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		<title>The Salesforce Full-Court Press On Revenue Orchestration Platforms</title>
		<link>https://www.forrester.com/blogs/the-salesforce-full-court-press-on-revenue-orchestration-platforms/</link>
		
		<dc:creator><![CDATA[Anthony McPartlin]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 16:03:20 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[The revenue orchestration platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created [&#8230;]]]></description>
		
		
		
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		<title>Qualys ROCon 2026 Recap: Qualys Doubles Down On AI Agents In Cloud Security And Risk Operations</title>
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		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 13:56:42 +0000</pubDate>
				<category><![CDATA[Cloud Security]]></category>
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					<description><![CDATA[Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security.  Risk operations instead of security operations. Qualys has always emphasized tackling business risk (uptime, availability, business criticality of infrastructure and minimized threat surface) instead of trying to fix every discovered vulnerability. At ROCon 2026, the vendor [&#8230;]]]></description>
		
		
		
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		<title>Predictions 2027: In Retail, Value Wins</title>
		<link>https://www.forrester.com/blogs/predictions-2027-in-retail-value-wins/</link>
		
		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 08:00:35 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
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					<description><![CDATA[With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.]]></description>
		
		
		
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		<title>Predictions 2027: Digital Commerce Enters Its Post-Click Era</title>
		<link>https://www.forrester.com/blogs/predictions-2027-digital-commerce-enters-its-post-click-era/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 08:00:23 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304864</guid>

					<description><![CDATA[Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, evaluation, and purchasing increasingly happen beyond their direct control.]]></description>
		
		
		
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		<title>Predictions 2027: Consumers Rebel Against Invisible Influence</title>
		<link>https://www.forrester.com/blogs/predictions-2027-consumers-rebel-against-invisible-influence/</link>
		
		<dc:creator><![CDATA[Jess Lloyd]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 08:00:09 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Consumers increasingly sense when digital experiences are designed to influence them, and they’re starting to push back. Discover three 2027 predictions for how consumers will reclaim control, disrupt AI profiling, and bypass brand websites.]]></description>
		
		
		
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		<title>Why AI Is About To Stress-Test Your CX Strategy</title>
		<link>https://www.forrester.com/blogs/why-ai-is-about-to-stress-test-your-cx-strategy/</link>
		
		<dc:creator><![CDATA[Martin Gill]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 07:56:29 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306673</guid>

					<description><![CDATA[So you wrote an ambitious CX strategy: Delight every customer; put customers at the center of everything; be the most trusted brand; strong statements to help create alignment and intent. But they only aim to inspire, not provide robust guidance for consistent decision-making. That limitation has been largely invisible, because employees compensate for it every [&#8230;]]]></description>
		
		
		
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		<title>The Next Generation Of CPQ Won’t Look Much Like CPQ</title>
		<link>https://www.forrester.com/blogs/the-next-generation-of-cpq-wont-look-much-like-cpq/</link>
		
		<dc:creator><![CDATA[Vicki Brown]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 20:24:26 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[The CPQ market is shifting fast as AI changes what solutions can do and which providers lead. Three priorities, outlined in The Forrester Wave™: Configure, Price, Quote Solutions, Q4 2026, can help buyers choose for where the market is going, not where it has been.]]></description>
		
		
		
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		<title>When Case Studies Are Too Much Of A Good Thing</title>
		<link>https://www.forrester.com/blogs/when-case-studies-are-too-much-of-a-good-thing/</link>
		
		<dc:creator><![CDATA[Amy Bills]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 19:15:26 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brand & Communications]]></category>
		<category><![CDATA[Content Strategy & Operations]]></category>
		<category><![CDATA[Content Strategy and Operations]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[Customer Engagement]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=304799</guid>

					<description><![CDATA[When new customer advocacy programs are building a library of customer success stories, the selection process goes something like this: Successful customer? Check. Willing to share results? Check. Available in the right time frame? Check. Casting a wide net is the right call when building a foundation. But higher volume doesn’t necessarily improve buyer trust. [&#8230;]]]></description>
		
		
		
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		<title>PHP2Shell Leak Sends Security Teams Scrambling</title>
		<link>https://www.forrester.com/blogs/php2shell-leak-sends-security-teams-scrambling/</link>
		
		<dc:creator><![CDATA[Sandy Carielli]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 17:25:36 +0000</pubDate>
				<category><![CDATA[Application Security]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306815</guid>

					<description><![CDATA[At 14:00 UTC on October 21, PHP released patches to two critical CVEs, both of which can lead to remote code execution. CVE-2026-109618 addresses an RCE through an out-of-memory error, and CVE-2026-109619 addresses an RCE through a stale global-state issue. The flaws were discovered by researchers at Wiz and Calif, the latter as part of [&#8230;]]]></description>
		
		
		
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		<title>Salesforce Shows What Happens When AI Has No Plan B</title>
		<link>https://www.forrester.com/blogs/salesforce-shows-what-happens-when-ai-has-no-plan-b/</link>
		
		<dc:creator><![CDATA[Joe Cicman]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 17:19:28 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[B2B CX]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306810</guid>

					<description><![CDATA[I enjoy extreme sports because they provide evidence of the human ability to do remarkable things when the alternative is extreme catastrophe. Psychologists call it goal-shielding: commitment to one goal can push competing alternatives into the background. History has given us a more dramatic expression for the same idea: “Burn the boats.” Put less dramatically, [&#8230;]]]></description>
		
		
		
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