FreshMR

When Generics Grow Up, Do They Want to Become Brands?

Nicky Halverson — Thu, 23 May 2013 15:25:26 +0000

Stop for a moment and think about how you personally define the broad term ‘generic.’ What do you think about first? What feelings come with that term? Does generic mean banal? Unpredictable quality? Or do you think about generic products … Continue reading →

Everything Old is New Again: Gatsby, Jay-Z and Big Data

Jack Horne — Mon, 20 May 2013 15:16:22 +0000

Opening in theaters recently, Baz Luhrmann brought us perhaps the best screen retelling yet of F. Scott Fitzgerald’s 1925 novel of decadence—and loss—in The Great Gatsby. The life and times of the fictional James Gatz is retold with verve, color … Continue reading →

Potato Chips and the Role of the Consumer in Marketing and Product Development

Alex Jones — Fri, 17 May 2013 17:35:07 +0000

It’s safe to say that the goal of Lay’s recent “Do Us a Flavor” campaign was not to find the next great potato chip flavor inventor. In case you missed it, the contest challenged customers to think of new potato … Continue reading →

Market Strategies International Acquires Cogent Research

Rob Stone, Ph.D. — Thu, 16 May 2013 18:15:22 +0000

I am delighted to announce that Market Strategies International has acquired Cogent Research, a market research and strategic consulting firm based in Cambridge, MA. Like rowers, we are strong alone but better together. Cogent has deep expertise in wealth management … Continue reading →

2013 Utility Social Media Index – Volunteers Wanted!

Jack Lloyd — Wed, 08 May 2013 01:37:12 +0000

About a year ago, at a conference sponsored by the Utility Communicators International, Market Strategies International unveiled a research-based Utility Social Media Index, designed to provide an objective measure of how well top US energy utilities are succeeding (or not) … Continue reading →

A Qualitative Research Journey

Rich Frazita — Tue, 30 Apr 2013 18:34:07 +0000

Many years ago, I worked for a research firm where the consultants did not particularly value qualitative research. It was foreign to them. There were no hard numbers, no statistics and no large samples. Qualitative was filled with emotion–it was … Continue reading →

Dear Entrepreneurs: Marketing Research THEN Marketing

Lisa Viselli — Fri, 19 Apr 2013 15:45:39 +0000

One of things I enjoy most about vacation is the flood of random thoughts that fill my mind when the noise of daily life is quieted. My recent getaway to the Gulf Coast was no exception. As I settled in … Continue reading →

Mind the Gap: A Thought on International Research

David Ho — Wed, 17 Apr 2013 17:15:22 +0000

Email threads in my inbox often begin like this. Your study includes country A. You see some findings in A that are different from other markets. At first glance, you can’t explain the difference so you need insights from someone … Continue reading →

Attitudinal Data and How I Finally Climbed Down from my High Horse

Carter Mills — Thu, 11 Apr 2013 13:46:44 +0000

There was a time not long ago when I would have argued behavioral data was the only information worth analyzing. If I wanted to find a solution to a problem, I needed transactions, account and customer data. However, since coming … Continue reading →

Can Market Research Help Drive Disruptive Innovation?

Keri Christensen — Wed, 03 Apr 2013 15:00:23 +0000

We all have favorite types of projects—for me, the most challenging and rewarding areas of market research are identifying white space opportunities and developing new products with clients. Along those lines, I have observed companies struggling to find truly innovative … Continue reading →