http://www.youtube.com/watch?v=VUNU8zpkA9Q

Funeral Home Website Training videos by Funeral Marketing Consultant, Robin Heppell, CFSP.

http://www.youtube.com/watch?v=ZNn7JZMrMKk

In this video you will learn how to add QR Codes to your Directions page to allow smartphone users to easily add your location to their phone.

Funeral Home Website Training videos by Funeral Marketing Consultant, Robin Heppell, CFSP.

http://www.youtube.com/watch?v=kQT2xMSE1rY

In this video you will learn how to create a resource page or concierge page on your funeral home website. This is easily done by using Google Maps.

Funeral Home Website Training videos by Funeral Marketing Consultant, Robin Heppell, CFSP.

http://www.youtube.com/watch?v=-3LWdRi4Zmc

In this video you will learn how to create a custom email signature for your Google Apps or Gmail account – including how to add an image or logo if desired.

Funeral Home Website Training videos by Funeral Marketing Consultant, Robin Heppell, CFSP.

http://www.youtube.com/watch?v=wegrBAKPRZ4

Best Practices for Using Tags for your Obits

What are Tags?
Post Tags: Refers to micro-categories for your funeral home website / blog, similar to including index entries for a page. Online Obituary Posts with similar tags are linked together when a user clicks one of the tags.

Why Use Tags…
Over time as you mark your obits with tags, there will be index or library of tags.
The more instances of these tags, the more Google will assume you are an authority for that topic including Local Clergy, Cemeteries, nearby towns, and local charities.

Best Practices:
Uniformity is key. Tags are case sensitive  – Choose either upper or lower case for all tags and stick to it. Try to use the “most used tags” rather than typing out a new tag
If typing a tag, type it slowly and let it auto-populate.

For more Funeral Home Website Training videos, visit:
http://www.funeralfuturistwebsites.com/training-videos/

http://www.youtube.com/watch?v=qX9Oyu_S0yc

Step By Step Instructions

1. Copy URL from YouTube
2. Go to Edit Obituary Post
3. Paste & Edit Code: add “v” or “vh” to URL
- httpv://www.youtube.com/watch?v=CTHVjvX786g
- httpvh://www.youtube.com/watch?v=CTHVjvX786g
5. Press “Update”

Note: If you do not have a Funeral Futurist Website, this tutorial will not be applicable. If you would like more information about Funeral Home Websites, Social Media like Facebook, Twitter& YouTube, Internet Marketing & Pay Per Click and Bringing your Strategy & Marketing together, visit: http://www.funeralfuturistwebsites.com/

Funeral Home Website Video Tutorial by Funeral Website Consultant, Robin Heppell.

Step By Step Actions

1. Go to edit mode of Online Obituary
2. Highlight the word or phrase that you want as the anchor text
3. Click on the Link Icon (Chain Link) in the Toolbar
4. Type or paste the URL in the box (make sure there is “http://” at the beginning)
5. Optional: Add a Title (appears when visitor hovers over the link)
6. Optional: Check the box “Open link in a new window/tab” if desired
7. Click the “Add Link” button
8. Click the “Update” button on the right to update the post.

Step By Step Actions

1. Go to http://picnik.com/app
2. Click Upload a photo (browse for it)
3. Resize the photo
   • (must be larger than 150 x 200)
4. Crop the photo to 150 x 200
5. Click “Save & Share” & then “Save Photo”

Step By Step Actions

1. Go to http://webresizer.com/resizer
2. Browse for you image & upload it
3. Specify any settings you want
4. Click “Apply Changes”
5. Click “Download this Image”

Step By Step Actions

1. Open Obituary Notice: Posts > Edit
2. Set you cursor in the body of the obituary where you want the photo to be inserted
3. Click on “Add An Image”
4. Select File: Open
5. Click “Insert into Post”
6. Click “Update Post”