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	<title>Futbol Delco Mahue Business And Management Site</title>
	
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		<title>Build a Better Online Press Kit</title>
		<link>http://www.futboldelcomahue.com/build-a-better-online-press-kit.php</link>
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		<pubDate>Sat, 12 Nov 2011 18:25:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media room]]></category>
		<category><![CDATA[online press kit]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=233</guid>
		<description><![CDATA[Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to [...]<p><a href="http://www.futboldelcomahue.com/build-a-better-online-press-kit.php">Build a Better Online Press Kit</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.</p>
<p>Many businesses and publicists are embracing this new technology in media relations and are in a mad dash to develop online press kits of their own or for their clients. Like a Web site, an online press kit should contain certain elements, should make some features more prominent than others, and be simple to navigate. Here are some “do’s and don’ts” to consider before you dive in and begin creating an online press kit.</p>
<p><strong>Online press kits <em>Should</em>:</strong></p>
<p><strong>Be easy to locate if linked to a main Web site.</strong> For instance, if ABC Bottled Water has a public or consumer Web site already established, a separate media room can be linked to the Web site’s home page. This link must appear prominently – either in the site’s menu or on the home page. Reporters don’t have time to search for it. Also, if the media room is linked to a “main” site, the media room should share the main site’s “look and feel,” so that reporters don’t feel link they’ve been forwarded to some unrelated site.</p>
<p><strong>Provide materials commonly used by the media.</strong> A general press kit usually contains a backgrounder, FAQ, and profiles of key individuals/spokespeople. This is what a reporter will want to see when he or she visits your online media room. The purpose of providing these common documents is to minimize any extra work a reporter will need to do to get what he/she needs. Other important items to include are high-resolution, digital photos, high-resolution digital logo graphics, and of course, press releases. A good online media room will come equipped with a media library where all types of files can be uploaded, stored, and distributed, including general press kit materials.</p>
<p><strong>Include the media coverage already received.</strong> When a company, organization, or individual has been covered by the media (preferably favorably), it helps to “legitimize” them. Be careful about copyright issues when reposting articles, though. If you or your organization has appeared in the media, use anything from audio clips, video clips, and links to media outlets’ Web sites in your online media room’s “In the News” page. Check with the media venue for reprint permission.<br />
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<strong>Include media contact information prominently.</strong> If the person handling media relations is not an employee of the company/organization, be sure that the contact info in the online media room directs reporters to the person who is. If a reporter reaches out and his/her request is lost in cyberspace, chances are, they won’t come back.</p>
<p><strong>Online Press Kits <em>Should Not</em>:</strong></p>
<p><strong>Combine info for both the public AND the media.</strong> Ideally, the information provided for the media should be separate from content intended for the public or consumers. One reason is that it makes it more difficult for the media to find what it wants, and another is because it reduces your control over the info provided to the media. Messaging is very important, and while it can sometimes vary for the public, it should always be consistent for the media – after all, your messaging is what they’re using to cover you with.</p>
<p><strong>Require a reporter to make numerous requests for additional info.</strong> There are always going to be some things that you do not want to provide online on a constant basis. This could include certain photos or ebooks. Keeps these instances to a minimum! In cases like these, it is fine to say “please contact us for photos of this event,” or “please contact us for a sample ebook.” Some media rooms have very limited file space, which may require you to upload low-resolution photos to save space. Asking reporters to contact you for high-resolution photos is all right, too. The point of an online media room is to provide the media with most of what it needs.</p>
<p><strong>Be out of date.</strong> Update press kit materials as needed, and try to keep a current press release available – even if it wasn’t distributed on the wire or to reporters directly. By keeping a timely supply of “news,” in your media room, it will be obvious to the media that it receives your attention.</p>
<p><strong>Other Helpful Tips:</strong></p>
<p>Use links – not e-mail attachments!Media rooms with media libraries should allow you to upload your documents and create a URL to their location online, which you can provide to the media instead of an e-mail attachment. When was the last time you opened an e-mail from a stranger that had an attachment?</p>
<p><strong>Have a blog? Link it to your online media room.</strong> Blogs are a great way to discuss your company, cause, or industry and are often used by members of the media when researching someone/something for a story. If you have one, add the link to your media room. If you don’t have one, consider getting one.</p>
<p>By following these tips and by putting yourself in the shoes of a journalist, you will be able to develop an online presence that is both informative and convenient. Do this and you’ll meet the demands of the media and increase the likelihood of gaining editorial exposure.</p>
