Halloween is a time for celebration and a great opportunity to get creative with your emails. Whether you aim to get a little spooky or just be playful, Halloween is a time when you can really have extra fun. Use emojis, get creative with GIFs and fonts, and create emails to excite customers.

To help you, we have created a list of 25 example Halloween email subject lines for your inspiration;

1. Boo-tiful offers ending soon!
2. Scream with excitement – Killer Halloween looks!
3. We’re scared (name)- Frighteningly big discounts
4. What’s new, pumpkin?
5. Not to scare you, but you don’t have much time left – Offer ends soon
6. Bow down witches – it’s 3 for 2 on Halloween!
7. Ghoul, fix ya wig! – 20% off lacefronts
8. Bag of tricks – Everything you need for a last-minute Halloween party
9. Haunt your own house this Halloween
10. Treat your Broommates this Halloween
11. It’s behind you! – 3 for 2 Horror movies!
12. Enchant & Bewitch – 3 for 2 on cosmetics
13. Boo! A Halloween treat for you!
14. Spooktacular makeup inspo + free delivery
15. Witch, Please…
16. Halloween treats to fright and delight
17. Wickedly delicious Halloween treats
18. Last Minute Halloween Costumes With Next day delivery
19. Halloween Hijinx – 20% Off Everything!
20. Halloween is Near and the Deals are HERE!
21. Shoes So Good You’ll Scream!
22. Free Shipping – Just for BOO!
23. Don’t be haunted by bargains you missed
24. Hallo… Qween!
25. Eat, Drink and be Scary

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In the ever-evolving world of e-commerce, a visually appealing and user-friendly website is paramount to the success of any online business. Shopify has emerged as one of the leading e-commerce platforms, providing businesses with the tools they need to create and manage their online stores effectively. However, the key to standing out amidst the vast sea of online retailers lies in partnering with a good Shopify design agency. In this article, we will explore the qualities that make a Shopify design agency exceptional and highlight how Frooition ticks all the boxes to guarantee your eCommerce success. 

Why choose Frooition as your Shopify Design Agency?

In-House Experience and Expertise 

A good Shopify design agency possesses a team of skilled professionals with extensive experience in designing and developing e-commerce websites. They have a proven track record of creating visually stunning and functional Shopify stores. At Frooition, all of our UK-based expert Shopify designers and developers are employed in-house. Our portfolio of Shopify eCommerce sites showcases a diverse range of successful projects serving as a testament to their expertise and capabilities.  

eCommerce Understanding 

An exceptional Shopify design agency understands the intricacies of e-commerce. They are well-versed in the unique challenges and requirements that arise in the world of online retail. At Frooition, we have earned our stripes helping customers sell across the entire eCommerce landscape, including online marketplaces like eBay and Amazon and eCommerce platforms like Shopify and BigCommerce. We understand the importance of intuitive navigation, persuasive product displays, and seamless checkout experiences. Our designs are crafted to drive conversions and improve the overall user experience. 

Customisation and Innovation 

A hallmark of a top-tier Shopify design agency is its ability to provide tailor-made solutions. At Frooition, we don’t rely solely on pre-built templates but instead create unique and innovative designs that align with the brand’s identity and objectives. Customisation allows businesses to differentiate themselves from competitors and establish a memorable online presence, while also allowing easy scaling. 

User-Centric Approach 

A good agency prioritizes the user experience (UX) above all else. At Frooition we conduct thorough research to understand our clients’ target audience, their preferences, and pain points. By leveraging this knowledge, we design websites that are easy to navigate, engaging, and optimised for all devices, ensuring a seamless experience for visitors.  

Mobile Optimisation 

This really shouldn’t be a question anymore. In the age of mobile dominance, mobile optimisation is not an option but a necessity. Frooition’s Shopify design team ensures that the websites they create are fully responsive, adapting to different screen sizes without compromising on usability or aesthetics. 

SEO Experience 

An exceptional Shopify design agency understands the importance of search engine optimisation (SEO) in driving organic traffic to the website. Frooition integrates SEO best practices into the design process to improve the site’s visibility on search engines and enhance its chances of ranking higher on relevant search results. 

 Multi-Channel Designs 

At Frooition we also specialise in Multi-Channel Design, meaning that we can design your Shopify store and than also carry that design across to an Amazon branded store and/or eBay template too. Our eBay templates come with functionality such as customisable cross-selling to boost your sales, as well as a host of other eBay seller tools. 

 Collaboration and Communication 

Clear and open communication between the agency and the client is vital for the success of any project. Frooition values collaboration and keeps the client involved throughout the design process. We actively seek feedback and make necessary adjustments to ensure the final product aligns with the client’s vision. 

Post-Launch Support and Maintenance 

The journey doesn’t end with the website’s launch. Frooition provides ongoing support and maintenance to address any issues or updates that may arise after the website goes live. This partnership ensures the website remains optimized and functional in the long run. 

In Conclusion 

Frooition is an invaluable partner for any business looking to establish a robust online presence and drive e-commerce success on Shopify. We possess the expertise, experience, and dedication to deliver visually stunning and high-performing websites that resonate with the target audience. By prioritizing user experience, mobile optimization, SEO, and collaboration, Frooition helps businesses stand out in the competitive digital landscape. 

Learn More 

To learn more about how Frooition can help you design, build and maintain a powerful online store on Shopify, schedule a free discovery call with one of the eCommerce experts today.  

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What Are eBay Promoted Listings? 

eBay Promoted Listings is an advertising system designed to enhance the visibility of items in eBay search. Promoted Listings fall into two categories: 

Promoted Listings Standard (PLS):

PLS is a cost-per-sale advertising system based on a dynamic ad rate (percentage of sale) set by the seller. The seller only pays when a sale can be attributed to an ad campaign. 

