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	<title>Funeral Futurist | Robin Heppell<title />
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	<description>Helping funeral and cemetery professionals embrace the future!</description>
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	<itunes:summary>Helping funeral and cemetery professionals embrace the future!</itunes:summary>
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		<title>2012 Virtual Marketing Calendar</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/2ju37-EbS3Q/</link>
		<comments>http://www.funeralfuturist.com/2012-virtual-marketing-calendar/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 16:59:52 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Gain Greater Exposure]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[funeral home marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2366</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/2012-virtual-marketing-calendar/">2012 Virtual Marketing Calendar</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
2012 Virtual Marketing Calendar by Funeral Website and Marketing Consultant, Robin Heppell http://www.youtube.com/watch?v=hnfhV2CtAk4 If you think that I have missed any special days, please let me know &#8211; leave a comment below. How Do You Track Your Market Share? Get the Competition Mix Tracker Save an Extra $100 before Jan 2, 2012 Watch the demonstration [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/2012-virtual-marketing-calendar/">2012 Virtual Marketing Calendar</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<div align="center">
<p><a href="http://www.youtube.com/watch?v=hnfhV2CtAk4&#038;fmt=18">http://www.youtube.com/watch?v=hnfhV2CtAk4</a></p>
</div>
<div id="attachment_2367" class="wp-caption aligncenter" style="width: 366px"><a href="http://www.funeralfuturist.com/wp-content/uploads/Funeral-Home-Virtual-Marketing-Calendar-2012.pdf" target="_blank"><img class=" wp-image-2367 " title="2012 Virtual Marketing Calendar   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/Funeral-Home-Virtual-Marketing-Calendar-2012.png" alt="2012 Virtual Marketing Calendar social media marketing exposure " width="356" height="467" /></a><p class="wp-caption-text">Click to Download 2012 Calendar</p></div>
<p>If you think that I have missed any special days, please let me know &#8211; leave a comment below.</p>
<div align="center">
<blockquote>
<h2><span style="color: #cc2222;">How Do You Track Your Market Share?</span></h2>
<h2>Get the Competition Mix Tracker</h2>
<p>Save an Extra <strong>$100 before Jan 2, 2012</strong><br />
<br />
<strong>Watch the demonstration video:</strong></p>
<p><iframe src="http://www.youtube.com/embed/Gpw8LutNSIk?rel=0" frameborder="0" width="500" height="284"></iframe></p>
<h3></h3>
<p><a href="https://heppell.infusionsoft.com/cart/?update=true&amp;l=n&amp;product_id=p37&amp;p37_qty=1&amp;cart_skin=34"><img class="aligncenter size-medium wp-image-2386" title="2012 Virtual Marketing Calendar   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/yellow_getinstantaccess-300x99.png" alt="2012 Virtual Marketing Calendar social media marketing exposure " width="300" height="99" /></a><br />
For complete details visit: <a href="http://www.funeralmanagersecrets.com/" target="_blank">www.FuneralManagerSecrets.com</a><br />
(but you will only get this offer through the &#8220;Get Instant Access! button above)</p></blockquote>
</div>
<h2  class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/recap-funeral-social-media-week/" title="Recap of Funeral Social Media Week">Recap of Funeral Social Media Week</a></li><li><a href="http://www.funeralfuturist.com/social-media-marketing-calendar/" title="2011 Social Media Marketing Calendar">2011 Social Media Marketing Calendar</a></li><li><a href="http://www.funeralfuturist.com/free-social-media-resources-funeral-homes-cemeteries/" title="3 X 5 Free Social Media Resources for Funeral Homes &#038; Cemeteries">3 X 5 Free Social Media Resources for Funeral Homes &#038; Cemeteries</a></li><li><a href="http://www.funeralfuturist.com/video-facebook-ads-tips-resources/" title="Video: Facebook Ads &#8211; Tips &#038; Resources">Video: Facebook Ads &#8211; Tips &#038; Resources</a></li><li><a href="http://www.funeralfuturist.com/2010-virtual-marketing-plan/" title="Get Your 2010 Virtual Marketing Plan">Get Your 2010 Virtual Marketing Plan</a></li></ul>]]></content:encoded>
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		<item>
		<title>10 Ways Funeral Homes Can Use QR Codes</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/v1xgxYAXQJc/</link>
		<comments>http://www.funeralfuturist.com/10-funeral-home-qr-code-uses/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 18:34:48 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Gain Greater Exposure]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2336</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/10-funeral-home-qr-code-uses/">10 Ways Funeral Homes Can Use QR Codes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
10 Ways Funeral Homes Can Use QR Codes by Funeral Website and Marketing Consultant, Robin Heppell QR Codes are the Quickest Path from Print to the Web As I have stated many times… Technology is a tool – it is not the answer – in funeral service – as well as in most service-based, person-to-person [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/10-funeral-home-qr-code-uses/">10 Ways Funeral Homes Can Use QR Codes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<blockquote>
<h2 style="text-align: center;">QR Codes are the Quickest Path from Print to the Web</h2>
</blockquote>
<h2 style="text-align: center;"><img class="alignright size-full wp-image-2345" title="10 Ways Funeral Homes Can Use QR Codes   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/FMD-qr.png" alt="10 Ways Funeral Homes Can Use QR Codes marketing exposure " width="200" height="200" /></h2>
<p>As I have stated many times… Technology is a tool – it is not the answer – in funeral service – as well as in most service-based, person-to-person industries. QR Codes are no different. They aren’t going to change (or save) the funeral industry, but they are useful tools that you can easily incorporate into your funeral marketing strategy.</p>
<p>That said, you should know how to best use the tools in your funeral marketing toolbox – or else they are just over-hyped and improperly-used clutter that can distract you from your top goals of serving more families and serving all of those families better!</p>
<p>In this article I will identify why and how you should use these black and white, pixilated boxes to help you take a small step closer to those goals.</p>
<h2>QR Codes 101 – QR (Quick Response) Codes</h2>
<p>QR Codes are barcodes that can be scanned using most smartphones – a QR Code Scanner App would need to be installed (many are available fore free). Once the code is scanned it directs the phone to a website URL, displays a message or opens up a contact (business) card that can be saved to the phone.</p>
<blockquote><p>Just think of QR Codes as “mobile shortcuts” where a static medium suddenly becomes an interactive one.</p></blockquote>
<p>Another great thing about using QR Codes is that there is no additional cost to incorporate them in your current and future marketing. Plus you can track the effectiveness of your QR Codes as they can be easily be measured with Google Analytics (wouldn’t you like to know which 50% of your marketing works?).</p>
