Fruition Interactive : toronto interactive strategy, web design and development, online marketing

What does success look like?

kent — Wed, 28 Jul 2010 16:03:27 +0000

One of the questions we like to ask our clients when we start working with them on an engagement is “how are we measuring the success of this?” And often clients aren’t sure how to measure the success of their online marketing efforts. So we help them establish some Key Performance Indicators — important things [...]

Your Website Is Not Important

Mitch Fanning — Wed, 28 Jul 2010 15:28:07 +0000

Spending time improving your web site is fine. Just make sure you're also focused on doing the following.

Online Video: Keep It Fun, Simple, and Entertaining

Mitch Fanning — Thu, 22 Jul 2010 12:39:45 +0000

Video engages people in a way that static text and images cannot. Here are 3 things to keep in mind when using online video to promote your business.

The Old Spice Man backlash has started. Is it justified?

kent — Wed, 21 Jul 2010 20:05:52 +0000

So the Old Spice Man backlash has begun. Time (speaking of brands that could use an update), is calling the campaign a #fail because sales have reportedly dropped by 7% (comparing June 09/10 to the previous year. The blogosphere’s piling on, too, with BNet and Jezebel taking a few kicks at the Man Your Man [...]

Think Like a Publisher (get more clients)

Mitch Fanning — Wed, 21 Jul 2010 17:44:12 +0000

What if your entire company told your story online? Here are 4 crucial steps you can take today to make this a reality.

Is JustCoz.org the REAL Influence Project?

kent — Mon, 19 Jul 2010 13:17:02 +0000

Last week I wrote about the negative buzz that Fast Comany created with their Influence Project (nope, not feeding them another link) and the backlash from actual prominent influencers. To quickly recap: with the Influence Project, FC is asking people to sign up to receive a personalized link to the [...]

New site launch: The Chiropractic Office

kent — Fri, 16 Jul 2010 12:30:55 +0000

I’m proud to announce our latest project launch — a Web site for The Chiropractic Office http://www.thechiropracticoffice.ca/ There’s more bragging here.

Is Your Home (on the Web) Ready for Guests?

Mitch Fanning — Thu, 15 Jul 2010 21:10:18 +0000

As the digital marketing landscape grows in complexity, I often remind people that creating a web strategy is very similar to building, decorating, and inviting guests over to your home.

Are you waiting for the Big Moment?

Mitch Fanning — Wed, 14 Jul 2010 19:24:47 +0000

Many people spend their entire lives yearning for the Big Moment. It’s like actors who only live for the Academy Awards, athletes who are obsessed with winning the gold medal, politicians who lust after the highest office. Others want the perfect mate, the dream house, the Big Payday, and now thanks to the [...]

Women jump the online video gap

kent — Wed, 14 Jul 2010 14:47:19 +0000

Pew Internet’s recent State of Online Video report didn’t generate a lot of buzz when it was released last month. And, fair enough, the fact that online video viewership has doubled since 2007 ain’t exactly front page news. What I found interesting, though, were the numbers on online video creation. There are some trends there that [...]