Promoted Listings Advanced (PLA):

PLA is a cost-per-click advertising system based on a dynamic ad rate set by the seller. The seller is charged every time a potential customer clicks on a promoted listing. 

While eBay has been criticised in some circles for using Promoted Listings to squeeze more money out of sellers, it should be noted that the online marketplace has always allowed sellers to optimise their listings based on premium listing enhancements. As eBay has evolved, Promoted Listings simply reflect the evolution of the marketplace and mirror similar advertising programs on other marketplaces, including Amazon. 

But the big question remains: Are eBay Promoted Listings worth it? 

How Much do eBay Promoted Listings Cost?

Both models of eBay Promoted Listings allow you to set your own rates, with PLS it is a percentage of the price of the item you’re promoting, with PLA it is a maximum amount you will bid to have a higher ranked listing and you will be charged that amount each time a prospective buyer clicks on your listing. You can set a daily budget for PLA campaigns, when it runs out your campaign will stop and your listigns will n longer be promoted by eBay until the next day. eBay will suggest an ad rate based on being able to outbid other sellers.

With a Promoted Listings Standard Campaign you will only pay your bidding percentage when you sell an item that was being promoted at the time, or a buyer buys it within 30 days of clicking on your listing. If your item is found in search and the level of your bid meant that you were not actually getting a boost in position at the time, you won’t pay any ad fees. 

With a Promoted Listing Advanced you will pay every time a user clicks on your listing but won’t pay any extra fee if your item sells. This works on an auction basis so you set a maximum bid, and will get charged an mount below that but high enough to beat other sellers bidding on the same keywords. Here you can see examples from eBay of how this works. 

As with all online marketing strategies, there is no easy answer regarding whether eBay Promoted Listings are worth it or not to your business. 

eBay Promoted Listings might be very valuable to a business selling in a highly competitive category. Similarly, they might hold very little value to a business selling unique products with little competition.  

More mature eBay businesses who take care to optimise their listings based on the latest eBay best practices might have a different experience of Promoted Listings than a more recent seller just finding their feet. 

Some products will have enough margin to cope with the additional costs of promoted listings. Other low-cost or low-margin items will have much less room to justify the extra cost. 

The only way you will ever know if eBay Promoted Listings is worth it for your business is to set aside a small amount of budget and test various approaches to see what works best for you.

Do eBay Promoted Listings Work?

They can certainly increase your listing’s exposure but not all sellers need to use them, or at least not for every listing. If your listing is in a low-competition niche, competitively priced and showing up high on the page in eBay search there may be no need to make any extra investment. However, if you have listings that are struggling to gain traction, it can be worth the extra cost as opposed to the alternative of no sales! Particularly for new listings in a competitive niche, Promoted Listings Advanced can be used to good effect to get your listing going and gain some sales history which will help it rank higher even if you turn off the campaign after some time.

What Are Frooition’s Clients Saying 

On the whole, our clients’ experience of Promoted Listings is positive. However, the most successful sellers using the Promoted Listing advertising system stress the importance of carefully managing their campaigns to maximise your return on investment from the channel and ensure you are not overpaying for your campaigns. It’s worth remembering that eBay regularly updates the Promoted Listings service, which can impact your entire product catalogue and not just the promoted 

 items.   

Most of our sellers using Promoted Listings use PLS, believing it represents less risk than PLA. The sellers using PLA are typically larger brands and use it to increase brand awareness and drive sales.  

Many, more sophisticated sellers are trying to work out the eBay Promoted Listing algorithm to come out on top – but this is easier said than done.  

One long-standing client recently told us that he had seen an uplift in sales by simply allocating the minimum percentage to every product allowed by PLS. While this strategy might work for him, less established sellers might need to invest more in the programme to see a similar return.       

Optimise Your eBay Listings 

Promoted Listings aren’t a shortcut to eBay success. There is absolutely no point in paying to promote an un-optimised listing. So before you consider testing eBay Promoted Listings, you must ensure your listings are fully optimised. 

What does an optimised eBay Listing look like? 

An optimised eBay listing is made up of multiple moving parts. It starts with a well-written description and high-quality images. But there is so much more. Sellers must ensure it is listed in the correct category and include all relevant item specifics. Shipping schedules can also positively or negatively impact your listing optimisation. 

And just to confuse things, just because a listing performed well last year doesn’t mean it will continue to perform well in the future. 

Listing Optimisation 

If you need help keeping up with the latest eBay best practices concerning listing optimisation, Frooition can help. Our free eBay Listing Optimisation service will quickly highlight everything that is right and wrong with your listings. Once you’ve worked your way through your optimisation report, you should be in good shape to give Promoted Listings a fair trial. To analyse all of your listings and exactly what needs to be optimised for each, you need to use Boost Analytics. This is the only eBay seller tool that will show you which listings need attention and what to change and is available to Frooition Customers, schedule a call with one of our eBay experts today.

As aFrooition customer you will also have access to free eBay ads tools that will help you optimise your ad campaigns for better return on spend. This service is free for all Frooition subscribers, click the link to find out more about our eBay services, including our eBay listing templates 

Learn More 

To learn more about how Frooition can help you manage your Promoted Listings campaigns, schedule a call with one of our eBay advertising experts today.  

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1. Which country you are selling in, as fee structures and even shop types are different in the US and the UK for example.
2. Whether the majority of your listings are fixed price or auctions.
3. How many listings you have.
4. For US sellers, the value of your sales each month and what category they are in, as there are fee discounts in some categories for store owners.

eBay Store Benefits

There are extra perks to having a higher level store, for example in the UK and US you get vouchers towards eBay branded packaging supplies. In the UK there’s a monthly £10 voucher for Featured Shop subscribers and a £20 voucher for Anchor Shops. In the US the vouchers are quarterly rather than monthly but even Basic Store subscribers get them, they start at $25 a quarter for Basic Stores and rise to $50 a quarter for Premium Stores and $150 a quarter for Anchor and Enterprise Stores.