<p>Here are the 10 Top Ways Funeral Homes can use QR Codes – I have broken them down into 3 categories.</p>
<h3><strong>Memorialization: </strong></h3>
<p><a href="http://www.funeralfuturist.com/wp-content/uploads/QR-code-scanner-results.png"><img class="size-medium wp-image-2347 alignright" title="10 Ways Funeral Homes Can Use QR Codes   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/QR-code-scanner-results-300x150.png" alt="10 Ways Funeral Homes Can Use QR Codes marketing exposure " width="300" height="150" /></a>1. Online Obituaries</p>
<ul>
<li>Have the QR code for the online obit visible on that page.</li>
<li>Use this wording to educate visitors what the QR Code is for:  “QR Code for this Obituary: Use your Smartphone to scan the QR Code to access and save this page to your phone.”</li>
<li>Example: <a href="http://www.mayfieldkiserfuneralhome.com/obits/dalton-grisham/">http://www.mayfieldkiserfuneralhome.com/obits/dalton-grisham/</a></li>
</ul>
<p>2. Memorial Folder</p>
<ul>
<li>Use the QR Code for the deceased’s online obit and add the image to the printed memorial folder that will take the person to the online obit where they can read the obit, leave a condolence or even watch the video tribute.</li>
<li>This can be placed on the back of the folder (or somewhere else) discreetly yet still large enough that the code isn’t blurred.  At 150 DPI printing, a 1-inch by 1-inch QR code should still be legible.</li>
</ul>
<h3><strong>User Convenience:</strong></h3>
<p><a href="http://www.funeralfuturist.com/wp-content/uploads/Directions.png"><img class="alignright size-medium wp-image-2346" title="10 Ways Funeral Homes Can Use QR Codes   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/Directions-200x300.png" alt="10 Ways Funeral Homes Can Use QR Codes marketing exposure " width="200" height="300" /></a>3. Directions to Funeral Home / Cemetery</p>
<ul>
<li>Have the QR Code on the Directions page of your website but it should take the visitor to your Google Places (Maps) listing so that they get the directions right on their phone and they can then use their built-in GPS / Map to find where your firm is located.</li>
<li>Example: <a href="http://www.eganfuneralhome.com/bolton/bolton-directions/">http://www.eganfuneralhome.com/bolton/bolton-directions/</a></li>
</ul>
<p>4. Directions to Reception or Cemetery</p>
<ul>
<li>This is similar to the one above – linking the QR Code to the Google Places listing – but in this instance the QR Code can be printed on the memorial folders or on a map / directions sheet to be handed out after the service.</li>
</ul>
<p>5. Request a Review  (Testimonial) from Client Family on Google Places</p>
<ul>
<li>This is a two-fold, stealth strategy to target the most-likely people to leave a Review on your Google Places page (or Yelp or Foursquare).</li>
<li>If you provide Client Families with a post-service survey or meet with them in an After Care arrangement, hand them the survey or a sheet that subtly asks them to provide a review.</li>
<li>People with smartphones are probably more adapt to leaving reviews online and by using a QR Code, you are making it easier for them to do so.</li>
</ul>
<h3><strong>Advertising: </strong></h3>
<p>6. Direct Mail (Especially for Preneed Seminar Registration)</p>
<ul>
<li>For anything that you have a registration form for such as a Preneed / Estate Planning Seminar, a Clergy Breakfast or even your Holiday Memorial Service, you can include a QR Code to the right of the form so that it can be scanned and the attendee can immediately register on your website via their phone.</li>
<li>No handwriting out the form, no stuffing envelopes, and no recording the registration manually on your end once it is received.</li>
</ul>
<p>7. Business Cards</p>
<ul>
<li>The receiver of the business card can quickly scan the card and have all the details added to their phone. I would recommend that for funeral homes and cemeteries, the QR Code be placed on the back of the card as probably only 10% of the people that you give it to would know what to do with it.</li>
<li>Example: This is my new business card and I have mine on the front as the majority of my target market is tech savvy like yourself…</li>
</ul>
<p><a href="http://www.funeralfuturist.com/wp-content/uploads/RH-Business-Card-Stacked.jpg"><img class="size-medium wp-image-2354 alignright" title="10 Ways Funeral Homes Can Use QR Codes   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/RH-Business-Card-Stacked-300x246.jpg" alt="10 Ways Funeral Homes Can Use QR Codes marketing exposure " width="300" height="246" /></a>8. Yellow Pages</p>
<ul>
<li>A QR Code in ad can direct a person to a landing page created specifically for who are shopping for funeral homes.</li>
<li>Have a short video with additional info that educates them on what makes you different than your competitors.</li>
<li>You can showcase your technology offerings more on this page as you know the visitors are going to more tech savvy than most.</li>
</ul>
<p>9. Print Ads</p>
<ul>
<li>Whether it’s newspaper ads, ads in church bulletins, or ads in a community program, you can use QR Codes to drive people to a specific webpage.</li>
<li>As stated above, make sure that the landing page is relevant to the audience seeing the ad and that it is mobile friendly.  If you advertised in a church bulletin for a Baptist Church, you would want to make sure that the landing page was speaking directly to people of that denomination.</li>
<li>Also, you wouldn’t want to send them to a pre-planning page with 50 fields on it that would be way more difficult to fill out on a smart phone than it would be to complete on a regular computer.</li>
</ul>
<p><a href="http://www.funeralfuturist.com/wp-content/uploads/RMH-Email-Signature.png"><img class="alignright size-medium wp-image-2351" title="10 Ways Funeral Homes Can Use QR Codes   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/RMH-Email-Signature-200x300.png" alt="10 Ways Funeral Homes Can Use QR Codes marketing exposure " width="200" height="300" /></a>10. Email Signature</p>
<ul>
<li>Similar to the business card QR Code, you can direct people to a listing of your contact information or fill out a simple newsletter subscription form.</li>
<li>This is my email signature…</li>
</ul>
<p>NOTE: QR Codes Are Not For Headstones! Technology moves fast and granite is forever. Who knows what types are codes will be used in 5 or 10 years, but that memorial will last a lifetime.  If over time, the QR code on a headstone is ever damaged or if the QR Code Generator goes out of business, not only is the code then useless, but it will be useless forever (and even a couple of days longer).</p>
<h2>QR Code Best Practices</h2>
<p>Landing Pages must have a purpose and be Mobile Friendly:</p>
<ul>
<li>Don’t send people to just to your Home Page, engage them with a page that relates to origin of where the Code was found.</li>
<li>Also, make sure that the page can be easily read on a smartphone – you &#8216;ve got their interest because they&#8217;ve scanned the code – don’t tick them off once they arrive to the destination.</li>
</ul>
<p>Test Your QR Codes:</p>
<ul>
<li>Once you have created your QR Code, test it. Test it on the computer screen,. Print it off and test it. Test with an iPhone, Blackberry and Android – even multiple apps on the same phone – ESPECIALLY if you are using the QR Code in Print Media!</li>
