Digital Marketing Blog | SEO, Copywriting, PPC, Social Media, Email Marketing

Building an SEO strategy for your business

Tom Lindridge — Fri, 12 Aug 2011 21:20:49 +0000

#1 Planning for your SEO Campaign This is part 1 in a series on building a successful SEO strategy… Every business wants to be #1 on Google, and I’m sure you’re no different. However, before you go diving into a desperate attempt to improve your rankings in search engines, take time out to plan now [...]

How to build a social community online

Tom Lindridge — Wed, 03 Feb 2010 14:35:27 +0000

Being at the forefront of the industry can obviously have immense repercussion for a brand. A community respects leadership and innovation, and building a social network to assist the industry can do just that. Apart from the obvious benefits, a unique social network can disregard irrelevant members and allow people with genuine similar interests and [...]

‘P’ is Progression. Can traditional marketing methods still work online?

Tom Lindridge — Mon, 01 Feb 2010 13:02:49 +0000

As time progresses, so do techniques. Naturally the definition of marketing remains the same; promote your product/brand, build consumer attraction, sales increased. But the methods we use to market our services have substantially developed. Using the ‘Four Ps’ formulated by Jerome McCarthy in 1960, Future Blogging explore the ways web has changed the face of [...]

Marketing with a dash of controversy

Tom Lindridge — Wed, 20 Jan 2010 16:20:00 +0000

Everyone secretly loves controversy. Controversy talks and the audience listen and remember. Marketing campaigns are produced in the hope of improving brand awareness. Successful marketing is achieved through emotion. With controversy comes emotion. A recent blog on econsultancy led me to follow up with a blog, exploring marketing campaigns that have strayed beyond the rule [...]