Doug Gober, funeral industry liason and senior loan officer for Live Oak Bank, based in Wilmington, North Carolina, shares his research from a six month study of how to make services better by focusing on the content of the service from the family, the funeral director and the clergy in his presentation, “Content is King” at the 2012 ICCFA Annual Convention. Interview by Funeral Advertising Consultant, Robin Heppell.

Go here for more ICCFA 2012 Pre-Convention Interviews

Mark Jorgensen of Global Recruiters of Batesville talks about the current job climate in the funeral profession and shares some examples of  his presentation, “Evaluating Resumes to Qualify Great Hires” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.
(Note: Due to a technical error, Heppell had to re-record his portion and splice in his segments – please forgive the slight jumpiness of the interview)

Go here for more ICCFA 2012 Pre-Convention Interviews

This is an excerpt of my presentation at the 2011 FSAC National Convention in Saint John, New Brunswick, where I examined the findings of the 2010 Pollara Report (the Canadian equivalent to the Wirthlin Report)
…Hepp

For more information about the Pollara Report findings, visit: http://www.FuneralCoalition.org

Did you know that 73% of Canadians what a Celebration of Life service for themselves?

Funeral Directors and funeral home owners should watch this video to see how and why they should incorporate this service offering for their client families.

presented by Robin Heppell, CFSP
http://www.FuneralFuturistWebsites.com

Robin Heppell interviews Guy Kawasaki at the ICCFA 2011 in Las Vegas. Guy presented “The Art of Enchantment” in conjunction with the the launch of his new book, Enchantment. In this uncut interview there are a couple of distractions such as two elderly ladies crossing in front of the camera and then the security guard glaring at us who was standing behind the camera.

Chuck Gallagher vice president of sales and marketing for American Funeral Financial talks about tapping into the social networking marketing opportunity during his presentation, “ABCs of Social Networking” at the 2010 ICCFA Annual Convention. Interview by Funeral Internet Consultant, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Eric Robuck president of WebCemeteries.com talks about understanding the types of attackers, the attacks they use and solutions you can employ to secure your business during his presentation, “Internet Security 101″ at the 2010 ICCFA Annual Convention. Interview by Funeral Website Consultant, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Dr. Nick Morgan of www.PublicWords.com of Boston, MA� talks about his presentation, Authentic Communication at the 2010 ICCFA Annual Convention.� Interview by Funeral Marketing Consultant, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Social Media Guru, Ze Frank (and video blogger for Time.com) shares his thoughts about how social media may be approached by the funeral industry. Ze will be presenting “Facebook May Not Be The Answer”at the 2010 ICCFA Annual Convention. Interview by Funeral Internet Marketing Trainer, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Tara Hunt author of The Whuffie Factor talks about how social media and the funeral industry can mesh together and about her presentation, “Building Your Social Network with Social Capital”at the 2010 ICCFA Annual Convention. Interview by Funeral Website Consultant, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Joe Budzinski, Internal COO of the ICCFA talks about the Technology Track and the other Programs at the ICCFA 2010 Convention with the Funeral Technology Track Chair, Robin Heppell. This is the first of Tech Track Tuesday Talks – more interviews to come each Tuesday leading up to the Convention.

Go here for more ICCFA 2010 Interviews.

For Convention details, visit www.ICCFAConvention.com.

Robin Heppell and the Funeral Gurus will be hosting another series of pre-convention interviews leading up to the International Cemetery, Cremation, and Funeral Association�s annual convention that is going to be held in San Antonio, Texas from March 10 – 13th.

Pre-Convention Interviews:

• Chuck Gallagher: ABCs of Social Networking for the Funeral Industry
• Eric Robuck: Internet Security 101
• Nick Morgan: Authentic Communication
• Ze Frank: Facebook May Not Be The Answer
• Tara Hunt: Building Your Social Network with Social Capital
• Joe Budzinski: ICCFA Internal Chief Operating Officer

For more information about ICCFA and registration information, visit: www.ICCFA.com

Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes.� Interview by Funeral Marketing & SEO Consultant, Robin Heppell. This interview is part of the Tributes.com Interview Series.

Ellen Wynn McBrayer of Jones-Wynn Funeral Home in Villa Rica, Georgia shares her experiences with offering Funeral Celebrants and Personalized Services to her client families. Interview by Funeral Marketing Consultant, Robin Heppell.

To the newest CFSP recipients…

I am very proud of my CFSP designation and you should be proud of your achievement. You have raised the bar for funeral service – for that I thank you!
…Robin Heppell, CFSP

For more information about Academy membership and certification may be obtained by contacting:
Kimberly Gehlert, Executive Director
Academy of Professional Funeral Service Practice
P.O. Box 2275, Westerville, OH 43086
(614) 899-6200 � www.apfsp.com

Larry Schildmeyer of Tufts Schildmeyer Funeral Homes in�Loveland, Ohio shares how he makes more use of a/v equipment before, during, and after the funeral service. Interview by Funeral Technology Expert, Robin Heppell, CFSP.