<p><a href="http://www.futboldelcomahue.com/build-a-better-online-press-kit.php">Build a Better Online Press Kit</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>Excellent Option for Purchasing Elegant Hermes Replica Scarf</title>
		<link>http://www.futboldelcomahue.com/excellent-option-for-purchasing-elegant-hermes-replica-scarf.php</link>
		<comments>http://www.futboldelcomahue.com/excellent-option-for-purchasing-elegant-hermes-replica-scarf.php#comments</comments>
		<pubDate>Wed, 09 Nov 2011 11:36:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=230</guid>
		<description><![CDATA[Fashion has now become very different. No matter how well dressed you are only a small piece can boost up you personality. Same is the case with the scarves. Scarf is a very traditional product which has been a part of fashion since many years. Scarf gives an excellent and royal touch to the overall [...]<p><a href="http://www.futboldelcomahue.com/excellent-option-for-purchasing-elegant-hermes-replica-scarf.php">Excellent Option for Purchasing Elegant Hermes Replica Scarf</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Fashion has now become very different. No matter how well dressed you are only a small piece can boost up you personality. Same is the case with the scarves. Scarf is a very traditional product which has been a part of fashion since many years. Scarf gives an excellent and royal touch to the overall personality.</p>
<p>There are many brands that have been making excellent scarves. One of the most famous brands which have been giving excellent scarf to the people is the <a href="http://www.designerscarves2u.com/hermes-designer-scarves-cb333.html">hermes scarves</a>. Hermes has giving a very large range of excellent scarves perfect for all occasion. This brand has promoted fashion and always given a new trend to the people. Scarf is very small thing but when you are wearing a Hermes scarf it will make you look different every time. As the weather starts dropping down people get more into these scarves.</p>
<p>The new collection of Hermes scarves is now available at almost all big retail outlets. Which new collection new fashion and new trend is coming. For formal occasion a decent scarf around your neck will give you an elegant look. Scarf has always been a different idea in fashion for the people who love being the center of the crowd needs a scarf around.</p>
<p>For the ease of people online stores are also offering a very large range of Hermes scarves and <a href="http://www.designerscarves2u.com/hermes-designer-scarves-cb333.html">hermes silk scarf</a>. They come in good quality and excellent colors. Online stores seem very confusing but once you try them you will feel that this is an excellent option for the people. Online stores actually deliver good quality material to the people. The trend is also now moving toward online shopping. Anywhere in the world you can now order you favorite product just you have to do is click the button and within no time you will have you product.</p>
<p><a href="http://www.futboldelcomahue.com/excellent-option-for-purchasing-elegant-hermes-replica-scarf.php">Excellent Option for Purchasing Elegant Hermes Replica Scarf</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>Business Groups – Make the Most of Your Membership</title>
		<link>http://www.futboldelcomahue.com/business-groups-make-the-most-of-your-membership.php</link>
		<comments>http://www.futboldelcomahue.com/business-groups-make-the-most-of-your-membership.php#comments</comments>
		<pubDate>Mon, 07 Nov 2011 21:22:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Business group]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=228</guid>
		<description><![CDATA[Business groups provide excellent marketing and networking opportunities. There are many different ones to join. What you need to do is make sure you join the right business group for you and your needs, and then you need to be an active member of the business group. There is usually more than one business group [...]<p><a href="http://www.futboldelcomahue.com/business-groups-make-the-most-of-your-membership.php">Business Groups &#8211; Make the Most of Your Membership</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Business groups provide excellent marketing and networking opportunities. There are many different ones to join. What you need to do is make sure you join the right business group for you and your needs, and then you need to be an active member of the business group.</p>
<p>There is usually more than one business group in your area. You don&#8217;t want to spend all your time going to different business group meetings so you need to choose carefully. When you are looking for a group to join one rule is almost always universal:</p>
<p>The bigger they are the better they are. Big business groups will pull more active members out to networking events. Generally the more people that are in the room, the better the odds are that you are going to connect with the right kind of person who could be a future sweet spot client.</p>
<p>Regardless of the exact business group you join you have to actually attend the meetings. You won&#8217;t make contacts through osmosis. When I hear someone say that they tried a business group and it didn&#8217;t work for them 9 times out of 10 they went to one meeting; for whatever reason they didn&#8217;t like the meeting and never went back.</p>
<p>Business group marketing is no different than any other type. If you are going to do a cold call campaign and the first person is rude and hangs up on you, do you retreat to the woods never to be heard from again? No. Here are some tips to help you find, persist with, and make the most of your business group membership.<br />
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Don&#8217;t go into a meeting with a negative, intimidated or apprehensive attitude. This will show through to the business group members.</p>
<p>Check out all the business groups within a one-hour radius. Don&#8217;t settle on the first one you come across.</p>
<p>Go to at least two business group meetings before you decide it is right for you.</p>
<p>Be patient. Don&#8217;t go in expecting to meet your magic client within an hour.</p>
