Future Blogging Limited

How to build a social community online

Tom Lindridge — Wed, 03 Feb 2010 14:35:27 +0000

Being at the forefront of the industry can obviously have immense repercussion for a brand. A community respects leadership and innovation, and building a social network to assist the industry can do just that. Apart from the obvious benefits, a unique social network can disregard irrelevant members and allow people with genuine similar interests and knowledge [...]

‘P’ is Progression. Can traditional marketing methods still work online?

Tom Lindridge — Mon, 01 Feb 2010 13:02:49 +0000

As time progresses, so do techniques. Naturally the definition of marketing remains the same; promote your product/brand, build consumer attraction, sales increased. But the methods we use to market our services have substantially developed. Using the ‘Four Ps’ formulated by Jerome McCarthy in 1960, Future Blogging explore the ways web has changed the face of marketing [...]

Marketing with a dash of controversy

Tom Lindridge — Wed, 20 Jan 2010 16:20:00 +0000

Everyone secretly loves controversy. Controversy talks and the audience listen and remember. Marketing campaigns are produced in the hope of improving brand awareness. Successful marketing is achieved through emotion. With controversy comes emotion. A recent blog on econsultancy led me to follow up with a blog, exploring marketing campaigns that have strayed beyond the rule book, but [...]

The changing face of copy with SEO value

Tom Lindridge — Thu, 14 Jan 2010 11:36:19 +0000

“The audience is different online. They don’t read, they scan.” This is a common thought when preparing web content, although not for me. Web copy is structured to the tune of keyword density and common use of phrases. Though I agree that this can obvious influence search engine rankings, I believe there is a better path [...]