</ul>
<p>Have multiple ways to access the Destination Page</p>
<ul>
<li>Include other ways to access the destination page like including a (short) URL beneath the code</li>
<li>If the code is online, make it “clickable” for those who don’t have a smartphone handy so they can access the page with a click of the mouse</li>
</ul>
<p>Include Instructions on how to use the QR Code</p>
<ul>
<li>Don’t assume that everyone knows how to use QR Codes, let alone what they even are.</li>
</ul>
<p>Please remember that QR Codes are NOT game-changers, but they can help accent the services and advertising that you are currently doing.</p>
<h2>How to Create QR Codes</h2>
<p>There are many free services available to generate QR Codes like <a href="http://qrcode.kaywa.com/">Kaywa</a> , <a href="http://quikqr.com/">QuikQR.com</a> and <a href="http://in4.ca/">http://in4.ca</a> (which I own), but I am a big believer in not relying too much on other people’s proprietary systems, so that is why I recommend using Google’s manual method of creating QR Codes (the unfortunate reality is that Google will probably last longer in the future than FuneralFuturist – “say it isn’t so”).</p>
<p>Here is how to instantly create a QR Code:</p>
<p>1. Go to this URL: <a href="https://chart.googleapis.com/chart?chs=150x150&amp;cht=qr&amp;chl=" target="_blank">https://chart.googleapis.com/chart?chs=150&#215;150&amp;cht=qr&amp;chl=</a></p>
<ul>
<li>(For short: <a href="http://in4.ca/googleqr">http://in4.ca/googleqr</a>)</li>
</ul>
<p>2. Append the URL that you want the QR code for immediately after the “=” and make sure to use the http://</p>
<ul>
<li>Example: <a href="https://chart.googleapis.com/chart?chs=150x150&amp;cht=qr&amp;chl=http://funeralmarketdomination.com">https://chart.googleapis.com/chart?chs=150&#215;150&amp;cht=qr&amp;chl=http://funeralmarketdomination.com</a></li>
<li>There are other items that you can have QR for such as Text, Telephone Numbers and SMS Numbers</li>
<li>For all of the information on how to use this URL to create QR Codes, read this article: <a href="http://code.google.com/apis/chart/infographics/docs/overview.html">http://code.google.com/apis/chart/infographics/docs/overview.html</a></li>
</ul>
<p>3. After inserting the URL, hit ENTER and the QR Code will update on the page.</p>
<ul>
<li>Then right-click over the image and “Save As” or “Save Image As” and then download the PNG file to your computer.</li>
<li>I suggest renaming the image filename immediately or else you will have a bunch of files on your computer named: <strong>chart.png. </strong></li>
</ul>
<p>4. Your image is ready to add to your print ads or on to your funeral home website pages</p>
<p>If you want a more automated method, go watch these videos where I demonstrate a couple of ways that they can be created.</p>
<ul>
<li>QR Codes for Directions: <a href="http://youtu.be/ZNn7JZMrMKk">http://youtu.be/ZNn7JZMrMKk</a></li>
<li>QR Code &amp; URL Shortener:  <a href="http://youtu.be/G1H8OsUedjI">http://youtu.be/G1H8OsUedjI</a></li>
<li>Tracking QR Codes&#8217; Effectiveness: <a href="http://youtu.be/fxrcr-QVDEA" target="_blank">http://youtu.be/fxrcr-QVDEA</a></li>
</ul>
<p>There are other uses for QR Codes outside of Funeral Service but I have elected not to sway from the subject of how you can use them for your funeral home or cemetery.  If you have been using QR Codes in other ways (or even similar ways), please share your thoughts, results and feedback below.</p>
<p>&#8230;Hepp
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/john-callaghan-2010-strategic-marketing-plan/" title="John Callaghan: 2010 Strategic Marketing Plan">John Callaghan: 2010 Strategic Marketing Plan</a></li><li><a href="http://www.funeralfuturist.com/free-social-media-resources-funeral-homes-cemeteries/" title="3 X 5 Free Social Media Resources for Funeral Homes &#038; Cemeteries">3 X 5 Free Social Media Resources for Funeral Homes &#038; Cemeteries</a></li><li><a href="http://www.funeralfuturist.com/2010-virtual-marketing-plan/" title="Get Your 2010 Virtual Marketing Plan">Get Your 2010 Virtual Marketing Plan</a></li><li><a href="http://www.funeralfuturist.com/funeral-website-review/" title="Funeral One Website Review">Funeral One Website Review</a></li></ul>]]></content:encoded>
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		<item>
		<title>10 Ways to Increase Online Floral Sales</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/cr02zwXMY4o/</link>
		<comments>http://www.funeralfuturist.com/10-ways-increase-online-floral-sales/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 20:10:29 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Future Sneak Peak]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2256</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/10-ways-increase-online-floral-sales/">10 Ways to Increase Online Floral Sales</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
10 Ways to Increase Online Floral Sales by Funeral Website and Marketing Consultant, Robin Heppell Watch this video on my Top Ten ways to increase your online floral orders and sales. It&#8217;s only 11:05 minutes long.  Plus there is a special invitation for you near the end of the video. http://www.youtube.com/watch?v=A4WJa-D1528 To get instant access [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/10-ways-increase-online-floral-sales/">10 Ways to Increase Online Floral Sales</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p>Watch this video on my Top Ten ways to increase your online floral orders and sales. It&#8217;s only 11:05 minutes long.  Plus there is a special invitation for you near the end of the video.</p>
<p><a href="http://www.youtube.com/watch?v=A4WJa-D1528" target="_new">
<div align="center">
<p><a href="http://www.youtube.com/watch?v=A4WJa-D1528&#038;fmt=18">http://www.youtube.com/watch?v=A4WJa-D1528</a></p>
</div>
<p></a></p>
<p>To get instant access to the webinar replay, register here: </p>
<div align="center">
<form action="https://heppell.infusionsoft.com/AddForms/processFormSecure.jsp" method="POST" accept-charset="UTF-8">
<input id="infusion_xid" value="30cd01c14fdd503a4a18b527f801c500" name="infusion_xid" type="hidden" />
<input id="infusion_type" value="CustomFormWeb" name="infusion_type" type="hidden" />
<input id="infusion_name" value="Online Floral Orders Embed" name="infusion_name" type="hidden" />
<table>
<tr>
<td colspan="99" style="padding:4px;background-color:#000000;color:#FFFFFF">Instant Webinar Replay Access</td>
</tr>
<tr>
<td>First Name *</td>
<td>
<table cellpadding="0px" cellspacing="0px" border="0px">
<tr>
<td>
<input class="default-input" id="Contact0FirstName" size="15" name="Contact0FirstName" type="text" /></td>
</tr>
</table>
</td>
</tr>
<tr>
<td>Last Name *</td>
<td>
<table cellpadding="0px" cellspacing="0px" border="0px">
<tr>
<td>
<input class="default-input" id="Contact0LastName" size="15" name="Contact0LastName" type="text" /></td>
</tr>
</table>
</td>
</tr>
<tr>
<td>Email *</td>
<td>
<table cellpadding="0px" cellspacing="0px" border="0px">
<tr>
<td>
<input class="default-input" id="Contact0Email" size="15" name="Contact0Email" type="text" /></td>
</tr>
</table>
</td>
</tr>
<tr>
<td colspan="2">
<input class="button np inf-button" id="Submit" value="Submit" name="Submit" type="submit" /></td>