<p>Force yourself to move out of your comfort zone and mingle and schmooze with the best of them. Seek out other people who look awkward and start by talking to them.</p>
<p>Find the accountants, engineers, controllers, operations managers; all those analytical types who aren&#8217;t tremendously gregarious or who aren&#8217;t born talkers. All these people make fantastic contacts for future referrals and business because a lot of them are the IT decision makers in small companies.</p>
<p>The Bottom Line on Business Groups</p>
<p>Business group membership gives you access to the decision makers in the companies your business is targeting. The most important thing to remember is that you will get out of your business group experience what you put in. Don&#8217;t give up at the first sign of disillusionment. Find the right business group to join and make the most of every meeting.</p>
<p>Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}</p>
<p><a href="http://www.futboldelcomahue.com/business-groups-make-the-most-of-your-membership.php">Business Groups &#8211; Make the Most of Your Membership</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>3  Elements That Make Your Ad Successful</title>
		<link>http://www.futboldelcomahue.com/3-elements-that-make-your-ad-successful.php</link>
		<comments>http://www.futboldelcomahue.com/3-elements-that-make-your-ad-successful.php#comments</comments>
		<pubDate>Thu, 03 Nov 2011 20:31:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[stimulate]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=226</guid>
		<description><![CDATA[When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need&#8230; they buy because they want to experience the feeling [...]<p><a href="http://www.futboldelcomahue.com/3-elements-that-make-your-ad-successful.php">3  Elements That Make Your Ad Successful</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need&#8230; they buy because they want to experience the feeling that comes with buying.</p>
<p>We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we&#8217;re totally honest we&#8217;ll have to admit that would could&#8217;ve got by without it. What does this mean to your advertising campaign?</p>
<p>1. State The Benefits Of Your Product or Service<br />
Capitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web page.</p>
<p>Don&#8217;t obsess with the features of the product itself or your credibility. Frankly, customers could care less. Let&#8217;s face it&#8230; they&#8217;re a bit selfish when it comes to dishing out their hard earned money. All they want to know is what&#8217;s in it for them.</p>
<p>2. Paint Word Picture That Let Them Experience the Benefits<br />
&#8220;Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course&#8230; there&#8217;s nobody to tell you what to do.&#8221;<br />
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A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He&#8217;ll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.</p>
<p>3. Inspire Immediate Action<br />
Hey, let&#8217;s face it&#8230; the longer a customer lolly gags, the greater the chances he&#8217;ll never take the plunge. Don&#8217;t let him off the hook that easily!</p>
<p>Set a deadline. Put on the pressure to buy now, or miss out on the deal. Chances are pretty good that the procrastinator will get with it just to save a few bucks.</p>
<p>What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.</p>
<p><a href="http://www.futboldelcomahue.com/3-elements-that-make-your-ad-successful.php">3  Elements That Make Your Ad Successful</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>4 Better Ways to Handle Complaints</title>
		<link>http://www.futboldelcomahue.com/4-better-ways-to-handle-complaints.php</link>
		<comments>http://www.futboldelcomahue.com/4-better-ways-to-handle-complaints.php#comments</comments>
		<pubDate>Mon, 31 Oct 2011 14:32:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[4 Better Ways to Handle Complaints]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=221</guid>
		<description><![CDATA[If you WOW a customer at the Moment of Truth , the average customer will walk away and tell 5 people about the experience. If you fail to meet the customer&#8217;s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they had with your company. If [...]<p><a href="http://www.futboldelcomahue.com/4-better-ways-to-handle-complaints.php">4 Better Ways to Handle Complaints</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you WOW a customer at the Moment of Truth , the average customer will walk away and tell 5 people about the experience.</p>
<p>If you fail to meet the customer&#8217;s expectations at the Moment of Truth , customers are very likely to tell 11 people about the problem they had with your company.</p>
<p>If you drop the ball with customers at the Moment of Truth , but rebound with a quick customer recovery, research shows that the customer will tell up to 17 people about your service recovery.</p>
<p>Did you get that? Customers will tell 5 people if you WOW them, BUT if there&#8217;s a problem and you quickly fix it, they will tell more than 3 times as many people as they would if no problem had occurred at all.</p>
<p>One of the fastest and easiest ways to grow your bottom line is to equip your front line employees with skills to respond to complaints and problems in such a way that they completely regain goodwill and restore the customer&#8217;s confidence.</p>
<p>Read on to find out exactly how to do this.</p>
<p><strong> 1. Resolve problems as quickly as possible. </strong>The faster the resolution, the better the chances for maintaining loyalty. TARP, Inc. found that ninety-five percent of complaining customers would remain loyal if their complaint was resolved on the first contact. That number dropped to seventy percent when the complaint was not immediately resolved. In fact, the speed of resolution has a greater impact on future loyalty than the resolution itself. Strive to resolve complaints on the first contact and when that isn&#8217;t possible, final resolution should occur within 5 &#8211; 10 business days in order to maintain and build loyalty.<br />
