I have been studying with this GURU for 2 Years. His name is Eben Pagan and he runs a $20+ Million Online Business.

Keep on reading if you ever ask yourself this question: “How Can I Become ” THE GURU” In My Niche Market?”

There’s only one way to win big when selling Information Products online: Become THE GURU of your market.

As you can see everywhere online right now, the world is looking for “niche experts” to learn from in EVERY niche.

And the way to DOMINATE your niche, make lots of sales, and secure a high long-term income is to BECOME the guru of YOUR niche.

How? Three ways:

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This is not funeral industry related, but we need to be aware of how to market online!

Successful marketers have a system for producing winning websites.

* They know what markets to target

* They know how to reach those markets

* They know how to create winning products for that market

* They know how to convert sales in these same markets

…and most important…

They know how to do this over and over again… no matter what market they enter.

The challenge for most people is they get overwhelmed by all the different tactics and
strategies for making sales online and as such, they never really make any progress.

Can you relate?

Well Michel and Sylvie Fortin have simplified this process by creating a system (or recipe)
that anyone can follow and experience tremendous success.

The best part is…

They’ll be sharing parts of it during a FREE teleseminar on August 19th.

To get all the details go here:

Big Seminar Is Coming – Listen to the Free Preview Calls

This is the first of eight calls that will be taking place as part of a promotion for Armand Morin’s Big Seminar.

Even if you don’t plan on attending the seminar, it’s definitely worth your while to listen in on this call.

Enjoy!

…Hep

P.S The call times, phone number and passcode will be immediately sent to you via email. Go here to get the info:

Big Seminar Is Coming – Listen to the Free Preview Calls

This documentary – The Undertaking – is not about funeral directors or a funeral home – but it is about the families that they serve – the beloved father, the life-long spouse, the special aunt, and the precious child. These families bared witness about their grief and how Lynch and Sons Funeral Home assisted them.

PBS’s Frontline did an excellent job following these families through their time of sorrow – not only for the on air documentary but also with its extensive bonus material on its website. This program – anchored on Thomas Lynch’s The Undertaking: Life Studies from the Dismal Trade – serves as a window to what we don’t want to feel – loss – and to a place where we do not want to be – a funeral home. But in both, Frontline portrays a calmness and peace.

Lynch and Sons Funeral Directors – the Undertakers – with six locations in Michigan, represent the thousands of funeral professionals throughout North America who serve families like those featured in this program. With their understanding and grace, they hold these families’ hands leading up to, at the time of, and after the death. The Lynches reveal many of the day-to-day aspects of life in the death care business.

From talking with families about pre-planning and carrying out those arrangements at the time of death, to a glimpse into the sanitary care, embalming, and cosmetizing of the deceased; from the open casket viewing to the funeral service; and then to cemetery or crematory – an hour cannot depict all facets of funeral service, but what was most important was the lives that were honored.

The Undertaking has done what Six Feet Under or Family Plots could not accomplish – to give a real look into a funeral home operation sans the Hollywood-esque. Even though Lynch and Sons is more indicative of a smaller-town, traditional funeral home that does not have to juggle the social diversities as much as a metropolitan funeral home does, loss is loss and grief is grief wherever you live. This documentary will serve as a catalyst to many conversations of one’s mortality and hopefully, find some clarity for their own wishes of the many options that are now available.

Why should the public watch this documentary?
Whether you study the topics of grief, death or funerals – this program should help satisfy your curiosity. If you have ever pondered questions, such as:

• Why plan your own funeral?
• Why have an open casket?
• Why have a funeral or a gathering?
• How do you cope with the death of a child?

Then this is an important program for you to watch. The answers are provided – not by the funeral service providers – but by those who once asked the same questions.

Why should funeral directors watch this documentary?
It is a reminder of why we do what we do and to be proud to be a funeral professional!

For the cynics and critics of funeral service – those of you who question our relevance – your comments are not important to us – it is the families that we have served and those who we have yet to serve, whose comments validate our existence.

Thank you to the producers of “The Undertaking” from Frontline and PBS for your efforts to document one of the most difficult times in families’ lives and how they used the customs of funeral service to help them during their journey of grief.

Thank you Undertaker Lynch and your family for representing your chosen profession with the utmost fidelity.

Most importantly, thank you to the Verrinos, the Kings, Ms. Beardsley, and Mr. Kelly for sharing your emotions and feelings at a very difficult time – the funeral profession and the public at large will benefit from your honesty and courage for many years to come.

…Robin Heppell, CFSP, Funeral Director

As a supplement to the November article in Mortuary Management magazine, this is a list for funeral homes wanting to take advantage of creating their own Internet Radio Show (Podcast).