</tr>
</table>
</form>
</div>
<p>Here is the list&#8230;</p>
<ol>
<li>Have a system that can track floral orders</li>
<li>Make it easy for website visitors order flowers &#8211; display ads prominently yet tastefully</li>
<li>(Subtly) Promote floral orders via family email</li>
<li>Don&#8217;t lose profits to phone-in orders</li>
<li>Make phone in orders available 24 / 7</li>
<li>Offer to Immediate Cremation families</li>
<li>Implement a Gift Card program</li>
<li>Integrate with Social Media like Facebook</li>
<li>List under amenities or concierge service pages on website</li>
<li>Get more commission – You should be getting at least 25% &#8211; if not, there’s room for improvement</li>
</ol>
<p>If you are interested in looking at Funeral Home Friendly Floral Order System, pleae attend my Free Webinar that will introduce you to a new Online Funeral Home Floral Order System that allows you to:</p>
<ul>
<li>Choose your own florist</li>
<li>Set your commission rate</li>
<li>Tracks 100% of orders &#8211; including phone orders</li>
</ul>
<p>To get instant access to the webinar replay, register here: </p>
<div align="center">
<form action="https://heppell.infusionsoft.com/AddForms/processFormSecure.jsp" method="POST" accept-charset="UTF-8">
<input id="infusion_xid" value="30cd01c14fdd503a4a18b527f801c500" name="infusion_xid" type="hidden" />
<input id="infusion_type" value="CustomFormWeb" name="infusion_type" type="hidden" />
<input id="infusion_name" value="Online Floral Orders Embed" name="infusion_name" type="hidden" />
<table>
<tr>
<td colspan="99" style="padding:4px;background-color:#000000;color:#FFFFFF">Instant Webinar Replay Access</td>
</tr>
<tr>
<td>First Name *</td>
<td>
<table cellpadding="0px" cellspacing="0px" border="0px">
<tr>
<td>
<input class="default-input" id="Contact0FirstName" size="15" name="Contact0FirstName" type="text" /></td>
</tr>
</table>
</td>
</tr>
<tr>
<td>Last Name *</td>
<td>
<table cellpadding="0px" cellspacing="0px" border="0px">
<tr>
<td>
<input class="default-input" id="Contact0LastName" size="15" name="Contact0LastName" type="text" /></td>
</tr>
</table>
</td>
</tr>
<tr>
<td>Email *</td>
<td>
<table cellpadding="0px" cellspacing="0px" border="0px">
<tr>
<td>
<input class="default-input" id="Contact0Email" size="15" name="Contact0Email" type="text" /></td>
</tr>
</table>
</td>
</tr>
<tr>
<td colspan="2">
<input class="button np inf-button" id="Submit" value="Submit" name="Submit" type="submit" /></td>
</tr>
</table>
</form>
</div>
<p>
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/hepp-speaks-kentucky-state-fdaofky-convention/" title="Hepp to Speak at Kentucky State (FDAofKY) Convention">Hepp to Speak at Kentucky State (FDAofKY) Convention</a></li><li><a href="http://www.funeralfuturist.com/hep-quoted-boston-globes-a-viewing-all-can-share/" title="Hepp Quoted: Boston Globe&#8217;s A Viewing All Can Share">Hepp Quoted: Boston Globe&#8217;s A Viewing All Can Share</a></li><li><a href="http://www.funeralfuturist.com/funeral-futurist-launches-new-website-powered-by-wordpress/" title="Funeral Futurist Launches new Website powered by WordPress">Funeral Futurist Launches new Website powered by WordPress</a></li><li><a href="http://www.funeralfuturist.com/funeral-blogging-101-recap/" title="Funeral Blogging 101 Recap">Funeral Blogging 101 Recap</a></li><li><a href="http://www.funeralfuturist.com/things-are-heating-up-im-not-talking-cremation/" title="Things are Heating Up &#038; I&#8217;m not talking Cremation!">Things are Heating Up &#038; I&#8217;m not talking Cremation!</a></li></ul>]]></content:encoded>
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		<item>
		<title>Hepp’s 6 Forces to Funeral Domination Online</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/C5TwGiFysS0/</link>
		<comments>http://www.funeralfuturist.com/6-forces-funeral-domination-online/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 21:28:03 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Increase Market Share]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Tutorials]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2182</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/6-forces-funeral-domination-online/">Hepp&#8217;s 6 Forces to Funeral Domination Online</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
Imagine how well this could work in YOUR funeral home. I’m betting you could start getting more calls from your competitor with by just applying half of the items that I have shared in this video. In fact, with the last strategy, you will be able to pick off calls from your competitors.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/6-forces-funeral-domination-online/">Hepp&#8217;s 6 Forces to Funeral Domination Online</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p>Imagine how well this could work in YOUR funeral home.</p>
<p>I’m betting you could start getting more calls from your competitor with by just applying half of the items that I have shared in this video.</p>
<p>In fact, with the last strategy, you will be able to pick off calls from your competitors.</p>
<p><center><div id="evp-c8aefa37b9380fe8663217f6c8063c58-wrap" class="evp-video-wrap"></div><script type="text/javascript" src="http://heppellmedia.com/evp/framework.php?div_id=evp-c8aefa37b9380fe8663217f6c8063c58&id=ZmZtLTYtZm9yY2VzLWZ1bmVyYWwtbWFya2V0LWRvbWluYXRpb24tMS5tcDQ%3D&v=1309468511&profile=default"></script><script type="text/javascript"> _evpInit('ZmZtLTYtZm9yY2VzLWZ1bmVyYWwtbWFya2V0LWRvbWluYXRpb24tMS5tcDQ=[evp-c8aefa37b9380fe8663217f6c8063c58]');</script></center></p>
<p>If you found this video helpful but you would like to learn more of the How-To steps so that you can build your virtual marketing platform and dominate your market, I would like to invite you to a webinar that I am hosting next week.</p>
<p>Also,please leave your comment below on the blog and let me know your thoughts. Thanks for watching.</p>
<p><a href="https://heppell.infusionsoft.com/app/form/master-the-6-forces-to-funeral-dominance-online">CLICK HERE TO GET ACCESS TO THE WEBINAR</a>
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/online-price-lists-yes-or-no/" title="Online Price Lists: Yes or No">Online Price Lists: Yes or No</a></li><li><a href="http://www.funeralfuturist.com/newsletter-october-2008/" title="Newsletter &#8211; October 2008">Newsletter &#8211; October 2008</a></li><li><a href="http://www.funeralfuturist.com/funeral-industry-stimulus-package-johnson-consulting/" title="Funeral Industry Stimulus Package by Johnson Consulting">Funeral Industry Stimulus Package by Johnson Consulting</a></li><li><a href="http://www.funeralfuturist.com/iccfa-2010/" title="ICCFA 2010 &#8220;Technology Track&#8221; Announcement">ICCFA 2010 &#8220;Technology Track&#8221; Announcement</a></li><li><a href="http://www.funeralfuturist.com/be-the-funeral-expert-your-market/" title="The Easy Way to Be the Funeral Expert in Your Market">The Easy Way to Be the Funeral Expert in Your Market</a></li></ul>]]></content:encoded>
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		<item>
		<title>Robin Heppell – Funeral Industry Online Marketing Consultant [Infographic]</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/-qoKlqyoiDk/</link>