Another of the perks of having your own eBay store is that you can have your very own storefront page and we can design a custom eBay template for your eBay listings and the same design for your eBay storefront. This gives your listings and store a very professional polish and marks you out as a brand and business on eBay which instils trust in prospective buyers.

All UK shop subscribers get access to Terapeak Sourcing Insights (eBays own tool for product and market research) and in the US all store subscribers except the lowest level Starter Store get access to the Terapeak tool.

US Anchor and Enterprise stores get access to a dedicated customer service program. In the UK there is no Enterprise level so it’s just for Anchor store subscribers.

In the UK Featured and Anchor Shop subscribers get access to the European Sales Booster program. This is a free program that eBay run in partnership with Webinterpret. When activated Webinterpret will translate your listings to the appropriate language and list them on the eBay sites for Germany, France, Italy, Spain, US and Australia up to a maximum number of listings depending on your shop level. Follow the link to find more information on the European Sales Booster.

Overall, for the majority of sellers, the main advantage of opening or upgrading a store will be on fees. In both the UK and the US stores get a certain number of free fixed price and auction listings per month.

Cost of an eBay Store

Unless any of the Featured or Anchor shop features are vital to your business then choose your eBay shop level based on the overall cost savings on insertion fees compared to shop subscription fees. For US sellers things get a little more complex as there are also savings on  Final Value Fees for some categories, as well as savings if you pay your subscription yearly rather than monthly. You also get extra free listings if your listings are in certain categories!

If we base the decision purely on the number of free fixed price listings that you get to use in any category with each store level per month with fees paid monthly, then the levels of store for the numbers of your listings above which you will make a saving are as follows:

For UK sellers it’s a pretty straightforward equation, but because the savings for US sellers are a lot more complex as the Final Value Fee savings for different categories and extra free listings in select categories mean that if you sell in certain categories you can make a lot more extra savings than detailed above. In those cases it may be worth having a higher level of store at a lower number of listings. Only you know which categories you sell in and how many listings in each, so we’re afraid you will have to do some extra maths to figure out your exact savings but you can find all the relevant information here and here.

Another of the perks of having your own eBay store is that you can have your very own storefront page and we can design a custom eBay template for your eBay listings and then we can do the same design for your eBay storefront. This looks very professional and marks you out as a proper brand and business on eBay which instils trust in propsective buyers.

For more information on how Frooition can help you to build and expand your eBay business with our eBay designs, tools and software, schedule a call with one of our eBay experts today.

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11 More Reasons to Consider Shopify

If you need more reasons to consider Shopify as your eCommerce channel of choice, consider the following 11 points:

1.Ease of Use: Shopify is known for its user-friendly interface and intuitive setup process. Even individuals with limited technical knowledge can easily create and manage a professional-looking online store without extensive coding or design skills.

2. Wide Range of Templates and Themes: Shopify provides a large selection of customisable templates and themes, allowing sellers to create a visually appealing store that aligns with their brand identity. The options can be a little limited however and you may well need additional design and development to both differentiate your store from all the other Shopify stores and to align the design with your brand identity design. Frooition can help you with additional Shopify design and customisation.

3. Mobile-Responsive Design: All Shopify (and custom Frooition) themes are mobile-responsive, ensuring that your store looks great and functions well on various devices, including smartphones and tablets.

4. Secure and Reliable: As a hosted platform, Shopify takes care of security, updates, and server maintenance, ensuring that your store remains secure and accessible to customers 24/7.

5. Payment Gateways: Shopify integrates with numerous payment gateways, enabling sellers to accept payments from customers worldwide using various methods, including credit cards, digital wallets, and other country-specific payment options.

6. App Store and Integrations: Shopify offers an extensive App Store with a wide range of add-ons and plug-ins that enhance the functionality of your store. These apps cover everything from marketing and customer support to inventory management and shipping.

7. SEO-Friendly: Shopify provides tools and features to optimise your store for search engines, making it easier for potential customers to find your products through organic search.

8. Scalability: Whether you’re a small startup or a large enterprise, Shopify can accommodate your needs. The Shopify platform is designed to scale with your business, supporting growth. If you find as you grow that your current Shopify setup is hampering things, Frooition can help here too with Shopify development that grows with your business.

9. Built-in Marketing Tools: Shopify includes built-in marketing tools like discount codes, gift cards, and abandoned cart recovery, making it easier to promote and sell products.

10.Customer Support: Shopify offers 24/7 customer support, ensuring that you have assistance whenever you encounter issues or have questions about your store.

11. Multi-channel Selling: Shopify allows you to sell not only on your online store but also on various other channels, such as social media platforms, marketplaces, and in-person using their POS system.

Shopify: Easy eCommerce

However, as a busy eBay seller, we know it’s one thing to know the benefits of going multi-channel and setting up your own eCommerce store and actually finding the time to do it.

If you believe the hype, software-as-a-service (SaaS) eCommerce platforms like Shopify are incredibly easy to set up and run. By and large, this is true. With ready-built templates, you can set up and start selling on a Shopify store within a matter of hours.

However, in reality, the process of setting up a Shopify store can be much more complex. Serious sellers will want to deploy their own branding and design. Then depending on the products they sell, they may have to invest in custom functionality to ensure a positive customer experience. And we have yet to mention all those essential items like preferred payment gateways and marketing plug-ins.

Don’t worry if you are still trying to figure out where to start on your journey as a Shopify store owner. The eCommerce experts at Frooition can help you with the entire process. We’ll not only help you with the build and design of your Shopify store, thanks to our extensive partner network, we can introduce you to the right people in the eCommerce eco-system to make your Shopify store run like clockwork.

