A Range of Metals

The first thing to consider is what kind of metal you would prefer for your ring. You can choose your metal by your favorite look or by what will best complement your complexion. Those who have a warm skin tone may look best in gold hues. Especially if you have golden tones in your hair, eyes or skin, gold metals can really set off your appearance and light up the way you look. Diamond rings can be purchased in 14k and 18k gold. Some retailers even offer rose gold, for those who prefer a blush of pink to their metals. Rose gold can look especially stunning on those with red hair.

For those who prefer silvery tones, platinum is a fantastic choice. Platinum is among the most valuable metals, and it’s also more durable than silver. This metal looks becoming on those that have cool toned complexions. If you have a lot of gray/silver flecks in your eyes, pale skin that has bluish undertones and/or hair with red highlights, you most likely have a cool complexion. Platinum offsets blues and grays beautifully, making those with cool complexions look like a million bucks. Of course, even if you just prefer the look of silver to gold, platinum is a great selection for your ring.

Various Diamond Cuts

Ring cut is another customization you can choose. Baguette cut is rectangular in shape, while princess cut is rounded or square on top, tapering to a triangular bottom. This is one of the most common diamond cuts. Round cuts are self-explanatory. There is no real rule of thumb when it comes to selecting diamond cuts. Try on different styles to see what looks best on your hand and select that way.

Different Ways to Set Your Diamond

You can set rings in a few ways. Diamond semi mount rings use a large diamond in the center with smaller diamonds surrounding to enhance the look of the largest stone. There is also the option of diamond solitaire rings, which only contain the one large stone on a band. Semi mount ring sets can be purchased in single or double-thick bands.

Colored Diamond Engagement Rings in Platinum or White Gold

Platinum is a good choice for any diamond ring because it’s strong and less easily marred or tarnished than silver or gold. It’s also one of the rarest metals, which means its use will add value to your ring. Platinum looks gorgeous when used in canary yellow diamond rings, as the contrasting colors offset one another nicely.

If you like the softness and sheen of gold but like silvery shades better, consider white gold. This material is also extremely valuable and malleable, so rings can be made in a variety of styles and shapes.

Canary yellow diamonds can be cut in baguette style, or you can select from princess cut diamond engagement rings and additional styles. The 2.75ct Canary Princess Cut Diamond Ring in 18k White Gold. It features a 1.10ct princess cut canary yellow diamond in the center, with smaller white princess cut diamonds graduating in size down the sides of the ring. This ring is available in sizes from 5 to 8, including half sizes.

Colored Diamond Engagement Rings in Gold

Of course, colored diamonds are available in gold, too. You can choose from 14k or 18k gold. Cuts include princess cut, baguette, marquise, and round diamond engagement rings. Yellow gold can look especially stunning with blue diamonds, as well as chocolate diamonds. Green diamonds look great with both shades of gold or platinum, although rose gold, if available, can be particularly beautiful when paired with green.

The 1.71ct Canary Yellow Round Diamond Ring in 18k White Gold contains a substantial 1.01ct yellow diamond solitaire in a round cut, surrounded by .70ct’s of resplendent round white diamonds. This ring is available in sizes from 4.5 to 8, including half sizes.

Colored Diamond Rings for Men

There are also lots of beautiful—yet masculine—colored diamond bands available for men. Choose from canary yellow, blue and white diamonds in a range of white and yellow gold designs.

Larger Selection

When purchasing in a large walk-in jewelry store, consumers have between 10-30 items of each different product to browse through. This small selection does not allow consumers to see what all of their many options really are before making their purchase. Engagement rings are usually the most stocked item in retail stores, which leaves customers that aren’t in the market for engagement rings with a lacking selection. Without showroom space and inventory constraints, online jewelry stores are able to offer hundreds of choices in any type of piece for which you are shopping. A jewelry purchase is not one made every day. Whether for yourself or someone else, your purchase should be an educated one.

Better Service

Online jewelry retailers know that customer service is a major aspect to every transaction. Customers primarily want be assured of when they can expect their item, how it will arrive, if it is insured and if their special requests including gift wrapping and sizing will be met. They expect constant communication since they are without the “face to face” they might experience in a store. Online jewelry retailers go out of their way to maintain the customer’s complete peace of mind.

Local stores will typically only do what is necessary to make the sale. Most do not offer warranties since repairing items contribute to a large portion of their income. They know that if a customer purchases from them, they will bring it back to them for repairs which can be costly.

Online jewelry stores offer warranties that cover the item regardless of the damage. They know that repairing the items under warranty is the ethical way to stand behind a product.

Higher Quality

Many walk-in retail jewelry stores are unfortunately known for selling low quality products. In the business, we refer to such products as commercial grade. Commercial grade products are made of poor to mediocre quality materials and the diamonds tend to be cloudy and off white in color.  This is because the staff is able to use their sales pitches to sell the pieces. A piece of jewelry in an online store has to sell itself.  Our products must truly be of great quality due to the fact that they are being sold solely based on facts. Once our consumers receive their purchase, they will more often than not inspect or have their item inspected. The inspection process for an item purchased online is usually much more thorough. After this process, even the most skeptical customers are put at ease knowing that their item is of superior quality.

Lower Prices

Online stores are able to offer higher quality items at lower prices due to a few important factors. Overhead in a walk-in store can amount to anywhere between $7,000 and $25,000 per month, which influences their pricing. Comparatively, most online stores pay between $1,000 and $3,000 per month in office overhead. This significantly lower amount allows them to offer many more items at lower prices. Another factor is volume of sales. Online jewelry stores sell hundreds of rings, earrings, necklaces and other items per month. This allows them to have lower profit margins on each item. Most walk-in stores only sell between 1-5 items per day and have to pay a commission on each to their sales staff. Because of this, their profits have to be higher.