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	<title>FreshMR</title>
	
	<link>http://www.freshmr.com</link>
	<description>Innovative ideas for market research from Market Strategies International</description>
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		<title>Conducting Competitive Comparisons – It’s the Context That Matters</title>
		<link>http://www.freshmr.com/2012/05/conducting-competitive-comparisons-its-the-context-that-matters/</link>
		<comments>http://www.freshmr.com/2012/05/conducting-competitive-comparisons-its-the-context-that-matters/#comments</comments>
		<pubDate>Fri, 18 May 2012 14:26:08 +0000</pubDate>
		<dc:creator>Susan McIntyre</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[competitive analysis]]></category>
		<category><![CDATA[customer experience measurement]]></category>
		<category><![CDATA[healthcare research]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=784</guid>
		<description><![CDATA[“When you are content to be simply yourself and don&#8217;t compare or compete, everybody will respect you.” –Lao Tzu, founder of philosophical Taoism  While this is advice to consider from a personal perspective, comparing your business performance to that of &#8230; <a href="http://www.freshmr.com/2012/05/conducting-competitive-comparisons-its-the-context-that-matters/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
		<wfw:commentRss>http://www.freshmr.com/2012/05/conducting-competitive-comparisons-its-the-context-that-matters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>China and India’s Moment as Emerging Markets is Now</title>
		<link>http://www.freshmr.com/2012/05/china-and-indias-moment-as-emerging-markets-is-now/</link>
		<comments>http://www.freshmr.com/2012/05/china-and-indias-moment-as-emerging-markets-is-now/#comments</comments>
		<pubDate>Wed, 09 May 2012 13:41:42 +0000</pubDate>
		<dc:creator>David Ho</dc:creator>
				<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Emerging Markets]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[International Research]]></category>
		<category><![CDATA[market research in China]]></category>
		<category><![CDATA[market research in India]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=773</guid>
		<description><![CDATA[Market Strategies just wrapped up a company meeting in the scenic splendor of Mount Hood, Oregon. I updated my fellow US researchers with news of the Asia Pacific markets, the side of the globe where I reside and study. I &#8230; <a href="http://www.freshmr.com/2012/05/china-and-indias-moment-as-emerging-markets-is-now/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
		<wfw:commentRss>http://www.freshmr.com/2012/05/china-and-indias-moment-as-emerging-markets-is-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Future of Market Research Reports</title>
		<link>http://www.freshmr.com/2012/05/the-future-of-market-research-reports/</link>
		<comments>http://www.freshmr.com/2012/05/the-future-of-market-research-reports/#comments</comments>
		<pubDate>Wed, 02 May 2012 15:55:48 +0000</pubDate>
		<dc:creator>Leona Foster</dc:creator>
				<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[client deliverables]]></category>
		<category><![CDATA[infotainment]]></category>
		<category><![CDATA[market research reports]]></category>
		<category><![CDATA[MRX]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=762</guid>
		<description><![CDATA[I’ve thought a lot about the consistent lament that most market research reports are written for market researchers and not top executives. The type of report my clients want has been described as “McKinsey-esque,” with “memorable sound bites” and a “30-second &#8230; <a href="http://www.freshmr.com/2012/05/the-future-of-market-research-reports/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Revealing Today’s Most Social Brands</title>
		<link>http://www.freshmr.com/2012/04/revealing-todays-most-social-brands/</link>
		<comments>http://www.freshmr.com/2012/04/revealing-todays-most-social-brands/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 21:45:55 +0000</pubDate>
		<dc:creator>Theo Downes-Le Guin</dc:creator>
				<category><![CDATA[Brand and Messaging]]></category>
		<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand research]]></category>
		<category><![CDATA[most popular brands]]></category>
		<category><![CDATA[most social brands]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=701</guid>
		<description><![CDATA[Get accurate rankings and insight for your social media investments The late 1990s was a golden age for brand research, when many companies originated or beefed up their brand tracking and brand perception research programs. Consultancies like Interbrand and media &#8230; <a href="http://www.freshmr.com/2012/04/revealing-todays-most-social-brands/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Rise of Wellness Incentives</title>
		<link>http://www.freshmr.com/2012/04/the-rise-of-wellness-incentives/</link>
		<comments>http://www.freshmr.com/2012/04/the-rise-of-wellness-incentives/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 16:45:18 +0000</pubDate>
		<dc:creator>Aaron Turner</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Health Care Reform]]></category>
		<category><![CDATA[health insurance premiums]]></category>
		<category><![CDATA[healthcare spending]]></category>
		<category><![CDATA[wellness incentives]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=676</guid>
		<description><![CDATA[We don&#8217;t know where the Supreme Court will land on Healthcare Reform, but there are many “reforms” across the healthcare industry that are already underway.  Much of the current activity aims to improve health outcomes, but in a much more efficient manner.  &#8230; <a href="http://www.freshmr.com/2012/04/the-rise-of-wellness-incentives/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Math Awareness Month Spotlights the Data Deluge</title>
		<link>http://www.freshmr.com/2012/04/math-awareness-month-spotlights-the-data-deluge/</link>