		<comments>http://www.funeralfuturist.com/funeral-industry-online-marketing-consultant/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 15:59:34 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Room]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2169</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/funeral-industry-online-marketing-consultant/">Robin Heppell &#8211; Funeral Industry Online Marketing Consultant [Infographic]</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
Robin Heppell &#8211; Funeral Industry Online Marketing Consultant [Infographic] by Funeral Website and Marketing Consultant, Robin Heppell Lately, more and more funeral homes, cemeteries, and funeral associations have been contacting me about helping them to establish their Internet presence and during the course of some of those conversations, they have asked me what is my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/funeral-industry-online-marketing-consultant/">Robin Heppell &#8211; Funeral Industry Online Marketing Consultant [Infographic]</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p>Lately, more and more funeral homes, cemeteries, and funeral associations have been contacting me about helping them to establish their Internet presence and during the course of some of those conversations, they have asked me what is my expertise or experience with helping members of the funeral profession with their online marketing efforts. This includes funeral home websites, SEO, Social Media like YouTube, Facebook, Twitter &amp; LinkedIn, plus reputation management and online advertising like Google Adwords.</p>
<p>Instead of just forwarding a CV or resume, and keeping inline with the trends of the online world, I have created an INFOGRAPHIC depicting my expertise in all of these areas in a graphical format.</p>
<p>Please share your comments below &#8211; positive or negative &#8211; I would love to know your thoughts.</p>
<blockquote><p>Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. (Wikipedia)</p></blockquote>
<p style="text-align: center;"><a href="http://www.funeralfuturist.com/wp-content/uploads/robin-heppell-funeralfuturist-infographic-front.jpg"><img class="aligncenter size-large wp-image-2170" title="Robin Heppell   Funeral Industry Online Marketing Consultant [Infographic]   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/robin-heppell-funeralfuturist-infographic-front-791x1024.jpg" alt="Robin Heppell   Funeral Industry Online Marketing Consultant [Infographic] websites social media seo media room marketing google " width="570" height="737" /></a>Front</p>
<p style="text-align: center;"><a href="http://www.funeralfuturist.com/wp-content/uploads/robin-heppell-funeralfuturist-infographic-back.jpg"><img class="aligncenter size-large wp-image-2175" title="Robin Heppell   Funeral Industry Online Marketing Consultant [Infographic]   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/robin-heppell-funeralfuturist-infographic-back-791x1024.jpg" alt="Robin Heppell   Funeral Industry Online Marketing Consultant [Infographic] websites social media seo media room marketing google " width="570" height="737" /></a>Back</p>
<p>So, what do you think about the Infographic &#8211; please share your comments below&#8230;
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/michael-port-networking-2/" title="Marketing Guru offers Free Networking Seminar">Marketing Guru offers Free Networking Seminar</a></li><li><a href="http://www.funeralfuturist.com/recap-funeral-social-media-week/" title="Recap of Funeral Social Media Week">Recap of Funeral Social Media Week</a></li><li><a href="http://www.funeralfuturist.com/secret-tip-dealing-price-shoppers/" title="Secret Tip for Dealing with Price Shoppers">Secret Tip for Dealing with Price Shoppers</a></li><li><a href="http://www.funeralfuturist.com/born-again-undertaker-beating-the-new-competitor-continuing-education-for-alberta-feb-2007/" title=" Born-Again Undertaker &#038; Beating the New Competitor &#8211; Continuing Education for Alberta Feb. 2007"> Born-Again Undertaker &#038; Beating the New Competitor &#8211; Continuing Education for Alberta Feb. 2007</a></li><li><a href="http://www.funeralfuturist.com/funeral-home-marketing-john-callaghan-on-the-hot-seat/" title="Funeral Home Marketing: John Callaghan on the Hot Seat">Funeral Home Marketing: John Callaghan on the Hot Seat</a></li></ul>]]></content:encoded>
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		<feedburner:origLink>http://www.funeralfuturist.com/funeral-industry-online-marketing-consultant/</feedburner:origLink></item>
		<item>
		<title>Radio Interview: Funeral Industry &amp; Social Media</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/nDR4vqVTLK0/</link>
		<comments>http://www.funeralfuturist.com/radio-interview-funeral-industry-social-media/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 06:05:07 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Funeral Futurist Radio]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2147</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/radio-interview-funeral-industry-social-media/">Radio Interview: Funeral Industry &#038; Social Media</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
Radio Interview: Funeral Industry &#038; Social Media by Funeral Website and Marketing Consultant, Robin Heppell I had the opportunity to be interviewed for an upcoming article by writer, Shannon Leahy of Raystorm Communications of Toronto (see detailed information below), and always being one to get the most bang for my buck (or time), I positioned [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/radio-interview-funeral-industry-social-media/">Radio Interview: Funeral Industry &#038; Social Media</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p><img class="alignright size-thumbnail wp-image-2151" title="Radio Interview: Funeral Industry & Social Media   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/Funeral-Futurist-Radio-150x150.jpg" alt="Radio Interview: Funeral Industry & Social Media funeral futurist radio " width="150" height="150" />I had the opportunity to be interviewed for an upcoming article by writer, Shannon Leahy of Raystorm Communications of Toronto (see detailed information below), and always being one to get the most bang for my buck (or time), I positioned the article interview in the form of a radio interview, recorded it, and uploaded it so that you could listen to it here.</p>
<p>Below are the questions that Shannon asked me and then at the end, she asked me to share what we did as a family to create a personalized service for my Dad, Tom Heppell.</p>
<p>Here are the links that I referred to in the interview:</p>
<ul>
<li><a href="http://www.youtube.com/watch?v=DG7wOShiyYg" target="_blank">Video Tribute for Tom Heppell</a></li>
<li><a href="http://www.mccallbros.com/thomas-george-tom-heppell/phrieRpLfWSA&amp;cad=rja" target="_blank">Obituary notice for Tom Heppell</a></li>
</ul>
<p>Shannon Leahy&#8217;s Questions:</p>
<ul>
<li>Can you comment on how the funeral industry is changing because of social media (particularly Facebook and YouTube memorials)?</li>
<li>Compared to other industries, funeral professionals have been slow to adopt social media. In your opinion, why has the funeral industry been hesitant in offering social media services to their client families?</li>
<li>In simplest terms, what are the biggest features and benefits of online memorials?</li>
<li>When you sit down with client families, how do you introduce the topic of online memorials? How do families react when you offer these types of services?</li>
