FYI: Health Marcomms Podcast

Is Much of the Digital Health Market Research Data We Rely Upon Simply Wrong?

Fard Johnmar — Mon, 09 Apr 2012 17:06:04 +0000

I’m not ashamed to admit that I’m a big time data nerd. I spend part of each day (and night) reading the latest studies focusing on how people are using digital media for health and other purposes. Some of what I find is shared with the global Path of the Blue Eye Project community via [...]

Resource – Justifying Investments in Digital Health Content; Hint: It’s Not About ROI

Fard Johnmar — Wed, 04 Apr 2012 03:16:11 +0000

A few weeks ago, I mentioned I’ve been doing a great deal of listening over the past three years. In that time, I’ve attended numerous conferences and had many conversations about the state of digital in health with clients and others. Following are themes I’ve heard repeatedly during this time: [Fill in your health industry [...]

fyi: health marcomms – Meredith Gould on How to Write Health Content that Doesn’t Suck

Jayme Hummer — Tue, 28 Feb 2012 17:41:36 +0000

This episode of fyi: health marcomms focuses on a bread and butter topic for people in the health marketing and communications industry: writing. A poor writer is a substandard communicator. Luckily, there are experts like Meredith Gould, PhD with years of experience available to help health organizations and individuals in health become better writers. We [...]

unNiched(micro): Health Marketing Innovation Series – One World Dr: Delivering Mobile Health Innovation to the Developing World

Jayme Hummer — Wed, 11 Jan 2012 16:53:06 +0000

This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent unNiched(micro) event which was titled Scratch, Sniff & Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry. Scratch, [...]

unNiched(micro): Health Marketing Innovation Series – Ignite Talks the Gamification of Health

Jayme Hummer — Fri, 09 Dec 2011 22:05:57 +0000

This episode of fyi: health marcomms marks the second of a special series of podcasts we’ll be posting over the next few weeks. The series is dedicated to the innovators who participated in our most recent unNiched(micro) event. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health [...]

unNiched(micro) Health Marketing Innovation Series: Ubiqi Health

Jayme Hummer — Thu, 01 Dec 2011 22:40:50 +0000

This episode of fyi: health marcomms marks the first of a special series of podcasts we’ll be posting over the next few weeks. The series is dedicated to the innovators who participated in our most recent unNiched(micro) event. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health [...]

fyi: health marcomms – Visualizing Public Health at Fast Forward Health

Jayme Hummer — Tue, 01 Nov 2011 15:20:49 +0000

Earlier this year Andre Blackman, began implementing an idea he had for a film festival dedicated to refreshing the ongoing conversation regarding the past, present and future of public health. Less than a year later his brainchild is being born. Tonight marks the inaugural Fast Forward Health film festival in Washington, D.C. This episode of [...]

fyi: healthmarcomms — Talkin’ About unNiched(micro)

Jayme Hummer — Mon, 17 Oct 2011 17:48:22 +0000

This installment of our regular podcast series is dedicated to our next unNiched(micro) event, “Scratch, Sniff and Learn.” Taking place on October 25, the event is designed to showcase a number of innovations in the health marketing communications arena. To learn more about unNiched(micro) and to register, please click here. Engage with the Podcast Call [...]

Advanced Marketing & Measurement Techniques: Part VII – Transmedia Storytelling

Fard Johnmar — Mon, 26 Sep 2011 15:43:45 +0000

Note: Part 1 of this interview series can be found here click here. Part 2 can be accessed here. Today’s edition of fyi: health marcomms marks another very special edition of a new series we’re producing focusing on advanced marketing and measurement techniques. In today’s installment, we conclude our series of interviews with Nedra Weinreich, [...]

Advanced Marketing & Measurement Techniques: Part VI – Transmedia Storytelling

Jayme Hummer — Fri, 16 Sep 2011 18:31:07 +0000

Note: For part one of this interview series, please click here. Today’s edition of fyi: health marcomms marks another very special edition of a new series we’re producing focusing on advanced marketing and measurement techniques. In today’s installment, we continue our series of interviews with Nedra Weinreich, noted social marketing and social media expert, who [...]