Fusion Advertising, Daily Dose

Every Bit As Good As I Knew It Would Be

Vivian Draward — Tue, 07 Feb 2012 09:48:15 -0600

For me, it’s nearing the end of month two as Fusion’s newest team member and its every bit as good as I thought it would be. Of course, most people probably wouldn’t take on a new opportunity, unless they felt it was a good fit. In my case, I already knew that it’d not only be a good fit, it’d be a great one. In a former life - not so long ago - I used to be a Fusion client and I had the good f...

Ad Agencies Slow to Adapt to Online Marketing (except us, of course)

Dave Wilkie — Thu, 02 Feb 2012 14:51:03 -0600

Ad agencies are not getting good grades in evolving and providing value in the age of social networks, online advertising and the awesome new capabilities in web development. This according to a post in Marketing Profs, which was quoting a study by the CMO Council.

They say that such firms will be challenged in their retention efforts: 48% of senior marketers said they are hiring specialized dig...

Mag Love

Lenore Hume — Thu, 26 Jan 2012 10:23:45 -0600

Hello, my name is Lenore and I'm a magazine-aholic.

I have been since I was a little girl and discovered the shiny pages of Bop and Tiger Beat, filled with big colourful images and bite-sized bits of fun information. Magazines were my gateway to a whole world outside the one I lived in. As I got older, my magazines changed....from YM and Mademoiselle to Cosmo and InStyle to Style at Home and Rea...

Flashing Lights

Barrett Peitsch — Thu, 19 Jan 2012 09:02:24 -0600

Today's a big day at the office - the staff photo shoot. We're working with our good friend, the super talented Jerry Grajewski on getting shots of our entire team. This is something that has been in the works for a long time and it's great to finally be doing it.

We're all used to being on the other side of the camera, directing shoots for our clients, so this will be a different experience fo...

Craving A Little Human Interaction

Florence Ozirney — Thu, 12 Jan 2012 10:31:30 -0600

At a recent family dinner, I looked around the room at one point and noticed that of the eight people there, five were on their phone either texting, playing Fruit Ninja or on Facebook. A sad, but true reality at most social gatherings I seem to attend nowadays. Have you noticed the same?

Enter a game called "The Phone Stack". The Globe and Mail recently published this article about the game tha...

Viv Draward – a new face at Fusion

Leighton Wiebe — Tue, 10 Jan 2012 16:43:16 -0600

It’s always exciting to see a new face at the office. With Susanne off for the next year to care for her beautiful new daughter Avery , we welcomed Viv Draward to the Fusion team last month. This is super-exciting for us because she comes to Fusion as a known quantity – a former client that we really loved!

Viv has stepped into Susanne’s business development role, which is really great because s...

Baby Announcement

Lorraine Carrette — Wed, 04 Jan 2012 09:23:26 -0600

We would like to announce a new baby joining our Fusion family. In all the hustle and bustle leading up to Christmas we forgot to share the very exciting arrival of Avery with our wonderful blog followers.

Susanne and her husband Travis had a beautiful baby girl named Avery Helen Schoonbaert. She was born on Wednesday December 14, 2011 at 11:27 pm, and weighed a healthy 7 lbs, 3 oz.

We couldn't b...

Santa's Favourite Drink

Alex Miretsky — Mon, 19 Dec 2011 10:18:01 -0600

It is often presumed that the modern image and perception of Santa was created and popularized through the Coca-Cola Company's advertising. Indeed, Coca-Cola takes the credit and as written on their website: ``Starting in 1931, magazine ads for Coca-Cola feature St. Nick as a kind, jolly man in red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more ...

Mobile Users Quick to Leave Your Site if Experience Not Great

Dave Wilkie — Tue, 29 Nov 2011 12:07:43 -0600

We all know that mobile shopping is growing. According to studies by Coremetrics, shopping on smart phones has doubled since last year to 6.5% of retail sales. We also know where that number is going.

Limelight Networks recently surveyed 520 mobile consumers and found users very quick to leave the site if it wasn't up to their expectation of a good experience.

This chart shows what happens when ...

Making Linked In Work For You

Barrett Peitsch — Thu, 24 Nov 2011 10:40:43 -0600

LinkedIn - most everyone knows what it is, but few are really sure how to use it effectively. I believe it's like any form of social media, you get out of it what you are willing to put into it. You wouldn't expect to see great value from Twitter without being actively engaged yourself - the same rule applies to LinkedIn. But, where to begin?

I came across a great infographic from Mindflash whil...

Thinking About the Box

Alex Miretsky — Wed, 26 Oct 2011 09:58:46 -0500

Everyone is always talking about ‘thinking outside the box’. You’ve probably heard that phrase as many times as I have. But what is this box? What's 'inside' and what's 'outside'?

Last week I finally made it to the Da Vinci Exhibition at the MTS Centre Exhibition Hall. His ideas and sketches astonished me. But the one I couldn't take my eyes off was the famous The Vitruvian Man sketch that I've ...

BAAAAABIES!

Lorraine Carrette — Fri, 21 Oct 2011 15:32:10 -0500

Fusion is happy to announce that there will soon be a new addition to our Fusion family!

Susanne, our Account Manager/Business Development Specialist, and her husband Travis are expecting their second child this December and we couldn’t be happier for them. Downside? It means that we are going to have to cope without her for a year but also means that all the Fusionites get to try their luck wit...