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<strong>2. Give Them Something. </strong>Coupons, product samples, and other freebies have a definite impact on loyalty after a service failure has occurred. Years ago American Airlines gave me 7000 frequent flyer miles after I experienced a gruesome delay. And that gift of miles, was enough to make me come back. But don&#8217;t take my word for it: A study conducted for the Society of Consumer Affairs Professionals (SOCAP) found that 58% of complaining consumers who received something in the mail following their contact with consumer affairs departments were delighted, versus only 40% of those who did not receive anything. Giving customers token items, such as coupons or product samples, after a service failure both increases the perception of value and serves to maintain loyalty.</p>
<p><strong>3. Only allow the friendliest, most helpful, and diplomatic employees to talk to customers. </strong>Employee courtesy and attitude are critical factors in regaining the goodwill of customers who have experienced a problem. Customers contacting a company with a problem want to talk to a person who is courteous, professional sympathetic and understanding. Additionally, employees must be skilled in communicating with diplomacy, expressing empathy, and representing the company credibly and convincingly during times of consumer distress. The attitudes and behaviors of frontline professionals form powerful lasting impressions with customers whether these impressions are positive or negative.</p>
<p><strong>4. Encourage your people to &#8220;Be Gumby&#8221;. </strong> You remember Gumby don&#8217;t you&#8212;the green rubbery figure that Eddie Murphy portrayed so hilariously on Saturday Night Live? In my seminars I teach employees to &#8220;Be Gumby&#8221; when it comes to dealing with customers. By being Gumby, I mean do whatever it takes to service customers. This includes being flexible, bending over backwards, making a 180 degree turn when you were heading another direction on a non customer-impacting task. It might even mean standing on your head. The idea is to be completely customer focused. Being Gumby guarantees you&#8217;ll always make customers happy.</p>
<p><a href="http://www.futboldelcomahue.com/4-better-ways-to-handle-complaints.php">4 Better Ways to Handle Complaints</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>3 Things You Can Do to Help Yourself Be Successful In Life</title>
		<link>http://www.futboldelcomahue.com/3-things-you-can-do-to-help-yourself-be-successful-in-life.php</link>
		<comments>http://www.futboldelcomahue.com/3-things-you-can-do-to-help-yourself-be-successful-in-life.php#comments</comments>
		<pubDate>Fri, 28 Oct 2011 14:58:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[legitimate home business]]></category>
		<category><![CDATA[legitimate home business opportunity]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=219</guid>
		<description><![CDATA[Do you define success as having a lot of money? Or do you define success as being able to live your life the way you want too? Either way, they are both good things to strive for. We all know not everyone can be successful as there are checks and balances for winners and losers. [...]<p><a href="http://www.futboldelcomahue.com/3-things-you-can-do-to-help-yourself-be-successful-in-life.php">3 Things You Can Do to Help Yourself Be Successful In Life</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Do you define success as having a lot of money? Or do you define success as being able to live your life the way you want too? Either way, they are both good things to strive for. We all know not everyone can be successful as there are checks and balances for winners and losers.</p>
<p>I truly feel most people want to be in on the winning side. However, we always run into people that remain in the same place in life. Do you feel you are you one of those people? Obviously if you’re a person looking and trying to better your life you want to be on the winning side.</p>
<p>Being successful can mean many things. My definition of being successful is accomplishing what you intend to do. For example, I always intended to have a family and I now have a great family. I consider myself very successful.</p>
<p>Success does not mean to look better than the people around you. I believe it comes from within and how you perceive yourself and your life. Success is something that you do not have to show on a daily basis. Success is how you live your life.</p>
<p>Here are three tips on being successful:</p>
<p>Create a Vision of Yourself</p>
<p>Having a vision is the first and most critical step of any successful plan. Create a vision of what you intend to do. Write down how you want to see yourself 1 year from now. Think about how your life will look. Having a vision will help you focus on what you want to achieve.<br />
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Take up Good Habits and Break Unproductive Habits</p>
<p>Always read and learn about the world around you. Think an opportunity through and do not be impulsive when an opportunity presents itself. Eat well and exercise. After all everything you do starts from within. Be in good health and don’t take your good health for granted. Add fitness to your life. Learn to handle distractions as there will plenty of distractions to address. Don’t use distractions as an excuse to fail.</p>
<p>Enjoy the Chase</p>
<p>Enjoy your road to success. The path will be filled with adversity. Keep your sense of humor because you may experience very tough challenges along the way. Be responsible, try and control your time by being as effective as possible.</p>
<p>Remember success is not free and it does take sacrifice. The price you pay is time and effort. Success is hard but rewarding (even during the chase for success). To be successful you have to work hard, educate yourself and maybe have a little luck on your side.</p>
