Fund$Raiser Cyberzine

Build Donor Loyalty to Meet Your Long Term Fundraising Goals

Tue, 12 May 2009 06:34:22 EST

Fundraisers often can't see past their noses. This is hugely problematic. When this happens, your organization will lose sight of the big picture and you will not develop loyal donors.

Between new technologies and social media the number of non-profits and charities are proliferating at a record pace. This means that as time progresses there will be more charities vying for the same amount of donations.

If your organization is operating with a short-sighted mindset you will suffer in this environment. The organizations that will prosper will be the organizations that build and establish donor loyalty. They will prosper because loyal donors will stick with your organization no matter who comes calling ... so long as you earn and keep their loyalty. There are three rules to increasing donor loyalty:

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Fundraising Letter Reply Devices: Are You Making These Mistakes?

Tue, 12 May 2009 06:34:22 EST

Fundraising letter reply devices - also known as reply coupons, donation coupons, reply slips, response forms and gift forms - are the instruments that conclude your request for funds. If your reply device doesn't work, your appeal letter doesn't work - and you don't get the gift.

Here are some tips for getting your reply devices right.

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Efurd's Steak Championship Cook Off Fundraiser

Tue, 12 May 2009 06:34:22 EST

Join us May 15, 2009 for the Kiwanis Club of Dothan Steak Cook Off Fundraiser - at the National Peanut Festival, at 6:30 PM.

Ever wonder what a $1,000 prize winning steak tastes like? Here's your chance! Watch as teams from the southeast compete for cash and prizes - and for $20 you can have a a fantastic steak dinner unlike any other.

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Animoto Gives Free Pro Accounts to Non-Profits and Causes

Tue, 12 May 2009 06:34:22 EST

Video creation platform Animoto today released Animoto for a Cause giving non-profit organizations and community activists free and unlimited access to the full range of Animoto's services, both standard and premium. Animoto is the web application that lets anyone quickly and easily create dynamic, professional-quality videos from their own photos and music. Now organizations can use the service to promote their cause online in a multitude of ways, from posting and sharing videos on websites, YouTube and social networks, to downloading them to DVD for distribution at events. Animoto for a Cause launches with more than 20 participating charities, ranging from national to regional, and applications are now being accepted from qualified organizations, groups, individuals, non-profits, and activists.

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Review: The Nonprofit Guide to the Internet

Tue, 12 May 2009 06:34:22 EST

What can I say? Robbin has hit a homerun with her new book. The subject of Nonprofits and the Internet is a rapidly evolving field and she covers it like a pro. An excellent reference book for any nonprofits bookshelf. If your online or not, if you have been thinking about getting your nonprofit online this book is for you. It's not a matter of if you get online, it's a matter of when!

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The Word You Hear Most Often When Fundraising

Tue, 21 Apr 2009 06:34:22 EST

When I'm working with group of board members or other volunteers, I often begin with an exercise. I ask people to take a blank piece of paper and draw a vertical line down the center of the page. On one side, I tell them to write a plus sign (+) and on the other, a minus sign (-). "Under the plus sign," I say, "write anything about you - your skills, your beliefs, your experience, your attitude - that's going to help you to be an effective fundraiser. I'm not asking about your organization, I'm asking about you - your personal qualities. Under the minus sign, write anything about you - your fears, your discomfort, your lack of experience, whatever - that's going to get in the way of you being successful. What are your barriers?"

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Crosswords LA Tournament Fundraiser

Tue, 21 Apr 2009 06:34:22 EST

Welcome to the inaugural Crosswords LA Tournament Fundraiser, a charity puzzle event to be held this April 25th on the campus of LMU, overlooking the Pacific Ocean, with a chance for people to solve some puzzles together - while giving back to a great cause.

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Why Send Online Surveys?

Tue, 21 Apr 2009 06:34:22 EST

A new video, "How Surveys can help your organization grow" is available for free from Constant Contact. Amy Black from Constant Contact sum it up best when she blogged: No matter what your organization does, online surveys are a very important part of your tool kit. If you are wondering why you should send one, I can help. While there are many reasons to send a survey here are my top eight.

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Bylaws Guide: Part 1

Tue, 21 Apr 2009 06:34:22 EST

Editor's Note: This bylaws guide is written specifically for booster clubs. With slight modification it can be appropriate for many organizations.

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Major Gift Fundraising Program Lessons

Tue, 14 Apr 2009 06:34:22 EST

The main difference between direct mail fundraising and major gift fundraising is simple. Direct mail fundraising solicits small gifts from many people while major gift fundraising solicits large gifts from few people. One tactic solicits on paper, the other in person. Here are some tips to remember when you begin a major gift fundraising program.

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