</ul>
<p><strong>About Shannon Leahy</strong></p>
<blockquote><p>A professional storyteller and copywriter, Shannon Leahy’s newest passion is educating Canadians about funeral professionals and the client families they serve.  After attending funerals that celebrated the lives of some of her favourite people (young and old), Shannon was inspired to know more about the dignified professionals working behind the scenes. Shannon is dedicated to serving end-of-life professionals and grieving families by writing content that educates, inspires and comforts.</p>
<p>Along with writing for FSAC&#8217;s Today&#8217;s Funeral website, her storytelling and PR work have appeared in newspapers, magazines and been featured on television and radio.</p>
<p>Shannon’s company, <a href="http://raystormcommunications.com/">Raystorm Communications</a>, is based in Toronto, Canada.</p></blockquote>
<h2 style="text-align: center;">Question for funeral directors&#8230;</h2>
<h2 style="text-align: center;">Do you take risks in planning meaningful, personalized services for your client families?</h2>
<h2 style="text-align: center;">Please share your thoughts or comments below.</h2>
<blockquote>
<h2 style="text-align: center;"></h2>
</blockquote>
<p>
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/part-5-q-a-relationship-marketing-for-funeral-homes/" title="Part 5 &#8211; Q &#038; A: Relationship Marketing for Funeral Homes">Part 5 &#8211; Q &#038; A: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/free-business-strategy-lesson-funeral-managers/" title="Free Business Strategy Lesson for Funeral Managers">Free Business Strategy Lesson for Funeral Managers</a></li><li><a href="http://www.funeralfuturist.com/create-your-own-wire-service/" title="Create Your Own Wire Service">Create Your Own Wire Service</a></li><li><a href="http://www.funeralfuturist.com/what-does-hep-do/" title="What does Hepp do?">What does Hepp do?</a></li><li><a href="http://www.funeralfuturist.com/association-tips-igoogle-dashboard/" title="Association Tip: iGoogle Dashboard">Association Tip: iGoogle Dashboard</a></li></ul>]]></content:encoded>
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			<itunes:subtitle>I had the opportunity to be interviewed for an upcoming article by writer, Shannon Leahy of Raystorm Communications of Toronto (see detailed information below), and always being one to get the most bang for my buck (or time),</itunes:subtitle>
		<itunes:summary>I had the opportunity to be interviewed for an upcoming article by writer, Shannon Leahy of Raystorm Communications of Toronto (see detailed information below), and always being one to get the most bang for my buck (or time), I positioned the article interview in the form of a radio interview, recorded it, and uploaded it so that you could listen to it here.

Below are the questions that Shannon asked me and then at the end, she asked me to share what we did as a family to create a personalized service for my Dad, Tom Heppell.

Here are the links that I referred to in the interview:

	Video Tribute for Tom Heppell
	Obituary notice for Tom Heppell

Shannon Leahy's Questions:

	Can you comment on how the funeral industry is changing because of social media (particularly Facebook and YouTube memorials)?
	Compared to other industries, funeral professionals have been slow to adopt social media. In your opinion, why has the funeral industry been hesitant in offering social media services to their client families?
	In simplest terms, what are the biggest features and benefits of online memorials?
	When you sit down with client families, how do you introduce the topic of online memorials? How do families react when you offer these types of services?

About Shannon Leahy
A professional storyteller and copywriter, Shannon Leahy’s newest passion is educating Canadians about funeral professionals and the client families they serve.  After attending funerals that celebrated the lives of some of her favourite people (young and old), Shannon was inspired to know more about the dignified professionals working behind the scenes. Shannon is dedicated to serving end-of-life professionals and grieving families by writing content that educates, inspires and comforts.

Along with writing for FSAC's Today's Funeral website, her storytelling and PR work have appeared in newspapers, magazines and been featured on television and radio.

Shannon’s company, Raystorm Communications, is based in Toronto, Canada.
Question for funeral directors...
Do you take risks in planning meaningful, personalized services for your client families?
Please share your thoughts or comments below.</itunes:summary>
		<itunes:author>Funeral Futurist | Robin Heppell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>42:53</itunes:duration>
	<media:content url="http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~5/YCYLM5LZIWs/Funeral-Futurist-Radio-Shannon-Leahy.mp3" fileSize="41168061" type="audio/mpeg" /><itunes:keywords>Funeral Futurist Radio</itunes:keywords><feedburner:origLink>http://www.funeralfuturist.com/radio-interview-funeral-industry-social-media/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~5/YCYLM5LZIWs/Funeral-Futurist-Radio-Shannon-Leahy.mp3" length="41168061" type="audio/mpeg" /><feedburner:origEnclosureLink>http://funeralfuturist.s3.amazonaws.com/Funeral-Futurist-Radio-Shannon-Leahy.mp3</feedburner:origEnclosureLink></item>
		<item>
		<title>Creating Your Virtual Marketing Platform</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/GDHZeGLpAb8/</link>
		<comments>http://www.funeralfuturist.com/virtual-marketing-platform/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 07:01:07 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Gain Greater Exposure]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2142</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/virtual-marketing-platform/">Creating Your Virtual Marketing Platform</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
Creating Your Virtual Marketing Platform by Funeral Website and Marketing Consultant, Robin Heppell This is the presentation that I made at Social Media Camp Victoria, 2011 called Creating Your Virtual Marketing Platform. This was given to non-funeral people although I made sure that I maintain the reverence and dignity of the funeral profession. Video Replay: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/virtual-marketing-platform/">Creating Your Virtual Marketing Platform</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p>This is the presentation that I made at Social Media Camp Victoria, 2011 called Creating Your Virtual Marketing Platform. This was given to non-funeral people although I made sure that I maintain the reverence and dignity of the funeral profession.</p>
<h1>Video Replay: 39:19 minutes</h1>
<center><div id="evp-b9efa0cd69684ef4e4bf7b848d8d77f0-wrap" class="evp-video-wrap"></div><script type="text/javascript" src="http://heppellmedia.com/evp/framework.php?div_id=evp-b9efa0cd69684ef4e4bf7b848d8d77f0&id=Q3JlYXRpbmctVmlydHVhbC1NYXJrZXRpbmctUGxhdGZvcm0ubXA0&v=1307233816&profile=default"></script><script type="text/javascript"><!--
_evpInit('Q3JlYXRpbmctVmlydHVhbC1NYXJrZXRpbmctUGxhdGZvcm0ubXA0[evp-b9efa0cd69684ef4e4bf7b848d8d77f0]');//--></script></center>
<h1>PowerPoint Presentation via SlideShare</h1>
<div id="__ss_8207591" style="width: 595px;">