Check out our Shopify portfolio here.

Can I import from eBay to Shopify?

We understand getting your products listed on Shopify can be quite a daunting task. This is especially true if you’ve not yet invested in any multi-channel listing software.

Shopify have an eBay integration that allows you to list your Shopify products directly to eBay but if you are already selling on eBay and now want to add a Shopify store as an extra sales channel,  going the other way from eBay to Shopify is less supported.

The good news is this is also an area where Frooition can help.

If you already have your eBay items in Frooition’s listing software, there is a straightforward solution to export your eBay listings to Shopify featured in our knowledge base. If you’re not already using Frooition’s eBay listing software you can find out more and sign up for a free trial here.

Listing Your Shopify Products to eBay

Of course, not all sellers start their business on eBay.

Frooition’s listing software also enables you to add your Shopify products to eBay.We can also design a custom eBay template that carries over your Shopify store design to your eBay listings (or vice versa) and applies your custom templates hassle-free. Again full details and an easy-to-follow guide are available in our knowledge base.

Learn More

To learn more about how Frooition can help you launch your business on Shopify or eBay, schedule a discovery call with one of our eCommerce experts today.

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eBay Business Account

The first step to getting started selling on eBay as a business is opening an eBay business account. You will need to provide eBay with details about your business and follow their business selling policies, you can find the eBay UK Business Seller Policy here and more information on requirements to register as a business on eBay US here.

eBay Tools and Resources for Business Sellers

If you’ve sold anything as a private seller on eBay, you’ll know how easy it is to list and sell via the marketplace. However, scaling up to run an actual business on eBay can be more challenging. Thankfully, eBay offers its professional sellers a selection of resources and tools to make their listings stand out and sell more.

Education

eBay optimisation starts with a little education. eBay provides its sellers with a number of educational resources, including regular seller updates, online forums, and seller events. At Frooition, we strive to share the most important pieces of educational content here on the Frooition Blog. Check out our recent posts about how considered use of product images, timely shipping, and listing best practices can help improve your visibility.

eBay Stores

Nothing will say “open for business” more creatively than a professionally designed eBay store. An eBay store will not only help businesses build brand awareness and generate customer trust, it may actually save you money in terms of listing as store subscribers get a number of free listings each month. U.S. sellers with store subscriptions can also benefit from lower final value fees in some categories too. As well as looking great, sellers using Frooition’s design services can also benefit from promotional tools like dynamic cross-promotion. You can also use our eBay design templates for your listings if you decide not to open a store at first.

You can find more information about eBay business seller fees and eBay store fees for the UK here and for eBay US here. These pages also show the free listings and other perks available for the different levels of store.

Promoted Listings

When selling in a competitive market, it might be necessary to give your eBay listings a little boost. Promoted Listings can be used by businesses selling on eBay to give professional eBay sellers a competitive edge and help them rise to the top of eBay search. But be warned; there is no point in promoting an unoptimised listing.

Fulfilment Selling on eBay as a Business

As your business grows, you’ll quickly learn that you don’t make money stuffing envelopes.

If you have an Amazon FBA account, you can actually fulfil your eBay orders too, using Amazon Multi-Channel Fulfilment. However, this is a bit pricey as Amazon charge a premium for fulfilling items that are going to customers from other platforms!

eBay does have their own fulfilment service in partnership with Orange Connex that you can apply to use. This service can also be integrated with eBays Global Shipping Program, whereby Orange Connex send the items to eBay global shipping centres for you.

eBay’s Global Shipping Program enables UK sellers to access lucrative international markets (potentially bypassing some of the post-Brexit red tape). You send the item to eBay and they will ship it internationally for you. UK sellers are still responsible for handling returns under this program. In the US this program has been rebranded as the International Shipping Program and can handle international returns for you as well as the outward shipping.

Alternatively, for UK sellers, we have a partnership with Huboo which provide a full picking, packing and shipping service both to the UK and internationally. Their prices are good and start with a  £50 a month subscription for shipping up to 300 orders (on top of the per-parcel cost). They offer free inbound shipments and the first 2 months of storage for your shipments are usually free but for Frooition customers they have extended this to 6 months of free storage for your first shipment.

Partner Network

Frooition is a proud eBay-certified partner. This means we maintain close contact with eBay’s various technical and customer-focused departments meaning our services will always conform with the latest eBay best practices. It also gives us access to a diverse range of technology and service partners. If your business has a problem selling on eBay and we cannot solve it for you, we will know somebody that can.

eBay Optimisation

eBay is a constantly evolving marketplace. What worked well last year might actually harm your business tomorrow. But as busy entrepreneurs, knowing precisely what is going on with your listings isn’t always so obvious. This is particularly true if you have long-standing listings for items you always have in stock. If you need help understanding how well your listings are performing, it may be time to check out Frooition’s free eBay Listing Optimisation service.

Going Multi-Channel

Sometimes, the best optimisation strategy is to extend your reach by listing your inventory on additional eCommerce channels. While eBay is one of the most accessible eCommerce sales platforms to set up shop on, it is also one of the most unforgiving. eBay businesses are built on the back of maintaining a solid reputation with it kept in check with customer feedback. This means you need to invest as much time and effort in guaranteeing excellent customer service as you do in stock. As such, it’s a great learning environment, preparing you to sell across multiple other channels.

Other marketplaces, like Amazon, Etsy, OnBuy, etc., are the obvious first ports of call.

At Frooition, we recommend sellers should do anything they can to minimise the risk of selling across a limited number of marketplaces. If more than half of your sales come from one source, your business could be in trouble if something disrupts those sales. That disruption could come from multiple sources, including competition or negative feedback limiting your sales opportunity.

The smartest sellers will take everything they learn on eBay and transfer that knowledge to build their business further on their own eCommerce store.