Podcast Tutorial Websites

• How To Podcast Tutorial – Jason Van Orden
• How to Create Your Own Podcast – Corey Deitz
• Other Podcasting Tutorials – Podcast & New Media Expo website

Podcast Hosting Options

• BlogTalkRadio.com
• Talkshoe.com
• MyPodcast.com

Audio Software

• Audacity – Cross Platform Sound Editor
• iTunes - to convert to MP3

Sample 12 Month Schedule

• Rabbi on what non-Jewish people should know about attending a Jewish funeral service
• Hospice Counselor on talking about what families need to know to prepare themselves
• Funeral industry technology expert explaining the about Memorial Video Tributes
• Catholic Priest on acceptable cremation practices
• Bereavement counsellor talking about helping children with grief
• Cremation accessories supplier explaining the various memorialization options available
• Funeral Celebrant on options for non-religious funeral services
• Freemason on what’s involved in a Masonic funeral service
• Casket vendor discussing the differences between solid wood, veneer, and rental caskets
• After Care consultant talking about the various steps needed to be prepared to settle an estate
• Cemeterian on new disposition options for cremated remains
• Vault distributor explaining the differences between grave liners and vaults

This is just a sample of what a monthly radio interview schedule could look like. Also consider interviewing your own staff on various aspects of funeral service offerings and retired staff on the changes in funeral service (as long as it would be in a positive light).

Silver Jewelry by Designs by Owen Thomas

This is where the family supplies a photograph and through their process the photo becomes part of the jewelry. Why I like this product is that it is not “At Time of Death” specific – just like the “Thumbies” families can purchase this at the pre-arrangement or at any time following the Death. www.designsbyowenthomas.com

Bamboo Caskets by Ecoffins

Two weeks ago I received an email from an environmentalist from California suggesting that we, the funeral industry, should be offering bamboo caskets as an environmental alterative. Here is an excerpt of her email:

I am writing you because you are a funeral futurist. I have an environmental sound idea that I hope you will share with your members and it will put the industry in a progressive light. I believe if your industry made BAMBOO caskets, which are ECO-FRIENDLY, it would generate more revenue plus be the right thing to do. Bamboo is a sustainable product unlike steel, walnut, & mahogany trees etc. If you advertised GREEN you would be seen as helping our home, MOTHER EARTH.

Well now I can let her know that bamboo caskets are available! www.ecoffins.co.uk.

Gold Dipped Roses by 24k Rose Co.

What really impressed me is that Greg and Ginni Greffin really understand “our process” – from first call and transfer to graveside and aftercare. I can see many applications to offer their products, check out their website at www.24karatrose.com.

Comfort Food by Sympathy Food

Created by funeral director, I think that this is a great compliment for you web savvy funeral directors who offer flowers and gift baskets online. In our busy and mobile world, many people are unable to bake a lasagna and drop it off at the family’s house like they did years before. Now you have a choice to send a ham, turkey, etc. Just imagine how great it would be to have 10 family members breaking bread over a turkey that was send by a friend via your funeral home’s website. www.sympathyfood.com

Hand Made Caskets by Art Caskets

In a time where the average consumer is seeing less value in caskets and leaning towards cremation, this company is going after a niche market where money is not an issue. From the northern Italy town of Caravaggio – known for its elegant, hand made furniture – these caskets use more than 450 different kinds of rare and precious woods. www.artfuneral.com.

This explanation is does not cover the details of the actual upload process as YouTube has great instructions to create an account and upload videos. Here are those links:

• Sign up for a YouTube account
• Upload videos
• Upload videos Help Center
• Video Toolbox

The objective of this tutorial is to explain how to choose the words that you will help you get the best rankings in Google for your welcome message. Below is the window that you have to fill out to describe your video.

Title:
In the Title field, it is more important to have the terms ‘Funeral Home’ ‘Mortuary’ or ‘Cemetery’ before your company name. I would place your ‘City’ and ‘State / Province’ before your firm’s name as well. The reason for this is that the search engines place more importance on words in the beginning of the field and also most people are going to be searching for “Funeral Homes in Springfield, IL” and not particularly your Firm’s Name. Use up to 60 characters including spaces.
Example: Funeral Homes in Springfield, IL, Your Funeral Chapel, 62702

Description:
The description should state who you are, where you are, and what you do. When writing the description try to use words that people would use when searching for a funeral home or cemetery. Put more emphasis on types of services you offer instead of explaining your history – you can include the history part in your video. US firms place your zip code in the description as well as the zips of heavily populated areas and of smaller communities that you want to serve. Also include: “For more information, visit www.yourfuneralchapel.com.” at the end of your description. Although it will not be a ‘live’ link, it will allow viewers to copy it and go to your website.
Example: Welcome to Your Funeral Chapel in Springfield, Illinois, 62702. Our funeral home offers funeral and memorial services with burial or cremation. We serve all areas in Greater Springfield including Chatham, Rochester, Riverton, Sherman, and New Berlin. For more information, visit www.yourfuneralchapel.com 62701, 62703, 62704, 62629, 62563, 62684.

Tags:
Use relevant key words, the same main ones that you have used in your Title and your Description. You have up to 120 characters including spaces to list your tags– use all of them. US firms, include your Zip Code (around surrounding zip codes).
Example: Funeral Home Springfield Illinois IL 62702 Memorial Celebration Mortuary Cremation Planning Cemetery Burial Plot 62701

Make sure to use the many resources that YouTube offers, the Help Center and Video Toolbox are extremely helpful. I look forward to seeing your smiling face on YouTube – send me the link once it is up!

…Hep

PS: Here is my example: Funeral Business Management Consulting