From the 21st Floor

Best Buy’s Social Technology Strategy

Fred — Tue, 14 Apr 2009 05:05:03 +0000

This short video is worth watching on how Best Buy is adopting social technology to change their business strategy.

Why Advertising in Print is Still Smart

Fred — Wed, 14 Jan 2009 03:29:09 +0000

This isn’t a researched post. It isn’t one that has a lot of stats or basis to stand on. It is a pure observation that may or may not spark a conversation. I read headlines and hear from colleagues that all the advertising spending in print continues to decrease. It’s moving to online advertising or [...]

How I Plan to Use Twitter in 2009

Fred — Tue, 06 Jan 2009 03:27:37 +0000

Twitter is one of those social media tools that is hard to ignore, but a lot of people are not sure how to use it. Personally, I use Twitter as a resource, a pulse of the industries I follow, and for business. I try not to use Twitter to update what my kid did today or other mindless comments. [...]

Change: Obama and Use of Technology, Marketing, and Social Media

Fred — Fri, 07 Nov 2008 14:59:33 +0000

I don’t think anyone can argue that Barak Obama made history this week. While the popular vote was no landslide, unlike the electoral college, Obama had several strategic game changers during election campaign that separated him from his opponent. So it should come as no surprise that everyone is now writing about how organizations can use the same tactics and [...]

What’s Next? 5 Things You Need to Be Thinking About

Fred — Mon, 20 Oct 2008 22:36:49 +0000

Ah, and you thought you were going to see a post of genius did you? Well, not yet. That’s the topic of a presenation I’m giving on Thursday to a group of State Bar communications staff. I have a few things in mind, but what are your thoughts? Still room to tweak my presentation. Add [...]

Why OpenID Makes Sense

Fred — Tue, 30 Sep 2008 03:07:29 +0000

Today’s Wall Street Journal called One Key Fits All tells a tale of something that has been on my mind a lot lately. In the world where websites are requiring users to create accounts to participate from commenting on blogs to reading archives of a newspaper website, user accounts are inevitable. However, from a usability [...]

The People Have Spoken – We Won a Webby!

Fred — Tue, 06 May 2008 21:30:33 +0000

The ABA Journal has won the People’s Voice Webby Award for the category of Law today. Thanks to all that voted.

Webby Award’s Finalists Announced: Vote Now for People’s Voice in Law Category

Fred — Wed, 09 Apr 2008 18:34:26 +0000

Last year you may remember me writing about a project I worked on redesigning and launching a new website for our flagship periodical, ABA Journal. It was just announced that the ABA Journal website has become a finalist in the Law category of the People’s Voice section of the Webby Awards (an online award for [...]

LIVE! Day 2 at Forrester Consumer Forum 2007

Fred — Fri, 12 Oct 2007 15:15:24 +0000

Day one had a great line up of speakers and content. Day two looks like it will be no different. Here is my Twitter Stream which I will be updating during the day. I’ll then recap later. LIVE! From Forrester Consumer Forum Full Twitter String RSS Feed —- Online Community Sites of Note: Dell Community IdeaExchange by Salesforce Real World New Cast [...]

LIVE! Observations and Thoughts from Forrester Consumer Forum 2007

Fred — Thu, 11 Oct 2007 18:30:50 +0000

Updated: 3:45pm I’m at the Forrester Consumer Forum in Chicago today and tomorrow. I’ll be writing my thoughts and observations on the content from the conference here. So far there have been some great speakers. The theme of the conference is around the online world, social integration, advertising, and how your company can understand and [...]