<p><a href="http://www.futboldelcomahue.com/3-things-you-can-do-to-help-yourself-be-successful-in-life.php">3 Things You Can Do to Help Yourself Be Successful In Life</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>“Hello, I’m Johnny Cash”- Surprising Lessons For Work At Home Moms</title>
		<link>http://www.futboldelcomahue.com/hello-im-johnny-cash-surprising-lessons-for-work-at-home-moms.php</link>
		<comments>http://www.futboldelcomahue.com/hello-im-johnny-cash-surprising-lessons-for-work-at-home-moms.php#comments</comments>
		<pubDate>Sun, 23 Oct 2011 19:56:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[johnny cash]]></category>
		<category><![CDATA[wahm]]></category>
		<category><![CDATA[work at home]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=217</guid>
		<description><![CDATA[I&#8217;ve unearthed some surprising bits of wisdom for new wahms by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend. 1) Understand Your Man &#8230;er, target market! That&#8217;s right. Do you understand your target market? Are you aware of her needs, desires and driving ambitions? Does [...]<p><a href="http://www.futboldelcomahue.com/hello-im-johnny-cash-surprising-lessons-for-work-at-home-moms.php">&#8220;Hello, I&#8217;m Johnny Cash&#8221;- Surprising Lessons For Work At Home Moms</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve unearthed some surprising bits of wisdom for new wahms by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend.</p>
<p>1) Understand Your Man &#8230;er, target market!</p>
<p>That&#8217;s right. Do you understand your target market? Are you aware of her needs, desires and driving ambitions? Does your website speak to your target audience? If not, perhaps you should make some changes or your website visitor or customer will be &#8220;as gone as a wild goose in winter&#8221; too!</p>
<p>2) A Boy Named Sue</p>
<p>Life ain&#8217;t easy for a boy named Sue&#8230;and life ain&#8217;t easy for a wahm either. In your business you will have those confidence killers, dream stealers, fun suckers&#8230;whatever you want to call them. You will have people who try to tell you that you can&#8217;t achieve your goals, that what you try won&#8217;t work. Don&#8217;t let them get you down!</p>
<p>Sue&#8217;s father told him, &#8220;This world is rough, and if you&#8217;re gonna make it, you&#8217;ve gotta be tough.&#8221;</p>
<p>How can you get tough in your business?</p>
<p>3) Man In Black- or Branding 101</p>
<p>J.R. Cash didn&#8217;t don the all black suit because he didn&#8217;t have anything else to wear. It was his trademark. He wore all black for a reason.</p>
<p>What about you? Are you working on your brand? In a world full of Elvis Presleys and Jerry Lee Lewises, how will you stand apart? And remember, your target market doesn&#8217;t have to be just like you- Johnny Cash wrote Folsom Prison Blues and connected with inmates when he had never yet step foot in jail!</p>
<p>4) The Legend of John Henry&#8217;s Hammer</p>
<p>This song has two bits of wisdom:</p>
<p>a) Learn your business and you will succeed</p>
<p>John Henry&#8217;s Daddy told him to: &#8220;Learn to a turn a jack, learn to lay a track, learn to pick and shovel too.&#8221; Are you learning all you can about Internet Marketing so that you can succeed in your business? Do you reinvest in ebooks, coaching and mentoring, and software like John Henry&#8217;s hammer?<br />
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b) Technology has its place but it can&#8217;t take the place of humans.</p>
<p>When the steam engine threatened to take the place of men, Johnny proved that in the end, humans are more valuable. Learn to use technology (like autoresponders) but remember that your website visitor is a human and inject some of yourself into your marketing efforts.</p>
<p>5) One Piece at a Time</p>
<p>This ballad is about a man who decides to build a Cadillac. He steals one piece at a time from the assembly line &#8220;and it didn&#8217;t cost him a dime&#8221;. But in the end, it didn&#8217;t work out exactly like he planned!</p>
<p>Does your website look like a pieced together jalopy? Are you unwilling to spend any money on your own domain and hosting, content with a free site cluttered up with ads?</p>
<p>6) In The Jailhouse Now</p>
<p>Please don&#8217;t throw away your hard work by doing one of the following things:</p>
<p>Spamming<br />
Copying other people&#8217;s articles or content<br />
Stealing graphics<br />
Clicking on your Adsense ads<br />
Not keeping records and neglecting to pay taxes</p>
<p>It just isn&#8217;t worth it, and you may find yourself in the jailhouse. Much better to Walk the Line so you can sleep at night.</p>
<p>7) Ring of Fire</p>
<p>Maybe you&#8217;ve made a bad choice&#8230; entered into a shotgun romance with a business that&#8217;s not right for you. Don&#8217;t be afraid to realize this, chuck everything and start over! Don&#8217;t beat your head against the wall if, after working hard on a project, you decide it&#8217;s just not profitable. Better to find your match and pour your energies into that.</p>
<p>In this song, June Carter Cash chronicles her growing attraction to John. Though they were both involved with other people, they were obviously soul mates and ended up making music and growing old together for the next 40 years.</p>
<p>May you make beautiful music with your business!</p>
<p><a href="http://www.futboldelcomahue.com/hello-im-johnny-cash-surprising-lessons-for-work-at-home-moms.php">&#8220;Hello, I&#8217;m Johnny Cash&#8221;- Surprising Lessons For Work At Home Moms</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>5 Tips to Help You Market When You Think You’re Too Busy</title>
		<link>http://www.futboldelcomahue.com/5-tips-to-help-you-market-when-you-think-youre-too-busy.php</link>
		<comments>http://www.futboldelcomahue.com/5-tips-to-help-you-market-when-you-think-youre-too-busy.php#comments</comments>
		<pubDate>Thu, 20 Oct 2011 01:03:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[how to market]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=215</guid>