Frooition Multi-Channel Services

We recommend using a hosted eCommerce platform like BigCommerce or Shopify, which gives you control over design and functionality while offering a user interface that is not dissimilar to eBay or Amazon.

Frooition are ecommerce experts with 15 years of design experience, we know how to build brands that convert sales. Using this knowledge, we are able to build fantastic multichannel designs for a number of platforms:

• eBay
• Amazon Brand Stores
• Shopify
• BigCommerce

When we work on the same brand for multiple platforms, we only need to go through the creative process once, with this in mind we are able to offer fantastic discounts for multiple projects.

Read More: eBay Saved My Business, But BigCommerce Helped It Grow.

Learn More

To learn more about how Frooition can help you build a business on eBay and beyond, schedule a free discovery call with one of our eCommerce experts today.

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Why Do You Need eBay Selling Software?

Smart eBay sellers know that any time they can save in managing their listings, they can invest in locating new stock, developing new sales channels, and improving their customers’ experience. It’s all about becoming a more efficient and professional seller.

Frooition offers its clients a dedicated suite of software to help sellers manage their eBay design templates, add new listings, bulk revise existing listings, and optimise many aspects of their eBay business.

Frooition eBay Selling Software

Our clients tell us that Frooition’s eBay selling software enables them to expertly manage tasks that used to take them multiple hours (or even days) when done manually in a matter of minutes.

What would you do with all the extra time our software gave back to you?

If you sell on eBay, we’d love to give you a free tour of our software and show you how it can help you become a more efficient and effective seller. In the meantime, here’s a quick overview of the platform:

eBay Design Management

All aspects of your eBay design templates, from project management to design approval, can be managed in Frooition software.

Frooition’s software also allows sellers to manage multiple listing designs from a single account, giving them the freedom to present their business in multiple formats or even sell as different businesses.

eBay Listing Software

Frooition’s eBay Listing Software offers the ability to list your products quickly and easily on eBay. The listing tool, which is under constant development, is one of the fastest ways to list to the online marketplace. As such, eBay listings, including bespoke design templates, can be launched in less than 60 seconds.

Unique features of the eBay Listing Software include:

• Compatible with all 3rd party listing tools (see below)
• Compliance report: Check if products are compatible with the eBay Catalogue (Product Based eBay Shopping Experience)
• Create pre-set shipping and business policies (write once and use many times)
• Create Multi-variation listings in seconds
• Build up Parts compatibility in a few clicks instead of hundreds
• Launch products using multiple different templates
• Add active content compliant videos to listings
• Launch classified listings with design

eBay Category Feature Finder

Sellers need an easy way to find which options are mandatory in their chosen categories. This is particularly important to sellers who use a feed-based listing system rather than the eBay ‘Sell Your Item’ form.

The Frooition eBay Category Feature Finder tool works for all eBay sites and countries. Frooition has worked closely with eBay to build the functionality to ensure that it is always fully up to date with any changes eBay make to the platform.

eBay for Motors

Motors sellers (parts & vehicles) have some of the most extensive custom functionality requirements of any seller group. Sellers typically have a lot of stock and a lot of information to share with their customers. Buyers must be assured that the parts they buy will fit their vehicles. Frooition has developed a number of design and software features to help motors sellers list more products on eBay, grow their sales and increase their eBay SEO.

eBay Advertising

eBay’s Promoted listings allow sellers to sponsor items and aim for the top spot in eBay search to leverage a competitive advantage. Whether you are promoting your listings using the Standard (CPA) or Advanced (CPC) method, Frooition’s software can help you optimise your campaign strategy and sell more.

eBay Dynamic Cross-Selling

One of the most powerful features of Frooition’s eBay Listing Software is the Dynamic Cross-selling solution.

Cross Selling on eBay offers alternative products within each eBay listing. The aim is to grab the buyer’s attention and encourage them to visit a seller’s other items rather than return to the core eBay search.

Successful cross-selling directly increases sales, boosts conversion rates, and improves click-through and average basket orders. A positive side effect of cross-selling is it also promotes brand awareness – the more listings a customer views, the more exposure to your brand they receive.

Sellers are in full control of the cross selling options via the Frooition software. Sellers build up rules that items from category A promote items from category B . Rules are built and run in priority order. There are a number of scenarios available:

• Default: Cross sell items from the same store or eBay category – e.g. promote phones of different colors and memory sizes
  
• Accessories: Cross sell items from a different category – e.g. promote phone cases that fit the phone in the listing
  
• Up-sell: Cross sell items from a more expensive category – e.g. promote new phones on refurbished phone listings
  
• Offers: Cross sell items on offer or cheaper version – e.g. promote refurbished phones on new phone listings

Clever choices, depending on the items you’re selling, can greatly increase the number of extra items you sell per order.

eBay Auto Apply

While Frooition has a fantastic suite of eBay Listing Software to help sellers get their items on to eBay with outstanding design, we understand that sometimes it isn’t possible to completely change the way you list to benefit from design templates. That is why we created eBay Auto Apply. Auto Apply gives you an application-free design. The design is automatically applied as items go live on eBay – no matter how you list – you don’t need to do anything else.

eBay Bulk Revision

Our new, improved eBay Bulk Revision software takes an already great product to new levels. Easily update thousands of listings in minutes. The new Bulk Revision software now leverages eBay product caching to speed up listing revisions. Instead of loading products from eBay a few hundred at a time. Sellers can edit thousands of listings by filtering which products to revise and picking the revision they need with just a few clicks.

eBay Hot Product Finder

Suppose you’ve tried to research products to sell on eBay. In that case, you’ll know that it can be a slow and arduous process, having to go into every item and look at the sales history for each to see how fast they are selling so you can decide whether it will be profitable to sell that kind of product while making lots of notes to try and keep track of it all!