<p><strong style="display: block; margin: 12px 0 4px;"><a title="Creating Your Virtual Marketing Platform For Small Business" href="http://www.slideshare.net/funeralfuturist/creating-your-virtual-marketing-platform-for-small-business">Creating Your Virtual Marketing Platform For Small Business</a></strong> <object id="__sse8207591" width="595" height="497"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=virtual-marketing-platform-for-small-business-smcv11-110604120747-phpapp01&amp;stripped_title=creating-your-virtual-marketing-platform-for-small-business&amp;userName=funeralfuturist" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="595" height="497" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=virtual-marketing-platform-for-small-business-smcv11-110604120747-phpapp01&amp;stripped_title=creating-your-virtual-marketing-platform-for-small-business&amp;userName=funeralfuturist" allowfullscreen="true" allowscriptaccess="always" name="__sse8207591"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/funeralfuturist">Robin Heppell</a></div>
</div>
<p>I am stoked to be presenting again at the Social Media Camp in Victoria on Saturday, June 4, 2011 at 11 am.<br />
Facebook: http://www.facebook.com/robinheppell<br />
Linkedin: http://ca.linkedin.com/in/heppell (robin@funeralfuturist.com)<br />
YouTube: http://www.youtube.com/funeralfuturist<br />
Twitter: http://twitter.com/funeralfuturist<br />
Slideshare: http://www.slideshare.net/funeralfuturist</p>
<p>
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/6-forces-funeral-domination-online/" title="Hepp&#8217;s 6 Forces to Funeral Domination Online">Hepp&#8217;s 6 Forces to Funeral Domination Online</a></li><li><a href="http://www.funeralfuturist.com/hep-quoted-boston-globes-a-viewing-all-can-share/" title="Hepp Quoted: Boston Globe&#8217;s A Viewing All Can Share">Hepp Quoted: Boston Globe&#8217;s A Viewing All Can Share</a></li><li><a href="http://www.funeralfuturist.com/video-tributes-youtube-web-seminar/" title="Video Tributes &#038; YouTube Web Seminar">Video Tributes &#038; YouTube Web Seminar</a></li><li><a href="http://www.funeralfuturist.com/hepp-speaks-kentucky-state-fdaofky-convention/" title="Hepp to Speak at Kentucky State (FDAofKY) Convention">Hepp to Speak at Kentucky State (FDAofKY) Convention</a></li><li><a href="http://www.funeralfuturist.com/being-strategic-about-your-competition/" title="Being Strategic about your competition with Brad Scott">Being Strategic about your competition with Brad Scott</a></li></ul>]]></content:encoded>
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		<media:content url="http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~5/zup_Xf6HcXo/ssplayer2.swf" fileSize="99963" type="application/x-shockwave-flash" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Helping funeral and cemetery professionals embrace the future!</itunes:subtitle><itunes:summary>Helping funeral and cemetery professionals embrace the future!</itunes:summary><itunes:keywords>Gain Greater Exposure, Marketing, Videos</itunes:keywords><feedburner:origLink>http://www.funeralfuturist.com/virtual-marketing-platform/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~5/zup_Xf6HcXo/ssplayer2.swf" length="99963" type="application/x-shockwave-flash" /><feedburner:origEnclosureLink>http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=virtual-marketing-platform-for-small-business-smcv11-110604120747-phpapp01&amp;amp;stripped_title=creating-your-virtual-marketing-platform-for-small-business&amp;amp;userName=funeralfuturist</feedburner:origEnclosureLink></item>
		<item>
		<title>The Easy Way to Be the Funeral Expert in Your Market</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/_QYw745NtGU/</link>
		<comments>http://www.funeralfuturist.com/be-the-funeral-expert-your-market/#comments</comments>
		<pubDate>Fri, 06 May 2011 18:16:26 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Gain Greater Exposure]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Tutorials]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2074</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/be-the-funeral-expert-your-market/">The Easy Way to Be the Funeral Expert in Your Market</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
The Easy Way to Be the Funeral Expert in Your Market by Funeral Website and Marketing Consultant, Robin Heppell In this video, I show you how to efficiently gather and share information so that you can be seen as the funeral expert in your market. Part 1 9:25 mins. http://www.youtube.com/watch?v=OdthwKGrNQw Part 2 10:01 mins. http://www.youtube.com/watch?v=1zQu5yVITSE [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/be-the-funeral-expert-your-market/">The Easy Way to Be the Funeral Expert in Your Market</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p>In this video, I show you how to efficiently gather and share information so that you can be seen as the funeral expert in your market.</p>
<h2>Part 1 9:25 mins.</h2>
<div align="center">
<p><a href="http://www.youtube.com/watch?v=OdthwKGrNQw&#038;fmt=18">http://www.youtube.com/watch?v=OdthwKGrNQw</a></p>
</div>
<h2>Part 2 10:01 mins.</h2>
<div align="center">
<p><a href="http://www.youtube.com/watch?v=1zQu5yVITSE&#038;fmt=18">http://www.youtube.com/watch?v=1zQu5yVITSE</a></p>
</div>
<p>Sites referenced in this video:</p>
<ul>
<li><a href="http://twitter.com/funeralfuturist" target="_blank">Funeral Futurist Twitter Account </a></li>
<li><a href="http://youtube.com/funeralfuturist" target="_blank">Funeral Futurist YouTube Account</a></li>
<li><a href="http://ping.fm" target="_blank">Ping.FM</a></li>
<li><a href="http://www.funeralfuturist.com/go/hootsuite/" target="_blank">Hootsuite</a></li>
</ul>
<p>Please leave a comment or suggestion below.</p>
<p>&#8230;Hepp
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
<h2  class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/iccfa-2010/" title="ICCFA 2010 &#8220;Technology Track&#8221; Announcement">ICCFA 2010 &#8220;Technology Track&#8221; Announcement</a></li><li><a href="http://www.funeralfuturist.com/video-facebook-ads-tips-resources/" title="Video: Facebook Ads &#8211; Tips &#038; Resources">Video: Facebook Ads &#8211; Tips &#038; Resources</a></li><li><a href="http://www.funeralfuturist.com/utah-100th-convention-heppell-reveals-next-generation-funeral-technology-secrets/" title="Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets">Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets</a></li><li><a href="http://www.funeralfuturist.com/are-you-a-born-again-undertaker-ifda-june-2007/" title="Are You a Born-Again Undertaker &#8211; IFDA June 2007">Are You a Born-Again Undertaker &#8211; IFDA June 2007</a></li><li><a href="http://www.funeralfuturist.com/7-mistakes-funeral-directors-make-with-facebook/" title="7 Mistakes Funeral Directors Make with Facebook">7 Mistakes Funeral Directors Make with Facebook</a></li></ul>]]></content:encoded>
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		<item>
		<title>Funeral Marketing Live Event Survey</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/DqMVqOQ-FyU/</link>
		<comments>http://www.funeralfuturist.com/funeral-marketing-live-event-survey/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 18:54:04 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2048</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/funeral-marketing-live-event-survey/">Funeral Marketing Live Event Survey</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