		<description><![CDATA[What if you&#8217;ve taken the time to create a marketing plan but now you&#8217;re so busy servicing your current clients that you&#8217;re having a hard time keeping on track with your plan? Is it okay to set the plan aside for awhile? After all you&#8217;ve got enough business to keep you busy. And, you&#8217;re not [...]<p><a href="http://www.futboldelcomahue.com/5-tips-to-help-you-market-when-you-think-youre-too-busy.php">5 Tips to Help You Market When You Think You&#8217;re Too Busy</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>What if you&#8217;ve taken the time to create a marketing plan but now you&#8217;re so busy servicing your current clients that you&#8217;re having a hard time keeping on track with your plan?</p>
<p>Is it okay to set the plan aside for awhile? After all you&#8217;ve got enough business to keep you busy. And, you&#8217;re not sure you could handle additional clients right now anyway.</p>
<p>While marketing may not seem like a necessary activity when your business is going gang-busters, it&#8217;s only a matter of time before your lack of marketing starts to impact your business.</p>
<p>Staying on top of your marketing plan, even when you&#8217;re busy, ensures you always have a pipeline full of prospects and clients into your business.</p>
<p>While you may be busy right now, if you stop marketing for the next three months, you may find yourself high and dry when it comes to clients, because you&#8217;ve stopped the flow.</p>
<p>As an independent professional myself, I can totally relate to being too busy to market. It seems the days are never long enough to get everything on my to-do list done. But as a marketing professional I know I can&#8217;t afford to NOT get my marketing done.</p>
<p>So what&#8217;s a busy gal (or guy) to do?!?</p>
<p>Here are 5 suggestions &#8230; these are things I do and recommend to all my clients in my 10stepmarketing System.</p>
<p>(1) If you haven&#8217;t already, create a marketing calendar. Schedule all of your marketing activities in the calendar according to how frequently you planned to do them in your marketing plan.</p>
<p>If you planned to do something monthly, enter it on the calendar once each month. Weekly? Enter it four times per month. Do this for every planned activity.</p>
<p>(2) Hang your marketing calendar over your desk on a bulletin board or on the wall. Make a habit of looking at it every morning. This way you won&#8217;t have the problem of &#8220;out of site out of mind.&#8221;</p>
<p>I can&#8217;t tell you how many clients I&#8217;ve had whose marketing plans have ended up in a file folder in a drawer. You&#8217;re certainly NOT going to grow your business that way!<br />
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(3) Try incorporating your marketing activities into your weekly and daily to-do list. Enter the activities as to-do tasks in your calendar or PDA just like all your appointments and other business activities.</p>
<p>I do this with all my marketing activities. I use Microsoft Outlook and a Pocket PC and it&#8217;s the only way I know I&#8217;ll keep myself on track. If something is on my calendar, I treat it like any other meeting or appointment and I do it.</p>
<p>For example, every Wednesday, a little notice pops up to remind me to write my weekly ezine. If that didn&#8217;t happen I&#8217;d either be writing it on Monday&#8217;s at midnight, or it wouldn&#8217;t get done.</p>
<p>(4) Pick one day per month to review your marketing calendar in detail and to look three months ahead. What is coming up that you need to prepare for now? What do you need to transfer into your to-do list or PDA to make sure you don&#8217;t forget to do it?</p>
<p>I usually do this at the end of the month when I&#8217;m doing all my month-end work &#8230; things like running sales reports, doing billing, and updating my marketing tracking reports.</p>
<p>Make it a habit to review your marketing at the same time you do these tasks. After a few months you won&#8217;t even have to think about it anymore, it&#8217;ll become a habit.</p>
<p>(5) Consider hiring an assistant or support person to help. If they can take some of the tasks off your plate that really don&#8217;t require your expertise, it will free you up to focus on what I call &#8220;revenue producing activities.&#8221;</p>
<p>These are things like working with clients, creating products and services and marketing. I couldn&#8217;t believe the difference it made when I hired some help.</p>
<p>I didn&#8217;t think I could afford it, but now I don&#8217;t see how I lasted so long without help!</p>
<p>When you find a way to get back on track with your marketing and you do it on regular basis, it really does become a part of the way you do business.</p>
<p>Suddenly it doesn&#8217;t seem like marketing anymore. It&#8217;s just what you do to run your business. That&#8217;s when it becomes effortless.</p>
<p>And, that&#8217;s when you know your business will be continue to be busy and profitable for the long-haul.</p>
<p>(C) Copyright 2005 Debbie LaChusa</p>
<p><a href="http://www.futboldelcomahue.com/5-tips-to-help-you-market-when-you-think-youre-too-busy.php">5 Tips to Help You Market When You Think You&#8217;re Too Busy</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>10 Critical Decisions for Successful E-discovery Part 2</title>
		<link>http://www.futboldelcomahue.com/10-critical-decisions-for-successful-e-discovery-part-2.php</link>
		<comments>http://www.futboldelcomahue.com/10-critical-decisions-for-successful-e-discovery-part-2.php#comments</comments>
		<pubDate>Sun, 16 Oct 2011 01:20:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[computer forensics]]></category>
		<category><![CDATA[document imaging]]></category>
		<category><![CDATA[document scanning]]></category>
		<category><![CDATA[electronic discovery]]></category>
		<category><![CDATA[form processing]]></category>
		<category><![CDATA[litigation support]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=213</guid>