With our eBay Hot Product Finder, you can find out in moments what’s selling and at what volume and clearly see what is already making money on eBay so you can decide on the best items to sell. There is also a free Chrome plugin for this tool too!

eBay Promoted Listings Advanced Tool

We will very shortly be launching a new eBay Promoted Listings Tool that helps you streamline and get more out of your promoted listing campaigns. It helps select the right keywords for your products, exclude related phrases that you don’t want to be appearing in searches for and monitor your campaigns and then streamline further. Sign up here to join our mailing list and be notified when it’s released, just select eBay design for your area of interest from the drop-down list.

Going Multi-Channel

Of course, at Frooition, we like to think we are pretty good at what we do. However, we would never claim to be experts in everything. As an eBay design and optimisation agency, our in-house software development team prefer to focus their efforts on the core elements of our business and partner with others that can provide more specific services. This includes multi-channel listing software. What we offer for multi-channel sellers, however, is design services so that you can have the same design and logos across your eBay store, Shopify or Bigcommerce store, Amazon store and so on.

7 Benefits of Multi-Channel Software

There are many reasons why your business needs multi-channel selling software. Here are 7 top benefits as cited by our many multi-channel customers:

• Expanded Reach and Increased Sales: Multi-channel software enables retailers to sell their products across multiple online marketplaces and platforms simultaneously. By diversifying their sales channels, retailers can reach a more extensive customer base and tap into new market segments. This can lead to increased sales and revenue opportunities.

• Centralised Management: Managing inventory, listings, orders, and customer data across multiple channels can be complex and time-consuming. Multi-channel software provides a centralised platform where retailers can efficiently handle all their sales channels from a single interface. This streamlines operations, reduces manual effort, and minimises the risk of errors.

• Inventory Synchronisation: Multi-channel software often includes inventory management features that sync inventory levels in real time across all channels. This helps prevent overselling, eliminates the need for manual updates, and ensures accurate stock availability information for customers.

• Listing and Product Management: Multi-channel software simplifies the process of listing products on multiple platforms. Sellers can create and manage product listings, update descriptions and images, and optimise content for each channel from one unified interface. This saves time and effort compared to individually managing listings on each platform.

• Order Processing and Fulfilment: With multi-channel software, retailers can consolidate order management from different channels into one system. This allows for streamlined order processing, automated order routing, and efficient fulfilment workflows. Retailers can process orders faster, reduce errors, and improve customer satisfaction.

• Scalability and Growth: Multi-channel software is designed to support the scalability of online businesses. As retailers expand their operations or add new sales channels, the software can accommodate the increased volume and complexity. This scalability ensures that retailers can effectively manage their operations as they grow.

• Integration with Other Systems: Multi-channel software often integrates with other essential systems, such as accounting software, shipping providers, and inventory management tools. This seamless integration streamlines workflows, reduces manual data entry, and improves overall efficiency.

Selecting Your Multi-Channel Software Provider

A quick Google search will tell you that multi-channel seller software is a pretty competitive realm. There are literally hundreds of service providers, each offering a slightly different approach to multi-channel selling.

Before selecting your chosen service, you’ll want to perform some carefully considered due diligence. Retailers will need to evaluate their specific needs, consider the scalability and flexibility of the software, assess the supported sales channels, and review the ease of use, customer support and price point provided by each platform.

The good news is the team at Frooition has worked with suppliers across the entire landscape of the multi-channel sales arena and can help you find your perfect partner.

6 Multi-Channel Selling Software Providers We Most Frequently Recommend

For those struggling to select the perfect provider, we have created a list of the 6 multi-channel seller software solution providers we most frequently recommend to our clients. All of the following solutions integrate seamlessly with Frooition, and our eCommerce experts have close relationships with the respective experts at the various platforms, enabling us to introduce you to the right people.

• ChannelAdvisor: An enterprise-level solution providing everything retailers need to connect with more customers and streamline their selling operations across more than 350 global marketplaces and retail sites such as Amazon, eBay, Zalando, Walmart, and more. https://www.channeladvisor.com

• Linnworks: A hugely popular software solution which promises retailers that it will reduce errors, improve customer satisfaction, and save valuable time. https://www.linnworks.com

• StoreFeeder: Managing inventory and shipping updates across multiple marketplaces and websites. StoreFeeder’s behind-the-scenes processes save retailers many hours per day, making their businesses more efficient. https://storefeeder.com

• StoreGrabber: Promising to simplify your order management by managing your multi-channel e-commerce orders in one place by processing them individually or in bulk and syncing them in real-time. https://channelgrabber.com

• Codisto: Promoting a smarter way to sell on Amazon, eBay, Walmart, Google and more. Codisto helps retailers create new channel listings and sync product details, prices & inventory directly from their e-commerce platform. https://codisto.com

• Sellbrite: One of the easiest ways for brands & retailers to list and sell their products on the world’s largest online marketplaces. Try for free: https://www.sellbrite.com

Learn More

To learn more about how Frooition can help you select the right eBay or multi-channel selling software for your business, schedule a free 15-minute discovery call with one of our eCommerce experts today.

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Why Attend eBay Open UK 2023

As one of the most eagerly anticipated eBay seller events of the year, both events promise a packed agenda, including:

Expert-Led Sessions

Experience insightful sessions led by eBay experts and inspiring external speakers, encompassing a diverse array of seller-focused subjects aimed at fostering the growth of your eBay business.

Interactive Learning Experiences

Don’t forget to bring your laptop and get ready to put your learnings into action during interactive training sessions. These hands-on sessions will equip you with valuable tips and tricks to enhance your selling prowess on eBay.

Connect with Sellers

Join a vibrant community of seasoned eBay sellers, connecting you with hundreds of like-minded business owners in dedicated networking spaces. Seize the opportunity to collaborate, share experiences, and forge valuable connections with fellow sellers.

