http://www.fuentek.com/blog Intellectual Property Management Fri, 25 May 2012 15:32:10 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 FuentekBloghttp://feedburner.google.com http://www.fuentek.com/blog/2012/05/open-innovation-webinar-is-for-all-in-techtransfer/ http://www.fuentek.com/blog/2012/05/open-innovation-webinar-is-for-all-in-techtransfer/#comments Mon, 14 May 2012 17:31:19 +0000 Laura Schoppe http://www.fuentek.com/blog/?p=7218 As Nannette Stangle-Castor and I get ready for Fuentek's new webinar on implementing open innovation best practices in technology transfer offices (TTOs), I am reminded of conversations I've had with a wide range of tech transfer professionals over the years. What has struck me time and again in these discussions is the broad applicability of open innovation concepts to tech transfer and the value of implementing these concepts in a proactive manner. Despite the fact that government, university, and corporate TTOs vary in their missions, perspectives on innovation, goals/metrics, and economic and entrepreneurial climates, they all have the potential to benefit from implementing sound principles related to open innovation. Continue reading →]]> http://www.fuentek.com/blog/2012/05/open-innovation-webinar-is-for-all-in-techtransfer/feed/ 0 http://www.fuentek.com/blog/2012/05/open-innovation-and-techtransfer/ http://www.fuentek.com/blog/2012/05/open-innovation-and-techtransfer/#comments Fri, 11 May 2012 13:59:00 +0000 Nannette Stangle-Castor http://www.fuentek.com/blog/?p=7087 Most of you who have read my posts know that I am a strong advocate of open innovation innovation and its application in conjunction with tech transfer efforts. I truly believe it is through the combining of diverse interests and capabilities that meaningful innovations are developed and important impacts can occur. So today I want to summarize what to me are the most important things to keep in mind as you consider open innovation partnerships in your tech transfer work. Continue reading →]]> http://www.fuentek.com/blog/2012/05/open-innovation-and-techtransfer/feed/ 0 http://www.fuentek.com/blog/2012/05/federal-techtransfer-social-media-efforts/ http://www.fuentek.com/blog/2012/05/federal-techtransfer-social-media-efforts/#comments Wed, 09 May 2012 16:29:54 +0000 Danielle McCulloch http://www.fuentek.com/blog/?p=7084 We at Fuentek have blogged often about how tweets, blogs, and “likes” are key paths by which a technology transfer office's (TTO’s) messages reaches the general public as well as about how effective use of social media can connect TTOs with licensing prospects and potential partners for specific opportunities. But federal TTOs face unique challenges in developing and maintaining effective social media strategies. Aside from tight budgets and overloaded staff, these TTOs have to operate within the confines of the highly controlled federal government. TTOs want to get the word out about what they do but, in most cases, a public affairs or communications office is responsible for the information flowing out of a federal organization. So what’s a federal TTO to do? Continue reading →]]> http://www.fuentek.com/blog/2012/05/federal-techtransfer-social-media-efforts/feed/ 0 http://www.fuentek.com/blog/2012/05/patent-mapping-tools/ http://www.fuentek.com/blog/2012/05/patent-mapping-tools/#comments Thu, 03 May 2012 14:10:34 +0000 Laura Schoppe http://www.fuentek.com/blog/?p=7022 Last week, a tech transfer professional at a university asked me which patent analysis tools Fuentek uses in our market-based technology assessments. Our conversation then evolved into a discussion about how we use patent mapping as well as the value patent maps provide in evaluating a technology’s commercial potential. I’d like to share with you the perspective that I shared with him. Let me begin by being crystal clear: I firmly believe that analysis tools providing visual maps of the patent landscape play a useful role in... Continue reading →]]> http://www.fuentek.com/blog/2012/05/patent-mapping-tools/feed/ 0 http://www.fuentek.com/blog/2012/04/worth-reading-2012-04/ http://www.fuentek.com/blog/2012/04/worth-reading-2012-04/#comments Mon, 30 Apr 2012 18:29:11 +0000 Nannette Stangle-Castor http://www.fuentek.com/blog/?p=6870 I always read a lot about open innovation and innovation—mainly sourced from my Twitter^® and RSS feed—and then leverage the best practices and lessons learned in my work with our clients as they try to build partnerships and relationships to support innovation. Lately I’ve run across a few things that I think are worth sharing with our readers. Continue reading →]]> http://www.fuentek.com/blog/2012/04/worth-reading-2012-04/feed/ 0 http://www.fuentek.com/blog/2012/04/stop-free-agency-in-techtransfer/ http://www.fuentek.com/blog/2012/04/stop-free-agency-in-techtransfer/#comments Wed, 25 Apr 2012 16:17:03 +0000 Laura Schoppe http://www.fuentek.com/blog/?p=6925 The urgency is growing surrounding a very important technology transfer issue: the free agency concept. This is the idea put forth by The Kauffman Foundation that university faculty should be able to shop their discoveries to any third party for licensing. A Quick Recap The free agency concept first gained attention in January 2010, when Harvard Business Review called it a breakthrough idea. I blogged at the time that it is, in fact, a naive idea. Continue reading →]]> http://www.fuentek.com/blog/2012/04/stop-free-agency-in-techtransfer/feed/ 0 http://www.fuentek.com/blog/2012/04/tweets-from-techtransfer-marketing-webinar/ http://www.fuentek.com/blog/2012/04/tweets-from-techtransfer-marketing-webinar/#comments Mon, 23 Apr 2012 16:47:55 +0000 Doug Foster http://www.fuentek.com/blog/?p=6819 My colleague Danielle McCulloch and I had a great time last week presenting our Effective Technology Marketing webinar. If you were watching the #TTOmarketing hashtag, you know that we tweeted quite a bit. Of course, 140 characters isn't much, so today I'm going to elaborate on a few of my favorite tweets from the webinar. Prep is key in discovering Who What When Where Why How and How Much for yr #techtransfer marketing. I think these seven questions are... Continue reading →]]> http://www.fuentek.com/blog/2012/04/tweets-from-techtransfer-marketing-webinar/feed/ 0 http://www.fuentek.com/blog/2012/04/open-innovation-symbiotic-success-webinar/ http://www.fuentek.com/blog/2012/04/open-innovation-symbiotic-success-webinar/#comments Thu, 19 Apr 2012 12:04:49 +0000 Nannette Stangle-Castor http://www.fuentek.com/blog/?p=6768 Fuentek president Laura Schoppe and I are putting the finishing touches on a new webinar that will provide technology transfer offices with specific solutions for securing open innovation-style collaborations and partnerships. It's called Implementing Open Innovation: Symbiotic Success for Tech Transfer Offices (TTOs). We’ve blogged before about how Symbiotic Innovation is the notion that technology spin-out (commercializing technology) and spin-in (technology sourcing, collaborative R&D partnerships) are interdependent activities that are best pursued simultaneously. Every R&D organization has technologies or expertise that might meet the needs of external users (spin-out) as well as needs that might be solved by external technologies/expertise (spin-in). Spin-out asks, “Who needs what I have?” Spin-in asks, “Who has what I need?” Symbiotic Innovation recognizes that the “who” in both questions is the same. Continue reading →]]> http://www.fuentek.com/blog/2012/04/open-innovation-symbiotic-success-webinar/feed/ 0 http://www.fuentek.com/blog/2012/04/the-value-of-passive-techtransfer-marketing-via-technology-listings/ http://www.fuentek.com/blog/2012/04/the-value-of-passive-techtransfer-marketing-via-technology-listings/#comments Mon, 16 Apr 2012 17:12:32 +0000 Laura Schoppe http://www.fuentek.com/blog/?p=6739 ® Global Technology Portal (GTP), which allows free posting of tech listings by AUTM members and free searching by all. (Quick definition: A listing is a description of a technology and its possible commercial applications.) With the launch of the GTP, TTOs have another important arrow in their marketing quiver. That's because this type of passive marketing tool is as essential to TTOs as the active efforts of making phone calls, meeting with prospects at industry conferences, and the like. Continue reading →]]> http://www.fuentek.com/blog/2012/04/the-value-of-passive-techtransfer-marketing-via-technology-listings/feed/ 0 http://www.fuentek.com/blog/2012/04/communicating-the-value-of-tech-transfer-an-example-from-nasa/ http://www.fuentek.com/blog/2012/04/communicating-the-value-of-tech-transfer-an-example-from-nasa/#comments Thu, 12 Apr 2012 17:27:00 +0000 Danielle McCulloch http://www.fuentek.com/blog/?p=6680 Although we've been blogging a lot lately about effective technology marketing strategies (especially given our new webinar on this topic), there's another kind of marketing that we at Fuentek believe is essential for technology transfer offices (TTOs). It might feel like bragging, but communicating the results of technology transfer is as important as executing tech transfer deals. Effective communication tools that illustrate your TTO’s positive achievements demonstrate to your internal and external stakeholders both the value of tech transfer and how successful your TTO is in supporting the mission of your institution. We recently completed a project for NASA that illustrates exactly this idea. Continue reading →]]> http://www.fuentek.com/blog/2012/04/communicating-the-value-of-tech-transfer-an-example-from-nasa/feed/ 0