		<description><![CDATA[The Information Management Journal/September / October 2007- Today?s explosion of electronic data, coupled with the December 2006 amendments to the Federal Rules of Civil Procedure (FRCP) concerning electronically stored information (ESI), requires information and legal professionals to expand their knowledge about handling electronic discovery. The recent changes to the FRCP include: * Definitions and safe [...]<p><a href="http://www.futboldelcomahue.com/10-critical-decisions-for-successful-e-discovery-part-2.php">10 Critical Decisions for Successful E-discovery Part 2</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>The Information Management Journal/September / October 2007- Today?s explosion of electronic data, coupled with the December 2006 amendments to the Federal Rules of Civil Procedure (FRCP) concerning electronically stored information (ESI), requires information and legal professionals to expand their knowledge about handling electronic discovery. The recent changes to the FRCP include:</p>
<p>* Definitions and safe harbor provisions for the routine alterations of electronic files during routine operations such as back ups [Amended Rule 37(f)]</p>
<p>* Information about how to deal with data that is not reasonably accessible [Amended Rule 26(b)(2)(B)]</p>
<p>* How to deal with inadvertently produced privileged material [Amended Rule 26(b)(5)]</p>
<p>* ESI preservation responsibilities and the pre-trial conference. [Amended Rule 26(f)]</p>
<p>* Electronic file production requests [Amended Rules 33(d), 34, 26(f)(3), 34(b)(iii)]</p>
<p>There are many opinions about how ESI should be planned for, managed, organized, stored, and retrieved. Some of the available options are extremely costly in terms of their required financial and time commitments. Constantly changing technologies only add to the confusion. One area of confusion is the distinction between computer forensics and electronic discovery; there is a significant difference. These are described in the sidebar Computer Forensics vs. Electronic Discovery.</p>
<p>Making the Right Choices</p>
<p>Successfully responding to e-discovery within the constraints of the amended FRCP requires organizations to make many critical decisions that will affect the collection and processing of ESI.</p>
<p>Processing Choices</p>
<p>Because of the volume of information available in even the smallest of collections, it becomes necessary to manage the process to control time and budget. The following questions need to be answered:</p>
<p>1. Who are the key people?</p>
<p>The people important to a case should be identified. These key individuals include not only executives, but also assistants and other support personnel from the technology, accounting, sales and marketing, operations, and human resources departments.</p>
<p>2. Where are the files located?</p>
<p>All the potential locations of electronic evidence should be identified. These include home computers and all computers that a key person would use elsewhere (such as a girlfriend or boyfriend?s home), cell phones, PDAs, Blackberries, and any other digital device that might be used. It is important to note that MP3 players, such as iPods, can also be used to store documents or important files.</p>
<p>3. How can the collection be culled?</p>
<p>Methods for limiting the number of files collected may include collecting only those in certain date ranges or only those containing selected key words or terms. This can be done either before or after an entire hard drive is collected forensically. Known file filtering can also reduce the collection by removing standard application files common to all computers (such as the Microsoft Windows? logo file).</p>
<p>4. How should password-protected/encrypted files be handled?</p>
<p>Encrypted files cannot be processed until the encryption is broken. In some instances, files with exact or similar names may be available without using passwords or encryption. File locations may also provide information about the value decryptions provide. Decryption may require significant time. Sometimes a password can be obtained simply by asking for it, so this should be the first step. If that fails, using a subpoena may be successful.<br />
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5. How should duplicate and near-duplicate documents be handled?</p>
<p>Electronic file collections almost always include duplicates. Multiple individuals may have the same e-mail, with the same attachments. Two or more people may have reviewed key documents, saving them on their hard drives during the process. In processing electronic collections, it is possible to identify exact duplicate files and limit the number of documents that require review.</p>
<p>Identifying exact duplicates usually occurs during the phase in which the metadata is identified and extracted from the files. De-duping the collection will minimally delay the processing.</p>
<p>Standard de-duping involves identifying files that are exact duplicates and eliminating them. If anything has changed within a document, including formatting such as a change of font, it is no longer an exact duplicate and is not de-duped.</p>
<p>It is imperative that both sides of a case agree on what is meant by ?de-duping.? Many electronic discovery systems literally delete the files so they are gone from the collection. The forensic tools used in law enforcement, however, usually do not delete the duplicates, but merely identify them for future use.</p>
<p>Discussing this definition during the pre-trial conference to ensure that all sides of a case use the same definition is imperative to ensuring that there is not a discrepancy in the number of files that each side later has.</p>
<p>A more significant portion of any collection will be ?near duplicates.? This includes files that have been significantly altered or contain only a portion of the main document. For some projects, the sheer file volume requires that near duplicates be identified and reviewed as a group. This significantly reduces review time and costs when compared to traditional linear review.</p>
<p>Identifying near duplicates requires comparing each document to every other document or using sophisticated software applications that require additional processing time. This technology increases consistency of review categories, reducing the chance of near-duplicate documents being identified as both privileged and non-privileged.</p>
