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/our-social-media-and-advertising-efforts</id>
    <published>2017-04-27T10:36:00-04:00</published>
    <updated>2017-04-27T10:37:02-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/our-social-media-and-advertising-efforts"/>
    <title>Our Social Media and Advertising Efforts</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>At Fresh Shade, we have taken bold new steps to put ourselves in the spotlight with a vigorous new Twitter campaign and Facebook adds. One un-anticipated but highly effective way of reaching new customers happens to be Instagram. Currently our Instagram page has been disabled due to certain technical difficulties though soon, we will have it not only operational but it might as well be the bulwark of our advertising platforms.</p>
<p>As much as 70% of our most effective advertising comes from Instagram. Soon this platform will be our primary. </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/affiliates</id>
    <published>2017-04-22T05:49:00-04:00</published>
    <updated>2017-04-22T05:49:49-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/affiliates"/>
    <title>Affiliates?</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Today we received an offer from a prospective young affiliate who hopes to model some of our wares and promote our store. This opens not only new doors and dimensions but many questions: should we start an affiliate program?</p>
<p>If so, which new steps should we take to better the experience and hopefully our reputation? Which new precautions should we rely on to prevent usury?</p>
<p>Maybe there isn't a way to remain totally safe from scammers and reap promotional rewards but the benefits exceed the risk and we will want to encourage these new offers in the future.</p>
<p> </p>
<p>All things in time ;)</p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/our-next-step</id>
    <published>2017-04-19T02:23:00-04:00</published>
    <updated>2017-04-19T02:23:00-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/our-next-step"/>
    <title>Our Next Step</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Fresh Shade will soon offer a highly competitive returns and exchange policy that will comprehensively give back to the customer in the event that they want to make exchanges or returns past our returns date. </p>
<p>The folks at Vincit Omnia, LLC will soon be underwriting this new policy by liquidating all new, non-used and unbroken merchandise which our customers send back. Fresh Shade will be reimbursed for a percentage once the merchandise is liquidated.</p>
<p>The new policy will take effect sometime next month and will hopefully be our next competitive advantage. Cheers!</p>
<p> </p>
<p>https://www.facebook.com/freshshade/</p>
<p>@fresh_shade</p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/thanks-to-our-sponsors</id>
    <published>2017-04-18T04:09:00-04:00</published>
    <updated>2017-04-19T02:13:10-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/thanks-to-our-sponsors"/>
    <title>Thanks to our sponsors</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Without saying, the credit for our existence is owed to Vincit Omnia, LLC and their managing member Mr. Mark Beshay. Without whom, this couldn't have been possible. After 3 months, we're here!!</p>
<p> </p>
<p>@fresh_shade</p>
<p>https://www.facebook.com/freshshade/</p>
<meta charset="utf-8">
<p>Vincitomniallc.com</p>
<p> </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://freshshade.com/blogs/news/launched-the-first-fresh-shade-blog-post</id>
    <published>2017-04-18T03:54:00-04:00</published>
    <updated>2017-04-18T03:57:55-04:00</updated>
    <link rel="alternate" type="text/html" href="https://freshshade.com/blogs/news/launched-the-first-fresh-shade-blog-post"/>
    <title>Launched! The first Fresh Shade blog post.</title>
    <author>
      <name>Mark Beshay</name>
    </author>
    <content type="html">
      <![CDATA[<p>Finally! The time and effort has paid off. It's been a life goal...no, a dream to finally do this. If I fail, I can be happy knowing this pursuit was not in vain: it was a foray into my calling. With the most hopeful disposition will I proudly display this store amongst my greatest achievements.</p>
<p> </p>
<p>Kind Regards</p>]]>
    </content>
  </entry>
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