Personalised 1:1 Support

Secure a personalised 1:1 session with eBay’s marketplace experts, who will provide tailored advice to help you conquer challenges and optimise your eBay business. Benefit from their expertise as they guide you through specific strategies and solutions customised to your unique needs.

Seller Success Stories

Gain valuable insights from panels of inspirational eBay sellers as they reflect on their journeys thus far and offer valuable advice on how they have successfully expanded their businesses. Delve into their experiences, learn from their strategies, and discover actionable tips that can propel your own entrepreneurial journey on eBay.

Extra eBay Support & Services

Unlock a wealth of resources by accessing third-party partners and eBay service providers, empowering you with additional support and tools to expedite your business growth. Collaborate with trusted experts who can provide specialised services and solutions, expanding your capabilities and helping you reach new heights on eBay.

Keynotes, Educational Sessions, and Seller Panels

Highlights of the event will include a keynote presentation from eBay UK’s General Manager, Eve Williams, who will share the latest news from the online marketplace as it relates to seller experience. Joining Williams on the stage, eBay’s Head of Seller Success, Torben Schwanke, will share the latest eBay best practices to help sellers boost their sales, while resident eBay shops expert, Samuel Zwaan, will share tips to optimise your eBay shop.

Throughout the events, Seller Clinics will help sellers focus on their sales optimisation strategies and improve their knowledge of promotional platforms, including eBay’s Promoted Listings.

The events will also see the return of inspirational Seller Panels, where eBay sellers share their stories of growth and how eBay has enabled them to build businesses around their passions and on their own terms.

The full event agenda is available here (PDF).

Learn More

To learn more about eBay Open UK 2023 and to register for the event’s waiting list, visit the booking page here.

To learn more about how the eBay experts at Frooition can help you optimise your eBay listings today, book a free 15-minute discovery call today.

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Why Expand Into Selling on Amazon Europe?

By expanding to Europe, you can diversify your revenue, strengthen your cash flow and reduce your dependence on Amazon.com, where you might be experiencing sales fluctuations.

With country-specific sites in Germany, France, Italy, Spain, The Netherlands, and the United Kingdom, Amazon’s European marketplaces can actually give your business access to millions of new potential customers across 28 countries.

Amazon’s European marketplaces often have fewer sellers in specific categories compared to the US site. This presents a unique opportunity for sellers to take advantage of a less saturated market and become a high-profile seller in their category.

Can I Sell My Products on Amazon Europe Seller Central?

The first step on the road to international expansion is to ensure you can sell your products in different territories. You may need to check your distribution rights with your suppliers. You’ll also have to check that your products meet European safety and compliance regulations which may differ from other geographic regions you sell in.

Before you can start selling internationally, you’ll also need to get to grips with European tax regulations.

Understanding European Value-Added Tax (VAT)

VAT is a tax on consumer expenditure collected on business transactions, imports and goods that move between European countries.

If you are storing or selling goods to customers in a European country, it is essential to be aware of the potential requirement to register for Value Added Tax (VAT) in that specific country.

VAT compliance is the responsibility of each Amazon seller, but Amazon can provide valuable resources and tools to assist with VAT registrations and filings in European countries. As part of this support, Amazon offers contact information for third-party tax advisory services, often with pre-negotiated discounted rates, ensuring you have access to professional guidance.

Registering for VAT in different countries can take some time, so initiating the process as soon as you register your European seller account is recommended to avoid any potential delays.

For more information, check out Amazon’s dedicated VAT education page.

Register and List

US Sellers with a professional seller account can easily expand into Europe by registering their business via the Sell Globally link in their Seller Central account.

When registering, you will be prompted to specify your source marketplace, which can be in any of the six European locations served by Amazon.

When you register your new European seller account, you’ll need to provide the following information:

• Credit card.
• Phone number (to receive PIN verification).
• Company details, including company name, business email address, business licence details, and primary contact person Information.
• Beneficial owner information.
• Bank account details (Amazon currently supports UK, US, and all Eurozone country bank accounts).
• UPC/EPN for your products.
• VAT number.

By utilising a European Unified Account, sellers can manage their inventory as a unified pool accessible across all the stores where they decide to list their products for sale (the default setting includes all six European stores). As such, any orders will effectively be managed in a centralised location, ensuring that selling in Europe feels akin to selling in the store where you initially registered.

Seller Identity Verification

Upon completing the registration process and before commencing sales, Amazon will conduct a verification process known as Seller Identity Verification (SIV) to confirm your identity.

As part of SIV, sellers are required to supply specific documents to authenticate the primary contact person. This individual is responsible for managing the Selling on Amazon payment account.

The documentation necessary for verification includes the following:

• Passport or driver’s licence and birth certificate (applicable to US citizens only).
• Proof of address can be verified through utility bills, rent receipts, bank statements, cable TV bills, or credit card statements.

Once you successfully pass the Seller Identity Verification (SIV) process and commence selling on Amazon EU, Amazon is obligated by EU law to conduct an additional verification step known as the Amazon Payments Europe verification process. This verification validates your personal and business information. Amazon will notify you when this verification is required. The typical documents that may be requested from you include your passport, proof of address, business licence, and bank statements.

Listing

Listing is managed in much the same way as it is in your local store. You can list a small number of products using the Add-a-Product tool, or you can use inventory files to list your products in bulk.

Translation Services

To sell your products in all six European stores, it is necessary to translate them into the respective local languages. You have two options available for product translation. You can utilise Amazon’s BIL (Build International Listings) feature if your products already exist in the target store. Alternatively, you can hire an external translation provider to assist with the translation process.

By utilising BIL, the synchronisation of your products (ASINs) will be automated across all stores where the product already exists. This eliminates the need for additional translations. However, if your product does not currently exist in a particular store, you must create a product page in the source store. If your product is eligible for translation, Amazon will automatically translate it for you.