		<comments>http://www.freshmr.com/2012/04/math-awareness-month-spotlights-the-data-deluge/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 16:34:52 +0000</pubDate>
		<dc:creator>Jack Horne</dc:creator>
				<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[math awareness month]]></category>
		<category><![CDATA[mathematics awareness month]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=732</guid>
		<description><![CDATA[April is Mathematics Awareness Month (MAM), which is sponsored each year by the Joint Policy Board for Mathematics (JPBM) and three other mathematical societies. This year, JPBM selected “Mathematics, Statistics and the Data Deluge” as its theme. The poster shows &#8230; <a href="http://www.freshmr.com/2012/04/math-awareness-month-spotlights-the-data-deluge/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
		<wfw:commentRss>http://www.freshmr.com/2012/04/math-awareness-month-spotlights-the-data-deluge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>10 Signs You’re Passionate About Market Research</title>
		<link>http://www.freshmr.com/2012/04/10-signs-youre-passionate-about-market-research/</link>
		<comments>http://www.freshmr.com/2012/04/10-signs-youre-passionate-about-market-research/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:35:52 +0000</pubDate>
		<dc:creator>Emily Sippola</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[healthcare market research]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[MRX]]></category>
		<category><![CDATA[survey interviewers]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=749</guid>
		<description><![CDATA[For working parents like me, every single day is an endurance event. My day starts early enough to hit the gym before getting my kids washed, dressed, fed and out the door, and it ends late enough that even I sometimes &#8230; <a href="http://www.freshmr.com/2012/04/10-signs-youre-passionate-about-market-research/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
		<wfw:commentRss>http://www.freshmr.com/2012/04/10-signs-youre-passionate-about-market-research/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>It’s cool: Musings on “cool” in ad campaigns and infographics</title>
		<link>http://www.freshmr.com/2012/04/its-cool-musings-on-cool-in-ad-campaigns-and-infographics/</link>
		<comments>http://www.freshmr.com/2012/04/its-cool-musings-on-cool-in-ad-campaigns-and-infographics/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 18:19:13 +0000</pubDate>
		<dc:creator>Erin Leedy</dc:creator>
				<category><![CDATA[Brand and Messaging]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ad campaigns]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[infographics]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=642</guid>
		<description><![CDATA[As someone with a background in industrial design and a specialty in technology research, I have spent a good deal of time thinking about “cool.” There’s always a new, cool product being introduced, a cool TV spot to love or &#8230; <a href="http://www.freshmr.com/2012/04/its-cool-musings-on-cool-in-ad-campaigns-and-infographics/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
		<wfw:commentRss>http://www.freshmr.com/2012/04/its-cool-musings-on-cool-in-ad-campaigns-and-infographics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Market Research’s Identity Crisis</title>
		<link>http://www.freshmr.com/2012/03/market-researchs-identity-crisis/</link>
		<comments>http://www.freshmr.com/2012/03/market-researchs-identity-crisis/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 15:00:28 +0000</pubDate>
		<dc:creator>Theo Downes-Le Guin</dc:creator>
				<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[market research as an industry and profession]]></category>
		<category><![CDATA[market research identity]]></category>
		<category><![CDATA[Market Researchers]]></category>
		<category><![CDATA[renaming market research]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=601</guid>
		<description><![CDATA[Over the past 10 years I’ve been involved in multiple conversations about whether market research needs a new name. I’ve always considered this the height of folly and magical thinking. People in a marketing-allied profession should recognize that changing industry &#8230; <a href="http://www.freshmr.com/2012/03/market-researchs-identity-crisis/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
		<wfw:commentRss>http://www.freshmr.com/2012/03/market-researchs-identity-crisis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>2014 is coming! Counting Down to Healthcare Reform Implementation</title>
		<link>http://www.freshmr.com/2012/03/2014-is-coming-counting-down-to-healthcare-reform-implementation/</link>
		<comments>http://www.freshmr.com/2012/03/2014-is-coming-counting-down-to-healthcare-reform-implementation/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 13:47:34 +0000</pubDate>
		<dc:creator>Aaron Turner</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[coverage mandate]]></category>
		<category><![CDATA[Health Care Reform]]></category>
		<category><![CDATA[health insurance exchanges]]></category>
		<category><![CDATA[healthcare market research]]></category>
		<category><![CDATA[Healthcare Reform]]></category>
		<category><![CDATA[PPACA]]></category>

		<guid isPermaLink="false">http://www.freshmr.com/?p=617</guid>
		<description><![CDATA[Two years ago today (I remember because it’s the day before my birthday), President Obama signed into law the Patient Protection and Affordable Care Act (PPACA), also known as healthcare reform. In the blink of an eye, we now have &#8230; <a href="http://www.freshmr.com/2012/03/2014-is-coming-counting-down-to-healthcare-reform-implementation/"><span class="nowrap">Continue reading <span class="meta-nav">&#8594;</span></span></a>]]></description>
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		<slash:comments>0</slash:comments>
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