Full Frontal ROI

Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

I’m pleased to announce that Full Frontal ROI is merging with Social Media Explore to form a new digital marketing agency. The new agency will be a division of Social Media Explorer called SME Digital. I am now the president of our new effort to combine forces and Jason Falls will continue as CEO of Social [...]

Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to [...]

Infographic Says You Should Pay Attention to Your Facebook Profile Photo

Have you ever sat down and thought about your profile photo on Facebook? Apparently a whole slew of us have. This infographic takes a look at how often consumers update their profile photos on Facebook and it is clear…they do it A LOT! And women are doing it more than men. Is it because we [...]

Hiring a Social Media Agency? Read this First!

News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about. I know, that’s not much of a news flash for many of us. We’ve been watching as this tremendous growth of social media has created a mass-market of companies selling huge lines of BS to brands [...]

2011 Trending Topic: Social Media ROI

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness to open the proverbial purse strings loosened, but it came at a price that many marketers were unprepared for … [...]

How Can Marketers Attract Pre-Teens with Social Media?

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them [...]

6 Ways to Convert Social Media Traffic Into Leads

Are you getting traffic from social media? Want to convert some of that traffic into leads? This article will share six easy ways to turn lurkers into leads. Some background A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts. It’s important to understand the relationship [...]

What Role Do You Want Social Media to Play in Politics?

Last Friday Mashable reported that President Barack Obama’s recent #compromise campaign actually cost him over 36,000 followers. Was it an example of how “not” to use social media to move a political agenda or was it a great example of how to spark conversation amongst constituents? I’m sure that’s going to be an open debate [...]

7 Ways to Develop Customer Tribes for Your Business

Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units. Why Tribes? As [...]

6 Reasons NOT to Create a Facebook Fan Page

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the actual era of “needing” social media as part of our overall marketing mix. The statistics [...]