Starting at 11 a.m. when the festivities begin, the Saucer will tap 15 rare kegs for 15 hours throughout the  day.

The list includes:
• 2011 Stone Imperial Russian Stout
• Sierra Nevada Brewing Co.’s Life & Limb
• Sierra Nevada’s Fritz and Ken’s Ale
• La Trappe Quadrupel
• Troubadour Stout
• Tallgrass Brewing Co.’s Buffalo Sweat
• Sierra Nevada’s Charlie, Fred And Ken’s Bock 2010
• Stone Vertical Epic 11-11-11
• Green Flash Palate Wrecker
• Sierra Nevada’s Ovila Quad
• Sierra Nevada’s Hoptimum Double IPA
• Green Flash Trippel
• Plus, special releases from Yazoo Brewing Company and Lazy Magnolia Brewing Company

In addition to the beer, music will be provided by Memphis jam band Free World, starting at 9:30 p.m.

The spots are the latest in Corona’s efforts to appeal to a hipper, younger audience, and the first campaign spearheaded by Goodby Silverstein & Partners taking aim at American beers. “We are trying to get the domestic light drinker to think about his choice and trade up to a Corona Light,” Jim Sabia, executive VP-marketing for Crown Imports, told Advertising Age.

Two 30-second commercials have been released to date, one featuring technology-obsessed Mark and the other featuring workout-nut Stan. The two are trudging through life and routine, but break out of their ruts by cracking open a Corona Light.

I found the ads fresh and compelling. Check them out below.

Goose Island Beer Co. tapped its inner-Hall & Oates, with a nod to “(500) Days of Summer,” for this video promoting the release of 312 Urban Wheat Ale in cans:

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Great 80s haircuts kick off this funny spot from New Zealand’s DB Export Dry, which asks the question of the modern man: “Wine list, sir?” Um, no.:

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In this video(game) for Tallgrass Brewing Co.’ 8-Bit Pale Ale, the hero must collect the hops and get them back in time to make the next batch of beer!

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And then there is this bizarre ad for Flying Dog Brewery’s Wildeman Farmhouse IPA, which Adweek called “the most inexplicable commercial for a new-beer release that you may ever see.”

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Seen an awesome beer video? Give us a shout!

Marble City Brewing Company is becoming Saw Works Brewing Co., reports Knox Beer Snobs.

The new name was inspired by the history of the building that houses the Marble City Brewing Company — it was built in 1960 facilitate the expansion of Wallace Saw Works, once the largest sharpening and refinishing shop of saw blades in the southeast, the blog reports.

But that’s not the only big news from the Knoxville craft brewery.

It’s hired Dave Ohmer, formerly of Woodruff Brewing Company, as Head Brewer, Marble City revealed last week on its Facebook page.

We are excited to announce that we have hired Dave Ohmer as our new Head Brewer, and that he has spent the past several weeks revamping our brewing system, getting us ready to get back to our roots — brewing high-quality, locally-sourced English-style ales. As production ramps back up with Head Brewer Dave at the helm, we’ll be having a few changes at the Quarry for the month of May — call it “Friends Month.” As we’re ordering our grains and getting our yeasts, we want to know what your favorite beers are. So, in addition to a few taps of the “old” Marble City, Dave has picked out several of his favorite beer styles and brands, and for May, we’ll be carrying them in the Quarry. Come on down, try some of our favorite beers, and let us know what you think. And as always, thank you all for supporting and standing by us. Cheers!”

For more on all the changes at Marble City Brewing Co., check out the Knox Beer Snobs blog.

All tickets will be available via Ticketmaster.com.

The Great American Beer Festival, which is held in Denver, has sold out each year for the past five years, and tickets sold out in a matter of days in 2011. So be sure to buy tickets early if you wanna go.

And for more details, the GABF website will be updated for 2012 in the coming weeks.

Tour de Fat, an annual traveling bike festival sponsored by New Belgium Brewing Company, makers of Fat Tire, will kick off a 15-city tour next month in Nashville.

The event aims to spread “the good word about the positive societal offerings of the bicycle” and features a costumed bike parade, New Belgium beer, music, food and more.

In Nashville, the bike Parade begins at 10 a.m. at Centennial Park, with registration starting at 9 a.m. The festival, which includes performances by Mucca Pazza, Ian Cooke, Yo-Yo People and Sssnakenstein, runs from 11 a.m. to 4 p.m. For more information, go here.

The event, which is visiting Nashville for a second-straight year, will benefit the Sound Forest, Walk/Bike Nashville and Ride for Reading.