Funeral Marketing Live Event Survey by Funeral Website and Marketing Consultant, Robin Heppell Over the last 3 months, I have been mapping out a One-Of-A-Kind Marketing Live Seminar.  By attending this event, you will learn about and create a custom marketing plan for your funeral home for 2012 and beyond. The reason why this will [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/funeral-marketing-live-event-survey/">Funeral Marketing Live Event Survey</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p><a href="http://www.funeralfuturist.com/wp-content/uploads/tim-hortons-starbucks-cards.png"><img src="http://www.funeralfuturist.com/wp-content/uploads/tim-hortons-starbucks-cards-300x223.png" alt="Funeral Marketing Live Event Survey marketing business strategy " title="Funeral Marketing Live Event Survey   Funeral Marketing" width="300" height="223" class="alignright size-medium wp-image-2049" /></a>Over the last 3 months, I have been mapping out a One-Of-A-Kind Marketing Live Seminar.  By attending this event, you will learn about and create a custom marketing plan for your funeral home for 2012 and beyond. The reason why this will be a one-of-a-kind event is that incorporates both traditional marketing and online marketing including SEO (Search Engine Optimization) , Pay Per Click (Google AdWords &amp; Facebook Ads), Social Media and Mobile Marketing.</p>
<p>I want to make this live event, the best funeral home marketing event ever &#8211; but to be able to do that, I need your help.  Please complete the following survey.  To thank you for completing the survey in full, I will send you a free Starbucks or Tim Hortons gift card.</p>
<p>There is a special section for suppliers in the survey as I want your input too.</p>
<p>Thanks, Hepp.</p>
<p>NOTE: This survey is for Owners and Managers of funeral homes, combinations, supply companies and vendors. (Gift cards will not sent those not in a managerial position and not able to make the decision to attend.)</p>
<p><iframe src="https://spreadsheets0.google.com/embeddedform?formkey=dE4wS3pwSWV6cDljZjkyTGJ1N2paNWc6MQ" width="900" height="2584" frameborder="0" marginheight="0" marginwidth="0">Loading&#8230;</iframe>
<div align="center">
<hr />
		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
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		<title>Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets</title>
		<link>http://feedproxy.google.com/~r/FuneralFuturistRobinHeppell/~3/_HvDVil8Tfc/</link>
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		<pubDate>Thu, 03 Mar 2011 14:37:33 +0000</pubDate>
		<dc:creator>Robin Heppell</dc:creator>
				<category><![CDATA[Future Speaking Events]]></category>

		<guid isPermaLink="false">http://www.funeralfuturist.com/?p=2009</guid>
		<description><![CDATA[<p><a href="http://www.funeralfuturist.com/utah-100th-convention-heppell-reveals-next-generation-funeral-technology-secrets/">Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets by Funeral Website and Marketing Consultant, Robin Heppell Victoria, BC, Robin Heppell was secured to speak at the 100th Utah Annual Convention by the Utah Funeral Directors Association (UFDA). With a proven track record to provide valuable resources and innovative opportunities for funeral service professionals, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.funeralfuturist.com/utah-100th-convention-heppell-reveals-next-generation-funeral-technology-secrets/">Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p>
<p><a href="http://www.funeralfuturist.com/wp-content/uploads/slcut_phototour35.jpg"><img class="size-medium wp-image-2012 alignright" title="Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets   Funeral Marketing" src="http://www.funeralfuturist.com/wp-content/uploads/slcut_phototour35-300x208.jpg" alt="Utah 100th Convention: Heppell Reveals Next Generation Funeral Technology Secrets future speaking events " width="300" height="208" /></a></p>
<p>Victoria, BC, Robin Heppell was secured to speak at the 100th Utah Annual Convention by the Utah Funeral Directors Association (UFDA). With a proven track record to provide valuable resources and innovative opportunities for funeral service professionals, the UFDA facilitating professional networking and growth of relationships. This convention is the ideal opportunity for attendees to gain insight to reform the way funeral business is conducted.<br />
<a href="http://www.FuneralSpeakers.com">http://www.FuneralSpeakers.com</a></p>
<p>Robin Heppell honors the privilege of presenting at the 100th Annual Convention in celebration of the Utah Funeral Directors Associations’ 100th year of service.</p>
<blockquote><p>“I am looking forward to be presenting on two levels, an information session and an open forum. My passion for the funeral industry has led me on a continuous path to seeking new ways of providing improved services in this technological era while displaying old-school values.” added Heppell, Funeral Management Consultant.</p></blockquote>
<p>During the informative session, Are you a Born-again Undertaker?, attendees will be challenged to think about their roll in funeral service.  This session will close with ideas as well as a set of tools that the attendees can take back to their funeral home and implement.</p>
<blockquote><p>Robin Heppell stated, “It is a major concern &#8211; 50 years ago and more, the Funeral Director or Undertaker was the “Go-To” person when a death occurred. We are now a main “Checklist Item” instead of the main point of contact and need to reverse the way we are seen.</p></blockquote>
<p>Secondly, Robin Heppell will host an Open House Forum for Funeral Home Technologies whereby he will bridge the gap between practical technologies and funeral home functionality by answering questions, facilitating discussion, and providing information which funeral professionals can used to implement.</p>
<p>Heppell will be presenting in Salt Lake City, the capital and largest city of Utah, in the north-central part of the state near Great Salt Lake on April 13-14, 2011. View upcoming events at <a href="http://www.ufda.org/events.php">http://www.ufda.org/events.php</a></p>
<p><strong>About Robin Heppell</strong><br />
Robin Heppell, CFSP, combines his expertise in technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve. Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors and cemeterians throughout North America embrace and incorporate innovative strategies and technologies. This “Funeral Futurist” has over 20 years experience in a highly competitive, high cremation (90%) market. He is a fourth generation funeral director and a Certified Celebrant. Heppell is a former faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News.</p>
<p>For media inquiries, please visit and to download your speakers kit visit<a href="../dl/Heppell-Robin-Speakers-Kit.pdf"> http://www.funeralfuturist.com/dl/Heppell-Robin-Speakers-Kit.pdf</a>
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<p>
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		<strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> &#038; <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br />
<a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p>
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