<p>6. What form should the collection take?</p>
<p>The new rules state that the parties will meet and determine the format in which they wish to receive electronic evidence. In the absence of an agreement, the format will be that ?in which it is ordinarily maintained? or in a ?reasonably usable? format.</p>
<p>The choices a legal team has include whether each side prefers to receive the electronic evidence in native file format, converted to TIF or PDF, or in some other form. Often, this will depend upon the team?s standard litigation review system.</p>
<p>Such systems handle both native and converted files, with or without associated metadata and full text. There are pros and cons for both options. Native files with extracted metadata reflect the exact original file; however, they cannot be Bates labeled, which is a technique to mark documents with a unique identification code as they are processed, and are subject to inadvertent change.</p>
<p>Converting native files to TIF or PDF is time-consuming and is the most expensive task in electronic discovery. Because 60 to 80 percent of the files in a collection may be non-responsive or irrelevant, both the time and finances expended in conversion may be counter- productive.</p>
<p>The best compromise involves receiving files in native format, reviewing them for relevancy, and choosing only those that may be produced or used extensively for conversion to image format.</p>
<p>Managing the vast amount of electronic files for litigation requires preparation planning for the production, organization, and retrieval of pertinent and relevant documents and managing both cost and time budgets. Because every case presents unique circumstances, there are no absolute correct answers to the questions above. But a team that understands the choices and their ramifications is prepared to make the informed decisions that will result in the best possible outcomes for the case and the organization.</p>
<p><a href="http://www.futboldelcomahue.com/10-critical-decisions-for-successful-e-discovery-part-2.php">10 Critical Decisions for Successful E-discovery Part 2</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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		<title>5 Creative Ways To Find A Job</title>
		<link>http://www.futboldelcomahue.com/5-creative-ways-to-find-a-job.php</link>
		<comments>http://www.futboldelcomahue.com/5-creative-ways-to-find-a-job.php#comments</comments>
		<pubDate>Thu, 13 Oct 2011 18:16:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[career search]]></category>
		<category><![CDATA[job hunting tips]]></category>
		<category><![CDATA[Job search]]></category>
		<category><![CDATA[resume services]]></category>
		<category><![CDATA[resume writing]]></category>

		<guid isPermaLink="false">http://www.futboldelcomahue.com/?p=211</guid>
		<description><![CDATA[Ok, you have posted to every internet job board and every job on Monster, CareerBuilder, and HotJobs. You’ve followed up with calls and networked until you are blue in the face. Each Sunday you take the newspaper and apply for every job in your field with little to no results. Well try some unique ways [...]<p><a href="http://www.futboldelcomahue.com/5-creative-ways-to-find-a-job.php">5 Creative Ways To Find A Job</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Ok, you have posted to every internet job board and every job on Monster, CareerBuilder, and HotJobs. You’ve followed up with calls and networked until you are blue in the face. Each Sunday you take the newspaper and apply for every job in your field with little to no results. Well try some unique ways to find a job.</p>
<p>Send Half of Your Resume<br />
Find a company you want to work. Write a great cover letter on why you are a good fit, pointing to the enclosed resume. Don’t seal the envelope and don’t enclose a resume. They’ll think the resume fell out in the mail. They will call and engage in a conversation. Sell yourself shamelessly.</p>
<p>Write A Prospecting Letter<br />
Make use of the power of direct mail. Locate 5-10companies. Write up a letter to your contact network and ask them if they know anyone who works at any of the companies on your list. When a contact says they know someone on your list, send them your resume and ask them to forward it their contact or ask permission to send it yourself.</p>
<p>E-Mail Chain Letter<br />
Create a list of 20 companies you want to work for and send an email to everyone you know to see if they know anyone who works at these companies. Ask them to contact you if they do, so that you can ask for a referral. Finally, ask them to forward your email to 10 more people. However don’t do this if you’re currently employed!<br />
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Distribute A Booklet<br />
Write a booklet with information relevant to your industry and give it away. Everyone loves free information and this demonstrates your expertise. Give the booklet away electronically and advertise it to newsgroups where hiring managers will see it.</p>
<p>Call Human Resources<br />
Sounds crazy, right? Call the human resources department. Ask them what outside agency or third-party recruiting firm they use. They will ask you why do you want to know. Tell them that their company is not currently looking for someone with your skill set right now the agency may be dealing with other firms, so you are looking for a recommendation. They may very well ask you for an interview. If not at least you do get a lead. They would love to save the agency fees. Also being recommended gives you special attention. Send them a thank you note.</p>
<p>These are guerrilla tactics that can give you better results. Be sure to stay toned for another 5 creative tips.</p>
<p><a href="http://www.futboldelcomahue.com/5-creative-ways-to-find-a-job.php">5 Creative Ways To Find A Job</a> is a post from: <a href="http://www.futboldelcomahue.com">Futbol Delco Mahue Business And Management Site</a></p>
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