Here’s the full list of cities on the 2012 Tour de Fat calendar:

Nashville, TN – June 2 – Centennial Park
Washington, DC – June 16 – Yards Park
Durham, NC – June 23 – Diamond View Park on the American Tobacco Campus
Atlanta, GA – June 30 – Historic 4th Ward Park
Milwaukee, WI – July 14 – Coast Guard Event Area, McKinley Park
Chicago, IL – July 21 – Palmer Square
Minneapolis, MN – July 28 – Loring Park
Boise, ID – August 18 – Ann Morrison Park
Fort Collins, CO – September 1 – Civic Center Park Area
Denver, CO – September 8 – City Park
Los Angeles, CA – September 15 – Los Angeles State Historic Park
San Francisco, CA – September 22 – Lindley Meadow in Golden Gate Park
San Diego, CA – September 29 – Golden Hill Park
Tempe, AZ – October 6 – Tempe Town Lake
Austin, TX – October 20 – Fiesta Gardens

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So who’s been to the Tour de Fat? Tell us what it’s like in the comments below. And, New Belgium, how about adding Memphis next year? We’re down with biking, too!

Boscos won in “Category 52: German-Style Pale Wheat Ale,” which had 22 entries. It was only the second time Boscos had entered the World Beer Cup, according to Boscos founding partner Chuck Skypeck.

And it was the second big win in the past year for the Boscos Hefeweizen, which also took gold at the 2011 Great American Beer Festival.

Boscos has brewpubs in Memphis, Nashville and Franklin in Tennessee, as well as Little Rock, Ark. The Hefeweizen was brewed at the Little Rock brewery, though all the Boscos breweries entered the beer collectively.

The 2012 World Beer Cup, the ninth bi-annual such competition, boasted the strongest field of entrants on record, with 799 breweries from 54 countries and 45 U.S. states entering 3,921 beers in 95 beer style categories. A 17.7 percent increase over 2010,  entries were eligible for gold, silver and bronze awards in their respective categories. Judges presented a total of 284 awards.

“It’s called ‘The Olympics of Beer Competition’ for good reason,” said Charlie Papazian, president of the Brewers Association, the U.S.-based trade association that has put on the competition every two years since 1996.

“The event brings together great brewers from all corners of the globe. Plus, the awards are highly regarded. A brewer who wins a World Beer Cup gold award knows that their winning beer represents the best of that beer style in the world. Congratulations to all the winners of the 2012 World Beer Cup. The Brewers Association and the proud sponsors of our event thank all participating brewers for their involvement.”

Go here for a complete list of winners.

On Saturday, more than 20 Memphis area homebrewers brewed beer on the parking lot of Boscos in Overton Square to celebrate National Homebrew Day.

The brew day was part of the American Homebrewers Association Big Brew, an annual event to celebrate National Homebrew Day held on the first Saturday in May.

Boscos provided the space and gave each homebrewer free wort to brew with, as well as yeast. Brewers brought their own hops and made whatever concoction they wanted with the base of mostly two-row malt, with some crystal malt.

Homebrewers from the Bluff City Brewers & Connoisseurs and the Memphis Brewer’s Association participated in the event, which is always one of the highlights of the year for the brew clubs.

Grant waits for his wort inside Boscos.

Homebrewer Joe Barnes fills the kettle. Barnes was among the volunteers who assisted Boscos brewer Adam Hargrove on Saturday.

Each brewer got 5-10 gallons of wort to boil.

Mark and Nate carry a kettle full of wort to the burner.

Some people didn’t need help!

Memphis-grown Cascade hops.

I made a single-hop Cascade American Pale Ale.

FuzzyBrew kettles.

After chilling, the wort is dumped into carboys, with yeast added soon after at home.

What did you make for National Homebrew Day? Leave a comment below.

Get more good tips in the infographic below from FrugalDad.com:

Ottolini won the prestigious Russell Schehrer Award for Innovation in Craft Brewing, awarded at the Craft Brewers Conference in San Diego.

Here’s more from the Brewers Association press release:

Described by a fellow brewer as an artist, a scientist and an inventor, James Ottolini of the St. Louis Brewery, Inc. is the recipient of the 2012 Russell Schehrer Award for Innovation in Craft Brewing. The list of his creative brewing solutions ranges from redesigned milling processes to reduce brewers’ exposure to dust to extensive research on dry-hopping, which has been said to result in “beer with bold floral characteristics, but a soft, inviting quaffability.”

Others winners were Doug and Wynne Odell and Doug’s sister, Corkie Odell, of Odell Brewing Co., recipients of the Brewers Association Recognition Award; and Tom McCormick, full-time executive director of the California Craft Brewers Association, who won the F.X. Matt Defense of the Industry Award recipient.

The Brewers Association is a trade association representing small and independent brewers.

Russell Scherrer winner @OttoAtSchlafly enjoying some @fourpeaksbrew Kilt Lifter cans at #cbc12 in San Diego tonight. twitter.com/Schlafly/statu…

— Schlafly Beer (@Schlafly) May 4, 2012