Amazon Europe Fulfilment and Customer Service Options

When it comes to shipping and fulfilling the products you sell on Amazon, you have two options available.

The first option is to handle the shipping and fulfilment process using your local inventory. However, this approach doesn’t always provide the best customer experience and can take time to reach the customer. This is especially true if items are delayed when going through customs.

You also must provide customer service in the language of the site that you are selling on. While free online translation services are available this may not give the best results as you will be translating from the language into English, writing a response in English and translating it back into their language and there is plenty of scope there for communications to get a bit garbled or misunderstood!

Alternatively, you can opt for Fulfilment By Amazon (FBA), where Amazon takes care of the logistics and storage of your products.

With FBA, you simply send your inventory to one of Amazon’s fulfilment centres, and Amazon will pick, pack and ship your products. Amazon will also handle customer service in the language of the store and process any refund and return requests.

Amazon offers three different FBA options for US businesses selling in Europe. These are Pan-European FBA, European Fulfilment Network FBA, and Multi-Country Inventory FBA. Full details about these three different programs, including customs clearance procedures, are detailed in this video.

In Conclusion

US Sellers can leverage Amazon’s state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, potentially reaching millions of new customers across Europe.

Schedule a free discovery call today to learn more about how the eCommerce experts at Frooition can help you expand your global reach, optimise sales and provide multi-channel design and branding across online marketplaces like Amazon, eBay, and your own eCommerce stores.

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If you have green fingers and are looking for a potentially lucrative side hustle or even to grow a full-time business, selling plants online might be a good option.

But selling plants online doesn’t come without its challenges. In this post, we’ll explore some of the growing pains online sellers will have to overcome if they want to sell plants online.

10 Growing Pains to Consider When Selling Plants Online

1. Inventory: You’ll need to determine the types of plants you want to sell and ensure you have a reliable and diverse inventory. Consider factors like popular plant varieties, seasonal plants, and rare or hard-to-find species. Seasonality and shelf-life is the biggest challenge here. Regardless of how you secure your stock, whether you grow your own or buy it from a supplier, your inventory may have a limited shelf life. Ensuring you have available stock to sell while minimising the impact of excess inventory is a balancing act.
2. Plant Quality and Health: Healthy plants not only attract customers but also improve customer satisfaction and minimise returns. On the topic of returns, it will be virtually impossible to resell any returned plants. Therefore, you should prioritise the health and quality of your plants by ensuring they are disease-free, properly potted, and well-nurtured.
3. Detailed Descriptions: Provide accurate and detailed descriptions for each plant listing. Include information about size, growth habits, lighting requirements, water needs, and any special care instructions. This helps customers make informed decisions and reduces the likelihood of misunderstandings.
4. High-Quality Images: High-quality images contribute to the overall impression of professionalism and reliability. Take clear, well-lit, and visually appealing photographs of the plants you are selling. Include multiple angles and close-ups to showcase the plant’s features and condition. If selling seedlings or cuttings, it may be helpful to include images of what the mature plant will look like.
5. Packaging and Shipping: This is one of the more challenging aspects of selling plants online. You’ll need to develop a packaging strategy to ensure safe transit for your plants. You’ll need to locate appropriate materials like plant-friendly packaging, secure pots, and cushioning to prevent damage during transportation. You could order some inexpensive plants from other sellers to see what they use and to see which options seem to work best.
6. Shipping Restrictions: Familiarise yourself with local and international shipping regulations, as some plants may be subject to restrictions or require permits. Check whether particular plants are prohibited or require special documentation to be shipped to specific regions.
7. Pricing and Profitability: Set reasonable and competitive prices for your plants, considering factors such as rarity, size, and demand. Factor in the cost of shipping and packaging materials to ensure profitability without compromising customer value.
8. Customer Service: Potential customers will ask a lot of questions. Respond promptly to inquiries, address concerns, and offer guidance on plant care. Consider establishing clear communication channels such as email, phone, or live chat to facilitate customer interaction. You can reduce unnecessary communications by including a FAQ section in your listings.
9. Marketing and Promotion: Develop a marketing strategy to increase the visibility of your plant business. Leverage visual social media platforms like Instagram, TikTok, or Pinterest to create engaging content and interact with plant enthusiasts. Consider running targeted ads, collaborating with influencers, or offering special promotions to attract customers.
10. Reviews and Testimonials: Encourage satisfied customers to leave positive reviews and testimonials. Positive feedback builds trust and credibility, attracting new customers. Display these reviews prominently on your website or social media platforms.

Selling Plants on eBay

With a ready-made audience of millions of consumers, eBay is a great place to start selling plants online. The speed at which listings can be added to the online marketplace makes it ideal for selling seasonal products. The flexibility of the different listing formats (Buy Now or Auction) also offers an excellent opportunity to test pricing strategies.

As your business grows and you become a more sophisticated seller, eBay offers a variety of promotional tools to make your listings stand out from the crowd, enabling you to sell more. Bespoke eBay design templates also allow online sellers to grow their own online brand, increasing customer recognition and building the trust you need to take your business to the next level.

Selling Plants on Your Own eCommerce Store

Once you have built a solid reputation on eBay, it may be time to transfer some of that business over to your own eCommerce store. Setting up an online store on an eCommerce platform like BigCommerce or Shopify enables you to take greater ownership of the customer relationship and benefit from low-cost marketing strategies like email marketing, bringing your cost of sale down.

Learn More

To learn more about how Frooition works with successful online plant sellers, helping them to grow their businesses on online marketplaces like eBay and Amazon and their own eCommerce stores., check out this recent podcast with Shaun O’Brien, Direct Plants. See how he made the journey from a successful eBay business to adding his own online store.

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